This was made for my project given in my college. K.C COLLEGE, Mumbai. It includes the Product Life cycle and the 7 P'S of Woodland Shoes.
Hope you find this ppt useful :)
Bata India is the largest footwear retailer and manufacturer in India, operating since 1931. It has established itself as India's largest footwear retailer through its large network of over 30,000 dealers across the country. The company operates in two segments: footwear and accessories. Bata India engages in manufacturing and distribution of footwear and accessories through its extensive retail and wholesale networks. It offers various types of footwear including leather, rubber, canvas, and plastic footwear targeted at different customer segments.
The Woodland brand was launched in 1992 by Aero Group to provide outdoor gear for activities like hiking and climbing. It quickly became popular for its innovative, high-quality products. Aero Group has since expanded Woodland's production facilities across several countries in Asia and Canada. Woodland makes a wide range of outdoor footwear, clothing, and accessories and has over 350 exclusive stores and 3000 multi-brand outlets worldwide. The company prioritizes new technologies and indigenous production processes to deliver durable, comfortable gear for exploring nature.
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It has grown from a small manufacturing unit started in 1960 to having over 300 exclusive stores and 3000 multi-brand outlets globally. While Woodland was initially successful, it faced challenges expanding to tier 2 and 3 cities in India and has since focused on tier 1 cities. The document discusses Woodland's product life cycle and marketing strategies including the 7Ps of marketing. It performs a SWOT analysis and discusses how Woodland uses marketing research and intelligence.
Woodland is an eco-friendly footwear brand known for its biodegradable shoes and CSR initiatives. They wanted to create durable hiking shoes that were tough, comfortable, and addressed environmental issues. They developed a shoe made of thick leather with a hard rubber sole and hand-stitched construction to last through multiple seasons of heavy use. The design process involved research on customer needs and industry trends, concept sketches inspired by nature, and feedback before finalizing and launching the new shoe design.
This document provides information about Woodland shoes brand. Some key points:
- Woodland was launched in 1992 and stands for the spirit of adventure. It focuses on trekking shoes and pushing innovation.
- The target market is youth and adventure lovers. Woodland aims to provide rugged, outdoor shoes.
- Woodland differentiates itself by being an adventure brand closely associated with nature. It promotes this through advertisements showing adventure and nature.
Bata India is the largest manufacturer and retailer of footwear in India. It was established in 1931 and has since established a leadership position in the Indian footwear industry. Bata operates retail stores across India and produces footwear for men, women, and children at multiple manufacturing facilities. It sells approximately 50 million pairs of shoes annually through its network of over 1,400 retail stores. While Bata targets all income segments, it has been losing market share to cheaper Chinese imports in the lower income segment. It focuses on catering to the middle and upper classes through its own brands like Hush Puppies. Bata utilizes various marketing strategies like celebrity endorsements, print and television advertising, and seasonal collections to promote its brands
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
1. The document presented information on visual merchandising strategies for the Adidas brand, including window displays and in-store layout.
2. It provided an overview of Adidas, founded in 1924, which designs and manufactures footwear and sports equipment, and has operations in over 80 countries.
3. The presentation discussed Adidas' entry into the Indian market in 1989 through various partnerships and brand ambassadors, and growth strategies over the decades to achieve a 30% market share. It covered segmentation, targeting, and positioning of customers as well as product placement techniques for optimal in-store and window displays.
Bata India is the largest footwear retailer and manufacturer in India, operating since 1931. It has established itself as India's largest footwear retailer through its large network of over 30,000 dealers across the country. The company operates in two segments: footwear and accessories. Bata India engages in manufacturing and distribution of footwear and accessories through its extensive retail and wholesale networks. It offers various types of footwear including leather, rubber, canvas, and plastic footwear targeted at different customer segments.
The Woodland brand was launched in 1992 by Aero Group to provide outdoor gear for activities like hiking and climbing. It quickly became popular for its innovative, high-quality products. Aero Group has since expanded Woodland's production facilities across several countries in Asia and Canada. Woodland makes a wide range of outdoor footwear, clothing, and accessories and has over 350 exclusive stores and 3000 multi-brand outlets worldwide. The company prioritizes new technologies and indigenous production processes to deliver durable, comfortable gear for exploring nature.
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It has grown from a small manufacturing unit started in 1960 to having over 300 exclusive stores and 3000 multi-brand outlets globally. While Woodland was initially successful, it faced challenges expanding to tier 2 and 3 cities in India and has since focused on tier 1 cities. The document discusses Woodland's product life cycle and marketing strategies including the 7Ps of marketing. It performs a SWOT analysis and discusses how Woodland uses marketing research and intelligence.
Woodland is an eco-friendly footwear brand known for its biodegradable shoes and CSR initiatives. They wanted to create durable hiking shoes that were tough, comfortable, and addressed environmental issues. They developed a shoe made of thick leather with a hard rubber sole and hand-stitched construction to last through multiple seasons of heavy use. The design process involved research on customer needs and industry trends, concept sketches inspired by nature, and feedback before finalizing and launching the new shoe design.
This document provides information about Woodland shoes brand. Some key points:
- Woodland was launched in 1992 and stands for the spirit of adventure. It focuses on trekking shoes and pushing innovation.
- The target market is youth and adventure lovers. Woodland aims to provide rugged, outdoor shoes.
- Woodland differentiates itself by being an adventure brand closely associated with nature. It promotes this through advertisements showing adventure and nature.
Bata India is the largest manufacturer and retailer of footwear in India. It was established in 1931 and has since established a leadership position in the Indian footwear industry. Bata operates retail stores across India and produces footwear for men, women, and children at multiple manufacturing facilities. It sells approximately 50 million pairs of shoes annually through its network of over 1,400 retail stores. While Bata targets all income segments, it has been losing market share to cheaper Chinese imports in the lower income segment. It focuses on catering to the middle and upper classes through its own brands like Hush Puppies. Bata utilizes various marketing strategies like celebrity endorsements, print and television advertising, and seasonal collections to promote its brands
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
1. The document presented information on visual merchandising strategies for the Adidas brand, including window displays and in-store layout.
2. It provided an overview of Adidas, founded in 1924, which designs and manufactures footwear and sports equipment, and has operations in over 80 countries.
3. The presentation discussed Adidas' entry into the Indian market in 1989 through various partnerships and brand ambassadors, and growth strategies over the decades to achieve a 30% market share. It covered segmentation, targeting, and positioning of customers as well as product placement techniques for optimal in-store and window displays.
Woodland began as a small shoe manufacturing company in the 1950s. It launched the Woodland brand in 1992 to target outdoor enthusiasts with rugged, premium casual shoes. Over time, Woodland expanded its product portfolio to include apparel and accessories while maintaining its positioning as a brand for the adventurous. The report analyzes Woodland's strategies and branding over the years, including its shift from targeting niche customers to a broader market. It also provides recommendations to help Woodland improve customer perceptions and sustain growth.
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It aims to represent the spirit of adventure through its products and logo. Woodland has grown successfully over the years and now has over 300 exclusive stores and 3,000 multi-brand outlets globally. A SWOT analysis identifies Woodland's strengths as its production capabilities and market share, while weaknesses include a lack of variety and higher prices. Opportunities exist in expanding sports footwear lines and targeting new demographics, while threats come from organized and unorganized competitors in the footwear market.
Adidas is a German sportswear company that is the largest manufacturer in Europe and second largest worldwide. It was founded in the 1920s and became a global leader through innovations in sports marketing. Adidas uses a global strategy of wholesale, retail stores, and e-commerce to engage consumers. Its goals are to increase controlled space to over 50% of sales and leverage cross-channel opportunities to grow in key markets. Adidas aims to develop its brands worldwide by understanding trends and celebrating individuality.
Westside is a retail store in India that has achieved success through strategies focused on customer experience and brand identity. It keeps customers in the store longer by making them feel comfortable and catering to their various needs. Westside offers a wide range of products at different price points under one roof and structures its floors according to gender to give customers more freedom and privacy. It has created customer loyalty through consistent branding and adapting to customer demands over time.
This document discusses the product life cycle of Woodland shoes from its establishment in 1960 to current times. It provides details about Woodland's introduction in 1992, growth through new manufacturing plants and stores internationally and in India in the 1990s-2000s, maturity as it became a leader in the premium shoe market in India by 2002, and signs of decline in 2011 when it failed to succeed in smaller tier 2 cities. The document also includes a product life cycle curve chart showing the typical stages of introduction, growth, maturity, and decline, and relates it to Woodland's business strategy and positioning over time.
The document summarizes the footwear industry and retail market in India. It states that India is the second largest global footwear producer but 95% of production is for domestic demand. While per capita consumption is growing, it remains below developed markets. It then profiles several major footwear retailers in India like Red Tape, Reliance Footprint, Reebok, Sreeleathers, Khadim's and Bata. Bata is highlighted as the market leader with over 15% organized segment share and targeting all classes through high product variety and promotional strategies like discounts, gifts and exchange policies.
Bata has historically positioned itself as a family footwear brand catering to middle class consumers in India. It dominated the organized footwear market until the 1980s. However, Bata now faces competition from national and international brands. To address this, Bata is repositioning itself from a manufacturing focused company to an affordable, market-driven lifestyle brand. It is overhauling store designs, expanding into malls, and launching new brands like Dr. Scholl's, Hush Puppies, and Marie Claire to target fashion-conscious consumers. Bata aims to change its image from an old-fashioned shoe seller to a modern retailer of trendy, high-quality footwear.
Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports
Diesel is an Italian lifestyle brand founded in 1978 that is known for its denim clothing. It targets young, fun-loving consumers and uses premium pricing and provocative marketing campaigns centered around themes of rebellion and individuality. While denim sales remain strong, the brand faces competition from other casual fashion brands and risks losing relevance if it does not consistently engage customers through new campaigns.
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Bata BCG matrix, swot analysis and PEST analysisaditisalgaonkar
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
This internship report evaluates customer satisfaction with Bata Shoes Ltd. in Bangladesh. The objectives are to analyze Bata's customer satisfaction, identify issues in the shoe market, and recommend improvements. Research methods included surveys, interviews and document analysis. Findings show Bata is seen as high quality but lacks modern fashion styles. Issues include skills, reputation and infrastructure. Recommendations are to offer trendier designs, more promotion, and improve raw materials handling. In conclusion, Bata is seen as high quality but can improve further.
Woodland began in 1960 as a small manufacturing unit in Delhi. Over the decades, it expanded operations through new factories, brands, and international markets. Key events included launching the Woodland brand in 1992, acquiring a factory in Canada, and commissioning plants for Reebok and apparel. Currently, Woodland is a national leader in premium shoes, apparel, and accessories. It plans further expansion through new plants, stores, and technology to capture growing demand.
Bata is a global shoe company founded in 1894 in the Czech Republic. It now has a retail presence in over 60 countries through 6,300 company-owned stores and 100,000 independent retailers. Bata produces around 170 million pairs of shoes annually and sells 270 million pairs worldwide. Though it faced challenges from world wars and in countries like South Africa, Bata has sustained as a global brand through its low-cost manufacturing base and extensive distribution network.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Woodland is an Indian shoe brand known for its trekking and outdoor shoes. It was launched in 1992 by Aero Club to communicate a spirit of adventure. Woodland pushes the boundaries of innovation with new product designs focused on performance and style. Inspired by nature, Woodland aims to help customers face challenges in the outdoors. It has over 300 exclusive stores and 3,000 multi-brand outlets globally. After an initial growth period, Woodland reached maturity with loyal customers but now faces declining interest and more competition.
Woodland is an Indian shoe brand known for its outdoor and adventure footwear. It was launched in 1960 and has since expanded to over 550 exclusive stores and 3000 multi-brand outlets globally. Woodland focuses on innovation and design inspired by nature to help customers face outdoor challenges. It has grown over the years from a small manufacturing unit to a national leader with production facilities in 10 countries. While Woodland is a market leader, it faces threats from established brands and cheaper substitutes but also opportunities to expand its global market penetration.
Woodland began as a small shoe manufacturing company in the 1950s. It launched the Woodland brand in 1992 to target outdoor enthusiasts with rugged, premium casual shoes. Over time, Woodland expanded its product portfolio to include apparel and accessories while maintaining its positioning as a brand for the adventurous. The report analyzes Woodland's strategies and branding over the years, including its shift from targeting niche customers to a broader market. It also provides recommendations to help Woodland improve customer perceptions and sustain growth.
Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It aims to represent the spirit of adventure through its products and logo. Woodland has grown successfully over the years and now has over 300 exclusive stores and 3,000 multi-brand outlets globally. A SWOT analysis identifies Woodland's strengths as its production capabilities and market share, while weaknesses include a lack of variety and higher prices. Opportunities exist in expanding sports footwear lines and targeting new demographics, while threats come from organized and unorganized competitors in the footwear market.
Adidas is a German sportswear company that is the largest manufacturer in Europe and second largest worldwide. It was founded in the 1920s and became a global leader through innovations in sports marketing. Adidas uses a global strategy of wholesale, retail stores, and e-commerce to engage consumers. Its goals are to increase controlled space to over 50% of sales and leverage cross-channel opportunities to grow in key markets. Adidas aims to develop its brands worldwide by understanding trends and celebrating individuality.
Westside is a retail store in India that has achieved success through strategies focused on customer experience and brand identity. It keeps customers in the store longer by making them feel comfortable and catering to their various needs. Westside offers a wide range of products at different price points under one roof and structures its floors according to gender to give customers more freedom and privacy. It has created customer loyalty through consistent branding and adapting to customer demands over time.
This document discusses the product life cycle of Woodland shoes from its establishment in 1960 to current times. It provides details about Woodland's introduction in 1992, growth through new manufacturing plants and stores internationally and in India in the 1990s-2000s, maturity as it became a leader in the premium shoe market in India by 2002, and signs of decline in 2011 when it failed to succeed in smaller tier 2 cities. The document also includes a product life cycle curve chart showing the typical stages of introduction, growth, maturity, and decline, and relates it to Woodland's business strategy and positioning over time.
The document summarizes the footwear industry and retail market in India. It states that India is the second largest global footwear producer but 95% of production is for domestic demand. While per capita consumption is growing, it remains below developed markets. It then profiles several major footwear retailers in India like Red Tape, Reliance Footprint, Reebok, Sreeleathers, Khadim's and Bata. Bata is highlighted as the market leader with over 15% organized segment share and targeting all classes through high product variety and promotional strategies like discounts, gifts and exchange policies.
Bata has historically positioned itself as a family footwear brand catering to middle class consumers in India. It dominated the organized footwear market until the 1980s. However, Bata now faces competition from national and international brands. To address this, Bata is repositioning itself from a manufacturing focused company to an affordable, market-driven lifestyle brand. It is overhauling store designs, expanding into malls, and launching new brands like Dr. Scholl's, Hush Puppies, and Marie Claire to target fashion-conscious consumers. Bata aims to change its image from an old-fashioned shoe seller to a modern retailer of trendy, high-quality footwear.
Tanishq is India's largest jewelry retail chain with over 100 stores across the country. It was launched in 1995 targeting western consumers but later shifted to traditional Indian designs and lower price points to appeal to mass market. Key strategies included launching 22 karat gold, traditional design focused campaigns, installing karat meters to ensure purity, and the seven stone concept to overcome perceptions of being western. Tanishq segments customers based on income, lifestyle, geography and tailors designs and stores accordingly. It positions itself as a premium branded jewelry retailer offering innovative designs at reasonable price points.
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports
Diesel is an Italian lifestyle brand founded in 1978 that is known for its denim clothing. It targets young, fun-loving consumers and uses premium pricing and provocative marketing campaigns centered around themes of rebellion and individuality. While denim sales remain strong, the brand faces competition from other casual fashion brands and risks losing relevance if it does not consistently engage customers through new campaigns.
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Bata BCG matrix, swot analysis and PEST analysisaditisalgaonkar
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
This internship report evaluates customer satisfaction with Bata Shoes Ltd. in Bangladesh. The objectives are to analyze Bata's customer satisfaction, identify issues in the shoe market, and recommend improvements. Research methods included surveys, interviews and document analysis. Findings show Bata is seen as high quality but lacks modern fashion styles. Issues include skills, reputation and infrastructure. Recommendations are to offer trendier designs, more promotion, and improve raw materials handling. In conclusion, Bata is seen as high quality but can improve further.
Woodland began in 1960 as a small manufacturing unit in Delhi. Over the decades, it expanded operations through new factories, brands, and international markets. Key events included launching the Woodland brand in 1992, acquiring a factory in Canada, and commissioning plants for Reebok and apparel. Currently, Woodland is a national leader in premium shoes, apparel, and accessories. It plans further expansion through new plants, stores, and technology to capture growing demand.
Bata is a global shoe company founded in 1894 in the Czech Republic. It now has a retail presence in over 60 countries through 6,300 company-owned stores and 100,000 independent retailers. Bata produces around 170 million pairs of shoes annually and sells 270 million pairs worldwide. Though it faced challenges from world wars and in countries like South Africa, Bata has sustained as a global brand through its low-cost manufacturing base and extensive distribution network.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Woodland is an Indian shoe brand known for its trekking and outdoor shoes. It was launched in 1992 by Aero Club to communicate a spirit of adventure. Woodland pushes the boundaries of innovation with new product designs focused on performance and style. Inspired by nature, Woodland aims to help customers face challenges in the outdoors. It has over 300 exclusive stores and 3,000 multi-brand outlets globally. After an initial growth period, Woodland reached maturity with loyal customers but now faces declining interest and more competition.
Woodland is an Indian shoe brand known for its outdoor and adventure footwear. It was launched in 1960 and has since expanded to over 550 exclusive stores and 3000 multi-brand outlets globally. Woodland focuses on innovation and design inspired by nature to help customers face outdoor challenges. It has grown over the years from a small manufacturing unit to a national leader with production facilities in 10 countries. While Woodland is a market leader, it faces threats from established brands and cheaper substitutes but also opportunities to expand its global market penetration.
Presentation on Heels of Marketing For Business Studies 12th clasDeepanshu Agarwal
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels as a product. The key points covered are surveying the market, developing a questionnaire, selecting and marketing the product, and designing the marketing mix including the product, price, promotion, and placement strategies. The document provides details on the features and varieties of their high heel product, its pricing, packaging, distribution channels, manufacturing, and online business strategies.
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels. The project involved conducting a market survey, developing a questionnaire, selecting and marketing a product, and designing the marketing mix. The report provides details of the product selected - high heels, its features, competitors, marketing strategies used including pricing, packaging, distribution channels, manufacturing, warehouses, transportation, online business and promotion strategies.
Woodland is a well-known outdoor shoe brand that has been operating since the 1950s. It now has production facilities around the world and offers a wide range of footwear, accessories, and apparel. When researching customer perceptions of Woodland shoes, the company found that durability and comfort were the most important attributes to customers. Customers recalled Woodland advertisements featuring woodpeckers that emphasized the toughness of the shoes. The research helped Woodland understand how to best motivate customers and how customers perceive the brand.
The document summarizes the product life cycle of various brands across different categories like shoes, smartphones, shaving blades, etc. It discusses the four stages of introduction, growth, maturity and decline for brands like Nike, Adidas, Asics, Woodland, Bata, Vivo, Blackberry, Apple, Redmi, Sony, Gillette, Schick and more. For each brand and category, it provides a brief overview and describes their approach and marketing strategies in each stage of the product life cycle.
This document provides an overview of a demand generation campaign being proposed for Odyssia, a leading footwear brand in Kerala. While Odyssia is known for its popular school uniform shoe line "Odyssia Classmate", the brand wants to expand its perception beyond children's shoes and establish itself more broadly as a fashion brand. The proposed campaign would reposition Odyssia and introduce a new product line targeting adults through digital and traditional marketing strategies over multiple phases. Key recommendations include updating Odyssia's online presence and social media, running promotional campaigns, and exploring new sales channels.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
This document provides an overview of Woodland Co. Ltd., including its history, operations, and products. It was established in 1960 and has since expanded to include leather tanneries, shoe manufacturing facilities, retail stores, and exports. Woodland launched its own shoe brand in 1992 and has grown significantly, reaching annual sales of $50 million through a network of stores and retailers across India. The document also profiles Aero Club Shoes, the manufacturing arm of Woodland, outlining its facilities, production capacity, and clientele.
This document provides an overview of Woodland Co. Ltd., including its history, operations, and products. It was established in 1960 and has since expanded to include leather tanneries, shoe manufacturing facilities, retail stores, and exports. Woodland launched its own shoe brand in 1992 and has grown significantly, reaching annual sales of $50 million through a network of stores and retailers across India. The document also profiles Aero Club Shoes, the manufacturing arm of Woodland, outlining its facilities, production capacity, and clientele.
This document provides an overview of marketing mix and product management concepts. It defines what a product is and discusses the various levels of a product including the core, basic, expected, augmented, and potential products. It also covers product classification based on durability and tangibility, as well as consumer and industrial goods classifications. The document discusses concepts like product differentiation, product mix, line stretching, line filling and pruning, co-branding, and ingredient branding. It provides examples for each concept to help illustrate the key ideas.
The first ISO 9002 company in India for veneer and plywood..In 1997, CenturyPly became the first company to introduce Borer-Proof Plywood in India.In 2004, Century Laminates plant commenced operations. www.unitedworld.edu.in
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Siddarth Roy Burman, MD of Khadim's India Pvt Ltd, discusses the brand's journey and expansion plans. Khadim's has been serving customers with affordable, durable shoes for all family members for generations. The brand strives to balance fashionable designs with a reasonable price point without compromising quality. With over 650 stores across 24 states, Khadim's has consolidated its brand in major cities as well as smaller towns, expanding its customer base. The brand remains motivated to offer the right products at the right price, which has earned customer loyalty over the years.
The document discusses Shaukat Khanum Memorial Cancer Hospital and Research Centre (Shaukat Khanum), which was established in 1994 in Lahore, Pakistan with a mission to provide cancer care regardless of patients' ability to pay. Over the next decade, Shaukat Khanum successfully treated thousands of poor cancer patients. By 2008, it had spent $100 million on treatment and established itself as a regional leader in cancer care. Shaukat Khanum was founded by Imran Khan and was named after his mother. It sustained high quality care and its mission over 14 years despite challenges. In 2008, only 10% of patients had negative feedback, showing it was trusted despite being unable to accept all patients.
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2. INTRODUCTION TO WOODLAND
• Aero club launched Woodland shoes in 1992.
• Woodland stands for spirit of adventure. These shoes
have been advertised to communicate this spirit.
• Woodland has successfully brought together the power of
the human will and the rewards of the discovery.
• Woodland product push the boundaries of innovation so
that the customer can explore new product , style and
innovative design. It has mainly focused on trekking
shoes.
• Inspired by nature, woodland design helps its customer
to face the challenges thrown up by mother nature .
Therefore Ad’s made the Woodland be called as the SUV
of Indian shoes.
• The woodland tree logo defines the spirit of adventure
and its commitment of environment .woodland itself is
very unique in its category. woodland product is available
through 300plus exclusive stores 3000 plus multi brand
outlet across the globe.
3. Establishment
•1960:Aero club started as a small manufacturing
unit in Delhi.
•1962 : They ventured into retailing with an
outlet at a prime location in Delhi.
•1972: They set up the first fully mechanized
modern shoe factory in India (with German
machinery) to augment existing capacities , in
view of the growing export demand.
PRODUCT LIFE CYCLE
4. Growth
•Later in 1992 the company launched Woodland brand and acquired
winter boot factory in Quebec , Canada to cater to the Canadian and U.S
markets.
•In 1994 commissioned manufacturing plant for Reebok for export to
U.S.A.
•In 1997 commissioned manufacturing unit for apparels , adding to the
range of Woodland product.
•In 2002 Woodland become a national leader in premium category shoes
, apparels and accessories.
•Later in 2007 total no. of exclusive showrooms targeted to touch the
200 marks.
PRODUCT LIFE CYCLE (CONTD.)
5. Maturity
•Quality worth the money spent on Woodland shoe.
•Very trendy and fashionable.
•Long and durable.
•Padded layers to provided comfort.
Decline
Few years a back Woodland decided to open their store in Tier 1 and Tier 2
cities. It opened a store each in the retail high streets of Jaipur and Udaipur,
both well known, well to do cities, but the store flopped. There just weren't
enough buyer and had to shut so Woodland decided to stay far away from
smaller cities for few couple of years.
PRODUCT LIFE CYCLE (CONTD.)
7. Product Life Cycle Curve
INTRODUCTION
GROWTH
MATURITY
DECLINE
DEVELOPMENT
LAUNCH
GROWTH(E.G.SALES,VOLUMES)
TIME
1. Costs are very high
2. New designs of shoes are
launched
3. Little or no competition
4. Demand has to be created
5. Customers have to be prompted
to try the product
6. Makes no money at this stage
1. Costs are very high
2. New designs of shoes are
launched
3. Little or no competition
4. Demand has to be created
5. Customers have to be prompted
to try the product
6. Makes no money at this stage
1. Costs reduced due to
economies of scale
2. Sales volume increases
significantly
3. Profitability begins to
rise
4. Public awareness
increases
5. Competition begins to
increase with a few
new players in
establishing market
6. Increased competition
leads to price
decreases
1. Costs reduced due to
economies of scale
2. Sales volume increases
significantly
3. Profitability begins to
rise
4. Public awareness
increases
5. Competition begins to
increase with a few
new players in
establishing market
6. Increased competition
leads to price
decreases
1. T.G becomes loyal to the
brand
2. Sales volume peaks and
market saturation is
reached
3. Increase in competitors
entering the market
4. Prices tend to drop due to
the proliferation of
competing products
5. Brand differentiation and
feature diversification is
emphasized to maintain or
increase market share
1. T.G becomes loyal to the
brand
2. Sales volume peaks and
market saturation is
reached
3. Increase in competitors
entering the market
4. Prices tend to drop due to
the proliferation of
competing products
5. Brand differentiation and
feature diversification is
emphasized to maintain or
increase market share
1. In this stage consumer loses
interest in the brand.
1. In this stage consumer loses
interest in the brand.
Sources:
8. 7 P’S OF WOODLAND SHOE
Product: Woodland as a company finds out what customer need or want and then
develop the right product, with the right level of quality to meet those needs
now and in the future. Woodland shoe provide value to the customer.
Woodland shoe gives their customer what they want and not what the company
thinks they want.
Price: Woodland shoe is worth what customer are prepared to pay for it.
Woodland thinking of price as ‘cost’ to the customer helps to underscore why
it is so important. Pricing positions of woodland shoe in market place is the
more they charge, the more value or quality customer is expecting for their
money.
I am
tough by
birth!!
9. Place: Woodland shoe outlet where customers buy a product, and the means of
distributing their product at that place, is very appropriate and convenient
for the customer. Woodland shoes are available in the right place, at the
right time and in the quantity, while keeping storage, inventory and
distribution costs to an acceptance level.
Promotion: Woodlands shoe promotion is the way in which company
communicates what is dose and what in can offer customer. It includes the
activities such as branding, advertising, PR, corporate identify, sales
management, special offer and exhibitions. Promotion must gain attention,
be appealing, tell a consistent message gives customer a reason to choose
your product rather than someone’s else.
7 P’S OF WOODLAND SHOE
10. People: The people in this context are the management, employees of the
shop who have to be well trained so that the customer feels friendly to
come again for shopping, and also the customers are people.
Process: The process of giving a service, and the behavior of those who
delivers are crucial to customer satisfaction. Customers are not interested
in the details how your business runs. What matter to them is that the
system works.
Pace: It’s a speed of the product how the market adopts the Woodland Shoes.
The demand of the woodland shoe in metro cities and followed by Tier 1
and Tier 2 cities. The distribution level of the Woodland shoe is also very
high .
7 P’S OF WOODLAND SHOE
11. PRODUCTPRODUCT
PLACEPLACE
PRICEPRICE
PROMOTIONPROMOTION
PEOPLEPEOPLE
PROCESSPROCESS
PACEPACE
The quality of the Woodland shoes, the design the
physical aspects are the features that talks about the
product
The various places where the product is available,
such as the retailer, the whole seller, the internet,
multi- channel, etc.
The amount or price at which the product is available
to own it. The price should be not too high nor too
low, it should be valuable to the customer who will
purchase it.
The advertisement of the brand on various mediums,
such as TV, radio, internet, offers, discounts,
endorsements, free gifts. Etc.
The people in this context are the management,
employees of the shop who have to be well trained
so that the customer feels friendly to come again for
shopping, And also the customers are people
The entire process in which the product is being
manufactured, the way it is being displayed in the
retail outlets, etc. are the major components .
Speed of the market introduction and acceptance of
a product.
The seven p’sThe seven p’s
12. Marketing information system
• Marketing research : It helped to solve the specific marketing problem
of the woodland company i.e. 1 Tier and 2 Tier did not accept the
product when it was launched.
• Marketing decision support system : Woodland has always been an
outdoor and adventures brand with close association with nature and
environment . By changing over its entire range of shoes and apparel
quality eco-friendly product.
• Marketing intelligence : Woodland is planning to invest about Rs. 10
Crore to set up three new plant and to double there production capacity
to 20000 shoes per day..