CarMax was created in 1993 as a subsidiary of Circuit City, an electronics retailer, to apply the "big box" retail model to used car sales. CarMax operates large used car "superstores" with 500+ vehicle inventories and aims to provide a no-haggling sales experience. It has grown significantly since opening its first location in 1993 and became an independent, publicly traded company after being spun off from Circuit City in 2002.
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
Linear technology case analysis dividend payout policyHimanshu Gulia
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The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
Linear technology case analysis dividend payout policyHimanshu Gulia
it is a presentation on case analysis of the case dividend payout policy of linear technology and about its decision whether it should pay more dividend or keep it constant
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The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
The Chicken Coop Case Analysis Problem Statement Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research or any other.
Case Competition to prepare maximizing values and managing risks strategy while keeping positive cash value in the hypothetical scenario of satellite procurement.
Indian Used Car Market Outlook to 2021, report aims to provide an estimate of the used car market in India for 2016 and to projected demand by 2021. Detailed market share analysis, company profiles of major players along with trends and projected developments, insights on consumer preference and behavior, especially in the online segment of the markets are discussed in the report.
Market Research Report : Used car market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Used Car Market in India 2015 highlights that the market is on a growth trajectory mainly owing to the expansion into used car business by established automotive players. With the organized players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, high quality and easy availability of finances. Though the general economic slowdown has hit overall car sales, the used cars market has seen an uptrend as impact of the economy on this industry is more muted than for the new car industry. This is because in the used car business, volumes are generated by cars changing hands. Apart from these, growing online portals for used cars, easy internet accessibility and availability of more advanced pre-owned cars adds strongly to the future prospect of this business. Cars being aspirational products, the demand is much driven by the increase in disposable income of the masses as well.
Impressive offers on new cars that major automotive manufacturers come up with at regular intervals pose a threat to the used car business. Various new models in the hatchback, saloons, SUV and MPV segment much attracts the fancy of buyers for their affordable and economic pricing. Also, buyers incurring extra costs, say insurance or taxes, and also hassle of checking various documents are likely to reduce preference for used cars. However, focus on innovative marketing and sales strategy including digital marketing, competitive pricing and an insight into consumer satisfaction and preference on the type of seller that he is purchasing from, namely franchised, non-franchised or private dealers, are the key strategies to expect a sustainable growth trajectory in the used car business.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12– 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly(Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual(2010-11– 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 8-9: Automobile Industry Overview – India, Worldwide Car Sales (2014),New Car vs. Used Car Sales in India(2009 and 2013), Used Car Market Segmentation – Organized and Unorganized
Market Overview
Slide11-14:Used Car Market – Overview, Used Car Market – Market Size and Growth (2013 – 2018e), Segmentation Based on Qualitative Factors(2013), Segmentation Based on Price and Brand(2013),Expected Industry Growth Based on Price Range(2013),Preference of Buyers Depending on the Type of Seller(2013), Factors Influencing the Choice for a Used Car Compared to a New One, Limitations of the Unorganized Used Car Market.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Analysis of case study Autobytel.com by Harvard Business School...
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Car Company is dedicated to providing an unparalleled used car shopping experience. To offer reasonable financing solutions and competitively priced vehicles to those that feel such things are out of reach.
See the Roland Berger Strategy Consultants (http://www.rolandberger.us/) 2014 study on The Next Challenge Of The US Auto Industry.
http://tinyurl.com/NPAutomotive
http://www.linkedin.com/in/TonyLy
https://www.facebook.com/MechanicalMarketer
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Reach more consumers and help them find your vehicles anywhere and everywhere!! Better leads mean more sales! To learn more please contact me at 229.237.8311 or email to dealerservicessoutheast@gmail.com
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20. Sacramento Los Angeles San Antonio Houston Tampa Jacksonville Va. Beach Raleigh Charlotte Greensboro Charlotte Greenville Las Vegas Fresno Fresno Tucson Large markets (9) Mid-sized markets (28) Small markets (1) Store Growth: • FY07 10 stores +15% • FY08 13 stores +17% (Est.)
21. Tucson San Diego Los Angeles (2) Modesto Newport News Baltimore Charlotte ) Atlanta • FY08 13 stores
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33. Revenue ( M) Profit Margin (12 mos) Employees Market Cap (M) Sonic Automotive, Inc . $7,972.1 2.3% 11,200 $992.1 CarMax, Inc $7,465.7 4.5% 13,736 $4,633.5 Copart, Inc. $560.7 38.8% 2,536 $3,349.6 America's Car-Mart, Inc. $240.3 1.0% 800 $140.8 Strategy International Ins. Group, Inc. $5.7 -126.1% 19 $0.4
44. Marketing Concept Core concepts Need/ Want/ Demand Product (goods and services) Value/ cost / Satisfaction Exchange/ Transaction Relationship/ Network Private mode of transport Sale & purchase Of used cars & Selling of New car Good quality at less price Luxuri ous/ Econom ical Satisfied customers by High quality service Purchasing & Selling of cars for money Manufacturer Finance Companies
47. Technology used Customer need Customer group Middle and upper middle class Americans Reliable cars with no haggling over price 110 point inspection system- huge and exhaustive data base for inventory
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60. Product differentiation Carmax differentiated its product under two main dimensions Services Differentiation Personnel Differentiation