The document discusses using social media and personal branding for radio promotion and sales lead generation. It covers engaging audiences on social platforms, sharing content, managing conversations, promoting personal presence, and tracking metrics. Specific tactics mentioned include using Facebook ads targeted by demographics, promoting content on Slideshare and widgets, and leveraging LinkedIn for professional networking and recommendations to generate sales leads. Personal branding and developing customer relationships are emphasized as important strategies.

2. www.getbrandswag.com

5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

6. Add Slideshare Link

9. 7,180 18+ within 10 miles of Steamboat Springs, CO

10. 3,580 35-55 within 10 miles of Steamboat Springs, CO

11. 600M Users on Facebook

12. 300,000 New Twitter Accounts Every Day

13. 35-49 Represent 42% of Twitter Users

26. 2012

33. The Transition of Marketing Communication

36. Biggest Misconception?

43. End of Session 1

44. Radio Promo

47. 1. Engaging Audiences

49. Listener loyalty is not about them being loyal to your station.

50. It is about listening and creating the content THEY want to hear.

51. The Geo-Local Firestorm

53. Turning radio into an engaging experience... ...expanding past the technology

54. 2. Sharing Content

55. The Geo-Local Firestorm

56. 3. Manage the Conversation

58. 4. Promoting Presence

60. It is all about integration

61. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

62. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

66. 5. Employee Personal Brands

70. 5. Tracking and Measurement

72. End of Session 2

73. Radio Sales

74. 1. Increase Value of Customer Spend

76. It is still about the numbers... ...but one-to-one direct response is equally important

77. 2. Personal Brands

79. 3. Lead Generation

86. 4. Using LinkedIn

89. Mainly used for professional networking and has over 90 million registered users in 170 industries with an average income of over $120,000 Facebook for business people

92. Uploading Contacts

93. Current Contacts

100. Search

101. Strategic Partners

102. Lead Generation

103. The power is in the introduction from your second degree