While traditional media like radio and television still dominate audience consumption in Ireland, there is a growing appetite for time-shifted and online content. RTÉ has expanded its online offerings in recent years, including streaming live radio and television, podcasts, and video-on-demand. A key focus is making content available across multiple platforms and devices to meet audience preferences for accessing media on their own terms. Initiatives like RTÉ's Storyland drama project aim to engage new and younger audiences through internet-based production and participation.

1. New Media, New Audience? Arts Council Conference 25 th November 2008 Grace Berkery, RTÉ Audience Research

3. Traditional Media Day Linear schedules Source: TV – AGB Nielsen Media Research, Total TV, Radio – TNS-mrbi JNLR. 2007 Any Radio Mon-Fri average for adults 15+ nationally

4. Time-shifted / Non-linear Consumption Source: Internet - JNIR July 2007-June 2008, TV Homes – AGB Nielsen Media Research Establishment Survey 2008 9% of TV homes have a PVR (DVR) Regular users; 4 out of 5 use it weekly or more often We typically watch or listen ‘live’ at the moment of broadcast There is a growing appetite for the opportunity to ‘catch-up’ after the event, especially among younger adults 4% of adults have watched TV/videos online in the past month (9% of internet users) 2% of adults have listened to/downloaded a podcast in the past month (5% of internet users)

5. RTÉ.ie: Time-shifted Media Source: ABC Electronic May 2008. Nuala O’Faolain data is from RTÉ.ie, Urchin, Google Analytics 2.4M Content Streams Video/Audio, Live/On-demand May 2008 2,372,941 RTÉ.ie May 2008 ABCe Marian Finucane interview with Nuala O’Faolain on 12 th April 2008 Downloaded: 67,000 times post broadcast Current JNLR figure is 347,000 on average Saturday (TNS-mrbi 2008/3 programme timeblock reach) These figures are not consolidated back into JNLR or TAM Ratings 650,000 Podcast/MP3 Downloads May 2008 647,711 RTÉ.ie May 2008 ABCe Currently 100+ titles available via RTÉ.ie

8. Going to the Audience… Beyond RTÉ RTÉ’s YouTube site View video content via www.youtube.com/rte & ‘click’ back to RTÉ.ie

10. Putting the Audience First