2. CONSUMERS EXPECT AND DESERVE TO BE TREATED AS INDIVIDUALS. MARKETERS
USING EMARSYS DELIVER THIS, AND ARE REWARDED WITH DEEPER LOYALTY AND
HIGHER REVENUE.
ABOUT EMARSYS
Emarsys provides actionable
insights and automation built for
ecommerce and retail marketers.
Our platform integrates customer
intelligence, personalization, predictive
recommendations and automation
across channels. The outcome is more
profitable customer engagement and
communication that customers love.
Founded in 2000, Emarsys is one
of the fastest-growing and most
innovative companies in the world.
We serve more than 1,200 clients in
140 countries. This includes industry
leaders like eBay, ToysRUs, Yahoo 7,
Volvo, A.S. Watson Group, and World
Shop Lufthansa.
Together, we analyze and segment
1 billion+ customer records to
deliver insights that empower
marketers, and campaigns that
engage individuals. This strengthens
the shopping experience and the
relationship between our clients and
their customers.
Trusted by the World’s smartest Marketers:
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
2 ABOUT EMARSYS
Emarsys Worldwide – Our Global Offices
3. OUR CLIENT BASE INCLUDES MORE THAN 1,200 COMPANIES ACROSS THE GLOBE
RANGING FROM MID- TO ENTERPRISE-LEVEL BUSINESSES. OVER THE PAST 15 YEARS
WE HAVE ACHIEVED OUTSTANDING BUSINESS RESULTS FOR OUR CLIENTS, AND THEY
REWARD US WITH TRUST AND LOYALTY.
WHAT OUR CUSTOMERS SAY
43% HIGHER CLICK-THROUGH RATE
WHEN SQUARE MEAL’S EMAILS HAVE
RECOMMENDATIONS
“I did a LOT of research into the top end
recommendation tools, over several months. I even
ran split tests. Emarsys won – hands down.”
BETTER EMAIL OPEN RATES,
HIGHER RESPONSE RATES,
CUSTOMER LOYALTY
“We’ve used Emarsys to focus on particular
product category groups and really understand
the active segments, so we’re making the right
marketing efforts for those customers.”
MORE THAN 100% INCREASE IN
ROI FROM EMAIL MARKETING
“Emarsys have really opened our eyes to the
opportunities offered by automated marketing.
The support and advice from our account
managers has been terrific and thanks to
them we have been able to double our returns
from email marketing year on year!”
41% UNIQUE OPEN RATE &19%
UNIQUE CLICK RATE
“Emarsys technology enabled us to monitor
our customers’ buying lifecycle, find ways to
reengage with our customers and recapture
our lost revenue opportunities.”
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
WHAT OUR CUSTOMERS SAY 3
4. HOW TO INCREASE CUSTOMER LIFETIME VALUE
LEADS FIRST-TIME BUYERS ACTIVE BUYERS DEFECTING CUSTOMERS
Engage & grow
active customers
Convert more
leads
Increase retention
and win back
inactive customers
1
2
3
TIME
REVENUE
THE EMARSYS APPROACH TO SMART CUSTOMER ENGAGEMENT IS INHERENTLY LINKED TO
THE CUSTOMER LIFECYCLE. WITH THE EMARSYS B2C MARKETING CLOUD YOU CAN ENGAGE
INDIVIDUAL CUSTOMERS BY TREATING THEM DIFFERENTLY ACCORDING TO THEIR LIFECYCLE
STATUS AND IMPORTANCE TO YOUR BUSINESS BASED ON THE ERFM MODEL.
ENGAGE CUSTOMERS ALONG
THE FULL CUSTOMER LIFECYCLE
Here’s what a typical lead and customer lifecycle looks like, when compared to one enhanced by Emarsys technology and
lifecycle marketing best practices.
ERFM stands for:
Engagement – How active are my customers (on all of my online channels)?
Recency – How recently did they make a purchase?
Frequency – How often do they purchase?
Monetary Value – How much do they spend?
a typical customer lifecycle
without customer engagement
promotions
a typical customer lifecycle with
customer engagement
promotions
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
4 CUSTOMER LIFECYCLE
5. 1
2
3
TOO MANY COMPANIES SEND IDENTICAL, STANDARD PROMOTIONAL EMAILS,
ADDRESSING ALL CUSTOMERS IN THE SAME WAY WITH THE SAME OFFERS.
With Emarsys this does not happen – we help you get the most out of your valuable lifecycle data by
identifying the different stages and by acting on the data with targeted, personalized and timely messages.
Measurably increase your customer lifetime value with Emarsys.
Convert more leads, faster
Many leads browse your website and subscribe to your
newsletter, but have not yet made a purchase. With the
Emarsys B2C Marketing Cloud you can send tailored
“First-time Buyer” campaigns offering special entry-level
incentives to increase your conversions.
Engage and grow active
customers
With the data from active customers, like purchases
and email & website behavior, our customer
intelligence and automation solutions empower you
to engage your audience with relevant promotions,
cross- & upsell offers and personalized product
recommendations.
Win back defecting
customers
Customers who have not made a purchase in a defined
time frame (e.g. 90 days) are then treated as defecting.
The Emarsys solution spots this trend immediately and
you can show how much you value them with exclusive
offers (especially if they used to be “Gold” customers).
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
CUSTOMER LIFECYCLE 5
6. INTELLIGENT
PREDICTION
machine learning
analysis
insight
MULTI CHANNEL
ACTIVATION
UNIFIED
PROFILE
Automate
Automate
B2C MARKETING CLOUD
ONE COMPLETE SOLUTION FOR HIGHER
CONVERSION AND RETENTION
New visitors to websites rarely convert. And those that do, often don’t come back.
Our Commerce Marketing Platform solves this problem, fast. It combines prediction, personalization and omnichannel
automation in one integrated, cloud-based solution.
CONVERT
Reach out to your subscribers,
visitors, browsers and cart
abandoners – and turn them into
customers.
TRANSFORM
Get your existing customers to
come back again and again through
personalized multistep, omnichannel
campaigns.
WIN BACK
Win back website abandoners and
defecting customers with predictive,
trigger-based, lifecycle programs.
How it works at a glance
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
6 CUSTOMER LIFECYCLE
7. B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
OMNICHANNEL 7
CUSTOMER INTELLIGENCE
PLATFORM THAT DRIVES REVENUE
DESIGNED TO MAXIMIZE CUSTOMER LIFETIME VALUE
With Smart Insight, you can connect all relevant customer data to ensure a more holistic,
actionable resource.
Place buyers into predefined lifecycle segments (leads, first-time buyers, active, defecting etc.) and
cluster them according to spend and engagement levels so you know how important they are to
your business.
Focus on the customer lifecycle
See a real-time snapshot of
customers and leads. Drill down
for information on monetary value
potential and engagement level.
Set relevant segmentation criteria
You’ll be able to harness what you know about
your contacts to continuously improve the
critical goals of conversion, retention and
winbacks.
Visualize product affinity
Take advantage of purchase history and
website behavior to visualize product affinity,
and then target the most relevant people
appropriately.
Run effective stock-clearance campaigns
Launch new products and back-in-stock promotions
Operate cross- and upsell activities
Initiate post-purchase programs
8. B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
8 MARKETING AUTOMATION
SMART METRICS – HIGHLY RELEVANT CUSTOMER LIFECYCLE METRICS
Only see the metrics that really matter
Define how and when your contacts progress
along the customer journey, and track them
with intuitive and informative dashboards.
• Measure the impact with predictive
revenue modeling
• Identify and act on trends in customer
behavior
• Calculate conversion rates in real time
• Link segments directly to automated
programs
Automate customer lifecycle programs
Regardless of loyalty, winback or lead conversion campaigns – you
name it, we automate it!
9. Email
Website
PREDICTIVE CONTENT
RECOMMENDATIONS
Advanced Analytics
PREDICT – THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
Smarter recommendations start here!
Predict captures everything your visitors do on your
website and in email. It then analyzes the “crowd data”,
constantly scoring the affinity for each product to each
contact based on their online behavior, email behavior,
past purchases, “people like them” and catalogue
attributes.
Predict allows you to easily set up relevant,
personalized recommendations across multiple
channels – fully integrated in the Commerce
Marketing Platform.
Proven results show significant increases in
clicks, conversions & revenue.
Square Meal, with its long heritage of delivering
independent reviews of the UK’s restaurants
and venues, saw a 43% higher CTR with
Emarsys Predict email recommendations.
Various modules address specific scenarios,
such as “Abandoned Cart”, “Also Bought” or
“Related Items”.
B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
10. B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
10 SMART INSIGHT – CUSTOMER INTELLIGENCE
ENGAGE & INTERACT WITH
YOUR CUSTOMERS
OmniChannel & marketing automation
VISUAL & DYNAMIC CONTENT
MANAGEMENT SYSTEM
The Emarsys B2C Marketing Cloud provides everything
you need to make your email campaigns fast and
effective – a single content hub featuring an optimized
visual editor and outstanding user experience.
OMNICHANNEL MESSAGE DELIVERY
Email – From transactional emails & batch campaigns
to advanced segmentation & personalization: turn your
emails into valuable and relevant messages.
Mobile – Automate SMS messages direct to your
customers’ cell phones, triggered by individual
interactions with your brand. With full responsiveness
your message stays relevant no matter what screen size.
Social – Reach your customers when they are most
responsive by the power of automated social media
marketing.
Web – Build landing pages & forms and deliver
personalized content via recommendations.
OPTIMAL DELIVERABILITY
We offer industry-leading delivery rates (99%+),
advanced HTML rendering (pre-testing of CMS
templates), strong ISP relations and whitelisting (Certified
Sender Alliance member) and deliverability monitoring
and testing (spam filters, inbox delivery & blacklist
monitoring, deliverability benchmarks).
EXTENSIVE ANALYTICS & REPORTING
Clear and transparent reporting for constant
improvement: analyze and optimize your email
campaigns’ tracking metrics such as opens and clicks.
Use link tracking, website tracking and mobile reporting,
and compare profiles.
11. B2C Marketing Cloud – Increase your revenue and ROI with Emarsys
SMART INSIGHT – CUSTOMER INTELLIGENCE 11
MARKETING AUTOMATION - FULLY AUTOMATE YOUR MARKETING PROGRAMMES WITH
THE AUTOMATION CENTER
If it isn’t automated, it won’t happen. Fully automate all
your eMarketing programs, no matter whether they are
transactional, lifecycle, or retargeting customers based
on their behavior.
Being fully integrated into our Emarsys B2C Marketing
Cloud, we can provide a more connected, more effective
communications platform for simpler, faster and more
engaging messages.
With the Automation Center, you can benefit from our
knowledge via turnkey blueprints. Now, with a single click,
you can have a prebuilt program ready to go. Run it as-is
or use it as a starting point to customize it for your unique
requirements.
WEB EXTEND
Harness the power of behavioral data via
Emarsys Web Extend
Web Extend brings your website and email
communication closer together. It lets you set
up triggered programs based on your email
recipients’ website activity. With these triggers
and filters you can deliver timely messages that
boost revenue.
12. DATA PROTECTION, COMPLIANCE AND SECURITY
As a holder of the stringent ISO 27001 certificate, Emarsys AG employs the best information
security controls the industry can offer. Securely and confidently execute all your marketing
campaigns in the Emarsys cloud environment.
Emarsys UK Ltd. | 100 Euston Street | London | NW1 2HQ
Email: uk@emarsys.com | www.emarsys.com
www.facebook.com/emarsys www.twitter.com/emarsys www.linkedin.com/company/emarsys
EASY INTEGRATION
API
Our API enables you to access the Emarsys
B2C Marketing Cloud from any number of
applications to create a more customized and
powerful solution.
3rd-Party Integrations
The Emarsys B2C Marketing Cloud comes with
turnkey integrations and custom integrations
with leading CRM, ecommerce, web analytics
and other applications.
For Example:
ACCREDITED
