Paid media such as pay per click (PPC) and paid social media can be used to test different demographic segments, content, and messaging to help optimize inbound marketing efforts. These paid channels allow businesses to experiment quickly and determine which target audiences, keywords, ads, and landing pages are most effective. Paid social media can also help build followers and brand awareness on platforms like Facebook, Twitter, and LinkedIn. Several HubSpot apps integrate with paid channels to help with tasks like social media monitoring, retargeting website visitors, and scheduling social posts.
In this webinar, Heather Herr, Social Media Specialist for Terralever, will show marketers the bigger picture behind social media and shares her perspective of how businesses can approach social platforms. It’s not a popularity contest and it’s not exclusively about ROI - it’s about keeping your customers happy.
If you have follow up questions specifically about this presentation deck, please forward them the heatherh at terralever dot com.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
In this webinar, Heather Herr, Social Media Specialist for Terralever, will show marketers the bigger picture behind social media and shares her perspective of how businesses can approach social platforms. It’s not a popularity contest and it’s not exclusively about ROI - it’s about keeping your customers happy.
If you have follow up questions specifically about this presentation deck, please forward them the heatherh at terralever dot com.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
Where does social media fit in an investment firms' marketing plan? How do you gauge success? Financial services marketers are finding that social media has a place in the media mix. But it's too early to suggest that traditional advertising will be overtaken by social media any time soon. This presentation examines the metrics CMOs are using today to assess social media effectiveness. Connecting the dots of social, content and digital strategies will effect brand visibility. We look at small and large financial services firms and how they are using social media in the mix.
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We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Presentation I gave to over 1000 Filipino college kids at "4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines"
Where does social media fit in an investment firms' marketing plan? How do you gauge success? Financial services marketers are finding that social media has a place in the media mix. But it's too early to suggest that traditional advertising will be overtaken by social media any time soon. This presentation examines the metrics CMOs are using today to assess social media effectiveness. Connecting the dots of social, content and digital strategies will effect brand visibility. We look at small and large financial services firms and how they are using social media in the mix.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Presentation I gave to over 1000 Filipino college kids at "4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines"
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
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Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
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According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
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The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
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*From HubSpot Academy*
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While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. How to leverage your testimonials to boost your sales 💲
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5. Paid media
accelerates
inbound
marketing
experimentation
#inbound12
6. Contextual difference of PPC vs paid
social media
Ability to Influence
Channel Intent to Purchase Ability to Nurture
Others
PPC HIGH HIGH LOW
Paid Social Media LOW HIGH HIGH
7. Paid media builds social media
following
Improves brand… … increases distribution and…
8. Paid Media builds social media following
… helps with SEO!
http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
9. CONTEST #1
Who has the largest twitter following
in the room?
Winner: $50 of Facebook Ads
#inbound12
11. Users by Social Channel
Users by Social Channel
1,000,000,000
900,000,000
800,000,000
700,000,000
600,000,000
500,000,000
Users by Social Channel
400,000,000
300,000,000
200,000,000
100,000,000
-
Facebook LinkedIn Twitter
12. Ad Revenue by Social Channel
Ad Revenue by Social Channel
$4,000,000,000
$3,500,000,000
Inefficient market
$3,000,000,000
advertising opportunity?
$2,500,000,000
$2,000,000,000
Ad Revenue by Social Channel
$1,500,000,000
$1,000,000,000
$500,000,000
$-
Facebook LinkedIn Twitter
20. Use Paid Social Media to
Test Target Demographics
• Which regions are responding most to
your messaging?
• When writing an eBook, should you have
a different version for executives versus
the end users of your software?
• Is it worth extending your website with
content written for the various industries
you target?
• Is your sales team more effective at
starting low, medium, or high in the
organization?
• There are 500 LinkedIn Groups in my
industry. Where are my most qualified
prospects conversing? Where should I
invest more of my time?
#inbound12
21. Demographic segmentation capability by network
Facebook X X X X X X X X X X X X
LinkedIn X** X X X X X X X X X X**
Twitter X** X
PPC X X X
** Social network segmentation is limited relative to peers in this category
22. Social Network Gender
38%
42%
58% 62%
Male Female
Male Female
Overall, women are 11%
more likely to click on an ad,
46%
54% but men are slightly (2.2%)
more likely than women to
Male Female "like" a brand via an ad.
http://www.marketingprofs.com/charts/2011/5912/women-on-facebook-click-ads-more-younger-
adults-like-more#ixzz1XtJHPGnI
23. Social Network Age
7% 9%
45-54 12% 45-54 17%
18% 27%
26-34 23% 26-34 30%
29% 13%
13-17 11% 13-17 4%
http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/ http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
On average, Facebook users age 50+
55+
are 28.2% more likely than adults age
11%
18-29 to click through by clicking on
35-54 40%
the ad, but they are 9% less likely to
25-34 31% click on the "like" button.
18-24 18% http://www.marketingprofs.com/charts/2011/5912/women-on-facebook-click-ads-more-younger-
http://bostinno.com/2012/02/28/who-really-uses-linkedin-infographic/
adults-like-more#ixzz1XtIda5YR
24. LinkedIn Professional User Demographics
Company Size Industry
14% (Employees)
1-200 High Tech 15%
13%
42% 15% Manufacturing 10%
201- 9%
19% Education 8%
1000 8%
Consumer… 7%
10%
http://www.slideshare.net/amover/linked-in-demographics-statistics-july-2011 http://www.slideshare.net/amover/linked-in-demographics-statistics-july-2011
Job Title 4% 4% Seniority
Entrepreneur 12% 8%
10% CxO
Admin 9% VP
9% 10%
Ops 8% Director
7% 58% 16% Owner
Engineering 7% Manager
5%
Finance 4%
http://www.slideshare.net/amover/linked-in-demographics-statistics-july-2011 http://www.slideshare.net/amover/linked-in-demographics-statistics-july-2011
25. Test “Seniority” in LinkedIn
Cloud 2012 – C-Level
Web.cloudinc.com/2012-ebook-c-level.html
CxO Ad CxO LP
CxO, VP
Cloud 2012 – IT Admin
Web.cloudinc.com/2012-ebook-IT.html
Admin Ad Admin LP
Individual Contributor
26. Use PPC to Test Content
and Messaging
• Which keywords should you be writing
about most on your blog?
• How broadly can you be thinking with
your keyword research? Do interests
tangential to your value proposition
translate into a qualified lead for your
business?
• Which landing page designs are best for
each interest segment?
• What is the ideal next step for a prospect
with a particular interest? Should it be
passed directly to the sales team or
nurtured? If nurtured, with a particular
blog article, call to action, or a white
paper?
• Does your sales team need training on
leads with specific types of interests?
#inbound12
27. Test on “kitchen remodeling” subject
1. Setup AdGroup for “kitchen
2. Rotate Ads within AdGroup
remodeling” terms
4. Measure Success through
Funnel 3. A/B Test Landing Pages
28. 3
LEVERAGE PAID SOCIAL
MEDIA TO BUILD YOUR
FOLLOWING
#inbound12
31. Influence of friends on purchasing
90%
of consumers online
trust recommendations
from people they know.
71%
say reviews from family
members or friends influence
purchase decisions.
50. HubSpot Marketplace PPC Apps
1 WebSite Publicity’s paid AdWords ROI calculator shows you
your marketing spend per lead and per sale for PPC traffic
2 … and Wordstream’s free AdWords grader that tells you how to
improve those results, including your HubSpot landing pages