This document discusses how businesses can attract and retain loyal customers through effective loyalty programs in competitive markets. It promotes the BestBonus loyalty system, which helps businesses grow sales and profits through personalized customer relationships, demand forecasting, and tools to attract new customers and convert casual customers into loyal ones. The BestBonus system allows customers to accumulate and redeem bonuses across multiple participating businesses. It also connects businesses to cloud services for benefits like lower operating costs, demand forecasting, and increased profits.

1. How to attract target loyal customers in the
conditions of growing competition
BestBonus

2. Effective growth of sales with the help of:
CREATE YOUR CLUB OF LOYAL CUSTOMERS
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Profit
 attracting target customers from other clubs
 multiclub card with Your own club design
 convenient customer cards – one for all clubs
 personalization of relations with customers
connection to the cloud service
demand forecasting
 and many other useful tools
8111 1100 0000 0001

3. BestBonus™
SYSTEM OF ATTRACTION WITH FULL FUNCTIONS OF LOYALTY
1. The system works for attraction – it is the main difference of BestBonus
2. Any bonus card is served in many clubs – one card for all clubs is very
convenient to buyers
3. Bonuses from different Clubs are SUMMARIZED – people quickly accumulate
the sum of bonuses sufficient for useful purchase
4. Bonuses is money = It is transparent and clear to clients + there is no any
missed benefit from selling for bonuses
5. Excellent price / quality ratio - anyone can join
6. Fast connection = rapid growth of the business (time=money)
7. Direct electronic marketing saves the budget
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Profit

4. PERSONALIZATION AND DEMAND FORECASTING
 PERSONALIZATION
WHAT TYPE OF CONTACT TO SUPPORT AND WHAT GOODS TO APPLY NOW?
 DYNAMIC NPS
HOW MANY CLIENTS ARE NOW IN THIS OR THAT GROUP?
 ACCURACY OF PURCHASES/FORMATION OF PRODUCTS
WHAT THE POTENTIAL AND EXISTING BUYERS WANT TO BUY NOW?
 ECONOMY OF TRANSPORTATION/ADVERTISING COSTS
IN WHAT REGION AND HOW MANY CUSTOMERS WANT TO PURCHASE THESE
GOODS NOW?
Satisfaction Stability Personalization Interflow Loyalty

5. MODERN REQUIREMENTS TO THE SYSTEMS
OF LOYALTY
1. GROWTH OF SALES DRAWING ON CLIENT BASE ATTRACTION :
 NEW satisfied customers
 REPEATED purchases of the available customers
 PERSONALIZATION of proposals
 Transfer of RANDOM customers to CONSTAT
 Transfer of CONSTANT customers to LOYAL
2. MANAGEMENT OF PURCHASES AND DELIVERY ON THE BASIS OF DEMAND
FORECASTING
3. OPERATIONAL INFORMATIOAN ABOUT SALES AND CLIENTS
4. EXACT COMMUNCATION WITH DIFFERENT TARGET CUSTOMERS
5. LEGAL ACCORDING TO LAW
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+5%
+10%
+5%
+3%
+3%

6. Loyalty
5
Hold
4
Sell
3
Conquer
2
Attract
1
BestBonus™
SYSTEM OF LOYALTY WITH FULL FUNCTIONAL
Satisfaction Stability Personalization Interflow Loyalty

7. CONNECTION TO CLOUD SERVICE OF INDIVIDUAL ENCOURAGEMENT
BestBonus™
Rapid growth of the client base
Fast creation of Your Club
Demand forecasting
Reduction of operating costs
Better price/quality ratio
Increase in profit +40%
Online-store
Online-store
Online-store
Cashbox of
traditional tourist
agency
Cashbox of
traditional
restaurant
Cashbox of traditional
furniture store
Cashbox of
petrol
station
Online-store
Online-store
Online-store
Online-store
There will be a
card of Your Club
8999 2000 0000 0199
Cashbox of
insurance company

8. The best LSM projects on the territory of CIS (more than 50 realized projects)
SHELL in Ukraine
1 500 000 clients
Gazpromneft «We are on the way»
3 000 000 clients
MTS Bank together with the MTS provider
Won in three nominations FRG of the best banking systems of
loyalty
Shoe store network
INTERTOP in Ukraine
Russian and Kazakhstan patents
allow trade organization
To receive money during selling for
bonuses and accurately forecast
demand
Projects in Kazakhstan CardPro
• The best program for travelers
• The best program of partial
refund "Shopping"
• The best program of partial
refund "Shopping for students