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Audience Profile
A fun-loving, 16–25 year old mass market demographic
Dictionary Definition
Features of a Fun-Loving Audience
• Interested in any fun activities
• Perhaps well-read and well educated- perhaps a university student or
graduate
• Enjoy spending time with friends and family
• Into fashion- knows how to style themselves well and appropriately
• Perhaps well travelled, accepting of other cultures and ethnicities
• Into blockbuster films
• Into mainstream genres
What is meant by Fun-
Loving?
The dictionary definition of
fun-loving includes the
adjectives 'light-hearted'
and 'lively'. This is useful
for me to shape my
audience profile as I can
explore things that they
may be interested in.
The fun-loving audience may be 'culturally
sophisticated'
• http://ladybeatrix.com/8-things-culturally-sophisticated-people-dont/
• This website suggests certain things that someone culturally
sophisticated wouldn’t do.
• There are also some controversial posts on sites such as 'WikiHow'
which set out points for someone to adhere to in order to become
sophisticated.
• https://www.wikihow.com/Be-a-Sophisticated-Young-Woman

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Audience profile 3

  • 1. Audience Profile A fun-loving, 16–25 year old mass market demographic
  • 2.
  • 3.
  • 5. Features of a Fun-Loving Audience • Interested in any fun activities • Perhaps well-read and well educated- perhaps a university student or graduate • Enjoy spending time with friends and family • Into fashion- knows how to style themselves well and appropriately • Perhaps well travelled, accepting of other cultures and ethnicities • Into blockbuster films • Into mainstream genres
  • 6. What is meant by Fun- Loving? The dictionary definition of fun-loving includes the adjectives 'light-hearted' and 'lively'. This is useful for me to shape my audience profile as I can explore things that they may be interested in.
  • 7. The fun-loving audience may be 'culturally sophisticated' • http://ladybeatrix.com/8-things-culturally-sophisticated-people-dont/ • This website suggests certain things that someone culturally sophisticated wouldn’t do. • There are also some controversial posts on sites such as 'WikiHow' which set out points for someone to adhere to in order to become sophisticated. • https://www.wikihow.com/Be-a-Sophisticated-Young-Woman