How SoundCloud is favoring social and engaging connected audio experience ? Ben Fawkes @ Radio 2.0 Paris 2012

Engaging Audiences and
Making Radio Social

Friday, 26 October 2012

Number One Sound
Platform on the Web


Over 20 Million Users
Growing at 1.5 million a
month


SoundCloud and Radio


Engaging Audiences Online With Radio

• Distribution

• Curation

• Creation

• Crowd Source


Distribution


Distribution - Radio France
• All stations on SoundCloud
• Distribute to all social channels and embed on site


Distribution - Radio France


Distribution - CNN


Distribution - Economist


Distribution - BBC


Curation


Curation on NEXT SoundCloud


Creation


Creation of Audio


Creation of Audio - Al Jazeera


Crowd Source Audio


Measure Audio


Measure


Thanks!
@benfawkes
ben@soundcloud.com
soundcloud.com/benfawkes


Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio II Rencontres – Latino
Hacktive2012 Paris RADIO 2.0 Paris – Latino
& 2.0
Rencontres
Oct. Radio 2.0 Paris
Radio Hacktive2012 in 2011, Radios
Oct. Spain next‘Smart’ Nicolas Moulard &
Rencontres &
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Nicolas Moulard &
nd st

Xavier Filliol present two consecutive events in FranceRencontres

Following 2 Jornada Radio 2.0 in Barcelona & 1 Engagement & Valorisation
& in October.
will be two consecutive events in Oct. Spain technical & advertising businesses:
from & in 2012
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011,
2 specific themespresent developed by professionalsFrancepublishers, next October.
Xavier Filliol nd st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard &
2 specific themespresent developed by professionals from publishers, next October.
Radio Hacktive will be two consecutive events in France & in Spain technical & advertising businesses:
Xavier Filliol

18 Oct. 2012 @ Ina Paris
How connected Hacktive will be developed by professionals from publishers, technical & advertising businesses:
2 specific themes engaging audio experiences and empower e-listeners communities?
Radio Radios offer
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
How connected Hacktive engaging audio experiences and empower e-listeners communities?
Radio Radios offer
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
“Smart”connected Radios offer engaging audio experiences and empower e-listeners communities?
How radios
When radio is getting “smart” on the Networks: freedom of speech, responsible communication, ethic…
Activism, collective actions, social links, open API, metadata, rich media, audio visualization, timeline,
“Smart” radios
open data, crowdsourcing, holistic marketing, social intelligence…
When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline,
“Smart” radios
open data, conferences – holistic marketing, social intelligence…
crowdsourcing,
Workshops – radio is gettingdemos – keynotes – networking - livemetadata, project pitches with 30+ expertstimeline,
When “smart” on the Networks: open API, streams - rich media, audio visualization,
Workshops – conferences – demos – marketing, networking - live streams - project pitches with 30+ experts
open data, crowdsourcing, holistic keynotes – social intelligence…
>> Engaging connected audio tribes <<
Page Radio 2.0 >> Engaging connected audio tribes <<
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
@Radio_20 Radio 2.0
Paris
Page Radio 2.0 >> Engaging connected audio tribes <<
#radio_20
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino Page Radio 2.0
moulard@actuonda.com :
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino (France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Latino200 professionnels / 40 intervenants / 10 keynotes / 2 tables rondes / 7 workshops
xavier@octet.tv (France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com
xavier@octet.tv
(France) Les Editions de l’Octet / Xavier Filliol -
Présentation du Livre Blanc IAB France -Geste sur les formats publicitaires de la Radio 2.0
xavier@octet.tv

moulard@actuonda.com xavier@adsradios.com

Pagina Radio 2.0 Paris @Radio_20
Pagina Radio 2.0 (Latino) #radio20

How SoundCloud is favoring social and engaging connected audio experience ? Ben Fawkes @ Radio 2.0 Paris 2012

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How SoundCloud is favoring social and engaging connected audio experience ? Ben Fawkes @ Radio 2.0 Paris 2012