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Advocado
Turn customers to advocates
2The Economy Is Slowing Down
“We have to be prepared for a slowdown,
and possibly a downturn”
- Lee Hsien Loong, Prime Minister 27 Oct 2015
“If you look at services, it decelerated even
faster than what was estimated in the flash”
- Selena Ling, an economist at OCBC Bank
“Economists see Singapore’s economy
slowing in 2016”
- Reported by Gaurav Raghuvanshi 15 June 2016
How Can Advocado Help?
4Avocado
We are the first Real cloud
loyalty app that generates
Real Cashflow for SMEs!
Key Benefits Of Advocado
Increase Customer Loyalty & Returning
Customers
Increase Sales Revenue & Immediate Cashflow
Collection Of Data for Customer Relationship
Management (CRM)
6Importance Of Customer-Loyalty Programs
Especially for Small Businesses
Repeat Customers Buy More
A repeat customer spends 67% more on a given purchase than a new customer and
retaining loyal customer is less costly than acquiring new one.
Competition Edge
It can be difficult for a small business to compete with large brand due to lack of
resources and marketing dollars. Having a good customer-loyalty program gives small
businesses the competition edge to compete with big businesses.
Customer Loyalty Don’t Have To Cost A Bomb
Customer-Loyalty Programs don’t have to drain small businesses’ limited budget. With
technology, small businesses can now deploy the same Customer-Loyalty Programs
that big businesses deploy that could cost them millions.
7My Starbucks Rewards
Case Study
My Starbucks Rewards significantly
contributes to the company record’s
growth
Growth
26% Increase In
Profit in Qtr 2 2013
11% Increase In
Revenue in Qtr 2 2013
8Other Successful Case Studies
Kopitiam Stored Value Card
Porn’s Loyalty Card
Starbucks Card
Customer’s Frustration With
Existing Loyalty Program
104 Common Frustrations
Too Many Apps On Their Smartphone. Don’t Want To Download Any More Apps
Too Many Membership Cards
Too Many Stamps Cards To Carry Around
Too Troublesome To Scan QR Code To Enjoy Rewards
Current Challenges Faced By Merchants
124 Common Challenges By Merchants
No CRM
No way to collect date
to conduct CRM with
customers
Costly
Too costly to implement
traditional loyalty
program
No Manpower
No Manpower to
execute Customer-
Loyalty Program
No Knowledge
No knowledge of
customer’s buying
trends
Advocado Can Help
14Advocado Key Features
Execute Multiple
Campaigns in
Minutes
Extremely
Affordable
Super
Easy To Use
Collects Data &
Allow CRM With
Customers
Card less Loyalty
Program
Hp Number Access
Customer can access Loyalty
Program simply with their handphone
number
User Friendly Interface
User Interface has been optimised for
speed of use & simplicity
Loyalty Status @ A Glance
Customer can know their current
loyalty balance with their merchant
very easily
15Advocado Super Easy-To-Use Interface
16
Change Settings &
Preferences
E-commerce
(Coming)
Check On Balance
Check On
Transaction
Advocado User App Interface
App Users Can Access Their Personal App To Check On History & Balance
Help merchant to increase awareness
17Marketing Materials
Decal @ Main Door
Decal can be pasted
on main door to create
awareness for
customers as they
walked in
Stickers @ Main Door
Alternatively Stickers
can be used to create
awareness for
customers as they
walked in
Standees On Tables
Customised Standees
highlighting
Merchant’s promotion
can be placed on
dinning tables
Stickers @ Counter
To create more
awareness, stickers
can be pasted on
counter where
transactions take
place
18Why Our Merchants Are Raving About Us
Lemuel Tay, Chef-
Owner D’zerts Cafe
“Using the system has
helped us increase our sales
as well as our customer
information database. The
interface is easy to learn and
use for myself as well as my
staff. Advocado ensures that
our customers return and at
the same time, attract new
ones”
“We love the Advocado
Program. It’s user friendly
and hassle-free. We believe
this will bring value to our
customers and our business
in the long run. Thank you
Advocado"
Vivian & Maxine,
Owners CafeHopping
In A Box
“As an Advocado merchant,
it is very good for me and
my customers because it
has proven to be very
effective for my business in
j u s t 1 m o n t h . I a m
recommending to you and
your customers”
Joy Kim, Owner
Hanwoori Korean
Restaurant
Keith, Owner
Crown Coffee
“Advcado is awesome! It’s a
hassle free system that my
customers are raving about.
Convenience is key and with
Advocado, payment process
can’t get any easier”
Murugesh, Owner
Greenleaf Cafe
“We have utilised Advocado and
increase a minimum percentage of
sales. We have encountered some
level of excellence. We sincerely
appreciate your responsiveness and
the way you conduct business. We
have recommended your company
to others because of our satisfaction
with your service. We look forward
to doing business with you for years
to come.”
19
Some Of Our Notable Merchants
20
But what plays the mischief with this masterly code is the admirable brevity
of it, which necessitates a vast volume of commentaries to But what plays
the mischief with this masterly code is the admirable brevity of it, which
necessitates a vast volume of commentaries to
20
20
Some Of Our Notable Merchants
Password Protection
All data can only be accessed with
secured password. All users
redemptions & authorised access
are also protected using OTP tokens
Data Encryption
Advocado uses the same high level
of data encryption 256 bit SSL that
is used for online banking
Multiple Layer of Firewall
Advocado uses multiple level of firewalls to
protect against external access.
21Advocado Takes Online Security Very Seriously
Regular Data Backups
Advocado is constantly backing up all data
stored on it’s servers so that critical
information can be quickly and easily
restored in the even of a service interruption.
These interruptions are rare and Advocado
currently has a availability rating of 99.99%.
224 Loyalty Rewards - Unlimited Loyalty Rewards Opportunities
Stored Value Prepaid Items /
Birthday &
Seasonal
Vouchers
Loyalty Points Revisit Stamp
23Merchants Value Prepositions
1 2 3 4 5 6
Launch
Campaigns In
Minutes
Owns
Customers’
Data
Real Time
Analytics
Almost Zero
Upfront Setup
Cost
Run Multiple
Campaigns To
Suit Business
Requirements
Very Affordable
Monthly
Subscriptions
24Why Merchant should Partner With Advocado
Proven Track Record By
Early Adopters
Though we are in our early stage of
launches, we already have numerous
raving success by our merchants
We Are Committed
Our Success is dependant on
Merchant’s success as our long
term success depends on
merchants and consumers staying
on Advocado loyalty program
In-Depth Knowledge
Of SMEs Operations
Especially F&Bs
More than 15 years of collective
experience in handling operations
& customer service among key
partners
Superior Technology
Validated by industry leaders
including Spring Singapore
25
“The more you engage with customers, the clearer things become and the easier
it is to determine what you should be doing” - John Russell
www.advocadoapp.com

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Customer Loyalty Program - Small Businesses

  • 2. 2The Economy Is Slowing Down “We have to be prepared for a slowdown, and possibly a downturn” - Lee Hsien Loong, Prime Minister 27 Oct 2015 “If you look at services, it decelerated even faster than what was estimated in the flash” - Selena Ling, an economist at OCBC Bank “Economists see Singapore’s economy slowing in 2016” - Reported by Gaurav Raghuvanshi 15 June 2016
  • 4. 4Avocado We are the first Real cloud loyalty app that generates Real Cashflow for SMEs!
  • 5. Key Benefits Of Advocado Increase Customer Loyalty & Returning Customers Increase Sales Revenue & Immediate Cashflow Collection Of Data for Customer Relationship Management (CRM)
  • 6. 6Importance Of Customer-Loyalty Programs Especially for Small Businesses Repeat Customers Buy More A repeat customer spends 67% more on a given purchase than a new customer and retaining loyal customer is less costly than acquiring new one. Competition Edge It can be difficult for a small business to compete with large brand due to lack of resources and marketing dollars. Having a good customer-loyalty program gives small businesses the competition edge to compete with big businesses. Customer Loyalty Don’t Have To Cost A Bomb Customer-Loyalty Programs don’t have to drain small businesses’ limited budget. With technology, small businesses can now deploy the same Customer-Loyalty Programs that big businesses deploy that could cost them millions.
  • 7. 7My Starbucks Rewards Case Study My Starbucks Rewards significantly contributes to the company record’s growth Growth 26% Increase In Profit in Qtr 2 2013 11% Increase In Revenue in Qtr 2 2013
  • 8. 8Other Successful Case Studies Kopitiam Stored Value Card Porn’s Loyalty Card Starbucks Card
  • 10. 104 Common Frustrations Too Many Apps On Their Smartphone. Don’t Want To Download Any More Apps Too Many Membership Cards Too Many Stamps Cards To Carry Around Too Troublesome To Scan QR Code To Enjoy Rewards
  • 11. Current Challenges Faced By Merchants
  • 12. 124 Common Challenges By Merchants No CRM No way to collect date to conduct CRM with customers Costly Too costly to implement traditional loyalty program No Manpower No Manpower to execute Customer- Loyalty Program No Knowledge No knowledge of customer’s buying trends
  • 14. 14Advocado Key Features Execute Multiple Campaigns in Minutes Extremely Affordable Super Easy To Use Collects Data & Allow CRM With Customers Card less Loyalty Program
  • 15. Hp Number Access Customer can access Loyalty Program simply with their handphone number User Friendly Interface User Interface has been optimised for speed of use & simplicity Loyalty Status @ A Glance Customer can know their current loyalty balance with their merchant very easily 15Advocado Super Easy-To-Use Interface
  • 16. 16 Change Settings & Preferences E-commerce (Coming) Check On Balance Check On Transaction Advocado User App Interface App Users Can Access Their Personal App To Check On History & Balance
  • 17. Help merchant to increase awareness 17Marketing Materials Decal @ Main Door Decal can be pasted on main door to create awareness for customers as they walked in Stickers @ Main Door Alternatively Stickers can be used to create awareness for customers as they walked in Standees On Tables Customised Standees highlighting Merchant’s promotion can be placed on dinning tables Stickers @ Counter To create more awareness, stickers can be pasted on counter where transactions take place
  • 18. 18Why Our Merchants Are Raving About Us Lemuel Tay, Chef- Owner D’zerts Cafe “Using the system has helped us increase our sales as well as our customer information database. The interface is easy to learn and use for myself as well as my staff. Advocado ensures that our customers return and at the same time, attract new ones” “We love the Advocado Program. It’s user friendly and hassle-free. We believe this will bring value to our customers and our business in the long run. Thank you Advocado" Vivian & Maxine, Owners CafeHopping In A Box “As an Advocado merchant, it is very good for me and my customers because it has proven to be very effective for my business in j u s t 1 m o n t h . I a m recommending to you and your customers” Joy Kim, Owner Hanwoori Korean Restaurant Keith, Owner Crown Coffee “Advcado is awesome! It’s a hassle free system that my customers are raving about. Convenience is key and with Advocado, payment process can’t get any easier” Murugesh, Owner Greenleaf Cafe “We have utilised Advocado and increase a minimum percentage of sales. We have encountered some level of excellence. We sincerely appreciate your responsiveness and the way you conduct business. We have recommended your company to others because of our satisfaction with your service. We look forward to doing business with you for years to come.”
  • 19. 19 Some Of Our Notable Merchants
  • 20. 20 But what plays the mischief with this masterly code is the admirable brevity of it, which necessitates a vast volume of commentaries to But what plays the mischief with this masterly code is the admirable brevity of it, which necessitates a vast volume of commentaries to 20 20 Some Of Our Notable Merchants
  • 21. Password Protection All data can only be accessed with secured password. All users redemptions & authorised access are also protected using OTP tokens Data Encryption Advocado uses the same high level of data encryption 256 bit SSL that is used for online banking Multiple Layer of Firewall Advocado uses multiple level of firewalls to protect against external access. 21Advocado Takes Online Security Very Seriously Regular Data Backups Advocado is constantly backing up all data stored on it’s servers so that critical information can be quickly and easily restored in the even of a service interruption. These interruptions are rare and Advocado currently has a availability rating of 99.99%.
  • 22. 224 Loyalty Rewards - Unlimited Loyalty Rewards Opportunities Stored Value Prepaid Items / Birthday & Seasonal Vouchers Loyalty Points Revisit Stamp
  • 23. 23Merchants Value Prepositions 1 2 3 4 5 6 Launch Campaigns In Minutes Owns Customers’ Data Real Time Analytics Almost Zero Upfront Setup Cost Run Multiple Campaigns To Suit Business Requirements Very Affordable Monthly Subscriptions
  • 24. 24Why Merchant should Partner With Advocado Proven Track Record By Early Adopters Though we are in our early stage of launches, we already have numerous raving success by our merchants We Are Committed Our Success is dependant on Merchant’s success as our long term success depends on merchants and consumers staying on Advocado loyalty program In-Depth Knowledge Of SMEs Operations Especially F&Bs More than 15 years of collective experience in handling operations & customer service among key partners Superior Technology Validated by industry leaders including Spring Singapore
  • 25. 25 “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing” - John Russell www.advocadoapp.com