The document discusses the importance of digital inventory distribution for car dealerships, emphasizing the need for a strong presence on social media platforms like Facebook, Pinterest, and Instagram. TapCars is presented as a market leader in this space due to its compliance, daily inventory updates, and effective lead generation strategies, which deliver high-quality leads at lower costs compared to traditional platforms. Case studies highlight the increasing number of leads and cost-efficiency achieved by using TapCars' services.

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Rod Zeratsky -- dealerservicessoutheast@gmail.com -- 229.237.8311
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The Digital Game Has Changed … Again!
Help consumers find your vehicles anywhere and everywhere!
Which is why your inventory needs to be ubiquitous today!
 Facebook, Pinterest and Instagram are lead factories.
 Which is why your inventory needs to be where the car shoppers are now!
 (You still need your web site…but increasingly people search on social)
 And make sure every vehicle looks great on mobile phones and desktops
 Then see your leads by source in the TapCars marketing dashboards, reports

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Your vehicles, everywhere!
Dealer Inventory

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By taking in your inventory and maximizing its digital distribution
Dealer Inventory Core
capabilities
Extended
capabilities
CLASSIFIEDS SOCIALDEALER BRANDED SEO SITES
Drives.com

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Vehicle-specific leads flow to your reps, DMS, CRM, and dashboard
LEADS
CLASSIFIEDS
Drives.com
SOCIAL
Dealer CRMDashboard
DEALER BRANDED SEO SITES

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Why TapCars?
What makes TapCars the market leader in inventory visibility?
 Every posting is 100% compliant with terms-of-use from each service
 Every car distributed is reviewed and updated daily (price change, sold)
 Daily reviews ensure that cars come down when sold (DMV compliance)
 Humans do the work to ensure the optimal distribution strategy
 Custom distribution strategies place specific cars in key channels, markets
 Lead traps capture car-buyer interests by phone, email, or text message
 Broad distribution across social channels gives broad, expanding visibility
 Intelligent reporting reveals performance of every car across every channel

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Case Study: High-Quality Leads @ Low Cost!
Lead Source
Monthly
Spend
Monthly
Leads
Cost
Per
Lead
AutoTrader $3,000 2 $1,500
Cars.com $2,200 1 $2,200
TapCars $585 66 $9
Great leads delivered exclusively to your sales team.
At a fraction of the expense from legacy digital platforms!
In this month, 24 of 96 Leads
generated by TapCars! Huge value!

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Case Study: More Posts, More Leads, More Value
Month 1 Month 3 Month 5
Cars Posted 26 142 172
Posting
Regions
1 1 2
Spend $390 $2,130 $2,580
Leads 9 56 84
Cost-per-Lead
$43.33 $38.03 $30.71
Posting
Cap
Lifted
Added
2nd
Posting
Region
Need to boost sales?
Order up more leads fast and easy!

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Sneak Peek!
Having trouble finding quality private-party used cars
for your dealership?

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Great private-party cars and trucks pushed to you, 24/7
Saves the dealer time and
money from purchases
these vehicles at auction
Works 24 hours a day, alerting
you as soon as a match hits
the marketplace
BENEFITS
Creates potential sales and
service opportunities =
increased showroom traffic
Crawls popular marketplaces to find
and deliver the vehicles you want

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And there’s no need to take our word for it
“It is all about paying attention to the details in this business and TapCars does
that. The lead integrity we receive from Tap is very good. Our over all results
have improved 42% since we started with Tap. We are not only customers of
TapCars, we are friends.”
Bob Mann, GM
Gilroy Chrysler Jeep Dodge Ram
“TapCars has been a breath of fresh air since craigslist went to a different
format with auto dealers. They have figured out how to make the phone ring as
well as text messaging. They have done all the right little things to not have any
hick-ups or interruptions in business.”
Bryan Ressler, GM
Piercey Toyota