Vaktavya is launching an institute in Indore to teach communication skills like presentations, debates, and public speaking. The institute aims to remove stage fear and the myth that communication skills cannot be learned. Classes will include public speaking, presentations, debates, interviews, and group discussions. The unique features of Vaktavya include daily student performances and presentations in an auditorium. The business plan provides financial details, marketing strategies, and goals of profitability while fulfilling social responsibilities.

1. Purvi Jain Shri Venketeshwar Institute of Technology
1
Basic Concept and Utility
EXECUTIVE SUMMARY: We are launching first time in Indore Vaktavya, an institute which
educates the art of Communication. The focus of Vaktavya is upon Presentations, Debates,
Extempore, Group discussions. Our objective is to remove the stage Fear from our students.
The amazing features of Vaktavya differentiate us from our Competitors.
We have a vision to develop the young talent of our nation.
BUSINESS DESCRIPTION: “Polishing then honing a natural talent for art, for thinking visually is
hard work because nothing is innate we have to create it and have to develop it from our hard
work.” Vaktavya is an organization which doesn’t believe that orating is an inbuilt art. We rather
think that it can be learnt if efforts are put in the right manner and are directed by the right
mentor. Vaktavya helps in developing excellent Communication skills, so that you become the
owner of a special identity.
Innovative Idea: Vaktavya is an innovative concept. When we want to dance in a wedding we
have choreographer, for beauty treatments we have beauticians but when we have to speak
few words on stage , then either we quit or the situation really become fearful. In school and
colleges too there are only few students who can speak well and they only become winners.
There are many outstanding people who have the desire to have strong communication skills but are
unable to find such person who can provide the right knowledge regarding speaking.
So we at Vaktavya prepare the people for:
Public Speaking
Presentations
PowerPoint Presentations
Debate
Extempore
Speech
Farewell Speech
Thanks giving Speech
Speech for any other event like Independence day etc
Role Plays
Skits
Interviews
Group Discussions
Anchoring

2. Purvi Jain Shri Venketeshwar Institute of Technology
2
OBJECTIVES OF “VAKTAVYA” –
To remove stage Fear- Every person gets an opportunity to speak on stage few accepts, others
quit. Those who accept also are not able to perform really well. These blunders are because of
the stage fear. So our objective is to eradicate the stage fear from learners.
To remove the myth “The art of communication is innate.”
Social awareness- The topic which are discussed at Vaktavya are related with social
development of the nation.
To provide a stage where everyone is free to express one’s opinions
Profit: Profit making is the ultimate of every business, without profit nobody is there to sacrifice
his/her precious time, money and energy. So a balance between profit and Affordable prices is
our aim.
Future Projects: Today we have Vaktavya in Indore only but our future planning is to expand our
business in the area of Madhya Pradesh. We are desirous to bestow the unique art of
communication to whole Madhya Pradesh .We have a dream to be the biggest organization of
the nation.
Employment Opportunities: Generating a large no. of employment opportunities is also our
aim. Vaktavya is providing job to each and every class of personnel.
REASON FOR Choosing Vaktavya- There are various institutes which are imparting the coaching,
teaching, knowledge of speaking but they are unable to cater the overall requirements of the
individual. After the completion of course they found that their actual motto is not fulfilled.
We Vaktavya provides the live stage, an auditorium where learners can perform, present
themselves.
Vaktavya is about imparting knowledge. It is about the development of the country, development of the
future generation. Thus field not only generates profits but also give satisfaction to people.
“Vaktavya is an ocean of knowledge,
Bringing immense talent and mental strength
A builder of the nation’s future
A guide, philosopher and guardian”
MAIN FEATURES: Vaktavya is full of astonishing features
Presentation of students in Auditorium
Classes of Foreign Languages
German

3. Purvi Jain Shri Venketeshwar Institute of Technology
3
French
Chinese
If any other language is of choice of the learners then the class for that
particular language can also be started.
Daily performance of students on podium
1 hour- Teaching 1 hour- Performance and practice
Placements in
News agencies
Media
Radio Stations
Anchoring in events
Special sessions by the eminent speakers on Saturdays
Famous Anchors
Radio jockeys
Professionals
“A good speaker should be a good writer “ so special classes for developing writing skills
Knowledge regarding the social environment as, social issues are chosen for public speaking and
Discussions.
Analysis of students through videos.
Spiritual Classes
Meditation
In case of School and college going students, the facility of SMS alerts i.e. SMS to the parents of
students on the entry and exit of students
The Performance review of the students on the website.
What Vaktavya has for me?
After improvisation of your personality and communication you could work as a
Talk show host
Speech writer
Resume writer
Counsellor
Spiritual Mentor
Voice over professional
A public speaker who could speak on any event and on any topic.
COMPETITIVE ANALYSIS:
Existing Competitors:
Licester’s classes
South Indian Classes

4. Purvi Jain Shri Venketeshwar Institute of Technology
4
Cerebral Heights
Future Competitors:
Present coaching Institutions may copy the concept of Vaktavya
New Arrivals
Strategies to Compete with them:
Classes of other special languages which makes us different from our competitors
Competitive Pricing
Smart classes
New and innovative methods
MARKET ANALYSIS: The analysis of market conditions is really an important and crucial task.
Market Research- I have conducted a market research before preparing this
plan
Data collection- Primary data was collected with the help of Questionnaire
The Questionnaire was distributed to 25 persons of different ages and of
different fields.
Questionnaire revealed the following results
Q.1 What is your response when you get an opportunity to speak on stage?
Q.2 When I speak on stage………………………………….
Q.3 Do you believe that Indore has such institutes which could make you a marvelous speaker?
Q.4 Do you feel the need of an institute in your city which can actually make you excellent in
Communication?
Q.1
I’ll accept
I’ll reject
I’ll think
Q.2
I am always
fantastic
I become
nervous
It is an average
performance

5. Purvi Jain Shri Venketeshwar Institute of Technology
5
Targeted Customers-:
School going students
College going students
Working Professionals
Women
Senior Citizen
In fact everyone who has the zeal and desire to be unique in the crowd of billions of people
through their attractive talking style are our Target Customers.
Our USP (Unique Selling Proposition) : The unique concept of Vaktavya becomes the USP of
Vaktavya. We are providing the excellent services.
Survival Strategy: It is true that to start a business is easy but to survive here is difficult.
o Each and every second you have to survive for Existence. Our Strategies to survive-:
We believe in giving 100%, Profit is not our ultimate motto. Our aim is the future
development of the country
Friendly attitude with employees so that they cant think about quitting their jobs
because Employees are the assets of the organizations, without efficient and
trusted human resources , it is impossible to survive in the market
Sometimes it is necessary to sacrifice our individual interest in front of Public
Interest. It helps us to survive in future markets.
Accomplish social responsibility: To survive in the market it is necessary that
society has a positive image of the organization, we accomplish our social
responsibilities from time to time, it would definitely help us to survive and grow
in the Market.
Q.3
Yes!
No!
results are
not
satisfactory
Q.4
Yes! Surely
No
can’t say

6. Purvi Jain Shri Venketeshwar Institute of Technology
6
Sales Strategy:
“There is no perfect strategic decision. One always has to pay a price. One always has
to balance conflicting objectives, conflicting opinions and conflicting priorities. The best
strategic decision is only an approximation and a risk” ●Peter F. Drucker
Competent Sales Executive with excellent communication skills and knowledge.
They really make our sales reach sapphire heights.
Our Outstanding Faculties: Our faculties can play various roles according to
different situations.
Friend
Philosopher
Guide
Counselor
Adviser
Problem Solver
MARKETING STRATEGY:
Price: Fee Details
Heads Price
Charges for speaking courses Rs. 2000 per month
Charges for Foreign languages Rs. 3000 per month
Charges of other courses may vary as per the situation.
Promotion : Promotion will be done by
Advertisements-: Advertisements through
Television
Radios
Billboard on the highway
Newspapers
Pamphlets
Trade Shows and Fairs
Presentations & Seminars
Mouth Publicity-: The person who be with us once will surely tell their friends
and relatives to be the part of Vaktavya to gain excellent communication skills.
Providing magazines, brochures and information.
Full information on just one call (Toll free no.)
Place: As told earlier our place is as per the requirements of customers.
Located near the city
Peaceful Atmosphere
A place which is secure

7. Purvi Jain Shri Venketeshwar Institute of Technology
7
People involved: The people involved in Vaktavya are-
Faculties for spoken and languages
Counselors
Workers
Eminent Speakers ( Guests)
Spiritual Gurus
FINANCIAL STRATEGY: Finance is the life blood of the business. It is the basic necessity to start
a venture. The Financial management of Vaktavya is as follows-:
Requirement of Funds: Estimated amount Rs. 320000.
FIXED EXPENSES
HEADS Total Amount
Computers 75200
Furniture 84800
Electronic Equipments 36500
Interior 54000
Books 20000
Other fixed expenses 49500
Total Fixed Expenses 320000
VARIABLE EXPENSES ( Monthly)
HEADS Total Amount
Rent 25000
Salaries 41000
Electric bill 5000
Refreshments 5000
Installment of Loan 10000
Other Variable expenses 14000
Total Variable Expenses 100000
Salaries
Teachers 5*6000 = 30000
Reception 1*5000 = 5000
Workers 2*3000 = 6000
Total: 41000
Portfolio of Capital: Entire Fixed Capital of Rs. 320000 would be generated would be borrowed
as loan.

8. Purvi Jain Shri Venketeshwar Institute of Technology
8
Fund Allocation from where and Why? : Loan of Rs. 320000 from Bank against property.
Installment of Rs. 10000 for 36 Months
Break Even Point – 50 Students
o 50*2000= 100000;
o Our target is 100 students a month, 50 students would make it the situation of Break
even
Social Responsibility: Along with Profit and customer satisfaction we fulfill our social
responsibilities too. To discharge our Social Responsibility we performs the following tasks-:
Corporate Social Responsibility ( CSR)
Charity Classes
Fund to NGO’s
At Vaktvya Gifts are given to students, The special thing is Gifts are Plants
Award Functions-: Every year we organize Award Functions and give Awards in the following
categories.
Awards to outstanding students
Superb kid Award
Honorable Senior Citizen Award
Most promising Employee Award
I can conclude my Business Plan “Vaktavya “in few words that we promise to
make you a fantastic Speaker (Anchor, Debater etc). After the completion of the
training you will have power to mesmerize the audience through your words and
Talks.
CREATED BY
Purvi Jain
Shri Venketeshwar Institute of Technology