This document discusses sugar substitutes and diet products in India. It notes that every sixth diabetic in the world is Indian, and obesity rates are rising sharply in India. More overweight and obese people are signing up for weight loss programs. However, most people find strict diet regimes difficult to follow and opt for alternative options like no-calorie sugar substitutes. These products are consumed by diabetics, overweight/obese people, and potentially the fitness conscious. However, communication around these products has focused more on diabetics and fitness, leaving overweight/obese as an uncatered category. The new product Blowcal will look to target obese people explicitly in its positioning by highlighting freedom from calories and taste like sugar without calories
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
Presentation on the Obesity Epidemic - Stanford Hospital - March 2013LeBootCamp
The document summarizes the evolution and costs of obesity, its nutritional and lifestyle origins, and potential remedies including diets, drugs, lifestyle changes, and surgery. It provides data on the rising rates of obesity and associated costs over time. Fast food consumption, large portion sizes, and sedentary lifestyles are identified as contributing factors. Common diets, drugs approved to treat obesity, and the benefits of lifestyle modifications, mindful home cooking, and bariatric surgery are outlined as potential remedies.
This presentation aims at explaining all the components of malnutrition. Such as types, causes, criteria of diagnosis, treatment & Government health initiatives to tackle the problem of malnutrition.
2365 concept of meda vasa and majja dhatuSaurabh Yadav
In ayurveda meda and majja are comes under dhatu(tissue). vasa is consider as updhatu(derivatives of dhatu). we may compare all these in contemporary medical science with adipose tissue.
The document discusses traditional and processed foods in India. It notes that while traditional foods have many nutritional benefits, food processing is necessary to meet rising demands and ensure year-round supply. The challenges are how to provide the goodness of traditional foods through processed foods. The document also discusses India's growing non-communicable disease burden and the role of diet and lifestyle in addressing this. It advocates for balanced, healthy diets and lifestyle changes to reduce diseases like diabetes and heart disease.
India's most recommended dieticians and nutritionists 2021Swiftnlift
Dr. Vidushi Agarwal, Pioneer of the proven Alkaline diet in India and having a presence across the globe has something to say about our current lifestyle and diet which we consume on daily basis.
The document discusses nutrition challenges in India. It notes that India has a high burden of malnutrition, with 42% of children underweight. There is a "double burden" of malnutrition, with undernutrition persisting alongside a rise in diet-related chronic diseases and obesity. Key nutritional problems include malnutrition, low birth weight, nutritional anemia, and iodine deficiency disorders. The health care system in India includes public and private sectors, as well as national health programs and voluntary agencies. However, malnutrition remains a significant problem in India.
ENLIGHT: A Quarterly Bariatric Support Group SystemApollo Hospitals
This newsletter from Apollo Bariatric Institutes provides information on obesity and weight loss efforts in India.
1) Chennai has the highest rates of obesity and obesity-related diseases among 11 major cities surveyed in India.
2) Support groups are important for weight loss maintenance, and Apollo has started a quarterly "Enlight" support group.
3) Bariatric surgery techniques like gastric bypass and sleeve gastrectomy can help patients lose over half their excess weight and resolve health conditions like diabetes when other methods have failed.
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
Presentation on the Obesity Epidemic - Stanford Hospital - March 2013LeBootCamp
The document summarizes the evolution and costs of obesity, its nutritional and lifestyle origins, and potential remedies including diets, drugs, lifestyle changes, and surgery. It provides data on the rising rates of obesity and associated costs over time. Fast food consumption, large portion sizes, and sedentary lifestyles are identified as contributing factors. Common diets, drugs approved to treat obesity, and the benefits of lifestyle modifications, mindful home cooking, and bariatric surgery are outlined as potential remedies.
This presentation aims at explaining all the components of malnutrition. Such as types, causes, criteria of diagnosis, treatment & Government health initiatives to tackle the problem of malnutrition.
2365 concept of meda vasa and majja dhatuSaurabh Yadav
In ayurveda meda and majja are comes under dhatu(tissue). vasa is consider as updhatu(derivatives of dhatu). we may compare all these in contemporary medical science with adipose tissue.
The document discusses traditional and processed foods in India. It notes that while traditional foods have many nutritional benefits, food processing is necessary to meet rising demands and ensure year-round supply. The challenges are how to provide the goodness of traditional foods through processed foods. The document also discusses India's growing non-communicable disease burden and the role of diet and lifestyle in addressing this. It advocates for balanced, healthy diets and lifestyle changes to reduce diseases like diabetes and heart disease.
India's most recommended dieticians and nutritionists 2021Swiftnlift
Dr. Vidushi Agarwal, Pioneer of the proven Alkaline diet in India and having a presence across the globe has something to say about our current lifestyle and diet which we consume on daily basis.
The document discusses nutrition challenges in India. It notes that India has a high burden of malnutrition, with 42% of children underweight. There is a "double burden" of malnutrition, with undernutrition persisting alongside a rise in diet-related chronic diseases and obesity. Key nutritional problems include malnutrition, low birth weight, nutritional anemia, and iodine deficiency disorders. The health care system in India includes public and private sectors, as well as national health programs and voluntary agencies. However, malnutrition remains a significant problem in India.
ENLIGHT: A Quarterly Bariatric Support Group SystemApollo Hospitals
This newsletter from Apollo Bariatric Institutes provides information on obesity and weight loss efforts in India.
1) Chennai has the highest rates of obesity and obesity-related diseases among 11 major cities surveyed in India.
2) Support groups are important for weight loss maintenance, and Apollo has started a quarterly "Enlight" support group.
3) Bariatric surgery techniques like gastric bypass and sleeve gastrectomy can help patients lose over half their excess weight and resolve health conditions like diabetes when other methods have failed.
Obesity in women by Dr. Sharda Jain presented on 17th August 14 at DMA Cente...Lifecare Centre
This document summarizes a presentation on obesity in women given by Dr. Sharda Jain and others. It discusses the increasing prevalence of obesity in women globally and in India. Unique aspects of medical history taking and physical examination in obese women are covered. The document reviews the medical issues associated with obesity like infertility, pregnancy complications, and increased risk of diseases. Lifestyle changes including diet and exercise as well as pharmacological and surgical options for obesity management are presented. Specific considerations for obesity and infertility treatment and pregnancy are also summarized.
This document summarizes a workshop report on tackling malnutrition in India. The workshop brought together 50 nutrition stakeholders to discuss India's malnutrition challenges and develop a common vision.
Key issues discussed include: declining but still high levels of stunting, anemia, and malnutrition variability across districts; determinants like gender, poverty, and health services; and the need to strengthen nutrition interventions. Participants made recommendations on addressing challenges like child undernutrition, maternal nutrition, micronutrient deficiencies, and non-communicable diseases. The recommendations aim to strengthen current programs and guide future action toward ensuring a healthy, well-nourished India.
National nutritional programmes for children in India aim to reduce malnutrition, which causes 12% of deaths and 16% disability globally. Key programmes introduced since the 1960s include the mid-day meal scheme providing free lunch to over 100 million schoolchildren, the iodine deficiency programme adding iodine to salt to prevent disorders, and the Integrated Child Development Services programme providing supplementary nutrition, immunization, and education to children and mothers. The programmes have helped reduce morbidity and mortality from malnutrition in India over the decades.
Role of Nutritionists in Strengthening the Nutritional Scenarionutritionistrepublic
This document discusses the role of nutritionists in addressing nutritional challenges at the base of the economic pyramid in India. It outlines several nutritional challenges faced by underprivileged populations, including increased birth rates, high mortality rates, lack of education, and lack of access to nutritious foods and medical care. Migration to urban slums has also led to issues like overweight/obesity, non-communicable diseases, and changes in diet. The document calls for nutritionists to play a key role in combating undernutrition as well as overnutrition through community programs, supplementation, dietary diversification, and nutrition education.
This document discusses the economics of nutritional programs in India. It defines nutrition and describes the history and development of nutritional concepts. It then discusses nutritional development and concerns in India, focusing on malnutrition problems like deficiencies, anemia, and goiter. The document outlines an integrated multi-sector approach needed to address nutritional imbalance, including national dietary goals, preventive measures at family/community/national levels, and the need for international cooperation. It argues that improving nutrition drives economic growth by increasing productivity, and that the returns from nutritional programs far outweigh their costs.
This document discusses obesity and provides information on its epidemiology, burden, pathophysiology, evaluation, management, diet, physical activity, behavioral therapy, pharmacotherapy, and various anti-obesity drugs. It notes that obesity results from a long-term positive energy imbalance and is increasing worldwide. Management involves lifestyle modifications like reduced calorie diets, increased physical activity, and behavioral therapy, while anti-obesity drugs like sibutramine, orlistat, and bupropion may aid weight loss when used along with lifestyle changes.
Obesity: Disease of New India! Dr Jyoti Agarwal Dr Sharda JainLifecare Centre
This document discusses the growing problem of obesity in India. It states that over one third of Indian adults are now obese, and obesity rates have tripled among school-aged children. Central obesity, which is more dangerous, is also becoming more common in India. The main causes of obesity are excessive calorie intake, sedentary lifestyles, lack of exercise, and stress. Obesity is linked to numerous health issues like diabetes, cancer, and reduced life expectancy. Lifestyle changes like maintaining a healthy diet, staying active, and managing stress are recommended to address the obesity epidemic in India.
This document provides information on improving nutrition and reducing sugar and salt content in food products for the food service sector. It is part of a training module that aims to increase skills in topics important for nutrition and ingredient functions, including understanding links between food-diet-health, functional foods and nutraceuticals, and reducing sugar and salt. Specific strategies are presented for incorporating more whole foods, modifying recipes to lower sugar and salt, and leveraging trends toward health and wellness. Case studies demonstrate how food businesses can innovate their offerings to meet consumer demand for improved nutrition.
Obesity rates in America have doubled over the last 50 years, with over 30% of adults now clinically obese. Long term effects of obesity include increased risk of diseases like diabetes and heart disease, as well as lower life expectancy and earnings. If current trends continue, it's projected that 74% of Americans will be overweight or obese by 2020. The food industry and fast food restaurants contribute significantly through highly processed foods high in fat, sugar, and calories. Efforts are needed for education, healthier school lunches, preventive healthcare access, and taxes on unhealthy foods to help tackle the costly issue of obesity.
This document discusses malnutrition in India and proposes concepts to address it. It notes that malnutrition manifests as both undernutrition and overnutrition. It identifies key causes as lack of awareness, economic differences, lack of preventative healthcare, and traditional diets/cooking. The document proposes several concepts like linking schools and health centers to monitor students, implementing school health services, encouraging families to ensure mothers and fathers receive proper nutrition screening and supplements, and providing supplements to elderly family members. It emphasizes raising awareness at the family level and integrating people in solving the problem for nutritional programs to be successful.
Community managed nutrition center - note - india apfrattelo4
The document summarizes a pilot program in India that established community-run Nutrition-Cum-Day Care Centers (NDCCs) to improve nutrition for pregnant women, lactating mothers, and young children. The NDCCs provide three cooked meals per day and are managed at the local level. They have shown promising results, including lower infant and maternal mortality rates compared to the state averages. The NDCCs' community-driven model and ability to be financially self-sustaining through various cost-saving measures and women's contributions have allowed the program to scale across the state effectively.
This document provides an overview of traditional and processed foods in India. It discusses consumer trends toward healthier diets and lifestyles. Non-communicable diseases are increasing in India. A balanced, healthy diet and lifestyle can help reduce NCDs. Traditional foods are nutritious but diversity has decreased due to selection for appearance and yield. Processed foods can help meet the food demands of India's growing population through increased shelf life and convenience, though care must be taken to retain nutrients. Reducing fat, salt, and sugar in processed foods can make them healthier options. Functional foods also present opportunities. A balanced approach is needed to tackle nutritional transitions in India through both traditional and processed foods.
This document discusses weight management and obesity. It begins by explaining why weight is important for health, disease prevention, sports, appearance, and self-esteem. However, finding a balance between foods enjoyed and a desired appearance can be challenging. Many seek answers through dieting but diets often fail due to difficulty complying or regaining weight. Maintaining a healthy weight requires balancing calorie intake with expenditure. Fad diets and supplements are generally not effective long-term solutions for weight control. An individualized lifestyle approach focusing on healthy eating patterns and regular physical activity provides the best chance for sustainable weight management.
The document discusses urban nutrition in Malaysia. It notes that industrialization and urbanization have led to changes in Malaysian lifestyles, diets, and increased levels of sedentary behavior. This is associated with rising rates of chronic diseases. Obesity levels are higher in urban versus rural areas for both males and females. Factors influencing unhealthy trends include changes in food supply and consumption patterns, as well as eating out more frequently. The government has implemented various policies, programs and guidelines to address nutritional issues like obesity and anemia.
This document discusses the rising issue of lifestyle diseases in India. It notes that over 61% of deaths in India are due to non-communicable diseases like cardiovascular disease and diabetes. Obesity, high blood pressure, and mental illnesses are also increasing issues. The document discusses the experiences of doctors in treating patients of different age groups for common lifestyle conditions like overweight/obesity, fatty liver, and impaired glucose tolerance. It argues that India's healthcare system focuses more on treatment than prevention and notes a lack of focus on overall wellness including diet, exercise, sleep, and stress management. The document promotes a holistic approach to health focusing on lifestyle modifications.
Obesity could lead to cancer, finds study, Dr. Sharda Jain Dr. Jyoti Agarwal...Lifecare Centre
This document discusses the link between obesity and cancer in women. It notes that obesity rates have doubled globally since 1970 and are a leading cause of preventable cancer. Several studies are cited showing higher cancer incidence and mortality rates among obese populations. Obesity can increase cancer risk through higher estrogen levels, insulin resistance, chronic inflammation and oxidative stress. The document recommends maintaining a healthy lifestyle through diet, exercise, sleep and stress management to reduce obesity and cancer risk. It emphasizes the need for awareness among women in India about this health issue.
Obesity And Female CANCER, Dr. Sharda Jain & Lifecare team Lifecare Centre
This document discusses the link between obesity and cancer in women. It notes that obesity rates have doubled globally since 1970 and are a leading cause of preventable cancer. Several studies are cited showing higher cancer incidence and mortality rates among obese populations. Obesity can increase cancer risk through higher estrogen levels, insulin resistance, chronic inflammation and oxidative stress. The document recommends maintaining a healthy lifestyle through diet, exercise, sleep and stress management to reduce obesity and cancer risk. It emphasizes the need for awareness among women in India about this health issue.
This document discusses malnutrition in India. It states that India is home to the largest number of hungry people in the world, with over 200 million malnourished. Nearly half of Indian children under age 5 are stunted and underweight. Malnutrition contributes to over 50% of child deaths in India and costs the country 2.95% of its GDP annually. While the government has implemented programs to address malnutrition, such as mid-day meals in schools, challenges remain and innovative solutions are still needed to fully tackle this problem.
The document discusses India's major problem with malnutrition and proposes solutions. It notes that India is home to many hungry and malnourished people, especially children, and malnutrition contributes to over a third of child deaths in India. It recommends a three-pronged approach - agricultural reforms to promote nutritious crops, providing nutrition supplements to those in need, and creating public awareness about proper nutrition. Specific proposals include distributing supplements through anganwadis, schools, nutrition programs, and engaging NGOs and corporations via CSR initiatives. Extensive awareness campaigns targeting mothers, hospitals, and using various media are also suggested.
This document provides contact information for ordering hand-crafted sterling silver jewelry from twelmoons. Potential customers can call Sid at 814 000 2228 or Juhi at 9227 4040 41 to place orders. The jewelry is handmade and shipping is available across India.
Ghottos (enjoying coffee, not the usual cafe way)Siddharth Soni
I love my morning coffee.
Here's a presentation on setting up a different kind of cafe.
Don't have the money to put into execution but love to see something like this come up.
Obesity in women by Dr. Sharda Jain presented on 17th August 14 at DMA Cente...Lifecare Centre
This document summarizes a presentation on obesity in women given by Dr. Sharda Jain and others. It discusses the increasing prevalence of obesity in women globally and in India. Unique aspects of medical history taking and physical examination in obese women are covered. The document reviews the medical issues associated with obesity like infertility, pregnancy complications, and increased risk of diseases. Lifestyle changes including diet and exercise as well as pharmacological and surgical options for obesity management are presented. Specific considerations for obesity and infertility treatment and pregnancy are also summarized.
This document summarizes a workshop report on tackling malnutrition in India. The workshop brought together 50 nutrition stakeholders to discuss India's malnutrition challenges and develop a common vision.
Key issues discussed include: declining but still high levels of stunting, anemia, and malnutrition variability across districts; determinants like gender, poverty, and health services; and the need to strengthen nutrition interventions. Participants made recommendations on addressing challenges like child undernutrition, maternal nutrition, micronutrient deficiencies, and non-communicable diseases. The recommendations aim to strengthen current programs and guide future action toward ensuring a healthy, well-nourished India.
National nutritional programmes for children in India aim to reduce malnutrition, which causes 12% of deaths and 16% disability globally. Key programmes introduced since the 1960s include the mid-day meal scheme providing free lunch to over 100 million schoolchildren, the iodine deficiency programme adding iodine to salt to prevent disorders, and the Integrated Child Development Services programme providing supplementary nutrition, immunization, and education to children and mothers. The programmes have helped reduce morbidity and mortality from malnutrition in India over the decades.
Role of Nutritionists in Strengthening the Nutritional Scenarionutritionistrepublic
This document discusses the role of nutritionists in addressing nutritional challenges at the base of the economic pyramid in India. It outlines several nutritional challenges faced by underprivileged populations, including increased birth rates, high mortality rates, lack of education, and lack of access to nutritious foods and medical care. Migration to urban slums has also led to issues like overweight/obesity, non-communicable diseases, and changes in diet. The document calls for nutritionists to play a key role in combating undernutrition as well as overnutrition through community programs, supplementation, dietary diversification, and nutrition education.
This document discusses the economics of nutritional programs in India. It defines nutrition and describes the history and development of nutritional concepts. It then discusses nutritional development and concerns in India, focusing on malnutrition problems like deficiencies, anemia, and goiter. The document outlines an integrated multi-sector approach needed to address nutritional imbalance, including national dietary goals, preventive measures at family/community/national levels, and the need for international cooperation. It argues that improving nutrition drives economic growth by increasing productivity, and that the returns from nutritional programs far outweigh their costs.
This document discusses obesity and provides information on its epidemiology, burden, pathophysiology, evaluation, management, diet, physical activity, behavioral therapy, pharmacotherapy, and various anti-obesity drugs. It notes that obesity results from a long-term positive energy imbalance and is increasing worldwide. Management involves lifestyle modifications like reduced calorie diets, increased physical activity, and behavioral therapy, while anti-obesity drugs like sibutramine, orlistat, and bupropion may aid weight loss when used along with lifestyle changes.
Obesity: Disease of New India! Dr Jyoti Agarwal Dr Sharda JainLifecare Centre
This document discusses the growing problem of obesity in India. It states that over one third of Indian adults are now obese, and obesity rates have tripled among school-aged children. Central obesity, which is more dangerous, is also becoming more common in India. The main causes of obesity are excessive calorie intake, sedentary lifestyles, lack of exercise, and stress. Obesity is linked to numerous health issues like diabetes, cancer, and reduced life expectancy. Lifestyle changes like maintaining a healthy diet, staying active, and managing stress are recommended to address the obesity epidemic in India.
This document provides information on improving nutrition and reducing sugar and salt content in food products for the food service sector. It is part of a training module that aims to increase skills in topics important for nutrition and ingredient functions, including understanding links between food-diet-health, functional foods and nutraceuticals, and reducing sugar and salt. Specific strategies are presented for incorporating more whole foods, modifying recipes to lower sugar and salt, and leveraging trends toward health and wellness. Case studies demonstrate how food businesses can innovate their offerings to meet consumer demand for improved nutrition.
Obesity rates in America have doubled over the last 50 years, with over 30% of adults now clinically obese. Long term effects of obesity include increased risk of diseases like diabetes and heart disease, as well as lower life expectancy and earnings. If current trends continue, it's projected that 74% of Americans will be overweight or obese by 2020. The food industry and fast food restaurants contribute significantly through highly processed foods high in fat, sugar, and calories. Efforts are needed for education, healthier school lunches, preventive healthcare access, and taxes on unhealthy foods to help tackle the costly issue of obesity.
This document discusses malnutrition in India and proposes concepts to address it. It notes that malnutrition manifests as both undernutrition and overnutrition. It identifies key causes as lack of awareness, economic differences, lack of preventative healthcare, and traditional diets/cooking. The document proposes several concepts like linking schools and health centers to monitor students, implementing school health services, encouraging families to ensure mothers and fathers receive proper nutrition screening and supplements, and providing supplements to elderly family members. It emphasizes raising awareness at the family level and integrating people in solving the problem for nutritional programs to be successful.
Community managed nutrition center - note - india apfrattelo4
The document summarizes a pilot program in India that established community-run Nutrition-Cum-Day Care Centers (NDCCs) to improve nutrition for pregnant women, lactating mothers, and young children. The NDCCs provide three cooked meals per day and are managed at the local level. They have shown promising results, including lower infant and maternal mortality rates compared to the state averages. The NDCCs' community-driven model and ability to be financially self-sustaining through various cost-saving measures and women's contributions have allowed the program to scale across the state effectively.
This document provides an overview of traditional and processed foods in India. It discusses consumer trends toward healthier diets and lifestyles. Non-communicable diseases are increasing in India. A balanced, healthy diet and lifestyle can help reduce NCDs. Traditional foods are nutritious but diversity has decreased due to selection for appearance and yield. Processed foods can help meet the food demands of India's growing population through increased shelf life and convenience, though care must be taken to retain nutrients. Reducing fat, salt, and sugar in processed foods can make them healthier options. Functional foods also present opportunities. A balanced approach is needed to tackle nutritional transitions in India through both traditional and processed foods.
This document discusses weight management and obesity. It begins by explaining why weight is important for health, disease prevention, sports, appearance, and self-esteem. However, finding a balance between foods enjoyed and a desired appearance can be challenging. Many seek answers through dieting but diets often fail due to difficulty complying or regaining weight. Maintaining a healthy weight requires balancing calorie intake with expenditure. Fad diets and supplements are generally not effective long-term solutions for weight control. An individualized lifestyle approach focusing on healthy eating patterns and regular physical activity provides the best chance for sustainable weight management.
The document discusses urban nutrition in Malaysia. It notes that industrialization and urbanization have led to changes in Malaysian lifestyles, diets, and increased levels of sedentary behavior. This is associated with rising rates of chronic diseases. Obesity levels are higher in urban versus rural areas for both males and females. Factors influencing unhealthy trends include changes in food supply and consumption patterns, as well as eating out more frequently. The government has implemented various policies, programs and guidelines to address nutritional issues like obesity and anemia.
This document discusses the rising issue of lifestyle diseases in India. It notes that over 61% of deaths in India are due to non-communicable diseases like cardiovascular disease and diabetes. Obesity, high blood pressure, and mental illnesses are also increasing issues. The document discusses the experiences of doctors in treating patients of different age groups for common lifestyle conditions like overweight/obesity, fatty liver, and impaired glucose tolerance. It argues that India's healthcare system focuses more on treatment than prevention and notes a lack of focus on overall wellness including diet, exercise, sleep, and stress management. The document promotes a holistic approach to health focusing on lifestyle modifications.
Obesity could lead to cancer, finds study, Dr. Sharda Jain Dr. Jyoti Agarwal...Lifecare Centre
This document discusses the link between obesity and cancer in women. It notes that obesity rates have doubled globally since 1970 and are a leading cause of preventable cancer. Several studies are cited showing higher cancer incidence and mortality rates among obese populations. Obesity can increase cancer risk through higher estrogen levels, insulin resistance, chronic inflammation and oxidative stress. The document recommends maintaining a healthy lifestyle through diet, exercise, sleep and stress management to reduce obesity and cancer risk. It emphasizes the need for awareness among women in India about this health issue.
Obesity And Female CANCER, Dr. Sharda Jain & Lifecare team Lifecare Centre
This document discusses the link between obesity and cancer in women. It notes that obesity rates have doubled globally since 1970 and are a leading cause of preventable cancer. Several studies are cited showing higher cancer incidence and mortality rates among obese populations. Obesity can increase cancer risk through higher estrogen levels, insulin resistance, chronic inflammation and oxidative stress. The document recommends maintaining a healthy lifestyle through diet, exercise, sleep and stress management to reduce obesity and cancer risk. It emphasizes the need for awareness among women in India about this health issue.
This document discusses malnutrition in India. It states that India is home to the largest number of hungry people in the world, with over 200 million malnourished. Nearly half of Indian children under age 5 are stunted and underweight. Malnutrition contributes to over 50% of child deaths in India and costs the country 2.95% of its GDP annually. While the government has implemented programs to address malnutrition, such as mid-day meals in schools, challenges remain and innovative solutions are still needed to fully tackle this problem.
The document discusses India's major problem with malnutrition and proposes solutions. It notes that India is home to many hungry and malnourished people, especially children, and malnutrition contributes to over a third of child deaths in India. It recommends a three-pronged approach - agricultural reforms to promote nutritious crops, providing nutrition supplements to those in need, and creating public awareness about proper nutrition. Specific proposals include distributing supplements through anganwadis, schools, nutrition programs, and engaging NGOs and corporations via CSR initiatives. Extensive awareness campaigns targeting mothers, hospitals, and using various media are also suggested.
This document provides contact information for ordering hand-crafted sterling silver jewelry from twelmoons. Potential customers can call Sid at 814 000 2228 or Juhi at 9227 4040 41 to place orders. The jewelry is handmade and shipping is available across India.
Ghottos (enjoying coffee, not the usual cafe way)Siddharth Soni
I love my morning coffee.
Here's a presentation on setting up a different kind of cafe.
Don't have the money to put into execution but love to see something like this come up.
The document discusses strategic marketing options for Hand Tools division to achieve a 900% growth target over 5 years. It analyzes the industry, competition and consumer landscape. Two main strategic ideas are proposed:
1) Create demand among technicians through a brand engagement program like a utility services exchange.
2) Create demand by facilitating and tapping into strong subcultures like bike maintenance workshops, skills workshops, and an reality show contest to engage enthusiasts.
Brand building support requires understanding consumer attitudes and critical attributes, executing area-centric approaches aggressively with sufficient manpower and resources. The goal is to "jack up the market".
Gowardhan ghee activation idea 14th july 2010Siddharth Soni
This document outlines an activation idea for Parag Milk Foods' new campaign promoting their Gowardhan Ghee brand. The campaign will highlight the importance of cow ghee over buffalo ghee, targeting women consumers in Gujarat initially. The proposed activation idea involves setting up a "face-off" display between a cow and buffalo mannequin at retail stores, asking customers to complete a short true/false quiz about the qualities of cow and buffalo ghee. Customers will receive rewards such as discounts on Gowardhan Ghee purchases based on the number of correct answers provided. The goal is to educate consumers, especially women, on why cow ghee is preferable to buffalo ghee.
The document outlines several marketing campaign ideas for the brand Fairglow:
1) The Fairglow Canteen Queen campaign would identify and honor an intelligent and friendly female student or employee as a role model at their college or workplace canteen.
2) The Fairglow Millionaire concept involves consumers entering a competition for a cash prize by purchasing products at stalls around the country.
3) The Glowing Girls campaign asks mothers to nominate their best daughters, who would be honored for their character.
Fino analysis & strategy presentation 24.06.2010Siddharth Soni
FINO is an organization that provides door-step delivery of various financial products and services to rural India through technology and agent networks. It has strengths such as the largest acceptance among financial institutions and an ISO certified processing center, but weaknesses in low brand recognition. It expects an agency to define its category and brand identity, develop a positioning strategy and communication plan to establish itself in the growing financial inclusion sector facing threats from competitors. Carat Fresh's approach involves understanding FINO and other financial inclusion brands before recommending strategies.
The document discusses Credila's branding strategy for their education loan services in India. It notes that the education loan market is large but commoditized, with most providers focusing on price over service. Credila aims to position itself as an "Edu-loan Processing Expert" by highlighting their quick approval process (within 7-10 days) and hassle-free documentation assistance. This is meant to address consumers' major pain point of lengthy, complex loan application processes with other providers. The target audience is students aged 18-30 pursuing higher education and their parents aged 45-58.
Headline is a new fungicide and plant growth regulator being introduced in soybean, corn and cotton crops. It provides dual benefits of disease control and better plant health by improving nitrogen utilization and stress tolerance. This leads to greater stem strength, healthier plants, higher yields and better quality. Headline is much more expensive than regular fungicides and PGRs. It works differently by combining fungicide and PGR properties into a single product. The document discusses positioning Headline as a "Yield Enhancing Capsule" that farmers ask for by name, using innovative communication and education programs to launch the new product category.
A to z Nite Drink communication strategy presentation 2nd june '09Siddharth Soni
The document discusses strategies for positioning a new children's nutrition drink brand called A to Z Grow in the night/sleep occasion. It analyzes the existing market and competitors, and recommends positioning A to Z Grow as a "Nite Nutrition Drink" to tap into the unused night occasion. Specific strategies proposed include campaigns centered around children's dreams to promote the new category and brand to both children and mothers.
Aegon religare brand activation 9th nov '09Siddharth Soni
The document discusses marketing efforts for the life insurance brand Aegon Religare in India. It identifies two key issues facing the brand: 1) Unawareness of the brand's heritage, and 2) Low memorability of the brand name "Aegon Religare". The name is difficult to pronounce for many people and does not facilitate easy memory or recall compared to other insurance brands in India. Addressing these issues through campaigns that increase awareness of the brand's heritage and make the name more poetic, rhyming, or set to music could help improve familiarity and trust over time.
Now I am disclosing a little recipe for creating a jewelry brand. No it isn't rocket science. But I don't see these simple principles applied in real life jewelry business (barring a few exceptions). One might discount this presentation for its simplicity but at his/her own risk. Jewelry brands struggle to create 'brands'!
Viagra Promotion Strategy Mod 23rd April 09Siddharth Soni
The document discusses strategies for promoting Viagra in the Indian market. It notes that Viagra faces competition from generic brands and has low market share despite high brand awareness. It analyzes barriers to growth such as conservative attitudes towards sexual health in India. The proposed strategy is to market erectile dysfunction as a common problem through encoded messages in cinema halls, banners, and posters to generate curiosity and prompt SMS inquiries about treatment options.
I've often imagined a CV that can be seen as it is on the web and printed as it is seen on the web. So I created a new format to present a CV and called it CVitti. Not surprisingly, I found something similar (not exactly but in quite a few ways) on the web. A new service called VisualCV.com. Check...
Provogue Strategy Presentation 31st March 09Siddharth Soni
Provogue is a known brand on the Indian fashion scene. It seems they are in a situation where they are finding it tough to expand. Some time back we made a presentation helping them leverage their existing brand equity and solidify their positioning (indeed, keeping their expansion plans in mind) :).
It's obvious that they haven't bought our thoughts. However what they've implemented doesn't seem to make sense. Let's wait and see.
No Criminals Campaign Strategy 18th Jan 09Siddharth Soni
This is a strategy presentation made to members of Association for Democratic Reforms. Of course the strategy hasn't been taken to ground (for various reasons) but we felt it could've contributed to a great extent to the cause of the cleansing Indian politics.
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These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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3. Product Details
FORMULATION
AGENCY BRIEF
No calorie sugar substitute
INGREDIENTS
Contains Sucralose as a major ingredient
WEIGHT MANAGEMENT
Helps avoid around 520 calories per day
TASTE
Similar to sugar
9. Prevalence of
FACTS & FIGURES
weight loss programs
Every sixth diabetic in the world is an Indian.
India thus owns the title of ‘The World's Diabetes Capital’.
-New data released by International Diabetes Federation
Source: www1.voanews.com
10. Genetically, Indians store more body fat per kilogram than Europeans.
weight loss programs
Prevalence of
FACTS & FIGURES
-Research over the past decade
Obesity puts Indians at an even greater risk of getting diabetes.
-Leading Health Professionals worldwide
Source: www1.voanews.com
11. weight loss programs
Prevalence of
FACTS & FIGURES
Obesity has reached epidemic proportions in India in the 21st century
Obesity has reached epidemic proportions in India in the 21st century
12. % population that is overweight/ obese
% population that is overweight/ obese
weight loss programs
Prevalence of
FACTS & FIGURES
Nearly,
Indian Youth: 20%
Nearly 20% of the entire Indian Youth
Women in Punjab: 40%
Nearly 40% of the women in the northwestern states of Punjab
Population in the states of Andhra Pradesh,obese in the states of Andhra 15%
Average 15% of the population is overweight/ Goa, TN, Goa, Kerala, etc:
Pradesh, Goa, TamilNadu, Goa, Kerala, Gujarat, etc
- India’s current National Health Survey
- India’s current National Health Survey
Source: www1.voanews.com
www.wikepedia.com
13. weight loss programs
Prevalence of
FACTS & FIGURES
Hence more and more overweight/ obese people are signing up for weight
loss programs
16. The Need
ALTERNATIVE DIET OPTIONS
But…
Eating is the most important thing in any Indian household.
Sugar, spices & oil define the essence of a typical Indian food.
17. The Need
ALTERNATIVE DIET OPTIONS
So most people opt out of these weight loss programs due to inability to
follow the regime & resort to alternative diet options.
18. The Need
ALTERNATIVE DIET OPTIONS
This has led to various No/ Low calorie sugar substitutes/ diet products
invading virtually all the sectors of the food and the drink market
20. Existing/ potential consumers can be divided into 3 categories
Consumption Behavior
SUGAR SUBSTITUTES/
DIET PRODUCTS
Diabetics
Overweight/Obese people
Fitness Conscious
21. Existing/ potential consumers can be divided into 3 categories
Consumption Behavior
SUGAR SUBSTITUTES/
DIET PRODUCTS
Diabetics
Early consumption of diet products happened in this segment only
Overweight/Obese people
(This segment has now actively started consuming diet products)*
Fitness Conscious
The consumption and usage in this segment is still debatable
* As demonstrated in early part of the presentation. Section: Facts & Figures
24. Category
Communication
SUGAR SUBSTITUTES/
DIET PRODUCTS
Category Consumption
Has shifted from diabetics to overweight/ obese people
Category Communication
Has shifted from diabetics to fitness conscious
25. No/ Low calorie
Category
Communication
SUGAR SUBSTITUTES/
DIET PRODUCTS
sugar substitute
products
Diabetics Obese Fitness Conscious
Artificial Sweeteners
Thus leaving Obese/ Overweight as an ‘uncatered’ category in terms of
artificial sweeteners
26. Case No.1: Sugar Free Gold
Category
Communication
SUGAR SUBSTITUTES/
DIET PRODUCTS
Highlights
Sugar Free
Fitness Conscious
27. Case No. 2: Sugar Free Natura
Category
Communication
SUGAR SUBSTITUTES/
DIET PRODUCTS
The communication includes the following
‘Call it a diet sugar if you will’
‘Freedom from calories’
‘Tastes like sugar but has no calories’
Key Highlight: Sugar Free
28. Category
Communication
SUGAR SUBSTITUTES/
DIET PRODUCTS
Obese as a category has not been explicitly targeted in communication and
positioning.
This must be clearly brought out while positioning Blocal.
32. The battle amongst the competitors
Artificial Sweeteners
BUYING BEHAVIOR
It is not at the brand level but at the category level!
33. Battling at the category level: Why?
Artificial Sweeteners
BUYING BEHAVIOR
‘Sugar Free’
The brand name has become synonymous to the category of ‘Artificial
Sweeteners’
34. OTC Buying Behavior
(To substantiate that ‘Sugar Free’ has become synonymous to artificial sweeteners)
Artificial Sweeteners
BUYING BEHAVIOR
Stage 1
People ask for ‘Sugar Free’ irrelevant of which brand they really want to
buy. It could be equal, splenda, sugarfree gold, etc
Stage 2
If the retailer does not pull out the preferred brand, only then will the
people name and ask for ‘their preferred brand of product
35. OTC Buying Behavior
Artificial Sweeteners
BUYING BEHAVIOR
What is the TG really asking for OTC?
'Sugar Free’ is not the brand that TG is asking for, but the product
( Any artificial sweetener)!
Who benefits from this buying behavior?
The brand ‘Sugar Free
36. Counter the buying behavior
Artificial Sweeteners
BUYING BEHAVIOR
How do we make Sugar free & Blocal 2 different categories to be asked for?
How do we make TG directly ask for Blocal?
37. Counter the buying behavior: How?
Artificial Sweeteners
BUYING BEHAVIOR
Position the brand to gain similar consumption relevance in their life.
The positioning should be simple and something which the TG can go and
ask for OTC
38. Based On The Key Highlights Of The Presentation
ARRIVING AT THE POSITION
39. Keywords associated with this category
KEY HIGHLIGHTS
ARIVING AT THE POSITION
Diet
No/ Zero Calorie
Sugar Free
40. Keywords: Usage, Connotations & Associations
KEY HIGHLIGHTS
ARIVING AT THE POSITION
Usage
No calorie and sugar free are too abused in the category of artificial
sweeteners and we need to counter them
Associations
We are talking to Obese people as our TG.
Hence ‘Diet’ is the buzzword when it comes to Obese people.
The term ‘Diet’ is all encompassing. Be it sugar free, be it calorie free.
41. Keywords: Usage, Connotations & Associations
KEY HIGHLIGHTS
ARIVING AT THE POSITION
Connotations
Taste:
Sugar Free means bland in taste
Healthy means bland in taste
Taste Retention:
An important element while opting for ‘Artificial Sweeteners’
‘Diet’ does not connote ‘no sugar and hence no taste’ as opposed to ‘Sugar
Free’
42. Summary
KEY HIGHLIGHTS
ARIVING AT THE POSITION
Keyword
Consumption Target Audience Category Battle Connotation
The
Sugar Free has
proliferation of
become
diet/ no calorie Our core TG is
synonymous to Sugar Free
products have obese/
the category means bland in
increased in the overweight
name. The taste
obese/ people
battle is at the
overweight
category level
segment