A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
Can You Hear Us Now?: Is Podcasting A Business Yet? MediaPost
Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
Can You Hear Us Now?: Is Podcasting A Business Yet? MediaPost
Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...ArabNet ME
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
Podcasting: Building Consumer Connections & Revenue for PublishersMediaPost
Last year, an estimated $220M was spent on podcast advertising, where direct-to-consumer brands found huge success in building connections with consumers and helped usher in a culture shift in the way brands communicate with audiences. With ad spending on podcasts expected to surpass $500M buy 2020, what should publishers be thinking about as they build a revenue stream around podcasting? What business models have emerged, and what trends developments are affecting podcast monetization? Hear guiding business practices and case studies from Gina Garrubbo, who leads the sponsorship sales team for the top podcast publisher today, NPR.
KEYNOTE
Gina Garrubbo, President & CEO, National Public Media (NPM)
Dax by Global : Digital Audio Exchange @ European Radio and Digital Audio Sho...ACTUONDA
DAX by Global gives advertisers a single buying point across 180 digital audio platforms including Soundcloud, Radionomy and radio brands including Global, the media & entertainment group’s Capital and Radio X and Bauer Media’s Kiss in the UK. Global created DAX because there was no easy way for advertisers to reach the growing number of people listening to audio on digital devices. In the UK every week over 24 million (MIDAS Plus Winter 2017) people stream digital audio and this figure is growing. In November 2017, DAX launched in France and Germany.
At the end of 2017, DAX became the world’s largest digital audio advertising platform by acquiring US-based digital audio ad sales company, AudioHQ and rebranding. This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world reaching 160 million listeners.
Presented by David Cooper, Head of DAX Sales (EU
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
'A PRX For The UK?: A Scheme To Improve The Sales Of Audio From Producers To ...Grant Goddard
Presentation by the Radio Independents Group proposing an online marketplace for the sale of UK radio programmes to broadcasters, made at the Broadcast Video Expo in London on 14 February 2012, written by Mike Hally, Daniel Nathan and Grant Goddard.
Vinylmint is a non-union, freelance marketplace of voice actors, sound designers, and translators. Getting variety and quality in freelance sound talent is tough to find at an affordable rate. Vinylmint simplifies the search, transaction, and rights transfer for sounds.
Air Show Experience Sponsorship ProgramPhillip Hurst
Air shows may be the best kept secret in marketing. National brands just need to be educated about how demographically-attractive and engaged the audiences are. Furthermore, The air show environment is open, uncluttered and well-suited for a broad variety of sponsorship activations.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Presenter: Oscar Rondon, VP, Advanced TV, Amobee
The Advanced TV industry faces evolving fragmentation trends and consumer specific challenges. This session explores the current state of the TV industry and demonstrates how marketers can reach their target audiences with a holistic approach to TV planning and buying across multiple devices used to stream premium content.
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
TuneIn presentation @ European Radio and Digital Audio Show 2018ACTUONDA
TuneIn presentation @ European Radio and Digital Audio Show 2018
A look at TuneIn’s core benefits – one directory multiple platforms. Devices, reach, models, developments.
A review of the drivers and appetite for subscription models in Europe.
By Miles Palmer, representative of TuneIn for Europe.
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
Five main tactics for the radio business to deploy and develop in 2018 by egt...ACTUONDA
Five main tactics for the radio business to deploy and develop in 2018 by Egta @ European Radio and Digital Audio Show 2018
By Yuri Lobourets, Director Radio at EGTA
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
The Irish Radioplayer app is the official Irish Radio mobile app available across Apple and Android devices.
The app is a one stop shop for Irish radio content with 43 stations in total, consisting of RTE Services and Independent Broadcasters of Ireland.
Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”UMLondon
- An overview of the current commercial radio market and what it means for advertisers.
- A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.
WorldDAB is the global industry forum responsible for defining and promoting DAB digital radio. By bringing together industry professionals, WorldDAB provides knowledge and expertise that helps successfully implement broadcast digital radio.
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...ArabNet ME
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
Podcasting: Building Consumer Connections & Revenue for PublishersMediaPost
Last year, an estimated $220M was spent on podcast advertising, where direct-to-consumer brands found huge success in building connections with consumers and helped usher in a culture shift in the way brands communicate with audiences. With ad spending on podcasts expected to surpass $500M buy 2020, what should publishers be thinking about as they build a revenue stream around podcasting? What business models have emerged, and what trends developments are affecting podcast monetization? Hear guiding business practices and case studies from Gina Garrubbo, who leads the sponsorship sales team for the top podcast publisher today, NPR.
KEYNOTE
Gina Garrubbo, President & CEO, National Public Media (NPM)
Dax by Global : Digital Audio Exchange @ European Radio and Digital Audio Sho...ACTUONDA
DAX by Global gives advertisers a single buying point across 180 digital audio platforms including Soundcloud, Radionomy and radio brands including Global, the media & entertainment group’s Capital and Radio X and Bauer Media’s Kiss in the UK. Global created DAX because there was no easy way for advertisers to reach the growing number of people listening to audio on digital devices. In the UK every week over 24 million (MIDAS Plus Winter 2017) people stream digital audio and this figure is growing. In November 2017, DAX launched in France and Germany.
At the end of 2017, DAX became the world’s largest digital audio advertising platform by acquiring US-based digital audio ad sales company, AudioHQ and rebranding. This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world reaching 160 million listeners.
Presented by David Cooper, Head of DAX Sales (EU
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
'A PRX For The UK?: A Scheme To Improve The Sales Of Audio From Producers To ...Grant Goddard
Presentation by the Radio Independents Group proposing an online marketplace for the sale of UK radio programmes to broadcasters, made at the Broadcast Video Expo in London on 14 February 2012, written by Mike Hally, Daniel Nathan and Grant Goddard.
Vinylmint is a non-union, freelance marketplace of voice actors, sound designers, and translators. Getting variety and quality in freelance sound talent is tough to find at an affordable rate. Vinylmint simplifies the search, transaction, and rights transfer for sounds.
Air Show Experience Sponsorship ProgramPhillip Hurst
Air shows may be the best kept secret in marketing. National brands just need to be educated about how demographically-attractive and engaged the audiences are. Furthermore, The air show environment is open, uncluttered and well-suited for a broad variety of sponsorship activations.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Presenter: Oscar Rondon, VP, Advanced TV, Amobee
The Advanced TV industry faces evolving fragmentation trends and consumer specific challenges. This session explores the current state of the TV industry and demonstrates how marketers can reach their target audiences with a holistic approach to TV planning and buying across multiple devices used to stream premium content.
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
TuneIn presentation @ European Radio and Digital Audio Show 2018ACTUONDA
TuneIn presentation @ European Radio and Digital Audio Show 2018
A look at TuneIn’s core benefits – one directory multiple platforms. Devices, reach, models, developments.
A review of the drivers and appetite for subscription models in Europe.
By Miles Palmer, representative of TuneIn for Europe.
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
Five main tactics for the radio business to deploy and develop in 2018 by egt...ACTUONDA
Five main tactics for the radio business to deploy and develop in 2018 by Egta @ European Radio and Digital Audio Show 2018
By Yuri Lobourets, Director Radio at EGTA
The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF).
www.salondelaradio.com
www.european-show.radio
The Irish Radioplayer app is the official Irish Radio mobile app available across Apple and Android devices.
The app is a one stop shop for Irish radio content with 43 stations in total, consisting of RTE Services and Independent Broadcasters of Ireland.
Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”UMLondon
- An overview of the current commercial radio market and what it means for advertisers.
- A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.
WorldDAB is the global industry forum responsible for defining and promoting DAB digital radio. By bringing together industry professionals, WorldDAB provides knowledge and expertise that helps successfully implement broadcast digital radio.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Media Buying Forum, Trisonic
1. The New Audio Age
Howard Bareham, Co-founder, Trisonic
2. The renaissance of audio
• Technology and connectivity advancements
• Content investment and marketing
• Programmatic and new audio formats
• Targeting and attribution
• The voice debate
• Changing perceptions…and it just WORKS!
12. UK Digital Audio Audience Growth
AdultReach(Millions)
0
5
10
15
20
25
30
35
2016 2017 2018 2019 2020
Source: RAJAR Midas 2018 / Trisonic estimates
23.9m people listen to connected digital audio each week in the UK (44% of the adult population)
13. Digital audio listenership
Listeners per week % of population
Streaming services 13.6m 25
Podcasts 6.5m 12
Catch up & listen
again
3.8m 7
Source: RAJAR MIDAS 2018
19. Podcasts are on the rise
6.5m adults (12% of adult population) listen to a podcast in a week
0
1
2
3
4
5
6
7
8
9
10
2014 2015 2016 2017 2018 2019 2020
Podcast Listeners (Millions)
Source: RAJAR Midas 2018 /Trisonic estimates
20. Podcast tiers
145,000 weekly listens66,000 weekly listens213,000 weekly listens435,000 weekly
Standalone shows
Advertiser funded
60,000 listens
Jaguar Land Rover
80,000 listens
Nat West
5,000 listens
DIT
New
Vauxhall
Publisher
258,000 weekly
The Guardian The FT
66,000 weekly listens
The Economist
64,000 weekly listens
The Daily Mail
72,000 weekly listens
21. The podcast attraction
• Actively sought content
• Immersive and intimate
• Sponsorship and live reads
• Celebrity endorsement
22. Media planning and creative considerations
Cassettes/Vinyl
1%
CDs
4%
Digital Tracks
6%
Live Radio
75%
Podcasts
3%
On Demand Music
10%
Listen Again
1%
Understand the role and benefits of each audio platform
Source: RAJAR Midas 2018
Adapt audio to suit the listening experience
23. The audio landscape is transforming
• Radio isn’t just radio any more
• Advertisers are migrating from digital to traditional radio and vice
versa
• Continued investment from commercial operators and BBC
• New content and ad formats are fuelling the change
• Brands are developing audio identities
