Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
In this presentation, we will talk about various aspects of experiential marketing with a focus on the brands, phases of marketing and marketing aesthetics.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Concentrated Laundry Powder Comparison.
Which on the best to buy.
Based on 6 most popular laundry detergents in Sydney, Australia, 2001.
http://www.cleaningproducts.net.au/index.php?main_page=product_info&cPath=8_11&products_id=22
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
This was made for my project given in my college. K.C COLLEGE, Mumbai. It includes the Product Life cycle and the 7 P'S of Woodland Shoes.
Hope you find this ppt useful :)
Consumer Behaviour Analysis - Wild Stone DeodorantsKashyap Mitra
Consumer behaviour analysis of Wild Stone deodorants.
This was done as a part of my Summer Internship Program for McNROE Consumer Products Pvt. Ltd.
The survey was done in Kolkata.
Sleepwell - Charting the Next Level of Brand GrowthShantanu Sengupta
A strategy to take the brand leader towards its next level of growth.
Personally I felt that the brand did not capitalize upon its strengths early, and has been putting too much effort on product marketing. This strategic approach was recommended to shorten the distance between brand and product marketing.
(The creatives developed for the strategy have been consciously removed from this document, in order to protect interests of the people involved)
4 G Latin America Carrier Strategies August 28, 2012Wi-Fi 360
This webinar analyzes key trends for Latin American development and deployment of LTE networks from the regulatory and the 4G service providers standpoint. The webinar gives a detailed analysis of the status of 3G and 4G in the region, and the challenges from the standpoint of regulators and 4G service providers. Open Mobile will present its deployment and business strategy.
Carrier API Strategy: How Carriers could gain (back) Developer Mindshare3scale.net
This presentation is entitled "Cross-Operator Federation of Customizable Network APIs" and introduces the OneAPI Exchange which is an infrastructure doing exactly this.
The intention of this talk is to present an API strategy that should allow mobile network operators (aka carriers) to expose their unique assets across operator boundaries.
The benefit for a developer is that s/he only needs to set up one relationship with one operator but can increase reach to all customers of the other operators.
This could be a strategy for operators to increase relevance in the API and mobile app world and to gain back developer mindshare.
I gave this presentation at the SDP Global Summit (http://sdpsummit.com/) on September 19, 2013 in Rome. The targeted audience is carriers and vendor or IT solution providers to carriers. SDP stands for service delivery platform and basically is a more or less sophisticated API management gateway. (Some might argue it is much more than that but this is what I focus on.)
In this presentation, we will talk about various aspects of experiential marketing with a focus on the brands, phases of marketing and marketing aesthetics.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Concentrated Laundry Powder Comparison.
Which on the best to buy.
Based on 6 most popular laundry detergents in Sydney, Australia, 2001.
http://www.cleaningproducts.net.au/index.php?main_page=product_info&cPath=8_11&products_id=22
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
This was made for my project given in my college. K.C COLLEGE, Mumbai. It includes the Product Life cycle and the 7 P'S of Woodland Shoes.
Hope you find this ppt useful :)
Consumer Behaviour Analysis - Wild Stone DeodorantsKashyap Mitra
Consumer behaviour analysis of Wild Stone deodorants.
This was done as a part of my Summer Internship Program for McNROE Consumer Products Pvt. Ltd.
The survey was done in Kolkata.
Sleepwell - Charting the Next Level of Brand GrowthShantanu Sengupta
A strategy to take the brand leader towards its next level of growth.
Personally I felt that the brand did not capitalize upon its strengths early, and has been putting too much effort on product marketing. This strategic approach was recommended to shorten the distance between brand and product marketing.
(The creatives developed for the strategy have been consciously removed from this document, in order to protect interests of the people involved)
4 G Latin America Carrier Strategies August 28, 2012Wi-Fi 360
This webinar analyzes key trends for Latin American development and deployment of LTE networks from the regulatory and the 4G service providers standpoint. The webinar gives a detailed analysis of the status of 3G and 4G in the region, and the challenges from the standpoint of regulators and 4G service providers. Open Mobile will present its deployment and business strategy.
Carrier API Strategy: How Carriers could gain (back) Developer Mindshare3scale.net
This presentation is entitled "Cross-Operator Federation of Customizable Network APIs" and introduces the OneAPI Exchange which is an infrastructure doing exactly this.
The intention of this talk is to present an API strategy that should allow mobile network operators (aka carriers) to expose their unique assets across operator boundaries.
The benefit for a developer is that s/he only needs to set up one relationship with one operator but can increase reach to all customers of the other operators.
This could be a strategy for operators to increase relevance in the API and mobile app world and to gain back developer mindshare.
I gave this presentation at the SDP Global Summit (http://sdpsummit.com/) on September 19, 2013 in Rome. The targeted audience is carriers and vendor or IT solution providers to carriers. SDP stands for service delivery platform and basically is a more or less sophisticated API management gateway. (Some might argue it is much more than that but this is what I focus on.)
The United States, Russia, and Europe: Trilateral Security Dialogue in the Ab...Russian Council
The Atlantic Council of the United States issued report "The United States, Russia and Europe: Trilateral Security Dialog in Absence of Strategic Partnership" prepared by Isabelle François, the Council's senior fellow.
The publication was preceded by two working meetings of experts in Brussels and Moscow with participation of RIAC Director General Andrey Kortunov and Program Director Ivan Timofeev.
Business and Deployment Issues for Carrier WiFiWi-Fi 360
Carrier WiFi is rapidly becoming a technology to watch and possibly deploy by mobile operators, incumbents and greenfield operators. Join us at this FREE webinar to learn from a real deployment of carrier WiFi in a metropolitan area including both indoor and outdoor issues. Will WiFi be limited to mobile traffic offload or there real monetization options for stakeholders? What seamless Wi-Fi is about and WHY it is the telecoms business opportunity of the decade? The concept of seamlessness: What it means and how you implement real seamless Wi-Fi services
Pressing and practical questions arising to assess the deployment of carrier WiFi include:
* Will WiFi stay relevant with emergence of LTE and 3G/4G small cells?
* What are the challenges and guidelines to deploy a carrier WiFi network?
* Why real estate (commercial and public) are your #1 key to success?
* What key area of your business to in source versus outsource?
* Which core system to consider running with a cloud service provider?
* Unlimited or limited downloads, speed caps, content filtering do's and don'ts
* Understanding the business case for neutral host, wholesale Wi-Fi offload
* A roundup of the technology you need: Device clients, carrier Wi-Fi solutions, core network systems including EAP-SIM authentication
* and many more practical issues!
An introduction to branding and the paradox brand managers face between globalisation and localisation when internationalising. A brand is a friend and you should treat it as one.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
“Sustainability is not only our future, but also is a growing market.” Find out why consumers want green home furnishings but say they can’t find them.
Breader Buddy Business Plan 13 Slide FinalJMarshall0429
The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the consumer a convenient solution for preparing breaded or coated foods.
For the consumers, a brand is a product. But for the maker or the seller, a brand is an identifier of its goods and services and a promise of consistently delivering the features/benefits that the consumers desire from the brand
Learn why greenZine, with it's opt-in targeted readership, can be a valuable ally to your brand. Support your green and sustainable initiatives with a green and sustainable marketing solution. greenZine is Arkansas' carbon-neutral digital magazine for the eco-enthusiast.
Ghottos (enjoying coffee, not the usual cafe way)Siddharth Soni
I love my morning coffee.
Here's a presentation on setting up a different kind of cafe.
Don't have the money to put into execution but love to see something like this come up.
Now I am disclosing a little recipe for creating a jewelry brand. No it isn't rocket science. But I don't see these simple principles applied in real life jewelry business (barring a few exceptions). One might discount this presentation for its simplicity but at his/her own risk. Jewelry brands struggle to create 'brands'!
Viagra Promotion Strategy Mod 23rd April 09Siddharth Soni
Got an opportunity some time back to present a promotion strategy for the wonder drug VIAGRA in India. So here's what I presented.
Did it get implemented? No! I heard that Pfizer works like a bureaucracy... Can't say anything about the veracity of the claim but if it's true, by any chance, then they need to pop the same drug that they prescribe :).
I've often imagined a CV that can be seen as it is on the web and printed as it is seen on the web. So I created a new format to present a CV and called it CVitti. Not surprisingly, I found something similar (not exactly but in quite a few ways) on the web. A new service called VisualCV.com. Check...
Provogue Strategy Presentation 31st March 09Siddharth Soni
Provogue is a known brand on the Indian fashion scene. It seems they are in a situation where they are finding it tough to expand. Some time back we made a presentation helping them leverage their existing brand equity and solidify their positioning (indeed, keeping their expansion plans in mind) :).
It's obvious that they haven't bought our thoughts. However what they've implemented doesn't seem to make sense. Let's wait and see.
No Criminals Campaign Strategy 18th Jan 09Siddharth Soni
This is a strategy presentation made to members of Association for Democratic Reforms. Of course the strategy hasn't been taken to ground (for various reasons) but we felt it could've contributed to a great extent to the cause of the cleansing Indian politics.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
5. What is brand Carrier among end consumers?
Dip stick study
6. Fuzzy findings
“Is it from
the US?”
“Often used
for large
projects and
offices.”
“Seen it at
Vijay Sales.
It‟s a little
expensive.”
“Architects
often
recommend
Carrier.”
“It‟s the world
leader. What
are you
saying?”
“Heard about
it. It‟s a good
brand people
say.”
“Sales
executive said
it‟s a good
brand.”
“Salesman
didn‟t tell
me much
about it.”
7. So how is Carrier positioned ?
Unclear
Besides, what is a position if it is only on
our papers but not in the end-consumers‟
minds
8.
9. CarrierIf owns
Expertise in
Efficiency + Green
Greater Sales Greater Market Share
Ownership in
consumer‟s mind
Awareness Battles
>
Meta-battles
Concerns visibility
in Media
To an extent it implies media spends but not necessarily
11. CarrierIf owns
Expertise in
Efficiency + Green
Greater Sales Greater Market Share
Ownership in
consumer‟s mind
Awareness Battles
>
Meta-battles
Important to see how
does Carrier fare?
12. Before a brand wins the positioning battle, it needs to
win some meta-battles
Meta-battles
17. As long as it is a brand
Before brand-level differentiation comes the classification of
branded vs. unbranded
One brand gets replaced by another for no other reason but
the perception that they are brands
20. Foreign factor
„International‟ holds higher ground than „National/Indian‟
„West‟ rules but they were the Koreans who leveraged
„International‟ better
23. Claim and it‟s yours
Compelling reason often isn‟t a good enough reason for
consumers to buy a brand
24. What can explain Onida‟s “Yeh cooler nahi hai!”
Did it have any reason?
Did it try to give any reason?
But it did two things:
Repeat the word „cooler‟ for other Acs
Claim a benefit core to the category i.e. gives cooling
even in 48 degree temperature
26. “Oh! We have a refrigerator from this brand. It‟s
working good. So the AC should also be good.”
27. May the mighty win
It‟s even-stevens in the battle of Conglomerate brands vs. Specialist brands
In fact, conglomerate brands might just have an edge over Specialist brands with limited
visibility in the media
In a way, a conglomerate brand simply increases the consumer‟s exposure to the brand in
some form or another and therefore influences his/her disposition
31. GODS
Indians are God-worshipping people
Kings were demi-gods
Heroes aren‟t humans; they are Gods in the guise of humans
Indian Gods have elaborate families
Indian Gods have Avatars
32. Fascination with the
‘multi-faceted’
All Rounders
Indian parents love all-rounder kids,
develop them as such and are proud of
the fact. So the kid should be:
Great at Academics
Musician
Dancer
Cricketer
Karate Specialist, etc.
33. Success of Tata, Reliance, Birla, LG, Samsung, Onida,
Videocon, Whirlpool, etc.
34. Saving is a philosophy
Not an attitude It‟s not „stinginess‟ or „miserliness‟
„Saving‟ has saved futures, has saved uneducated unemployed children
„Saving‟ has saved people from the truant ungrateful sons/daughters
„Saving‟ has saved people from the robbers, the frequently volatile
environment
„Saving‟ is wisdom, no matter what people say
Not disclosing „saving‟ is wise too„Saving‟ has made entrepreneurs
„Saving‟ is painful but
„saving‟ has made what
India is
35. Saving is a philosophy
Not an attitude It‟s not „stinginess‟ or „miserliness‟
„Saving‟ has saved futures, has saved uneducated unemployed children
„Saving‟ has saved people from the truant ungrateful sons/daughters
„Saving‟ has saved people from the robbers, the frequently volatile
environment
„Saving‟ is wisdom, no matter what people say
Not disclosing „saving‟ is wise too„Saving‟ has made entrepreneurs
„Saving‟ is painful but
„saving‟ has made what
India is
„Value‟ rules. For Indians, very often „value‟ is something that
helps them save, or makes them perceive „saving‟ in some
form.
36. Why isn‟t there much value beyond savings?
It‟s to do with lack of refinement in tastes
38. Evolution of tastes
Refining
Tastes
Variety of
Needs
New
Opportunities New Positions
New Specialist
Brands
Is India a developed country yet? No.
Have Indians developed refined tastes yet? Not the majority yet.
It seems, with tastes of majority not so refined, brands positioned
for refined tastes will still be niche players for some time to come.
39. Competitive
Positions
Hitachi – Style
Toshiba – Innovation
Daikin – Silence
O General – Power Cooling
Panasonic – Eco-friendliness (Dust-busters)
Blue Star – Leadership in Air-conditioning in India
Whirlpool - ?
Electrolux – Thinking of you
Samsung – Technology, Bio-sleep
LG – Health
Videocon – Keeps the mind cool
Onida – Cooler than the coolest
Godrej – Style, Technology
Voltas - Made in India for India
See Annexure # 1 for analysis
of Communication by
Competitive Brands
40. Synopsis of
Competitive
Communication
Analysis
Emphasis on new product features and
benefits arising from these features
Emphasis on differentiation through technology
and benefits thereof
Much too often advertisements carry tactical
offers, schemes, discounts and free gifts
Energy saving ratings are mandatory and
every brand in the category highlights them
Label-like mnemonics are used to communicate
various features
See Annexure # 1 for analysis
of Communication by
Competitive Brands
41. Synopsis of
Competitive
Communication
Analysis
Emphasis on new product features and
benefits arising from these features
Emphasis on differentiation through technology
and benefits thereof
Much too often advertisements carry tactical
offers, schemes, discounts and free gifts
Energy saving ratings are mandatory and
every brand in the category highlights them
Label-like mnemonics are used to communicate
various features
It is no wonder that consumers go shopping
with a rather jumbled mind-frame and get
swayed by what the salesmen have to say.
42. How does Carrier position itself?
How does it communicate this position?
What kind of tone should it adopt?
43. Salient Points about brand Carrier
Specialists in HVACR technology Worldwide leaders in HVACR
Inventor of air-conditioners
Origin in the US
Brand present at high-profile locations like White House
Highly efficient products which conserve energy
44.
45. How significant is „green‟?
In the context of life in general, in the context of
Air Conditioning category and as a positioning for
Career
46. In the context of life
„Eco-friendliness‟ is a world-view.
Life itself, and all the objects used to live a comfortable life and all the
activities undertaken to lead a comfortable life must be eventually friendly to
the environment
47. In the context of Air Conditioning
Perspective #1
Considering the fact that all brands highlight Energy Conservation as a regular
feature of their products, it seems „Eco-friendliness‟ is now a hygiene factor
for any brand
„Eco-friendliness‟ = Energy conservation = Saving on bills
48. In the context of Air Conditioning
Perspective #2
„Eco-friendliness‟ = Greenwash
Claim of „Eco-friendliness‟ at best means lesser damage to
the environment
Conservation of Energy only means saving on bills
Harm to the environment is a „necessary evil‟
0
Eco-friendliness Index
-100
+100
5-star ACs
2-star ACs
49. As positioning for Carrier
About „Green Brands‟
Green brands most often have their origin/core as „green‟, which means products or services are
conceived with the best interests of environment
Right from the beginning to the end of the value-chain, „eco-friendliness‟ percolates
every process/activity
The smallest of practices are „green‟
50. As positioning for Carrier
About „Green Brands‟
Green brands most often have their origin/core as „green‟, which means products or services are
conceived with the best interests of environment
Right from the beginning to the end of the value-chain, „eco-friendliness‟ percolates
every process/activity
The smallest of practices are „green‟
For Carrier to be perceived as a „Green Brand‟, it needs to
take a remarkable initiative or introduce a remarkable
innovation for the safety of the environment.
51. What are the most
visible indicators
of ‘Green’?
Greenery itself (trees and plants)
How about air ?
How about soil ?
How about water ?
How about temperature ?
52. What are the most
measurable
indicators of
‘Green’?
Greenery itself (trees and plants)
Recycled products - Saving trees
because of recycling of paper
Decreasing pollution/emission of gases
because of conservation of energy
How about Clean Air ?
How about water ?
How about Soil ?
How about temperature ?
53. What can CARRIER do?
Take the most visible and measurable indicators
to be seen as a „Green‟ brand
54. What does it
imply ?
Growing trees/saving trees?
What do growing trees/saving trees
require?
Space
People
Money
It is virtually impossible for one company to carry out any such initiative at a
large scale for a long period of time.
And therefore,
money and possibly
government
permission
Motivated
volunteers who can
take participate and
sustain the
campaign
To acquire land and
to deploy resources
to sustain the
activity
55. But being a leader, brand Carrier needs to initiate
something remarkable or innovate to make consumers
believe in the positioning as an
Expert in technology that is efficient and „high‟ on
„Green‟
56. Does something like this already
exist which Carrier can leverage?
Space Money
People
57. Does something like this already
exist which Carrier can leverage?
Space Money
People
GARDEN
People allot
space willingly
People allocate
money willingly
There is an inherent
motivation
59. Frame that the brand can adopt
Worldview
Frame
Marketing Campaign
“Green is necessary for a safe and better future”
“Gardens are green and gardens cool the
environment”
60.
61. Carrier will establish itself as a highly eco-friendly
brand through the initiative of
„CARRIER COOL GARDENS‟
62. Overview of „CARRIER COOL GARDENS‟
The idea is to leverage the frame of „Garden‟ in long run to establish Carrier as a highly eco-friendly
brand
Appropriate a culturally cherished habit of „gardening‟ to promote Carrier as a world-leader and
a green brand
‘CARRIER COOL GARDENS’ will be an engagement-driven campaign – intensive activation at
the ground level to give the brand the desired visibility in the media
67. Idea #1
Prominent Carrier/dealer showrooms across
the country will display Carrier products
surrounded by potted plants
Gardenical Shopfloor Display
68. Idea #2
Little trees will be placed at Carrier
showrooms. Gardening Info-booklets will
hang from the branches of these trees for
consumers to pick up and take away
Gardening Info-booklet Trees
69. Idea #3
Prominent Carrier/dealer showrooms across
the country will offer potted plants as gifts to
Carrier buyers
Potted Plants as gifts
71. Idea #1
Bus-stops at certain prominent locations
across the country will be given a garden-like
look with actual potted plants.
Carrier Gardenical Bus-stops
72. Idea #2
Carrier Cool Garden Zones will be created at
Malls for consumers to sit and relax for some
time and thereby, experience the products as
well as Carrier‟s association with gardens.
Carrier Cool Garden Zones
74. Idea #1
Workshops will be organized for gardening
enthusiasts in top 30 cities of India
Participants will be trained in various skills
related to gardening
Carrier Cool Gardens Workshops
76. Idea #1
Cool Gardens
contest
Prospects upload pictures of their
gardens
Best looking gardens will be rewarded
Carrier Cool Gardens Microsite
Gardening Tips
Types of gardens
Setting up gardens
Maintaining gardens
Types of plants
81. IBM data Center
IBM is opening a new data centre in the foothills of the Rock Mountains in its effort to mobilize the company‟s
resources toward energy efficient
This new data centre will employ IBM‟s state-of-the-art technology to erect a "Green" data centre
One of the offerings is the Stored Cooling Solution, which essentially time-shifts air
conditioning
It is described as "patented thermal storage technology"
The product uses off-peak power to store and provide cooling throughout the day
82. Eco-friendly Product range
IBM uses state-of-the-art design and manufacturing processes to help extend the life of its retail products
The Point-of-Sale (POS) and self service systems are built to help retailers expand and upgrade for a long
life cycle
This translates into retailers disposing of fewer obsolete products
83. Packaging
The IBM worldwide packaging engineering team strives to use materials with recycled content and common
shipping methods to help optimize the sustainability of packaging materials
IBM RSS products contain no paints in their material finishes
In stead they use powder coating for metal and impregnated colour for plastic to help reduce
harmful emissions that may occur in the painting processes
86. The road to carbon neutrality
Dell announced its carbon neutral goal and a commitment to meet that goal by the end of 2008 by:
Increasing energy-efficiency
Maximizing purchases of green power, and
Responsibly offsetting remaining effects
87. Revolutionizing packaging
Dell continuously develops and reviews improved packing methods that use the least amount of
packaging material possible, while still protecting product shipments
Air-filled cushion technology
Molded paper pulp cushions
Recycled HDPE thermal-formed cushions
Some of future packaging technology
Renewable resource packaging materials
88. On campus
There are a number of ways for employees to go green on Dell campuses
Dell is saving more than $3 million and avoiding nearly 12,000 tons of CO2 annually through a
global power-management initiative that turns off computers at night and wakes them back up in
the morning.
For example
The Penang, Malaysia, site continues its monthly domestic waste collection program; the
program encourages employees to bring materials from home for recycling. The site collected
more than 56 metric tons of materials during this past year.
89. Recycling
Dell was the first in the industry to offer free computer recycling to consumers worldwide
They recycle a Dell-branded system at any time at no charge, and also recycle any brand of
computer for free with the purchase of a new Dell.
This equipment is recycled in an environmentally-responsible manner using the stringent
recycling policies and processes
90. Plant a tree for me
Dell, in partnership with the Conservation Fund and Carbonfund.org, has launched
„Plant a Tree for Me,‟.
This program makes it easy and affordable for individuals, corporations or even
entire communities to “go zero” by measuring and then offsetting their carbon
emissions associated with the electricity generated to power an extended portfolio
of IT products – simply by planting trees.
92. For decades, HP is putting in efforts, innovations and designs to support their long-
standing commitment to the environment
As a result, HP was named one of 10 corporate “Green Giants” in the world by Fortune Magazine
in 2007
Also rated as the No. 1 high-tech company (8th overall) on Newsweek‟s list of 1,800
Greenest Companies in 2007
94. Energy efficiency
One of the first companies to comply with the U.S. EPA ENERGY STAR® program
Hence, offers PCs with energy-efficient features since 1992
Succeeded in reducing PC energy use by up to 45%
Sleep mode was introduced by HP-uses less power, and is quick to wake up and also makes less noise
In 2008 the total energy saved by HP in consumer PC products alone was 350,000,000 kg of CO2
95. Design for environment
HP brings together the designers, engineers and environmental product stewards to
promote conservation while delivering value
HP has reduced the amount of product materials and increased the energy efficiency
New smaller, lighter products feature an improved packaging design that helps streamline
shipping and reduce C02 emissions
96. Product take back
HP is an experienced leader in product recycling worldwide
HP has recycled over 1 billion cumulative pounds around the world, with a goal of reaching 2
billion pounds by 2010
HP provides convenient product reuse and responsible end-of-life programs. Options include:
Free recycling of HP and Compaq products if they are of no value.
Donation of your old computer to the National Cristina Foundation
98. Mc Donald's
McDonalds has been acting Green for over thirty years now
Improving environmental performance helps in making a stronger Brand and a sustainable company
Not only the right thing to do but also teh right thing to do for buissness
Over 80 initiatives , both on Local as well Global level
99. Main areas of work
Saving
Energy
Packaging
control
Anti
Littering
Restaurant
Design
Sustainable
Food
100. Green Initiative
One meal one
napkin in U.S.
Greening
restaurants in
Europe
Anti littering
in Europe and
India
101. Green Initiative
One meal one
napkin in U.S.
Greening
restaurants in
Europe
Anti littering
in Europe and
India
102. One meal one napkin
Reducing resource consumption by awareness and simple practices
that customers and crew can incorporate into their behavior to
reduce waste
OBJECTIVE
103. One meal one napkin
In collaboration with Walmart‟s Earth Month, beginning in April,
2009, McDonald‟s USA restaurants located in Walmart stores
began executing a “One Meal, One Napkin” initiative to reduce
waste and promote environmental awareness.
SOLUTION
104. One meal one napkin
As a result of One Meal, One Napkin,” at nearly 1,000
McDonald‟s U.S. restaurants in Walmart stores anticipate savings
of more than 170 million napkins per year, equivalent to 497 tons
of wood
RESULT
105. Green Initiative
One meal one
napkin in U.S.
Greening
restaurants in
Europe
Anti littering
in Europe and
India
107. One meal one napkin
McDonald‟s restaurants in many European countries have
undertaken top measures to increase a building‟s efficiency while
reducing costs
The colors, materials and illustrations chosen for interior
decoration carry the environmental theme
SOLUTION
108. Green Initiative
One meal one
napkin in U.S.
Greening
restaurants in
Europe
Anti littering
in Europe and
India
110. One meal one napkin
McDonald‟s UK fights litter daily in many different ways. It
ensures packaging is kept to a minimum and carries anti-littering
symbols. Litter patrols around the restaurants are as standard as
providing litter bins outside.
SOLUTION
111. One meal one napkin
With its “Just bin it” campaign, McDonald‟s UK takes the daily
effort of fighting litter a major step further. In the early summer
of every year, restaurants partner with local authorities, schools
and community groups in awareness-raising, educational and clean-
up actions. They provide educational gifts for children or with
employees .
SOLUTION
112. One meal one napkin
In 2005, McDonald‟s sponsored over 250 events involving more
than15,000 people
In India as well McDonalds has Litter Patrols where Mc Donald's
employees go around market picking up garbage leftovers by
people on the streets
RESULT