SlideShare a Scribd company logo
Name: Joey Reyes
Manila, xx. xx. 2017
CUSTOMER LOYALTY
IS IT IMPORTANT?
02-5030000
0917-555-JOEY
joeypreyes@gmail.com
www.facebook/joeypinedareyes
@joeypreyes
HAND CLASP
DEFINITION OF
INSANITY
Insanity is doing the
same things over and
over again and
expecting different
results.
The partner for Your Loyalty Program
ABOUT US
More than 7,000,000 customers worldwide
Founded in Austria in 2003
Over 300,000 points of acceptance
Over 75,000 Loyalty Merchants
Almost 40,000 in the Philippines and growing
Present in 47 countries
A new Loyalty
Merchant is
registered every
10 minutes
A new customer
signs up every 37
seconds
%
International
Shopping Members
Lyoness
Loyalty Merchants
Customized Loyalty Program
The Shopping Cycle
Up to 5% Cashback
Shopping Points for Deals
+ Worldwide at 75,000+ Merchants
Online Shopping benefits
Automated foundation support
Cashback
World is
perfect for
your
customers!
+
+
+
+
Reduce costs
Purchase volume per customer
More customers
Visiting frequency
MORE PROFIT
1
11
COMPANIES CHALLENGES TO EARN MORE
WHAT ARE YOU DOING TODAY?
WHAT TYPE OF CUSTOMER IS IMPORTANT TO YOU?
DIFFERENT TYPES OF CUSTOMERS
Satisfied
Customer
Dissatisfied
Customer
Loyal
Customer
DISSATISFIED CUSTOMER
• Not happy with product/service
• Won’t come again
• Will talk negatively about the business
SATISFIED CUSTOMER
• Happy with product/service
• Might come again
LOYAL CUSTOMER
• Happy with product/service
• Will come back
• Will talk positively about the business
3 others
On average, satisfied customers
recommend a company
to 3 other people.
Source: werbepraxis-aktuell.de
10 x more
People are 10 times more likely
to trust word-of-mouth
advertising than,
i.e. newspaper ads
Source: statista Nielsen,
nielsen.com ID 222329
7 x more
“It costs up to 7-times more
to gain a new customer
than it does to retain one.”
Source: Business24.ch,
Olaf Hoffmann
ACTIVELY WORKING TO RETAIN LOYAL CUSTOMERS
IS YOUR KEY TO SUCCESS
WHAT DO CUSTOMERS WANT TODAY?
CHANGING BEHAVIOUR OVER THE LAST YEARS
CUSTOMER BECOME MORE
DEMANDING
To save money / time
Feel noticed
Feel rewarded
To feel good about their purchase
Not having a lot of cards
create – analyse – action
CREATE WITH EASE
Push notification to customer
Invoice for
performance based
commission is being
generated
automatically
Customer data creation by registrations
Sales figures by transaction recording
Rewards automatically created and visible+
+
+
+
ANALYSE WITH EASE
Compare trends to other businesses
Easy and ready
to go business
insights that will help
them to improve
their business
Know your customer - create target groups
Know your busy and quiet business periods
Shopping Point Deal performance+
+
+
+
ACTION WITH EASE
Set-up Super Cashback periods
Everything can be
set to specific target
groups to avoid
useless
communication
Create Shopping Point Deals
Send newsletters
Create customer satisfaction surveys+
+
+
+
RESULTS OF USING CASHBACK SOLUTIONS
Purchase volume
Higher spending
per visit
Visiting frequency
More customer
visits
Loyal customers
More valuable
customers
25%
A quarter of card holders
shop more frequently
with a card.
Source: Nielsen, 2008
1
1
1
+
+
+
MTERM app
Customer registration and
transaction recording app
Loyalty Card
Branded in the style of
your business
Global rewards
Your loyalty card will be
accepted in 47 countries
Customer rewards
Your customers will get
cashback and points
Analytics tool
Advanced business
insights about customers
Newsletters
Communicate your
customers easily
Satisfaction survey
Get feedback to improve
your business
Targeted deals
Reach the right customer
in Cashback World
INVESTMENT
Performance based
commission depends on the
sector and will influence the
customer rewards
Price incl. 250 branded cards
Monthly fee for maintenance
Performance based commission+
+
+
44,564.80 PHP
2,783 PHP
CPS (%)
MORE SALES POWER THROUGH
EXCLUSIVE SPORTS PARTNERS!
Cashback World has cooperations with big names in
international sport. The sport partner's member cards
are also included, meaning even more sales power.
Our Loyalty Merchant network will be
even more well-known!
More potential new customers for your business!
+
+
INCOME THROUGH PURCHASES MADE ELSEWHERE –
IT'S EASY TO EARN ADDITIONAL INCOME.
Earn more
through your customers with
your card when they
shop elsewhere.
Price incl. 250 branded cards
Monthly fee for maintenance
Performance based commission+
+
44,564.80 PHP
2,783 PHP
CPS (%)
02-5030000
0917-555-5639
joeypreyes@gmail.com
www.facebook/joeypinedareyes
@joeypreyes
The partner for Your Loyalty Program

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Customer Lovefest pro presentation

  • 1. Name: Joey Reyes Manila, xx. xx. 2017 CUSTOMER LOYALTY IS IT IMPORTANT?
  • 4. DEFINITION OF INSANITY Insanity is doing the same things over and over again and expecting different results.
  • 5. The partner for Your Loyalty Program
  • 6. ABOUT US More than 7,000,000 customers worldwide Founded in Austria in 2003 Over 300,000 points of acceptance Over 75,000 Loyalty Merchants Almost 40,000 in the Philippines and growing Present in 47 countries A new Loyalty Merchant is registered every 10 minutes A new customer signs up every 37 seconds
  • 8. Up to 5% Cashback Shopping Points for Deals + Worldwide at 75,000+ Merchants Online Shopping benefits Automated foundation support Cashback World is perfect for your customers! + + + +
  • 9. Reduce costs Purchase volume per customer More customers Visiting frequency MORE PROFIT 1 11 COMPANIES CHALLENGES TO EARN MORE
  • 10. WHAT ARE YOU DOING TODAY? WHAT TYPE OF CUSTOMER IS IMPORTANT TO YOU?
  • 11. DIFFERENT TYPES OF CUSTOMERS Satisfied Customer Dissatisfied Customer Loyal Customer
  • 12. DISSATISFIED CUSTOMER • Not happy with product/service • Won’t come again • Will talk negatively about the business
  • 13. SATISFIED CUSTOMER • Happy with product/service • Might come again
  • 14. LOYAL CUSTOMER • Happy with product/service • Will come back • Will talk positively about the business
  • 15. 3 others On average, satisfied customers recommend a company to 3 other people. Source: werbepraxis-aktuell.de 10 x more People are 10 times more likely to trust word-of-mouth advertising than, i.e. newspaper ads Source: statista Nielsen, nielsen.com ID 222329 7 x more “It costs up to 7-times more to gain a new customer than it does to retain one.” Source: Business24.ch, Olaf Hoffmann ACTIVELY WORKING TO RETAIN LOYAL CUSTOMERS IS YOUR KEY TO SUCCESS
  • 16. WHAT DO CUSTOMERS WANT TODAY? CHANGING BEHAVIOUR OVER THE LAST YEARS
  • 17. CUSTOMER BECOME MORE DEMANDING To save money / time Feel noticed Feel rewarded To feel good about their purchase Not having a lot of cards
  • 18. create – analyse – action
  • 19. CREATE WITH EASE Push notification to customer Invoice for performance based commission is being generated automatically Customer data creation by registrations Sales figures by transaction recording Rewards automatically created and visible+ + + +
  • 20. ANALYSE WITH EASE Compare trends to other businesses Easy and ready to go business insights that will help them to improve their business Know your customer - create target groups Know your busy and quiet business periods Shopping Point Deal performance+ + + +
  • 21. ACTION WITH EASE Set-up Super Cashback periods Everything can be set to specific target groups to avoid useless communication Create Shopping Point Deals Send newsletters Create customer satisfaction surveys+ + + +
  • 22. RESULTS OF USING CASHBACK SOLUTIONS Purchase volume Higher spending per visit Visiting frequency More customer visits Loyal customers More valuable customers 25% A quarter of card holders shop more frequently with a card. Source: Nielsen, 2008 1 1 1 + + +
  • 23. MTERM app Customer registration and transaction recording app Loyalty Card Branded in the style of your business Global rewards Your loyalty card will be accepted in 47 countries Customer rewards Your customers will get cashback and points Analytics tool Advanced business insights about customers Newsletters Communicate your customers easily Satisfaction survey Get feedback to improve your business Targeted deals Reach the right customer in Cashback World
  • 24. INVESTMENT Performance based commission depends on the sector and will influence the customer rewards Price incl. 250 branded cards Monthly fee for maintenance Performance based commission+ + + 44,564.80 PHP 2,783 PHP CPS (%)
  • 25.
  • 26. MORE SALES POWER THROUGH EXCLUSIVE SPORTS PARTNERS! Cashback World has cooperations with big names in international sport. The sport partner's member cards are also included, meaning even more sales power. Our Loyalty Merchant network will be even more well-known! More potential new customers for your business! + +
  • 27. INCOME THROUGH PURCHASES MADE ELSEWHERE – IT'S EASY TO EARN ADDITIONAL INCOME. Earn more through your customers with your card when they shop elsewhere.
  • 28. Price incl. 250 branded cards Monthly fee for maintenance Performance based commission+ + 44,564.80 PHP 2,783 PHP CPS (%)
  • 30. The partner for Your Loyalty Program

Editor's Notes

  1. Self intro PowerSpeak
  2. An exercise to increase awareness that we have patterns of behavior that we sometimes need to change but we don’t
  3. Explaining the Hand clasp exercise
  4. Story of Furniture shop Philippines in 2014
  5. Explain the representation of both circles. Explain the cycle Why do members seek out for Lyoness Merchants? Mention the benefits to Merchants tooWin win win relationship Mention that SMEs are the heart beat of the Economy
  6. If we do the same things we will have the same result Community-Driven Membership Loyalty Rewards Cooperative - members are invested in the success of the organization, your dividend is your share of the co-op's annual profit. So, the more you spend, the more you're contributing to the 'everyone wins' mentality. Refer a Friend Customer Rewards UBER/GRAB - Referral Rewards for Drivers and Riders AirBNB – refer a traveler earn credits to your next booking Switch Loyalty to Earn Rewards Switching your bank loyalty or opening a new account and meeting qualifications can still result in a cash reward. Switching Mobile provider – Swap Sim Multi-brand Program Customer Rewards Earn points with SM Advantage card with Shell Earn points Jollibee Happy Plus with Caltex
  7. Median age in the Philippines is 23 years old What do they want ?
  8. What does 44,000 buy you today?
  9. What does 44,000 buy you today?