CarMax aims to drive integrity in the automotive industry through honesty and transparency. They seek to stay true to their cultural DNA while also shocking the system to break inertia. This involves collaborating across the company through discovery and technology to constantly focus on the customer experience.

1. How CarMax is Rebooting an
Innovation Culture

2. To drive integrityin the automotive industry by being
honest & transparent in every interaction
Stay True to the DNA

3. Shock the System
Brand
Customer

4. Collaboration
Discovery
Technology
Shock the System

5. What’s Next?
Build and Scale
Infuse the DNA

6. Summary
Stay true to your
cultural DNA
Shock the system to
break the inertia
Stay relentlessly
focused on your
customer