The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Business Case #7 Internet Marketing The Internet has b.docxRAHUL126667
Business Case #7
Internet Marketing
The Internet has been the fastest-growing marketing medium in recent years. As Internet
technology has developed and broadband penetration has increased, numerous opportunities have
arisen which more and more companies are trying to exploit.
This note describes various aspects of online marketing. Each section of the note is self-contained
and addresses a particular theme:
The first section, “The online audience”, explains how, and how widely, the Internet is used today.
A medium is only useful for marketing purposes if it allows sellers to reach potential buyers. This
section looks at online shoppers and their willingness to research and carry out purchases online.
The second section, “Particularities of the Internet”, compares the Internet with other media. The
Internet is different from other media in certain respects, but there is nothing to be afraid of. The
challenge is to exploit its particularities so as get the best possible return on investment.
The third section, “Potential of Internet marketing”, shows how the Internet can be the vehicle for
marketing activities at all stages of the purchase process. Whether the aim is to arouse consumer
interest in a sales proposition, explain the proposition or close a sale, the Internet has the tools to
do it.
The fourth section, “Options for Internet marketing”, describes the most widely used online
marketing tools.
The fifth section, “The Internet marketing market”, presents the players in the market. To find the
right service provider, assuming we have decided what we expect from our online campaign and
how we want to approach it, we need to know the types of companies there are and the services
they offer.
The last section of the note, “Examples of Internet use”, describes some advertising campaigns
that have included the Internet in their media plan. This section is not intended as an exhaustive
sample but presents different ways in which the Internet has been used by companies that
advertise online.
At the end of the note we attach a list of sources of up-to-date information about the Internet.
Although the ideas and concepts set forth in the note are relatively well established, the statistics
are likely to change quite rapidly. Anticipating this eventuality, we indicate public sources from
which the latest figures on Internet marketing can be obtained.
Business Case #7
The Internet Audience
Who is Online?
One of the first questions to be considered when organizing a communication campaign is who
the intended audience is. The larger the population that use a given medium as a source of
information, the more communication options that medium will offer.
The population of Internet users in Spain is around 22.5 million and the population of daily users,
around 12 million. This makes the Internet the sixth most widely used medium.
Figure 1. Penetration of the m ...
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Twitter Strategic Assessment - Studied the business model, assessed the company's financial health analyzing EBITDA and other metrics, did a macroeconomic analysis using techniques like SWOT and PESTLE analysis, did a 2-year forecast of the company and made strategic recommendations
All things considered, as a bundle, social media applications are flawed, nor are they static. Like most technologies, these remain imperfect and are dependent upon future developments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
1. Case summary
In 1996 , The Times made a first experiment of charging subscription fees of $35 for having access to
its online content but just to the overseas users but this did not worked so it was abandoned .In 2006-
2007, The Times website launched Times Select. The online subscribers of The Times Select increased
over time but finally fell (Exhibit 9). Before that, for its entire existence The Times website was free to
access by domestic users. There was a charge of $49.95 per year if someone wishes to read some noted
columnist but this model also didn’t work. Finally in the year 2011 The Times launched new paywall
model after a proper research in which the users if cross their permitted quota of 20 articles per month ,
they will have to pay some fees to subscribe for more after. Other news sites also launched the paywall
system. It worked for some like The Wall Street journal which receives over 15 million unique visitors
every month but did not work for some like The Times of London. Being the leading global and
multimedia company, when The Times launched paywall system on March 28, 2011 every other
competitor was keen to see the reaction of the online readers and whether it will get subscribers or not?
Although the company’s senior executives were optimistic regarding its acceptance by the audience but
still it was to be seen that whether it is sustainable for long term or not ?
Paywall strategy
The New York Times launched the new paywall system in which there will be free quota for its users. It is
a freemium model according to which 20 articles were free for the users to and if the user wants to read
more articles, he has to get online subscription for the same. Before launching this new paywall. They
had a great debate among themselves because they had 4 broad options to choose from. Those were all
or Nothing, Exclusive content, Metered system and Device Specific Offer. Some agreed to it because the
engaged readers will be ready to pay to subscribe for more and the casual readers will be satisfied with
20 articles. On the same hand some criticized this model as charging a penalty to the engaged readers.
Along with this there was also another option that those readers who came in through google were
restricted to five articles per day over and above 20 monthly allotted articles whereas those who came
from social media websites like Facebook, twitter had no such limits.
The average price charged to digital readers was $4/week. It entirely depends upon the device that a
reader is using to have access to the content.
To promote this paywall system, The Times also partnered with auto manufacturer Lincoln to provide
free subscription to the heavy users of the website until the end of 2011.this campaign was carried
forward on a large scale.
Till Feb 2012, The Times got 390000 subscribers which was really a good number (Exhibit 12) and the
revenue from digital subscribers was 11% of the circulation revenue which is a great number.
But at some point of time it can also be said that online reading had a cannibalization effect on the print
media of The times because out of the $81 million revenue that The Times received in the year 2011,
2. only $21 million was from unique visitors. Rest all was from the print media audience who preferred
digital over print. The print subscription also declined from year 2007 to 2011. (Exhibit 4)
Leaky vs Bullet Proof Paywall
System
Under leaky system , as mentioned in the strategy part that those readers who came in through
google were restricted to five articles per day over and above 20 monthly allotted articles whereas those
who came from social media websites like Facebook, twitter had no such limits. This system was
followed by The Times. The Times tried to generate additional revenue by creating a social buzz through
his leaky paywall system. Whereas other newspapers like The Wall Street Journal opted for the bullet
proof system according to which if the user has not registered to the website, he cannot have access to
any article.
The bullet proof paywall system is better than the leaky due to following reasons
1. The readers who are directly visiting to the website will feel cheated because of this Leaky
system if they are not aware of this option and in this way company might lose its loyal readers.
2. Those who do not want to pay for subscription but want to have access to the articles will
somehow find a way to get free access through this leaky system. In this way the company’s
sole purpose of earning revenue will not be fulfilled.
3. The users get confused of what they are getting free and what is being charged, so it will not be
much appreciated by the readers.
4. 17.5% online traffic to the website was from google and rest from others, this shows that only a
few subscribed directly which is a kind of loss of revenue.(Exhibit 10)
Whether digital and print
media are complement or
substitute
As per the case, the online media is not a complete substitute of print media. Although it had some
cannibalization effect .The print subscription fell with the passage of time from the year 2007-
2011(Exhibit 4). On the other hand the paid digital subscription to the online content increased. (Exhibit
12). This can be due to shift of readers from traditional method but if taking on the other side the 70%
readers of print media are also going for online media . This proves it to be complement.
3. Apart from it if taken on advertising part, the people are shifting from print media to online because
they can have greater access there. The revenue from print media is falling and online is increasing.
(Exhibit 6).
So, conclusively it can be said that neither they are pure substitutes and nor complement to each other.