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- 1. MERCHANT NETWORK Increase your turnover? Reduceyour costs? WOULD YOU LIKE TO ...
- 2.
- 3. CURRENT SITUATION Challenges facingbusiness owners: Customer migration to out-of-town shopping centres Competition from chain stores Competition from online businesses Increase in online price comparison Increased operating costs THE ECONOMY IS CHANGING
- 4. 10x People are 10times more likely to trust word-of-mouth advertising than traditional print media Source: Nielsen, nielsen.com ID 222329 Source:www.statista.com
- 5. AGGRESSIVE PRICING STRATEGIES BIGGERBUDGET ADVERTISING CONSTRUCTION OF SALES SPACE DRASTIC COST CUTS A B C D CONVENTIONAL SOLUTIONS
- 6. 3x Satisfied customers will recommenda business to an average of 3 other people. Source: werbepraxis-aktuell.de 7x “It costs up to 7 times more to gain a new customer than it does to retain one.” Source: Business24.ch, Olaf Hoffmann
- 7. THANKS TO: • B2Bopportunities • Lower operating costs • Reduced marketing costs THANKS TO: • Lyoness Shopping Community • New customers • Existing customers WHAT DO YOU GET? HIGHER PROFITS! LYONESS SOLUTIONS
- 8. Hubert Freidl CEO LyonessInternational Established: 2003 Employees: 1,000 Countries: 47 SHOP, BENEFIT AND DO GOOD Loyalty Merchants: 54,000 Points of acceptance: 300,000 Customers: 5,400,000 As of: May 2016 LYONESS INTERNATIONAL AG
- 9. • 67 charityand education projects • 40 “Angel for a Day” campaigns • Active in 33 countries • Over 16,000 beneficiaries • 23 conservation and environmental projects • Active in 16 countries • Reduced footprint: 726 km2
- 10. A new Loyalty Merchantis registered every 10 minutes A new customer signs up every 37 seconds
- 11. PHASE 1 PREPARING THEMARKET • Formation of a national company • Compliance (GTCs, etc.) • Acquire office & staff • Website & documents • Services, etc. PHASE 2 INFRASTRUCTURE DEVELOPMENT • Voucher agreements with chain stores • Online Shops • Network expansion (Lyconet Marketers) • Cashback Card agreements with SMEs • Lyoness Customers (family, friends) PHASE 3 FINAL MARKET PREPARATIONS • Cashback Card agreements with chain stores • Extensive marketing (TV, radio, print, online etc.) • Provide millions of Lyoness customers with a Cashback Card free of charge LYONESS' BUSINESS Millions of customers want money back with every purchase (unlimited market potential)! MARKET POTENTIAL FOR INTERNATIONAL DEVELOPMENT
- 12. 25% of card holdersshop more frequently with a card Source: Nielsen, 2008 83% of customer card holders actively change their shopping behaviour when participating in a customer loyalty programme! Source: Makam Market Research, 2011
- 13. To benefit from alltheir shopping Made to feel like they matter A positive shopping experience To have their loyalty recognised A loyalty card they can use in lots of different shops To save money To earn Shopping Points WHAT DO YOUR CUSTOMERS WANT?
- 15. CASHBACK Money back withevery purchase Up to 5% into your bank account every Tuesday** Shopping Points for fantastic Deals Up to INR 800 saving per Shopping Point Friendship Bonus Up to 0.5% On purchases by Direct and Indirect customers ONE CARD FOR ALL YOUR PURCHASES * Assuming monthly purchases of INR 40.000 at Lyoness Loyalty Merchants, based on an average of 2% Cashback and 3 Shopping points per INR 800 purchase and an average saving of INR 400 for each Shopping Point redeemed; INR 9.600 Cashback and INR 72.000 from redeemed Shopping Points each year. ** Weekly payments in accordance with GTCs.
- 16. ALWAYS UP-TO-DATE Integrating onlineand offline offers will be the only way for traditional stores to survive the future market. Source: Survey of 41,718 people, 1,872 shopping journals. Study by Roland Berger Strategy Consultants and ECE
- 17. Weekly Cashback payments confirmed bySMS Online news including newsletter service Mobile apps for smartphone and tablets Global online TV channel News of the Greenfinity and the Child & Family Foundation Free online office for all Members CUSTOMER SERVICE AND INFORMATION INR 1,000 transfers
- 19. INCREASED SALES from theLyoness Shopping Community REDUCED COSTS with B2B sales through the Loyalty Merchant network ENCOURAGE REPEAT BUSINESS with your own Customer Loyalty Programme INCREASED MARKETING POTENTIAL through customer relationship management CUT MARKETING COSTS with professional targeted marketing THREE WAYS TO INCREASE YOUR SALES
- 20. CASHBACK + SHOPPING POINTS RECOMMENDATION MARKETING inc.FRIENDSHIP BONUS ADMINISTRATION The majority of the mediator commission that you pay to Lyoness goes back to your customers = RETAINING LOYAL CUSTOMERS *
- 21. LYONESS.COM SALES = NON-LOYALTY MERCHANTS TRADITIONAL MARKETING PRESSADS NEWSPAPER ADVERTISEMENTS INR 80.000 RESULT LOYALTY MERCHANTS INCREASED SALES TO LYONESS CUSTOMERS INR 800.000 SALES = RESULT INR 80.000* MEDIATOR COMMISSION * To LYONESS (assuming that mediator commission rate is agreed at 10% - may vary between business sectors) INCREASED SALES from the Lyoness Shopping Community YOU DON'T PAY UNTIL YOU'VE MADE A SALE!
- 22. Groceries Fuel CarsClothing Travel & Flights Sports equipment Cosmetics Building & DIY Energy Furniture & Homeware Building Material Electronics Books & Games Dining Out EXTENSIVE GLOBAL SHOPPING BENEFITS FOR YOUR CUSTOMERS ... ... AND YOU CAN BENEFIT TOO! EARN MONEY FROM PURCHASES MADE AT Hundreds of chain stores Thousands of online shops Tens of thousands of SMEs CUSTOMERS USE THEIR CARDS ACROSS ALL RETAIL SECTORS
- 23. Cashback Card: Your ownFull-Branded loyalty card MTERM/VTERM: Register customers, record sales and check real time sales data Merchant Lounge: Your own easy-to-use online office Shopping Point Deals to reward your customers Friendship Bonus Basic statistics module: Your key figures at a glance ENCOURAGE REPEAT BUSINESS with your own Customer Loyalty Programme THE BASIC TOOLS FOR YOUR CUSTOMER LOYALTY PROGRAMME
- 24. ... Get toknow your customers better ... Communicate with your customers regularly ... Reward your loyal customers effectively ... Base business decisions on facts ... Attract new customers without extra effort or expense ... Compete with bigger businesses and online shops ... Assess how satisfied your customers really are FROM NOW ON YOU CAN... ?
- 25. Cashback Card: Your ownFull-Branded loyalty card Targeted newsletter marketing Targeted Shopping Point Deals Analyses, statistics and evaluations Customer satisfaction surveys Efficient cross-marketing campaigns INCREASED MARKETING POTENTIAL with customer relationship management MARKETING POWER FOR YOUR CUSTOMER LOYALTY PROGRAMME * Depending on market sector and activity
- 26. THANKS TO: • B2Bopportunities • Lower operating costs • Reduced marketing costs THANKS TO: • Lyoness Shopping Community • New customers • Existing customers WHAT DO YOU GET? HIGHER PROFITS! 88%of businesses who invest in customer loyalty are more profitable than their competitors. Source: Deloitte
- 27. INCREASED SALES from theLyoness Shopping Community REDUCED COSTS with B2B sales through the Loyalty Merchant network ENCOURAGE REPEAT BUSINESS with your own Customer Loyalty Programme INCREASED MARKETING POTENTIAL through customer relationship management CUT MARKETING COSTS With professional targeted marketing NOW IT'S UP TO YOU! INR 19.990SET-UP FEES, ONE-OFF PAYMENT INR 39.990 SET-UP FEES, ONE-OFF PAYMENT Marketing & Service, INR 1.990 monthly INR 59.990 SET-UP FEES, ONE-OFF PAYMENT Marketing & Service, INR 4.790 monthly INR 23.990 SET-UP FEES, ONE-OFF PAYMENT INR 47.990 SET-UP FEES, ONE-OFF PAYMENT Marketing & Service, INR 1.990 monthly INR 71.990 SET-UP FEES, ONE-OFF PAYMENT Marketing & Service, INR 4.790 monthly
- 28. MORE CUSTOMERS, MORE BENEFITS! Createa Cashback Card featuring your business design! cashback-solutions.com