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Airtel 7 Ps And Swot Analysis


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This Presentation is all about the Telecom Industry mostly focused on Airtel. It covers the 7 P's and SWOT analysis of airtel.

Airtel 7 Ps And Swot Analysis

  1. 1. Telecom IndustryAIRTEL<br />Presented By:<br />AnkitaShukla<br />AnkitaSrivastava<br />Devendra Singh<br />Girdhari Lal Prajapati<br />SmitaSinha<br />
  2. 2. Mission <br />We will meet the mobile communication needs of our customers through : <br /><ul><li>Error-free service delivery.
  3. 3. Innovative products and services.
  4. 4. Cost efficiency.</li></ul>Values <br />We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement<br />
  5. 5. Company overview<br />Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.<br />In India Airtel is No. 1 by subscriber base and revenue.<br />Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom<br />
  6. 6. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)<br />
  7. 7. Figures & Fact<br />Total Wireless subscribers in India In June 09 & July 09 are 102,367,881 & 1,05,177,635respectively.<br />Total Wire line subscribers in India In June 09 & July 09 are 2,827,882 & 2,861,822 respectively.<br />Total revenue for Q4 08 isRs. 6376.50 Cr as compare to Rs.5606.15 for Q3 08, i.e.13.74% higher.<br />ARPU for Q4 08 is Rs.260.59 as compare to Rs.254.48 in Q3 08,i.e. growth of2.40%.<br />TRAI<br />
  8. 8. Market Share (GSM Mob. Services)<br />
  9. 9. 7 P’s of Airtel<br />
  10. 10. Product<br />Airtel Pre-paid<br />Airtel Post-paid<br />Blackberry Wireless Handheld<br />Value Added Services (VAS)<br /> The different value added services provided by Airtel are-<br /><ul><li>Instant Balance Enquiry
  11. 11. 24Hr recharge Facility
  12. 12. Caller line identification
  13. 13. Call divert, Call wait & Call Hold
  14. 14. Multimedia messaging service (MMS)
  15. 15. Airtel Live Portal
  16. 16. SMS based Information Service</li></li></ul><li>….Contd<br /><ul><li>Hello Tunes & Ring Tones
  17. 17. Voice Mail Service
  18. 18. Easy Post-paid bill collection
  19. 19. Gifting of Ring Tones & Hello Tunes
  20. 20. GPRS</li></ul>Business Solutions <br />
  21. 21. Price<br />Customer based pricing strategies.<br />Flexible pricing mechanism <br />Controlled by TRAI.<br />
  22. 22. Place<br />It has wide and extensive presence even in the remotest areas<br />Airtel Customer Care Touch Points <br />Distributors like <br /> E.g. Paan shops, grocery stores, chemists, outlet etc. <br />
  23. 23. Promotion<br />Large scale print and video advertising.<br />Big celebrities like SRK and Sachin are roped in to endorse the product because it .<br />In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India.<br />Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. <br />
  24. 24. Recently launched promotional activities<br />
  25. 25. People<br />Total Employees 25616( BhartiAirtel consolidated) as per Q3 08.<br />Dedicate and passionate workforce.<br />One of the best customer support.<br />Have won 2nd Best employer award in 2004.<br />
  26. 26. Process<br />Process for services is very easy and customer can avail it very easily.<br />121 is the customer support no. which can be dialed from anywhere in India.<br />
  27. 27. Physical Environment<br />
  28. 28. Innovation<br />
  29. 29.
  30. 30. Bibliography <br /><br /><br /><br /><br />
  31. 31. Thank you..!Express yourself<br />