Case analysis big bazar
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The document discusses different types of retailing - lifestyle retailing which includes Big Bazar and Food Bazar, and value retailing which includes Pantaloons department stores and Central Malls. It provides analysis on the business models and recommends introducing more private labels in Central Malls and expanding to tier 2/3 cities due to lower rental costs. For Big Bazar, it suggests introducing more private labels, reducing store sizes, and expanding to tier 2/3 cities as rental costs increase in major cities. Value retailing is considered more profitable due to increasing customer focus on prices.
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Ppt on big bazar
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Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 100 stores across India and targets middle and upper middle class customers. Big Bazaar offers a wide range of products across various categories like electronics, fashion, furniture and more under one roof. Some of its retail formats include weekly discount days and an exchange offer where customers can exchange old items for store credit.
Big Bazaar
Big Bazaar is a hypermarket retail chain founded in 2001 with headquarters in Mumbai. It has over 133 outlets across India and offers a wide range of products from various categories. Big Bazaar uses strategies like everyday low pricing and promotional pricing to attract customers. It is located in prominent shopping malls with good transportation access and parking facilities. The store layout, signage, and staff training are focused on providing a good shopping experience to customers.
Big bazaar retailing strategy
Big Bazaar is a large chain of hypermarkets in India owned by Future Retail that offers a wide range of products across various categories. It has over 200 stores across India and employs a strategy of providing low prices on a large selection of goods through an everyday low pricing model. Big Bazaar utilizes various promotional schemes, loyalty programs, and a supply chain management system to efficiently source and provide products to customers. While it performs well in many areas, the summary identifies opportunities for Big Bazaar to improve customer experience during busy periods, increase awareness of its loyalty programs, and better link inventory to promotional activities.
Company Profile - Big Bazaar
Big Bazaar is a hypermarket retail chain founded in India in 2001. It is owned by Pantaloon Retail and has over 100 stores across India. Big Bazaar provides a large variety of products at discounted prices under one roof, targeting middle and upper middle class customers. It offers goods like clothing, food, electronics, and household items. Big Bazaar aims to be a one stop shopping destination modeled after Indian markets but with a modern retail format.
Big bazzar ppt
Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
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The document discusses a project report submitted by Harleen Kaur on customer service at Big Bazaar, a hypermarket chain in India. It includes an introduction outlining the purpose and scope of the project report, as well as sections on the company profile of Big Bazaar, its marketing mix, customer services provided, SWOT analysis, research methodology, data analysis, findings, conclusions, and recommendations. The project was conducted under the guidance of Prof. Dr. Seema Girdhar at Guru Nanak Institute of Management.
Big bazaar
Big Bazaar is a chain of hypermarkets owned by Future Group founded in 2001 with 214 stores across India. The document discusses two Big Bazaar store locations in Shipra Mall and Aditya Mall, and analyzes their primary, secondary, and tertiary trade zones. It also outlines Big Bazaar's target markets and marketing strategies such as weekly discounts and exchange offers. The store layout is designed to be convenient for customers. Signage, pricing, promotions, planograms, space utilization, and fixtures are all discussed. In conclusion, Big Bazaar aims to provide a holistic shopping experience. Recommendations include product demonstrations, adjusting staffing levels, and managing crowds during busy periods.
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
The document is a project report submitted by Soumeet D. Sarkar to Narsee Monjee College of Commerce and Economics in Mumbai for his Master of Commerce program. The report examines the marketing strategy and customer satisfaction of Big Bazaar, a large retail chain in India. It provides background information on Big Bazaar, outlines the research methodology used in the project, which includes primary and secondary data collection and analysis of customer feedback. The report then analyzes Big Bazaar's marketing mix, strategies, and customer satisfaction levels. It also includes sample customer questionnaires and data analysis of the responses.
Ppt on big bazar (gaurav patel)
Big Bazaar is a Indian retail chain founded in 2001 with headquarters in Mumbai. It has over 214 stores across 90 cities in India. The company was founded by Kishore Biyani and generates annual revenue of Rs. 6000 crores. Big Bazaar targets middle and upper middle class customers in India through a strategy of low prices. It positions itself as providing a high service, low price shopping experience for everyday items and aims to be the "Indian Walmart". The presentation provides an overview of Big Bazaar's business model, products, competitors, and key strategies around customer segmentation and supply chain management.
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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
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Big Bazaar is a chain of hypermarkets founded in 2001 in India. It is owned by Future Group and has over 148 stores across 80 cities. Big Bazaar offers a wide range of products across various categories at discounted prices of 6-60% lower than market rates. It targets middle and upper middle class customers. The stores range from 30,000-160,000 square feet and contain departments for grocery, general merchandise, furniture and more. Big Bazaar aims to be a one-stop shop for customers' shopping needs.
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Big Bazaar is a chain of hypermarkets founded in 2001 and headquartered in Mumbai. It has 148 stores across 80 Indian cities. Big Bazaar offers a wide range of merchandise from apparel, food, general goods, furniture, electronics, books, and entertainment. Stores range from 30,000-160,000 square feet and are located in both standalone buildings and malls. Big Bazaar aims to provide customers with all their shopping needs under one roof at discounted prices between 6-60% lower than market rates.
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Case analysis big bazar
- 2. Lifestyle Retailing Big Bazar-Hypermarket Food Bazar-Grocery stores Value Retailing Pantaloons-Department store Central Mall-seamless malls
- 3. Pantaloons departmental store provided aspirational yet affordable products Targeted upper and middle class Location in high traffic areas such as entertainment complexes gave it a good footfall Central Malls provided integrated place for customers to shop,eat and celebrate with broad mix of products and entertainment zones
- 4. Located mostly in tier-1 cities for easy access and thus more appealing to high end customers Changes required in this format Introduce more private labels in central malls as they have higher margins and lower costs Market private labels aggressively at par with branded labels Move to tier-2 and tier-3 cities as the rental cost is less
- 5. Cheapest prices with good quality products and discounts,freebies etc Features of modern retailing such as parking,ac and return privileges along with indianness of bazars Improved shopping experience with wide variety of products and ambience,décor and good display facilities Stands good in terms of understanding indian customers and providing the quint essential indian feel to shopping by letting them touch and examine food products before buying
- 6. Introduce more private labels in different categories in big bazar for improving the consistency in stock As the cost of rental is going up,the big bazar outlets should have a layout that retains the feel of bazars but reduce the size Target more tier-2 and tier-3 cities Brand the private labels as superior quality at an unbeatable price
- 7. There is a shift to giving more importance given to product prices Value retailing thus is a more profitable option Thus PRIL should consider giving up lifestyle retailing opportunity due to increasing competition from bigger brands,increasing real estate cost and fluctuations in demand causing mismanaged stocks