SlideShare a Scribd company logo
CASH OR CARD?
THEY’RE BOTH THE SAME
CASH AND CARD TRANSACTIONS HOLD NO DISTINCTION FOR CUSTOMERS
TODAY.
CLINK WILL CHANGE THAT.
MAKE THE CARD
THE PRIMARY PAYMENT OPTION
Enhance the
transaction
experience
with relevant
rewards
No
complications
at the point of
sale-simply
use card to
redeem reward
Consumers
earn cash back
credited to
their account
1
2
3
4
Clink uses
anonymous
transaction data
from banks
Clink analyses
customer’s
spending pattern
Recommends
merchant offers
based on
spending pattern
Offers are linked
to customer’s
card
1
2
3
4
Increase number
of transactions
Reduce costs
being incurred on
running loyalty
program
Easy to integrate
and convenient
to reach out to all
preferences and
behaviours of
customers
Increase loyalty
of the customer
to the bank’s
card
Clink for Card Issuers

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Clink for Card Issuers

  • 1.
  • 2. CASH OR CARD? THEY’RE BOTH THE SAME CASH AND CARD TRANSACTIONS HOLD NO DISTINCTION FOR CUSTOMERS TODAY. CLINK WILL CHANGE THAT.
  • 3.
  • 4. MAKE THE CARD THE PRIMARY PAYMENT OPTION Enhance the transaction experience with relevant rewards No complications at the point of sale-simply use card to redeem reward Consumers earn cash back credited to their account
  • 5.
  • 6.
  • 7.
  • 8. 1 2 3 4 Clink uses anonymous transaction data from banks Clink analyses customer’s spending pattern Recommends merchant offers based on spending pattern Offers are linked to customer’s card
  • 9.
  • 10. 1 2 3 4 Increase number of transactions Reduce costs being incurred on running loyalty program Easy to integrate and convenient to reach out to all preferences and behaviours of customers Increase loyalty of the customer to the bank’s card