WorldDAB President Patrick Hannon presents at WorldDAB's Automotive 2016 show on a 2020 vision for DAB in Europe.

1. Drive to digital – Europe
Patrick Hannon, President, WorldDAB
Brussels, 11 May 2016

2. 1
Introduction
• 94 members from 27 countries – across the
radio ecosystem
• Developed DAB technical standards
• Promote digital radio (DAB / DAB+) around
the world

3. 2
Our goals for Europe
• Establish DAB as the core future platform for radio in Europe
• Radio to be included in the EU’s Digital Agenda
• All new car radios to have FM / DAB / DAB+ capability
1
2
3

4. 3
FM spectrum is full
• No new services
• Limited competition
• No innovation

5. 4
Why does this matter?
• 84% of European citizens listen to radio every week
• Average 19 hours a week
• Vital source of news, information and entertainment
• All available free-to-air
Sources: EBU, Radioplayer
• 84% of car buyers ‘always’ or ‘mostly’ listen to the radio on every journey

6. 5
DAB offers benefits to consumers and society
Consumers
• Greater choice
• Clearer sound
• Text and colour images
Society
• Spectrum efficiency
• Greener distribution
• Enhanced traffic information
Benefits of DAB

7. 6
A digital radio wave is moving across Europe
UK
Norway
Sweden
Germany
France
Spain
Italy
Switzerland
NL
Bel
Denmark
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary

8. 7
Four original markets: UK, Norway, Denmark and Switzerland
UK
Norway
Sweden
Germany
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary
Established
markets

9. 8
Followed by Germany (2011), Netherlands (2013), Italy (2014)
UK
Sweden
Germany
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary
Norway
Second
wave

10. 9
Poland, France and Belgium – on the move
UK
Sweden
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary
Germany
Norway
On the
move

11. 10
Trials on air / planned in Austria, Czech, Slovakia and Slovenia
UK
Sweden
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary
Germany
Norway
Trials

12. 11
First countries moving to Digital Switchover (DSO)
UK
Sweden
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Hungary
Digital
Switchover Norway
• Norway: 2017
- DSO Jan-Dec 17
• Switzerland: 2020-24
Germany
Slovakia

13. 12
% of new cars with DAB+ digital radio
Source: SMMT/CAP (UK), JATO (Norway), MCDT (Swiss figures include buyers taking DAB as option)
In leading markets, digital radio is standard in many cars
Technology-
tried and tested
73% 65%
UK Norway Switzerland
80%

14. 13
% of new cars with DAB+ digital radio
Source: SMMT / CAP, JATO, MCDT, VDA (includes buyers taking DAB as an option)
Newer markets are still some way behind
UK Norway Switzerland Germany
80% 73% 13%65%

15. 14
Where do we go from here?

16. 15
Building blocks for success
Political
commitment
DAB
Coverage
Broadcaster
activity
1
2 3

17. 16
#1: Policy commitment at country level is growing
• Germany: new funding proposed for ARD – 3x previous figure
• France: timetable published for national roll-out
• Netherlands: regional services on air across the country
• Italy: extensive roll-out of local services approved and under way
• UK: second national commercial multiplex launched March 2016

18. 17
National policy makers now working together
• Ed Vaizey, UK Minister of State for Culture and the Digital Economy,
• Dorothee Bär, German Parliamentary State Secretary at the Federal Ministry of Transport and
Digital Infrastructure (BMVI)

19. 18
Today’s speakers include senior officials from key markets
• Jos de Groot, Ministry of Economic Affairs, The Netherlands
• Ian O’Neill, OBE, Department for Culture, Media & Sport (DCMS), UK
• Frank Krüger, Federal Ministry of Transport & Digital Infrastructure (BMVI), Germany
• François-Xavier Bergot, Conseil Supérieur de l’Audiovisuel (CSA), France

20. 19
National radio services
8
14
5
2
41
28
24
11
UK NL Norway Germany
AM / FM DAB / DAB+
Source: WorldDAB
#2: Broadcaster commitment: new services
Up to 5x as many national
services on DAB

21. 20
Clear marketing messages

22. 21
European Digital Radio Alliance established March 2016
PolandAustria Belgium
Denmark Netherlands
Norway SwitzerlandUK Germany
Sweden
CzechSlovakia
Countries where members are broadcasting

23. 22
DAB / DAB+ population coverage
98% 97% 95% 95%
70%
99.5%99.5%
Norway Switz-
erland
Den
mark
UK NL Ger
many
Italy
Source: WorldDAB
#3: National DAB coverage in seven key markets

24. 23
56% of European citizens can receive DAB services
European tipping point has been achieved – more to come
Seven countries with national DAB coverage account
for 60% of new car sales in Europe
With France & Belgium
on the move – figure rises to 77%

25. 24
How can European Commission support DAB digital radio?
Digital
Agenda
• Include digital terrestrial radio (DAB / DAB+) in the Digital
Single Market Strategy
• Encourage allocation of Band III spectrum to digital radio (via
co-ordination amongst Member States)
Spectrum
Consider regulation* that new radio receivers be capable of
receiving FM / DAB / DAB+
Receivers
* Similar to French receiver law with similar requirements once 20% of population is covered by digital radio:
https://www.legifrance.gouv.fr/affichTexte.do?cidTexte=JORFTEXT000000248397#LEGIARTI000024041152

26. 25
Conclusions
First countries switching off FM - now is the time for action3
International support for DAB has never been stronger1
To access full range of radio services in Europe, drivers
need FM / DAB / DAB+
2

27. 26
Thank you
For further information, contact:
www.worlddab.org