Full slide pack offering a personal take on hyper-local in the UK. Would very much welcome comments, feedback and suggestions. A cut down version of these slides was presentation at Birmingham City University on 1st December and is also available on SlideShare, as is this pack broken into three due to file size.
Hyper local update: 20 key developments, December 2010 - January 2011Damian Radcliffe
Follow on from recent, more detailed slide pack offering a personal take on hyper-local in the UK. These slides include developments I thought were noteworthy in Dec10 - Jan11. Would very much welcome comments, feedback and suggestions.
Slides from BBC Innovation Academy session on 21st Century Local News: http://www.bristolmedia.co.uk/2011/3/28/bbc-innovation-academy-21st-century-local-news
Presentation to Regionalmedien Austria (RMA) an Austrian media company. RMA distributes free (advertiser-funded) newspapers throughout Austria that include local, regional and national content, reaching almost 50% market saturation. (Wikipedia)
Hyper Local update: 20 key developments, June - August 2011Damian Radcliffe
A personal take on hyper-local developments in the UK and USA. These slides include developments I thought were noteworthy in June 11 - August 2011. Feedback and suggestions welcome.
Copy of presentation given at BCU to media students about hyper-local in the UK. This is a cut down version of the full 12” pack. Comments, feedback and suggestions are very welcome.
Personal round up of developments in the hyper-local space across the UK and US during Nov-Dec 2011. Curation of stories covering local media, location based services, research and journalism. Comments and feedback welcome.
Hyper local update: 20 key developments, December 2010 - January 2011Damian Radcliffe
Follow on from recent, more detailed slide pack offering a personal take on hyper-local in the UK. These slides include developments I thought were noteworthy in Dec10 - Jan11. Would very much welcome comments, feedback and suggestions.
Slides from BBC Innovation Academy session on 21st Century Local News: http://www.bristolmedia.co.uk/2011/3/28/bbc-innovation-academy-21st-century-local-news
Presentation to Regionalmedien Austria (RMA) an Austrian media company. RMA distributes free (advertiser-funded) newspapers throughout Austria that include local, regional and national content, reaching almost 50% market saturation. (Wikipedia)
Hyper Local update: 20 key developments, June - August 2011Damian Radcliffe
A personal take on hyper-local developments in the UK and USA. These slides include developments I thought were noteworthy in June 11 - August 2011. Feedback and suggestions welcome.
Copy of presentation given at BCU to media students about hyper-local in the UK. This is a cut down version of the full 12” pack. Comments, feedback and suggestions are very welcome.
Personal round up of developments in the hyper-local space across the UK and US during Nov-Dec 2011. Curation of stories covering local media, location based services, research and journalism. Comments and feedback welcome.
Round up of developments in local and hyper-local media across the UK in 2012 including Local TV, Radio, Newspapers, Funding, Local Government, some examples of content from 2011.
Digital Public Infrastructure: A Corporation for Public SoftwareTodd Davies
Slides from presentation by Todd Davies and John Gastil on "A Corporation for Public Software" from the second workshop in the series "Reclaiming Digital Infrastructure for the Public Interest", Digital Civil Society Lab, Stanford University, October 27, 2020 (https://pacscenter.stanford.edu/research/digital-civil-society-lab/reclaiming-digital-infrastructure-for-the-public-interest/). See also the paper at https://doi.org/10.1145/3342194.
'DAB Digital Radio Lobbyists Fail To Persuade European Union To Force Switcho...Grant Goddard
Analysis of the doomed strategy of digital terrestrial radio lobby group World DMB to persuade the European Union to adopt a policy to require member states to replace analogue FM/AM radio broadcasts with DAB radio, written by Grant Goddard in November 2010 for Grant Goddard: Radio Blog.
Introduction to hyper local media, part one: audience data, definitions and U...Damian Radcliffe
12" pack broken into three, due to file size. This is part one which looks at audience data, definitions, and different UK examples.
Comments, feedback and suggestions are very welcome.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
Round up of developments in local and hyper-local media across the UK in 2012 including Local TV, Radio, Newspapers, Funding, Local Government, some examples of content from 2011.
Digital Public Infrastructure: A Corporation for Public SoftwareTodd Davies
Slides from presentation by Todd Davies and John Gastil on "A Corporation for Public Software" from the second workshop in the series "Reclaiming Digital Infrastructure for the Public Interest", Digital Civil Society Lab, Stanford University, October 27, 2020 (https://pacscenter.stanford.edu/research/digital-civil-society-lab/reclaiming-digital-infrastructure-for-the-public-interest/). See also the paper at https://doi.org/10.1145/3342194.
'DAB Digital Radio Lobbyists Fail To Persuade European Union To Force Switcho...Grant Goddard
Analysis of the doomed strategy of digital terrestrial radio lobby group World DMB to persuade the European Union to adopt a policy to require member states to replace analogue FM/AM radio broadcasts with DAB radio, written by Grant Goddard in November 2010 for Grant Goddard: Radio Blog.
Introduction to hyper local media, part one: audience data, definitions and U...Damian Radcliffe
12" pack broken into three, due to file size. This is part one which looks at audience data, definitions, and different UK examples.
Comments, feedback and suggestions are very welcome.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
Local tv starting from the internet post IFNCwilliam perrin
Following the IFNC annoucnement in the UK this is a rapid update of my presentation on doing local tv differently, but starting from on the internet and achieving the public service news outcomes in a different way
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Slides from a workshop exploring "How is AI changing journalism?"
This presentation outlines how newsrooms have been using artificial intelligence (AI) for some time, and how the emergence of Generative AI is accelerating this usage. The presentation outlines use cases, key steps for implementation and some emerging areas and issues to keep an eye on.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Lessons from Community-Centered Journalism for Local Journalism ResearchDamian Radcliffe
Slides presented by Regina Lawrence - based on our research - at the 2024 Local Journalism Researchers’ Workshop, March 25-26, 2024 at Duke University. The presentation outlines key points from our research, including: why Community-Centered Journalism matters, the backdrop that it plays out against, and five key challenges for growing this journalistic practice.
After the sobering read seen in our 2022-23 report, this year’s World Press Trends study strikes a more cautiously optimistic note, with more than half of the respondents conveying a positive outlook about their companies’ business prospects for the foreseeable future.
This is despite publishers grappling with challenges on various fronts, including elevated inflation and interest rates, surging paper and printing expenses, continual shifts within advertising markets and audience behaviours, as well as wider geopolitical uncertainty reflected in conflicts in Ukraine, the Middle East and elsewhere.
Meanwhile, wider strategic challenges such as the surge of Generative AI, changing relationships with platforms and continued challenges to press freedom and freedom of expression, also continue to vex many journalists and publishers.
In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report.
This report is primarily based on the findings of an online survey distributed to WAN-IFRA members and other senior media executives between July and September 2023, and was available in four languages (English, French, Spanish and German).
Survey participants were typically members of the senior team at a newspaper or a newspaper group. Based on the information provided by our respondents, a third (66%) are C-Suite (CEOs, Publishers, Managing Directors). A further third is either a Commercial Director/Heads of Strategy or Executive Editor.
We received 175 complete responses from 60 nations around the world. Using classifications developed by the World Bank, 58% of respondents come from developed economies and 42% from developing economies. Our sample also features a wide range of different countries with respondents coming from countries as diverse as Argentina, Canada, Russia, and Indonesia. They also came from some of the world’s largest media markets, including Germany, India, the United States, and the United Kingdom.
Through the data and insights that they provided, we are able to comprehend the attitudes of today’s industry leaders in a variety of business and editorial roles. Their observations, regarding the sector’s present and future, can be seen throughout this report.
As ever, we want to express our appreciation to everyone who participated in this annual survey. This report would not be possible without their contributions.
A huge thank you to all of our contributors: Damian Radcliffe, Dr. Francois Nel, and Teemu Henriksson. Last but not least, this report would not be possible without the support of our partner, Stibo DX.
Full CV/Resume as of March 2023, listing my previous experience, research and journalistic output, media mentions, speaking engagements and events/conferences that I have organized. (Produced for an academic audience, hence the length!)
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
Building a Stronger Local Media Ecosystem: The Role of Media PolicyDamian Radcliffe
This paper plays out against a backdrop of continued closures and diminished local news reporting across much of the United States. It explores the role that media policy can and should play in supporting local journalism.
In examining this topic, we investigate three fundamental questions:
What is local media policy?
What are the key existential issues and/or problems local media policy must wrestle with?
What potential solutions to the local news crisis can media policy potentially help address?
The core of our response to these questions is derived from a series of five public webinars hosted by the Tow Center. Through these events, we invited a range of industry and academic experts to share their perspectives on areas related to these major themes.
Our conversations explored the scope of media policy, barriers to implementation, opportunities for policy to make a difference, and some of the unique characteristics that shape U.S. media policy and attitudes toward potential policy interventions.
To this, we have added further context and updates on some of the latest policy developments, based on a literature review and our continued interest in this subject.
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new revenue sources and editorial products.
This year’s World Press Trends study makes for a sobering read after the optimism of our previous report. The mood in the industry has changed, and publishers find themselves in a more unpredictable business environment due to a number of challenges, including high levels of inflation, rising paper and print costs, as well as ongoing changes to advertising markets.
The change in business sentiment is one of the main findings of the new World Press Trends Outlook report. As in the previous years, the analysis is based on an online survey distributed to industry leaders. 167 news executives from 62 countries took part in the survey in Fall 2022 – a big thank you to them for sharing their insights, results and strategies.
WAN-IFRA also works with PricewaterhouseCoopers (PwC) and Zenith for key performance indicators (global revenues and circulation). For audience insights, we work with analytics specialist Chartbeat. World Press Trends is supported by Protecmedia, the content management provider.
Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and longtime contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA’s Andrew Heslop shared his analysis on our Press Freedom data, and WAN-IFRA’s Teemu Henriksson helped to coordinate the project along with Dean Roper.
Here is what makes up the core of the report:
Executive Summary
Methodology and Profile of Respondents
Chapter 1: Global snapshot of performance indicators
Chapter 2: Business Outlook
- Tougher times ahead
- Priming the profit pump
- Relationships with Platforms
- Digital Transformation
Chapter 3: Revenues
- Back in black
- Print’s continued importance
- Revenue diversification in practice
- A bumpier revenue road in 2023
- Ad advice Publishers, it’s all about controlling what you can control
Chapter 4: Investment and Expenditure
- Investing in Revenues
-Tech spending
- AI and publishers
- Costs and Outgoings
Report partner: How AI and automation solutions can impact newsrooms
Chapter 5: Media Freedom
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
Damian Radcliffe is a journalist, researcher, and professor based at the University of Oregon.
He holds an endowed chair as the Carolyn S. Chambers Professor in Journalism, and he is also a Professor of Practice, an affiliate faculty member of the Department for Middle East and North Africa Studies (MENA) and the Agora Journalism Center, and a Research Associate of the Center for Science Communication Research (SCR).
Damian is also a three time Knight News Innovation Fellow at the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies (JOMEC), and a life fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
In spring 2023 he will be a Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, his alma matter.
With over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy and teaching roles in the USA, Middle East and UK. He continues to be an active journalist, writing regular features for leading trade publications such as Digital Content Next, International Journalists' Network (IJNet), What's New in Publishing, journalism.co.uk and other outlets.
He is a globally recognized expert on digital trends, social media, technology, the business of media, the evolution of present-day journalistic practice and the role played by media and technology in the Middle East.
As an analyst, researcher and trainer, he has worked with a wide range of industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA) and the United Nations.
He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC, Business Insider, Editor & Publisher, NPR, The New York Times, Snapchat, Wired and Voice of America.
As a freelance journalist his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing and ZDNet.
Originally from the UK, Damian lives on the west coast of the US with his wife and three young children.
The Most Popular Social Media Accounts in the Middle East (H1 2022)Damian Radcliffe
For the first time, this report brings together the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter.
Each of these platforms is explored in more detail in this report, but below we outline the account with the largest number of followers, likes and subscribers, across MENA as well as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab Emirates.
The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
From the Ground Up: How Community-Centered Journalism can Help Create a More ...Damian Radcliffe
A look at some of the key themes and ideas from an upcoming report on Community-Centered Journalism, commissioned by the Agora Journalism Center. Presented at a local journalism researchers workshop hosted at the University of North Carolina, in Chapel Hill, on Feb 19th 2023.
Mental Health and Digital Safety Tips for Journalists.pptxDamian Radcliffe
Tips and recommendations for my Social Media for Journalists class (Fall 2022) at the University of Oregon. The deck includes tips for digital safety, self-care and mental well-being, as well as managing digital overload. It features links to resources and materials from DART, CPJ, Poynter and others.
This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry.
Our research shows news publishers feel confident about tackling the ongoing coronavirus crisis, and that some of their early pandemic-era pivots are beginning to pay dividends. However, publishers still need to navigate considerable transformation and turmoil, even if there are signs of a resurgence in global advertising markets and a maturing of many reader revenue strategies. The invasion of Ukraine has further undermined companies’ plans, as how that conflict will unfold can have long-lasting effects on industries across the board, in addition to the humanitarian crisis it is causing.
As in the previous years, the World Press Trends Outlook analysis is based on an online survey distributed to industry leaders. 162 news executives from 58 countries took part in the survey in Fall 2021 – a big thank you to them for sharing their insights, results and strategies.
In addition, WAN-IFRA works with PricewaterhouseCoopers (PwC) and ZenithOptimedia for key performance indicators (revenue, circulation and ad spend). For additional audience insights, we work with analytics specialist Chartbeat.
World Press Trends is supported by Protecmedia, the content management provider.
--
Per the report intro (page 4): "Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report for the first time, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA's Teemu Henriksson helped to coordinate the project along with Dean Roper."
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Introduction to hyper local media: full 12 inch version
1. An Introduction to Hyper-Local Media:Emerging Thoughts & Evidence Damian Radcliffe November 2010
2. Or how to whizz through140 slides in 40 minutes Don’t worry, most of them are illustrative. And all the research here is available to share, disseminate and dissect afterwards.
3. Running Order Why this matters to Ofcom - purposes and duties - evidence Definitions and Characteristics The UK picture: TV Radio Print Web (with an emphasis on the web) Top Ten trends Issues/Barriers What might happen next? Q&A
6. Regulatory Context: Purposes The Communications Act requires us to “further the interests of citizens and consumers” Strategic purposes: To promote effective and sustainable competition, Promote efficient use of public assets, Help markets work for consumers, Provide appropriate assurance to audiences, and To implement specific public policies defined by Parliament
12. Over 90% of adults use the media to source local information on a regular basis Use TV, radio, internet, newspapers, magazines or teletext to source local information 100% 93% 92% 92% 91% 90% All adults 80% 70% 60% 50% 2005 2006 2007 2008 Source: Ofcom’s Media Tracker, rolled data from April and October 2008
13. And localness matters to consumers % saying local and regional content is very important - weekly users Scores based on respondents importance rating 9/10 on a scale of 1-10. Source, Ofcom research
14. But consumption is changing What is your main source of news about what is going on in your local area? Source: Ofcom media tracker, rolled data from April and October 2008
15. With online especially on the rise Use of local media now compared to two years ago Source: Ofcom research 13
16. Accessibility, convenience and quality of information are key drivers to the Web Reasons use internet more than before Source: Ofcom research Q8C Why do you now use the internet/websites more than before?Base: UK adults who use internet more than before (n=138) 14
18. As more people go online Household PC and internet take-up, 2005-2010 Proportion of adults (%) Source: Ofcom technology tracker, Q1 2010. Base: All adults aged 15+ (n=9013).
19. And as models and markets mature Stuff we’ve already started to see: New Local and regional newspapers online Ultra-local reporting and citizen journalism Emerging hyper-local and community internet services Location based services National classified advertising vehicles With new ideas always on the horizon….
20. And due, in part, to the very nature of the web itself “….any innovator can think of a new idea, a new data format, a new protocol, something completely novel, and set up a site at some random place and let it take off through word of mouth, and make a business…” Tim Berners Lee, Sept 2010
23. But broadly speaking News or content pertaining to a town, village or small community. Geographically smaller than traditional broadcast regions. Comes in many different shapes and sizes. Professional. Citizen run/produced. Hybrid. Aggregator/Automated. Sometimes also referred to as ‘ultra-local’. Community media also part of the same mix.
24. Common Characteristics More localised – both in terms of geography and types of content - than more mainstream media outlets such as commercial radio, TV regional news, BBC regions, or regional and local newspapers. Often seeks to fill gaps - geographical, special interest or demographic – audiences hyper-local producers see as unserved, or under-served, by mainstream media. Diverse sources of funding (if any). Including: advertising, subscriptions, grants from public and private funding bodies and in-kind funding from volunteers. The value and role of community media goes beyond the provision of content, with specific value often seen in the social capital generated by it’s production. May be single issue-based, or too small for commercial operators to merit ROI.
29. The existing channels Wholly commercial channel owned by Guardian Media Group. Now on digital, cable and satellite. But programme plans significantly scaled back in 2010 Community model supported by grants from regional and educational bodies. Mix of professional (mainly freelance) labour and volunteers. Emphasis on training Privately owned channel aimed mainly at ethnic Asian community in Leicester. Strong links with broadcasters in India to source content Small scale service run on semi-amateur basis. Contains local news and sport.
30. Channel 7, Immingham Longest-running local TV channel in the UK. Launched in January 1998. 140,000 homes can access on TV, via Virgin. (Channel 879). Some content online. The station is a community interest company (a not-for-profit social enterprise). Own production centre and studios. Broadcasts 9am to 7pm, seven days a week. What's On, Events and other local info broadcast in graphic form overnight. Recently won an O2 Think Big Award for its work with young people. Recent Partnerships Worked with the owners of the Grimsby Telegraph, on election coverage, including videos for the paper's website and broadcast on Seven as a longer programme. Community magazine publisher CPO Media to deliver a series of Media Mash Up! Workshops, training local students to create their own websites, magazines and TV. In partnership with the BBC, it recorded the BBC General Election programme at Immage Studios. The programme was re-broadcast under licence on Seven Local TV, which is believed to be a first for local TV in the UK.
32. Local Video Online - background Smaller number of sites than text based services. Often less well known. Many models. Some large operations, reasonably well resourced: Kent TV high profile, pilot closed on 31st March 2010. (Ten Alps, 500k). Lakes TV on digital platforms, covers the Lakes, Barrow and Penrith. myCornwall.tv – funders include The Eden Project, Fifteen Restaurant, SW Tourism. Smaller operations include: Kings Cross TV - mixes original content with video material pulled in from across the web, but freely available on sites like YouTube and blip.tv. Camden.tv encourages community to submit films about their area, and acting as a curator for content across a broad range of themes including history, music and politics. Hertsweb.tv. – run by Craig McKenzie, in his spare time. Craig works full-time for the NHS, has 2 kids and runs 2 hyper-local sites - Discover Hertford and Ware Online.
33. Mon-TV Launched in 2008 offering “Local Television for Monmouthshire”, Features a weekly 15 minute news bulletin as well as a range of other content such as local Sport, Music, Festivals and human interest stories. Typically gets 1,000 users a day, increasing by 300% at busy times e.g. Festivals. Last December it recorded its millionth visitor. Run (voluntarily) by two professional filmmakers, and volunteers - some doing 15 hours p/w to help with filming, editing and scheduling. A lot of the content is generated by students doing a City & Guilds Level 3 Diploma at the station; with coursework being showcased in the “Mon TV Academy” . Many graduates stay on as volunteers after graduating.
34. All go in Witney Guardian picked up on an interviewWitney TV had done with Jeremy Clarkson, during which the Top Gear presenter revealed that ‘Stig’ had been sacked. The Independent reported that Witney TV had 10,000 views in the first week, rising to 80,000, and staggering 3.5 million views in the ‘Stig Week’. Started by 4 vols for 11k. "You may remember a film called Wall Street in which Gordon Gekko said 'Greed is good, greed works'. Well it doesn't... He's history as far as we're concerned." Town has a population of about 25,000. Twitney also providing a platform for local video. Typically funded by own money, but Twitney, offers sponsors the chance to be featured the start and end of films, as well as selling banner ads, and commissioned features.
37. 181 are broadcasting, 17 have either not launch or handed their licence back.
38. Remainder preparing to start broadcasting. 9.2 million adults (just over 11 million people) are able to receive a community radio station broadly aimed at them. C.15% of the total UK population may be able to receive a community radio service aimed at them on FM or AM.
39. The Community Radio (Amendment) Order 2010 Came into force on 22 January 2010. Changes to the legislation: Licence extensions: Ofcom can now extend community radio licences for one period of up to five years. The legislation specifies a period in which an application for an extension may be made. This licence extension 'window' commences 18 months prior to the expiry date of the existing licence, and ends six months before the expiry date. Removal of the 50% limit on funding from any single source: Previously a licensee could not receive more than 50% of its annual funding from any one source (this referred to a single organisation rather than a type of funding such as advertising or grants). Removal of the restriction on overlap with small-scale commercial services:Prevoiusly a licence could not be granted to a community radio station where the service would overlap with another local service serving fewer than 50,000 in its measured coverage area.
45. Recently won the Gold award for General programming in the New York Festivals International Radio Awards. Launched 2008; available to download for free each month from their website. The winning podcast looked at water and how it fits into the lives of people in Hackney. Featured author and psycho-geographer Iain Sinclair and architectural historian Simon Inglis, and music from electro-acoustic composers incl. Francisco Lopez and Stefano Tedesco. “The Hackney Podcast is just the type of targeted and locally orientated content that sets podcasting apart from conventional radio broadcasting. Using first rate contributors the podcast examined how water fits into the lives of people in Hackney. The production quality is outstanding giving the whole listen a water like lyricism that carries the listen through to it's conclusion.” Sony Radio Judges, 2010
46. Prison Radio Association Based in HMP Brixton, Electric Radio Brixton supports rehabilitation by engaging prisoners in programming that addresses a range of issues related to offending behaviour. Broadcasts cover issues like education, employment and finance; mental and physical health; drug misuse; maintaining family relationships – all factors key to reducing re-offending. Majority of content is inspired, developed and produced, under guidance, by prisoners and broadcast across the jail to prisoners in their cells. Advertises educational opportunities and key messages on behalf of the prison or agencies e.g. Samaritans and Alcoholics Anonymous. Prisoners completing radio training courses gain recognised qualifications and develop a range of skills, including measurable improvements in literacy, numeracy and ICT. They also develop transferable life skills, essential to successful reintegration into mainstream society. “This no holds barred approach captures the harsh realities of life inside. The story delivered impact through impressive production techniques and credible story telling.” Sony Radio Judges
48. “When your small daughter wins a prize at school, she is in the local paper with all the status in the community that holds. Will the internet replace the local weekly paper? No - the two will live side by side.” Sir Ray Tindle, quoted in the Independent on Sunday 31st October 2010
49.
50. Still a big industry as seen by the number of titles, 1995 – 2009
51. And the number of publishers: - the Newspaper Society identified 87 local / regional press publishers in early 2009. Source: Newspaper Society / Oliver & Ohlbaum analysis
52. Council Papers Attracted much publicity – and ire – in recent years. Eric Pickles has promised to clamp down on "frivolous town hall propaganda papers" which “threatened the viability of the independent local press.” Current CLG consultation proposes: * Councils can only publish municipal newspapers 4 x p.a. * Must not be direct competition to local press * Should only include material directly related to council services. Audit by the Newspaper Society in August 09: 436 Local Authorities in England contacted. 199 replied. 32% said publishing 1/4ly. Councils have said they are filling a gap in local news and information no longer filled by paid-for titles.
53. H&F News Hammersmith and Fulham’s Council paper perhaps the best well known / notorious. Fortnightly. With lots of ads. Including a property section.
54. My focus though is community print Often best known type of community and hyper-local media: e.g. newsletters for residents associations or parish councils, Targeted at a small number of people within a small geographic locale. Often highly visible, frequently delivered directly to you, or displayed prominently in key locations such as Parish Noticeboards or libraries. No technology is required to access it. Long history and tradition e.g. local pamphleteers
55.
56. Or Park Life, a “free community newspaper designed exclusively for the residents of Leigh Park” in Hampshire These publications are produced by professional bodies on behalf of Councils and other Public Bodies e.g. Fife Life = NHS Fife and Fife Council. Whilst these are aimed at a specific community, they are not produced by the community for the community.
57. “A community newspaper is…” …usually run on a shoestring with a small number of paid staff (Leys News has three part-time paid staff at the moment, but it's more common in my experience for a community paper to have just one or two paid part-timers.) usually owes a lot to the work of volunteers, most of whom live locally numbers its readers in hundreds or thousands usually comes out bi-monthly or quarterly actively encourages residents to get involved with the paper is usually offered free at the point of use often operates in an area which is defined by Government statistics as deprived often does things which go beyond a newspaper's core activities: running training courses, organising community fun days, holding drop-in sessions is often dependent on grant funding to stay afloat financially.” Kate Griffin, http://www.kategriffin.info/post/how_spot_a_community_newspaper_wild
58. Hyper-Local Print examples CPO Media, publishes community based magazines which are delivered free to over 62,000 homes in North East Lincolnshire (Not for Profit Social Enterprise). Pompey Pensioner - produced by Portsmouth Pensioners Association 6 monthly. Editions are spring/summer and autumn/winter. 7,000 copies printed and distributed at various locations e.g. Community Centres, Churches, Drs etc. SE Magazines glossy free A5 publications (“micro magazines”) distributed to 5,000+ homes within each postcode. Covers: SE21, SE22, SE23, SE24 and SE26.
59. Leys News “Leys News …[is] … the most important source of information for local residents: achieving 36% of top scores and beating the Oxford Mail into second place.” Established in 1998. Published every two months. Reaches almost 5,000 homes and up to 14,000 people. Community newspaper and as such is non-profit-making. Delivered to every door on Blackbird / Greater Leys estate SE Oxford. Supported by a website http://www.leysnews.co.uk/and Leys Listings (launched Jan 08): a calendar of events, a Useful Numbers section (NHS Direct, out-of-hours emergency contacts for the local housing associations, the Thames Valley Police non-emergency number, etc) and a free classified ads section for residents. Paid for by one or two small paid-for adverts. Copies are pinned up in community buildings, takeaways, phone boxes and bus shelters.
60. Paid for publication (eleven times a year). Established in 1979. Covers the Earlsdon, Chapelfields, Hearsall and Spon End districts of Coventry. Provides information, comment and entertainment for residents of these areas. Produced entirely by a core team of 10-12 volunteers. But anyone is welcome to contribute. It is independently financed by sales and advertising Not affiliated to political, religious or commercial orgs. Sold through local outlets e.g. newsagents, churches, pubs and local shops. Sell without taking a commission. Website has extensive links for local businesses and a detailed diary of activities organised by local groups. http://www.echonews.org.uk/
61. Hackney Citizen 10,000 copies distributed face-to-face in the first week of every month at markets, train stations, and events and also in cafes, shop, businesses and libraries. Estimated readership: 30,000. Plus online audience: http://www.hackneycitizen.co.uk/ Written by the community incl. freelancers from NCTJ, Telegraph and the Guardian. No office, no staff, no overheads. No previous experience. (Keith Magnum who runs it used to work for the Green Party.) Sell ads, ABC1 skew. Won’t take ads from chains competing with local business e.g. Morrisons. Uses free Guardian API to pull in relevant content produced elsewhere e.g. a visit from Jude Law to the Petchey Academy in Dalston.
64. Ten characteristics of hyper-local online News or Participation from the author. Opinion blended with facts. Participation from the community. Small is big. Medium agnostic. Obsessiveness. Independence. Link lovers. Passion. Lack of money. Produced by Sarah Hartley, editor of Guardian Local . http://sarahhartley.wordpress.com/2010/08/25/10-characteristics-of-hyperlocal/
65. Diverse ecosystem Hugh Flouch and Kevin Harris recently identified eight types of site in London. “Six of those can be described as citizen-led sites, typically set up with a civil purpose. The remaining two types are run on a commercial basis.” Civil Social Networks. Local Discussion Sites. Placeblogs. Local Blogazines. Public Social Spaces. Local Action Groups Online. Local Digital News (Commercial). Multiples & Listings (Commercial). See: London’s Digital Neighbourhoods Study for more information.
66. Here’s some examples of different hyper-local activity.Using my own definitions of types.
68. SE1 / Bankside Press London SE1 Community Website - local news service and discussion forum for London's South Bank, Bankside, Bermondsey and Waterloo areas. http://www.London-SE1.co.uk Supported by in SE1 monthly printed what's on guide. SE1 Direct weekly email newsletter7,200+ subscribers. SE16.com is our online events guide for Rotherhithe and Bermondsey. All produced by Bankside Press, a small family-run web and print publishing business in SE1.
73. Sheffield Forum 4.5 million posts, 273,638 topics and 111,393 registered users (Oct 10). Population of Sheffield = 547,000, England’s third largest metropolitan authority
74. Other Forums Examples include: http://www.urban75.com/ Brixton (and plenty of non-Brixton) related content from gig reviews to photographs and local forums. Traffic “in excess of quarter of a million page impressions per day” despite being non-commercial and free of advertising. Launched in 1995. Launched July 2007. Using white label social networking tools e.g. Ning, Flickr. Sign up required. 2,000 members. Discussion and interaction with both a civic and social purpose within the neighbourhood of Harringay in the Borough of Haringey. www.harringayonline.com
76. Now over 900 articles from Four volunteer writers – aged 40-65 Campaigns, information, wildlife, events etc Part of wider regeneration – crime down, streets cleaner, public services more responsive
77. Abandoned cars and weekly arson Bingfield Park, Rufford Street 2002 In front of Will Perrin’s house Pics – Mark Bailey
78. Stolen moped Grand Prixs c2002 Bingfield Park Kings Cross Most Saturdays when Arsenal at home In front of Will Perrin’s house Pics – Mark Bailey
80. Got stuck in to traditional local action over several years........ Kings Cross Development Forum Caledonian Ward Safer Neighbourhood Panel West Area Planning Committee Sparkplug Management Committee Gifford, Rufford and Randells Residents Association North King Cross Environmental Taskforce ‘Strategic plans’ - many West Area Committee CYP Management committee ....but found huge information burden mostly from council and local public services Uses the web to streamline all this Team Cally Planning Applications (dozens)
81. Cemex: $multi-billion Mexican multi-national concrete company. Very noisy plant in KX. Resident led campaign uses videos to evidence noise. YouTube links sent to UK CEO, Council etc. Cemex capitulate – correct problems and restructure plant.
83. Other Forums Stories about life in Spitalfields, East London. Focus on human interest stories and history. Email sign up for daily updates. Ambition to author 10,000 posts. “At the rate of one a day, this will take approximately twenty-seven years and four months. Who knows what kind of life we shall be living in 2037 when I write my ten thousandth post?” Readers from Qatar, Seattle and all over the world, not just E1! Sample user comments: “Your blog has become a daily joy I look forward to savouring. It’s a bit like a grown-up (and sometimes not-so grown-up) advent calendar. I open it with the same anticipation…” “I love you gentle author. I read Spitalfields Life when my heart is worn. It makes me think of you and how remarkable the beauty. 2037 indeed. Hope I’m here.” http://spitalfieldslife.com/
85. Selected winners at the Talk About Local and Guardian Local awards earlier this year (NB: the sites not cited elsewhere in these slides) Best community engagement: - w14London - http://w14london.ning.com Best use of audio: Mr Caulkhead Isle of Wight colloquialisms: http://www.ipadio.com/phlogs/mrcaulkhead/ Best use of photography - 4am project Karen Strunks - http://4amproject.org/ The Hyperlocal Extreme Award for thrilling, breathtaking or dangerous examples of innovation in a small area - http://www.kingtonblackboard.org - for issues around Christmas lights Lulz Award for site, project or individual that made us laugh: Glum Councillors - http://glumcouncillors.tumblr.com/ Most Inspirational site: Josh Halliday for firing up young journalists with his doorstep project SR2 - http://sr2blog.com/ Best local special interest website: Greener Leith - http://www.greenerleith.org/ Best use of video: East Salford direct tv - http://eastsalforddirect.co.uk/tv
87. 1. Big Society “Today is the start of a deep and serious reform agenda to take power away from politicians and give it to people.” (David Cameron, 18th May 2010) “That’s because we know instinctively that the state is often too inhuman, monolithic and clumsy to tackle our deepest social problems. We know that the best ideas come from the ground up, not the top down. We know that when you give people and communities more power over their lives, more power to come together and work together to make life better – great things happen.” Core Principles Give communities more powers Encourage people to take an active role in their communities Transfer power from central to local government Support co-ops, mutuals, charities and social enterprises 5. Publish government data
88. Big Society Launch, No 10, 18 May 2010 whetherman 18 May 2010, 4:00PM Worrying to see Toby Young grinning away there in the background (apologies if it isn't him). Taking the earliest possible opportunity to get in his bid to take money, staff and resources out of the existing education system so that he can use them to get a better education for his own kids
89. left side of table:Neil Jameson – London CitizensWilliam Perrin – Talk About Local(Lord) Nat Wei – The Big Society NetworkFrancis Maude – minister for the Cabinet OfficeMartha Lane Fox – AntigoneDavid Cameron – Prime MinisterCamilaBatmanghelidjh – Kids CompanyGeoff Mulgan – Young FoundationDawn Austwick – Esmee Fairbairn FoundationAlly (Alastair) Tibbitt – Greener LeithRob Owen – St Giles Trust right side of table:Paul Twivy – CEO, The Big Society NetworkDavid Robinson – Community LinksLord Victor Adebowale – Turning PointAdele Blakeborough – CAN BreakthroughDick Atkinson – Balsall Heath ForumNick Clegg – Deputy Prime MinisterHilary Cottam – ParticipleNick Hurd – Minister for Civil SocietyRay Mallon – Mayor of MiddlesboroughRolande Anderson – director of what was formerly The Office of the Third SectorStephen Howard – Business in the Community
90. 2. A new vision for local television “I have long believed that the lack of high quality local TV is one of the biggest gaps in British broadcasting.” Jeremy Hunt MP, Secretary of State for Culture Media and Sport 8 June 2010
98. OpenlyLocal is charting which Councils have open data or not, matching up spending data by Council, and matching suppliers with real companies (using sites like CompaniesOpenHouse) to compare spending with companies across several Councils.
99. Lots of sites are using other off the shelf resources e.g. mySociety tools FixMyStreet: report, view, or discuss local problems like graffiti, fly tipping, broken paving slabs, or street lighting. 32,000 problems reported across the UK. Users get updates and notifications that problems have been fixed. TheyWorkForYou: one-stop shop about your Westminster MP. Includes their voting record, speeches and email alerts when they speak in the House.
100. 4. Civic Engagement Means for two way engagement from the public with elected officials, Councils et al. Sites belonging to officials, or a means for them to contribute on other Forums. “Formby First” started May 2007. Sean Brady is a Parish Councillor. Formby, small seaside town in Merseyside.
101. Or you might find other officials using sites and forums set up by others.
106. Asked the Walsall Flickr group to add the tag ‘walsallweb’ to each picture they wanted considered.
107. 400 shots tagged for consideration in three days. “People taking pictures of the place they live and seeing them showcased on their council’s website HAS to be a good idea.” Dan Slee, Senior Press and Publicity Officer at Walsall Council, on his personal blog.
108. 5. Social Capital “Social capital describes the pattern and intensity of networks among people and the shared values which arise from those networks. Greater interaction between people generates a greater sense of community spirit.” (ONS) Like many Londoners, I couldn’t identify my neighbours in a line up. But I happily use the power of the crowd to book hotels (Tripadvisor) buy online (eBay) or choose a restaurant (TopTable). And now I do this locally too. Finding tradesmen, or a cat sitter based on recommendations of local people I don’t know. Will also leave comments and recommendations: feel more closely connected to physical community as a result, even if often my only interaction is virtual.
109. 6. Location Based Services Information and entertainment services, accessed through mobile networks which harness the ability to identify the geographical position of the device/user. Characteristics Share your location – and status - with friends. Discover businesses and services near you. Rate aforementioned businesses and services. See if your friends are nearby, or invite them to join you. Rewards / incentives to share e.g. badges, discounts etc. Best known examples: Foursquare and Facebook Places. Others, often US only atm: Gowalla, SCVNGR, Whrrl, Loopt and Brightkite
110. “Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend- finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users "check in" to a place when they're there, tell friends where they are and track the history of where they've been and who they've been there with.” Launched at South by Southwest Interactive in Austin, Texas in March 2009. c3 million users worldwide (August 2010). 15,000 venues experimenting with Special Offers on foursquare.
112. Facebook Places Launched August 2010. Just 9 months after development started. Focused on getting the three core elements right : finding friends, checking-in, building stories about places Will add rewards or deals with locations/companies in the future.
113. Still small fry… Why? It’s pretty new, so low awareness. 7% awareness amongst adults in US, April 2010. Low understanding of benefits. Low numbers vs. critical mass. “None of my friends are on it. so what’s the point?” Not enough businesses /deals to merit signing up. 4. Privacy “The danger is publicly telling people where you are. This is because it leaves one place you're definitely not... home.” http://pleaserobme.com/ 5. Big brands late to the party But large user base may mean leapfrogging more ‘established’ services.
114. But big potential for growth Individuals Desire to share where we are, what we are doing and what we are thinking. On-going rise of the smartphone. Access to free stuff, or discounts. Herd mentality (follow your friends). Location based activity becomes the norm. Businesses Develop relationship with customers – consumer insight and can drive loyalty e.g. Check-in Specials: unlocked when a user checks in to your venue a certain number of times. ("Foursquare says you've been here 10 times? That's a free drink for you!") If your competitors are there, then you will have to follow suit. Once integration is possible, can squirt out messages on all platforms / programmes.
115. 7. Advertising Location Based Advertising Predicted value $1.8bn by 2015, up from est. $43m in 2010 (ABI Research Sept 10) Uses a mix of GPS, Wi-Fi, and /or Cell-ID depending on the product or service, the region, the consumers, and the location accuracy required. Targets users with relevant local information, and ads for local businesses. Google, says such ads already get 8% more clickthroughs than basic mobile ads. Already live in the UK O2 customers signed up to O2 More receive messages pushed from Starbucks and L'Oreal, regardless of their handset or contract, but only when they pass through locations pertinent to those companies. Service is opt in. Launched 15/10/10. No more than one message a day.
116. Some other advertising things to note Agencies Hyper-local media buying agency Oxbury Media, has built up an ad network of 10,000 sub local newspaper publications and sites representing a 10m+ audience. Addiply "You know how you used to place an advert in the window of your local Post Office? This is Norfolk's answer to Google AdSense..." Matches advertisers directly to community publishers, without third party intervention. Commercial Portals Such as: BeLocal.com, http://www.welovelocal.com, http://trustedplaces.com (Yell), http://www.localmole.co.uk/ (Trinity Mirror), http://www.localmouth.com/ and http://www.yourlocalweb.co.uk/
117. 8. Traditional Media goes hyper… local Launched mid launched mid September 2010. Pan-Scottish roll out by end 2011. Six pilot sites: www.stv.tv/airdrie, www.stv.tv/bellshill, www.stv.tv/coatbridge, www.stv.tv/cumbernauld, www.stv.tv/motherwell, and www.stv.tv/wishaw. (Branded according to area, e.g. STV Motherwell or STV Cumbernauld) Content: news, events listings, ratings and reviews, weather, traffic, business directory. Plus information from local public bodies, sports organisations, theatre groups, schools, church groups, and other engaged community members. Editorial team working with “content partners and community contributors” to encourage UGC (as well as producing their own material). Links to media courses, training for contributors in web publishing and writing. Digital advertising opportunities e.g. banner ads, classified listings. Plusnet launch sponsor.
118.
119. Newspapers going hyper-local Smaller titles have always existed alongside bigger ones. Examples of new initiatives include: Associated Northcliffe Digital 23 Localpeople projects launched in 2009, mostly in the South West. Associated says Localpeople has grown on average 22% p/m. Now has 100 websites. Aims to expand to 200 by Summer 2011. Guardian Local Designed to bring “a small-scale community approach to local newsgathering” in Edinburgh, Leeds and Cardiff . Each location has a dedicated beatblogger working in communities, finding stories and using mySociety tools, e.g. TheyWorkForYou.com and FixMyStreet.com. Trinity Mirror Teesside Gazette, has 10 online hyperlocal blogs, which each focus on a single postcode and are run by unpaid volunteers. Sites like that for the TM owned Uxbridge Gazette also contains links to hyper-local platforms.
121. 9. The changing face of Journalism "A lot of bloggers seem to be socially inadequate, pimpled, single, slightly seedy, bald, cauliflower-nosed young men sitting in their mother's basements and ranting.” "But the so-called citizen journalism is the spewings and rantings of very drunk people late at night.… It is fantastic at times but it is not going to replace journalism." "Most of the blogging is too angry and too abusive. Terrible things are said online because they are anonymous. People say things online that they wouldn't dream of saying in person.” Andrew Marr, at the Cheltenham Literary Festival, October 2010
122. Two worlds collide? “I’m a journalist, not a blogger. I use a blog platform to publish, but that doesn’t make me a second class citizen in the journalism world.” But while I love newspapers, came from them and hope they continue to find a place…. I’m begging them to stop seeing bloggers as enemies. Many bloggers are journalists, part of the news ecosystem, colleagues that are entitled to respect.” Danny Sullivan, Journalist and Blogger, 2009 But they’re not mutually exclusive Roy Greenslade of the Guardian and City University also covers his neighbourhood – Kemp Town in Brighton – for the local paper, as a community reporter. Andrew Gilligan, London Editor of the Daily and Sunday Telegraph (and formerly of the Evening Standard and BBC News) writes a weekly column for a hyper-local site in the area he lives in. “Gilligan's Greenwich" - http://www.greenwich.co.uk/andrew-gilligan/
124. But is hyper-local journalism? That’s a whole debate we don’t have time for today. But we can touch on it… Some bloggers say it isn’t and are keen to stress they’re not journalists. Jon Bounds, Birmingham: It’s Not Shit (“Mildly sarcastic since 2002″) “I’m not a journalist, nor have aspirations to be one gives the site freedom — that it doesn’t solicit adverts (the few on the site are unpaid favours to friends) gives it a strength. A strength to not cover things that aren’t interesting, and to be seen as independent.” Other sites stem from journalistic backgrounds: The Lichfield Blog was launched in January 2009, by Ross Hawkes, senior lecturer in journalism at Staffs Uni. Started his journalistic career at the now defunct Lichfield Post. Saddleworthnews.com – edited by Richard Jones, a journalist who is currently a stay-at- home dad and who voluntarily updates his site.
125. Overlaps I would argue that many hyper-local sites shares many of the characteristics and content we expect from journalists; from newspapers, from Regional TV news, from local radio… Holding authority to account Investigations Council Reporting Local campaigns Coverage of events; from Festivals to General Elections Local News Local Sport What’s On and Listings Classifieds Reporting on Emergencies Some quick examples…
126. Investigations “The site helps you build a team to investigate that – and that team will suggest ‘challenges’ to pursue in getting answers. Sometimes we will build tools that make getting those answers easier. This is not a discussion forum, or a news website – although you might have discussions or link to stories elsewhere. It is a community of curious people, and a set of tools to help those people find each other, and get answers.” Conceived by Paul Bradshaw and co-proposed by Heather Brooke, the journalist who kick-started the drive for disclosure of MPs’ expenses. Funded by 4iP and Screen WM.. Launched Summer 2009.
127. Holding public bodies to account The £25,000 website which attracts just 10 visitors a day FOI from the Saddleworth News hyper-local site to Oldham Council. Showed “Oldham Says” received just 2,548 unique visits in the six months to the end of September 2010. “Oldham Says” is aimed at residents. Supports a local strategic partnership for the area, which brings together representatives from bodies including the council, Greater Manchester Police, the local NHS, the education sector and others, to tackle various problems. FOI showed “With a total of £25,544 having been spent on setting up the site, that’s roughly equivalent to an incredible £10 for each and every click. The site’s readership has been particularly low in the last two months, with just 268 people logging on in August and 296 doing so in September.”
129. Making sense of the CSR BCU MA Online Journalism students have set up a hyperlocal blog for the 50,000 public sector workers in the region, primarily to report those budget cuts and how they are affecting people. http://birminghambudgetcuts.blogspot.com/
130.
131. Hampshire Police Authority: Response To Comprehensive Spending Review
132. Chancellor’s Spending Review Deepens Concern of LINk Members(Local Involvement Networks are individuals and community groups, such as faith groups and residents' associations, working together to improve health and social care services).
133. Covering Emergencies In 2006 the Pulitzer Prize for Public Service was won by the blog run by the New Orleans Times Picayune during Hurricane Katrina. The site showed how the paper continued to provide vital information online when the paper couldn’t otherwise reach key audiences. Extract: “T-P EVACUATING Tuesday, 9:40 a.m. The Times-Picayune is evacuating it's New Orleans building. Water continues to rise around our building, as it is throughout the region. We want to evacuate our employees and families while we are still able to safely leave our building. Our plan is to head across the Mississippi River on the Pontchartrain Expressway to the west bank of New Orleans and Jefferson Parish. From there, we'll try to head to Houma. Our plan, obviously, is to resume providing news to our readers ASAP. Please refer back to this site for continuing information as soon as we are able to provide it.”
134. News and Sport Hertsweb.tv. recorded and streamed General Election hustings live, using a vision mixer he had bought on eBay for £50. Lichfield Blog – 12,000 uniques a month, 10 stories a day. News only. In contrast thisislichfield.co.uk only publishes stories on a Thursday when they also come out in print. Or Sports sites like Norwich City: http://norwichcity.myfootballwriter.com/ And dedicated local sports sections on sites like Mon-TV.
135. Either way, journalism is changing… From training CUNY received $3 million to create the Tow-Knight Center for Entrepreneurial Journalism. To working practises ChiTownDailyNews.org in Illinois employs four journalists but is training 350 neighborhood Volunteers to write about their community, finding stories the mainstream press would never hear about. Spot Us, launched in November 2008 and is a nonprofit project, based in San Francisco. Pioneering “community funded reporting” by getting freelance journalists to pitch specific news stories, explaining online why the topic deserves further investigation. If members of the public agree, they can make a donation — sometimes just $10 or $20 — to pay the journalist to produce the more detailed story. And funding Google has given $5m to fund xxxx (CHECK) Non-profits emerging: http://www.public-press.org/ (San Fran) or in DC the http://washingtonindependent.com/ . + The Knight Foundations annual $5m digital news challenge.
136.
137. advising Government on realising efficiencies through the online delivery of public services. Manifesto for a ‘Networked Nation’. (July 10) one fifth of the population in the UK, 10 million people, is not online. missing out on consumer savings, access to vital information and educational success as a result. The Manifesto called for urgent action to get millions more online by the end of 2012 with key roles for government, industry and charities with the aim: “To get everyone of working age online by the end of this Parliament, so that everyone who then retires will have skills to enjoy benefits of the web”.
140. Top 5 Challenges Discoverability Funding and Making it Pay (CSR cuts, advertising – small revenues or inappropriate ads from Ad Sense, ‘big media’ paying for stories etc.) 3. Resources (often run by one person, or small group) - especially an issue in the event of a legal challenge (lack of legal and financial resources, Union support etc.) 4. Isolation and opportunities to learn from others Audience perceptions of quality - Our LMR consumer research suggested that some consumers may be turned-off by community media if they perceive it to be low in quality compared to other forms of local media. - But other research, and anecdotal evidence suggests strong stickability once services are found.
141. Loyal and Regular users Chart showing where people get their local news from. NB: self declared (c/o Networked Neighbourhoods)
142. Top 5 Opportunities 1. More partnerships between big traditional media and hyper-local producers. Already seen 4iP and Talk About Local. New BBC Local Fund announced. Details TBC. The Birmingham Mail Communities project : 34 hyper-local sections on the Birmingham Mail website, featuring content from local blogs including Digbeth is Good, The Lichfield Blog and Bournville Village. Nick Booth’s new BBC blog on hyper-local websites: “Besides taking an interest in the bloggers, what they write and why they do it, I’ll also be talking to a number of BBC newsrooms and production teams and introducing people.” 2. Cost of creation continuing to decline (e.g. iPhone, Flip, Wordpress, hosting etc.). 3. Sector starting to develop cross links. Big Society – more volunteers. Tie ins with academic bodies, which can encourage diversity and broaden talent pool - Bournemouth University launched it’s own hyper-local site: http://www.standfirstonline.co.uk/ - 13 journalism schools in the US taking part in PatchU initiative, with Patch.
144. 1. Overseas players join the UK market Most likely, Patch. Which AOL invested $50m in last year. “One journalist in each town travels to school board meetings and coffee shops with a laptop and camera. Patch also solicits content from readers, pulls in articles from other sites and augments it all with event listings, volunteer opportunities, business directories and lists of local information like recycling laws. “ Dramatic growth and investment plans April 2010 = 46 sites in 5 states. 400 hyperlocal sites over the next six months, bringing its total to 500. Hiring 500 more reporters in 20 states. “Biggest new hirer of full-time journalists in the U.S.” (Actually, most are part-time.) Expansion plans uses a 59-variable algorithm which includes factors like the average household income, how often citizens vote, and high school ranking. Claims it costs 1/25 of the cost of a daily newspaper in the same town.
145. 2. Location becomes the norm LBS is pretty new. But it may soon become just as much a part of our social media activity as hashtags or tagging friends in pictures on Facebook. 1. Twitter has launched location-based trending topics and location-tagged tweets, 2. Location based advertising is on the rise. 3. Geo-tagging becomes more and more popular e.g. Flickr, Picasa etc. “This remains a very fragmented market that is full of experimentation.“ "It's still early days and there's no single 'right' approach to location-based advertising. But as advertisers and vendors get into the space, location will become a more natural part of the ecosystem.” Neil Strother, director for mobile marketing strategies, ABI Research.
146. 3. New partnerships and tie ins Starbucks Digital Network launched in the US in October 2010. Offers free (was paid) in-store Wi-Fi and exclusive content for mobile devices. c.30m logins to its Wi-Fi p/m. Mostly accessed by smartphones and iPads. The network's content includes news, entertainment, business, and health channels, as well as local neighbourhood information. Content providers for the network include Bookish Reading Club, Foursquare, GOOD, LinkedIn, New Word City, and The Weather Channel. You can also access special content from the New York Times, iTunes, and WSJ.com, the latter of which normally sits behind a paywall.
147. 4. More reverse publishing Online content converted into print products. Attractive to audience not online, or who don’t use the web beyond email or Skype. Sweeble, allows community websites to be easily converted into a print product. See also Zinepal, Printcasting, iNews and FeedJournal. US blogger Michael Josefowicz talks about a new model: "Ground > Cloud > Print“ He calls this; “the Printernet”.
148. Current reverse publishing In Bakersfield, California, the Northwest Voice (owned by the daily newspaper, the Bakersfield Californian) launched in May 2008, taking the best of its Web site and putting it in print every other Thursday, delivering it to every house in NW Bakersfield. The Chicago Tribune’s Triblocal initiative spans 36 websites and six weekly newspapers with a circulation of just over 100,000. Operates across towns in five counties. Community contributors, staff editors and sales staff, update website daily. Publishes a weekly insert showcasing the best of this online community content. This is distributed along with the main paper one day each week. Inserts are bespoke to each of the different communities involved in Triblocal. HU17.net, which covers Beverley, has started a weekly print version. It’s a small print run – about 100 copies. Paul Smith, the publisher, told The Guardian: “Local shops have been very supportive with many signing up to advertising package that is realistic and very affordable, something that was certainly needed in the area.”
149. Everything is Social For some of us, some of the time, much of what we do is already social… Clickthroughs on news stories or items friends post to their Facebook wall. Following trends via a twitter #tag. Social bookmarking like Del.icious. Google Alerts. Netvibes. 75% of news consumed online is through shared news from social networking sites or e-mail. Social news is finding us. Mashable, Summer 2010
151. Relationships with old media are changing We no longer trust journalists like we did “What ought to worry all journalists is the massive slide in trust, relative to other organisations or groups, since this question was first asked five years ago… Of the 23 groups covered in the current survey, journalists have performed worse than every other one. That applies to each of the seven different kinds of journalists we identified except one – the red-top reporters, whose reputation was so low that it could hardly sink any further. Just about the only crumb of comfort to be derived from the figures is the fact that red- top journalists no longer prop up the table but have the dubious consolation of being overtaken (or undertaken) by estate agents.” Steven Barnett, British Journalism Review, Vol 19, No 2, 2008
152. We increasingly want different things The days when “news and information were tightly controlled by a few editors, who deigned to tell us what we could and should know,” are over. No longer would people accept “a godlike figure from above” presenting the news as “gospel.” Today’s consumers “want news on demand, continuously updated. They want a point of view about not just what happened but why it happened. . . . And finally, they want to be able to use the information in a larger community— to talk about, to debate, to question, and even to meet people who think about the world in similar or different ways.” Rupert Murdoch, 2005,
153. “Small is the new big” “Don’t dictate to me. Or decide for me. This is what you’re getting. At Six O'clock. On Channel 3. News from Bedford when you live in a sleepy town just outside Beccles. Big is bust; big is broken. Small is the new big. And what the web embraces, encourages and empowers is the individual…” Rick Waghorn, Norfolk blogger and journo
158. Some Recommended Reading 5 useful sites about hyper-local Openly Local's Hyperlocal Directory: http://openlylocal.com/hyperlocal_sites Hyperlocal Voices on Paul Bradshaw's Online Journalism Blog: http://onlinejournalismblog.com/tag/hyperlocal-voices/ Talk About Local Blog: http://talkaboutlocal.org.uk/blog/ Networked Neighbourhoods: http://networkedneighbourhoods.com/ Sarah Hartley - editor of Guardian Local - personal blog: http://sarahhartley.wordpress.com/ 5 hyper-local sites to look at Urban - http://www.kingscrossenvironment.com/ Storytelling - http://spitalfieldslife.com/ Holding authority to account - http://pitsnpots.co.uk/ Rural - http://parwich.org/ (400 page views a day, village of 500) Mix of all of the above - http://ventnorblog.com/
159. Comments, feedback, further examples and different views are all welcome!damian.radcliffe@ofcom.org.uk@mrdamian76
Overall duties are to further interests of citizens and consumers in relation to communications matters, where appropriate by promoting competitionSecure availability of wide range of TV and radio services of high quality and wide appealMaintain sufficient plurality of providersLicence national and local analogue and community radio stationsEnsure optimal use of the radio spectrum – including for Local TV Plus, in addition:Role in conducting Local Media Assessments for newspaper mergers where there may be competition concerns
Consumers value local and regional content92% consume some form of local media at least weeklyOver half say local/regional news on TV is very important while over a third say the same for paid for local newspapers and local radioIts also worth saying that more people view early evening regional news programming on the BBC and ITV than watch the combined UK-wide network news programmes around the same time (8.7m vs 8.2m) – 10% higher
Tim Berners Lee quote: http://www.guardian.co.uk/technology/2010/sep/15/net-neutrality-tim-berners-lee Pic: http://4.bp.blogspot.com/_JqYd3xXiruw/StZxrfZ6FGI/AAAAAAAABuU/gIjyKud_0yQ/s320/TimBerners-Lee.jpg
Consumers identify with the area they live in as a form of concentric circles with community at the centre, and the UK as a whole on the outside. Our work looks at all elements of this below the UK as a whole.
As defined by me and included in our review of Local and Regional media.
Man Rad down?
Source: http://www.ofcom.org.uk/static/cmr-10/ENG-2.1b.html Image of Helen: http://www.hdqt.co.uk/images/IMG-helen-philpot.jpg Logo: http://www.bobrobertsonline.co.uk/uploads/channel-7.jpg
See: http://talkaboutlocal.org.uk/local-video-online-guest-post-from-damian-radcliffe/For content creators, the appeal of such sites is the relative ease with which they can be set up. Equipment to shoot and edit video material is cheaper than ever, and online video services don’t need a licence from Ofcom, nor do they need to adhere to the Broadcasting Code.
Also to add re Hertsweb: After a local business gave £300 for a community camera, other groups are also shooting material, getting the camera for free, in return for creating content for the site.
http://hackneypodcast.co.uk/http://www.radioawards.org/winners/?awid=198&awname=Best+Internet+Programme&year=2010http://hackneypodcast.co.uk/2009/09/edition-14-water/http://www.radioawards.org/winners/?awid=198&awname=Best+Internet+Programme&year=2010Gold Award details: http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2010/sep/29/new-york-festival-awards-radio
“How to spot a community newspaper in the wild” - http://www.kategriffin.info/post/how_spot_a_community_newspaper_wild
http://www.mycpomedia.com/East meets West is our publication which serves the communities in Grimsby’s East and West Marches and the Willows. Funded by Fair Share and Inspiring Communities and sponsored by e-factor this publication informs local residents of news and views from their local area.VOXX is a publication written for, and by, those in the age group 16 – 25. Funded by v-involved, this project aims to engage and entertain North East Lincolnshire’s young adults in subjects and issues that, both, interest and affect them.INSIGHT is produced entirely by volunteers from the local community of Immingham and its surrounding villages, with the training and support of CPO Media.Pompey Pensioner: http://www.portsmouth.gov.uk/media/EQD_newsletters.pdf SE Magazines: http://www.semagazines.co.uk/Images: http://www.sydenham.org.uk/news_se26_magazine.jpg SE22: http://www.yudu.com/item_thumbnail/9/6318/48df5fb86/thumb/page1.jpg
http://www.hackneycitizen.co.uk/ An application programming interface (API) is an interface implemented by a software program that enables it to interact with other software. It facilitates interaction between different software programs similar to the way the user interface facilitates interaction between humans and computers.
Population stats: http://www.sheffield.gov.uk/your-city-council/sheffield-facts-figures/population-information (Oct 2010)Site data from Sheffield Forum as of 1st Nov 10.
Scenes from in front of my flat 2002 , 400 metres from kings cross station – taken by my upstairs neighbour
Young people from all overnorthlondon would bring stolen mopeds to ride in motogp in the tiny ruyn down park in front of my flat. They woudl do this when the Arsenal football team had a home match – 1 mile away – the police would not respond to emergency calls.
Drug dealer living in caravan. Police would occasionally raid it but he kept drugs up tree in the park. Led to interesting behaviour by tree squirrels. Incident ended after many months when local criminals nearly killed him with baseball bat and left him for dead in the street. I faces a choice – move to the suburbs or get stuck in to solving local problems.
Huge burden of being an active local citizen engaging with local public services – death by consultation and meetings. Information overload – all local action overlaps in some way – eg youth work with policing, peoepl need to know what’s going on at a more granular level than the local newspaper.No one joins up the information for you – have to do it yourself. Reluctantly set up a website using a simple blogging platform – typepad. I have no coding nor html experience.