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Dmart
- 1. Harsh Suchak –232 Jainish Jain – 197 Gaurav Todi – 238 Sahil Doshi – 187 Ruqaiya Choudhry- 186 Pratik Patel – 217 Simran Arora – 182 Sailee Harmalkar –192 Ashish Patil - 219
- 2. INTRODUCTION D-Mart is achain of HYPERMARKET and SUPERMARKET in India started by R K Damani. As of 2017 it has 136 stores spread across Maharashtra, Gujrat, Telangana, Andhra Pradesh, Madhya Pradesh and Karnataka. The company shows a good pace in advancing towards expanding across India. Avenue Super Marts Ltd (ASL) owns and operates hypermarkets and supermarkets by the store name D-Mart. D- Mart seeks to provide a one-stop shopping experience for the entire family. A wide selection of home utility products is offered, including foods, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and much more. Since D-Mart first opened its doors in the Mumbai region in 2000, it has grown into a trusted and well established shopping destination.
- 3. SOCIO-ECONOMIC As perreport in business standard, Mumbai based supermarket chain. In march 2017 its sales turnover was about Rs.11500crores.It is the largest among the branded retail chains in the country, future retail and Aditya Birla retail come after dmart. Its sales per store, is the highest among grocery chains at Rs 53 Crore avg(Reliance makes about 7.45 Crore per store). The 13-year-old D- Mart, is said to be profitable - making around 2.5 % of sales.
- 4. Comparison with peers Company Name 52wk High 52 wk Low Market Cap (Rs. cr) D-mart 1289.00 299.00 71033.00 Future retail 592.00 116.00 25421.00 Aditya birla fashion & retail 188.00 133.00 12041.00 Shoppers stop 569.00 265.00 4398.00
- 5. Here is theanalysis of what makes D-Mart work:- Cost leadership: The chain offers prices that are 6- 7 % lower than its competition, no matter where it operates. Owned properties: No rental cost as the space is owned by D-mart Cost Control: Costs are further kept low by a no- frills layout and controlled advertising, also they do not spend much on decorating interiors Additional margins: D-Mart pays suppliers within 48 hours of delivery, and they, in turn, allow for an additional 2-3 % gross margin to the chain, enabling it to keep the prices low Sharp Merchandising: A good mix of national products and local products.
- 6. BUMPER LISTING D-Martraised Rs. 1,870 crore by offering 6.23 crore shares priced between Rs 290-299 .The stock listed at price of Rs.648.50 on 21 March 2017 at NSE. After the IPO listing, it made a record opening on the market on NSE which enlisted the retail entrepreneur Radhakishan Damani into the top 20 Indian billionaires. After the close of the stock on 22 March 2017 'Avenue Supermarts Limited' the market value it became of Rs 39,988 crore, which is remarkable and recorded itself the 65th most valuable Indian firm ahead of Britannia Industries, Marico and Bank of Baroda. Dmart's revenues are constantly increasing due to an constant increase in dmart's retail outlets and sales. The market capitalization of D Mart is close to 71,000 crore i.e. above US$10 Billion. The IPO was the biggest since PNB Housing Finance's Rs 3,000 crore offer in October last year.
- 7. D-mart Big Bazar 1.No. of branches - 136 2. Sales turnover was 11,881cr 3. Profit after tax - 450cr 4. Dmart offers discounts on most of the products and also has a return policy on faulty or damaged FMCG goods in order to improve customer satisfaction. 1. No. of branches – 244 2. turnover was close to 18,000cr 3. Profit after tax – 320cr 4. future retail does not offer discounts as much as Dmart does and it does not have a return policy on most of the goods.