The student used research and past experiences to inform their advanced media portfolio. They researched conventions of the horror genre and subgenres. This included researching films like Silent Hill and The Wicker Man for inspiration. The student also looked at past student work to guide their own ancillary work, such as including certification badges and film websites. For their poster and website, the student took inspiration from the layout and styles of Silent Hill promotional materials. They used software like Photoshop and Weebly to design professional-looking promotional pieces that would engage audiences. Primary research with target audiences provided feedback that showed the portfolio materials were original, simplistic and captured the intended horror elements.