The document provides information about codes and conventions of generic real-life magazines, Time Magazine, and the target audience's preferences. It analyzes design elements like the masthead, headlines, images. Based on research finding that the target audience prefers Time's more sophisticated style, the document proposes a magazine combining aspects of both—Time's simple layout with punchy headlines from real-life magazines. Two mockups apply these codes and the document outlines ideas for the hybrid magazine's name, style, and visual elements.

1. Real-Life Stories Magazine
Coursework research

2. Generic Real-life
magazines.

3. Codes and Conventions-For Generic real-life
Magazine
• Media Language - Representation - Ideology - Target Audience
• Masthead (title)- very big and bold, Always has a bright colour behind it to
attract its target audience.
• Sell lines- Big fancy writing telling you can win something big that is
appealing to the target audience.
• Feature lines/Slogans- Short and punchy, Claim they are the 'BEST' or
'NO.1' magazine in their genre.
• Headlines- Cliffhangers, often very extreme, accompanied by a picture to
give some emotion to it, draws target audience into reading.
• Price/barcode- In the corner or in empty space, As small as possible
to allow more content on the page.
• Cover image- Smiling, pretty woman that gives direct mode of address to
give off a friendly looking vibe towards target audience to entice them to
read it, Features lots of other images on the page relating to other
headlines. Manily high key lighting

4. Audience research
• I Did some research on my target audience and asked them some
questions about the dominant magazines in the real-life genre. I came
to the conclusion that lots of target audience don’t like the
loud, extreme stories and layout of the Magazines (Previous slides)
and instead prefer the more subtle and sophisticated feel of a
magazine such as Time Magazine (Next slide). So, I intend to make a
combination of the two and draw aspects I like from each magazine
to form my version of the two.

6. Codes and Conventions For Time Magazine
• Media Language - Representation - Ideology - Target Audience
• Masthead (title)- Simplistic, Times new roman typography that stands out
whilst being so plain
• Sell lines- Very rare that it shows sell lines. Sometimes it could have
a Rosette that shows they have won an award.
• Feature lines/Slogans- Very sophisticated, clever one liners, usually not the
standout lines.
• Headlines- Usually a play on words to do with the topic or The name of the
person on the cover image.
• Price/barcode-Not on the front cover, could be on the back to allow the
clean look on the front.
• Cover image- Usually a serious looking medium close-up portrait of a
scene/ person mentioned in the magazine. Has Direct mode of address
to interact with audience. Mixture of low and high key lighting

7. What I Like About Time That I Can Use:
• Simplistic layout/style
• Simple name at the top
• One main image
• Sophisticated typography

8. Time Website

9. Codes and Conventions For Time Magazine
Website
• Media Language - Representation - Ideology - Target Audience
- Very clean rarely more than 2/3 colours
- Big picture with title on open of website that relates to a main article
- Group of articles halfway down
- Links to other parts of website all over the site
- Other features including, Contact page, Coronavirus live graphs,
interactive footer etc.
- Links to social medias in header and footer.
- Multiple call to actions to subscribe to newsletter.

10. 2 Mockups between the 2 magazines

11. Codes and conventions For My two Mockups
• Masthead (title)- Simplistic Name with Sophisticated and large
typography
• Sell lines- Call to action to check website using QR code to encourage
interaction with audience.
• Feature lines/Slogans- Short, clever sentences to promote
the articles/magazines
• Headlines- Use of the person's name as the headline to give a more
personal feel and to interact with target audience.
• Price/barcode- As small as possible in the corner to keep focus on
main cover and story, Could even be moved to back page to ensure
the clean layout
• Cover image- mid close up of the person/scene.

12. Ideas slide
• Name-Authentic/Real/
• Style-Mix between Time magazine and Trashy UK magazines ( Taking
the seriousness from Time and mixing it with the hectic layout of
Trashy UK magazines)
• Colours- 2/3 basic colours with 1 or 2 more definite colours, e.g.,
red,blue,gold,etc.
• Main picture style- Medium close up of the person, Full focus on the
person with either plain or blurred background. Could also have
alternatives of a picture of a scene- Like 2nd time photo slide 5.