Facebook provides an unprecedented opportunity for brands to connect and engage with consumers through its ability to foster connections, self-expression, entertainment and discovery. However, marketers must develop strategies that respect how consumers use Facebook primarily for personal rather than professional reasons. Successful approaches align with Facebook's entertainment paradigm and focus on building trust by demonstrating an understanding of consumer priorities.
Santa Clara Design: Social Media PresentationLauren Gulde
Learn how to integrate social media with traditional communications to boost your brand. Learn the various social media tools, case studies, why social media is important and ways to make social media integration easier for you and your business or organization.
MH Group Communications published a new white paper on a profound shift we have observed in the social media environment – a shift that we believe will compel companies to get off of the fence and engage social media with a comprehensive strategy.
We have labeled this new dynamic “asymmetric communications,” because we believe that it completely upends the traditional online communications model and allows individuals outside the company to use the company’s own web presence as a platform to broadcast their own views to the world, with or without the company’s approval.
A short summary of what you will find in the white paper:
Until now, many companies have ignored social media without suffering obvious consequences. No more. We have entered the era of asymmetric social media, and there isn’t a place on the web where your company can escape it.
Your online media coverage and advertising, your search engine results, and even your company’s own website are about to be overtaken by social media in a way you cannot stop, slow down, or control.
The Old Paradigm – “Opt-In” Social Media
* Social media platforms cross -communicated only manually and with some effort and difficulty.
* Brands can ignore social media, or dabbling in a few areas of social media with a piecemeal strategy.
* To see social media content you had to participate in social media platforms Even if some of your customers were talking about your company on social media platforms
The New Paradigm – Asymmetric Social Media
* Audiences have social media pushed to them automatically everywhere they go online. Your online media coverage and advertising, your search engine results, and even your company’s own website, are about to be overtaken by social media in a way, you cannot stop, slow down, or control.
* In every place that your brand is on the web, social media will there as well providing feedback and offering praise and criticism, and seeking a response.
The three dynamics driving the era of asymmetric social media are:
* Integration: Content flows easily across different social media platforms
* Aggregation: Multi-platform content is consolidated online for easy consumption
* Annexation: New tools allow un-controlled social media communication ON YOUR COMPANY WEBSITE.
What Companies Can Do To Prepare
Your company’s only hope of survival is to build a community of active online supporters who will lend credibility and authenticity to your brand on the Web, and defend your brand against negative attacks.
We hope that this paper will be helpful to executives who are trying to convince their superiors of the need to embrace social media. What do you think of the “asymmetric communications” trend? Are there other developments you would add as indicators of a shifting social media environment?
Santa Clara Design: Social Media PresentationLauren Gulde
Learn how to integrate social media with traditional communications to boost your brand. Learn the various social media tools, case studies, why social media is important and ways to make social media integration easier for you and your business or organization.
MH Group Communications published a new white paper on a profound shift we have observed in the social media environment – a shift that we believe will compel companies to get off of the fence and engage social media with a comprehensive strategy.
We have labeled this new dynamic “asymmetric communications,” because we believe that it completely upends the traditional online communications model and allows individuals outside the company to use the company’s own web presence as a platform to broadcast their own views to the world, with or without the company’s approval.
A short summary of what you will find in the white paper:
Until now, many companies have ignored social media without suffering obvious consequences. No more. We have entered the era of asymmetric social media, and there isn’t a place on the web where your company can escape it.
Your online media coverage and advertising, your search engine results, and even your company’s own website are about to be overtaken by social media in a way you cannot stop, slow down, or control.
The Old Paradigm – “Opt-In” Social Media
* Social media platforms cross -communicated only manually and with some effort and difficulty.
* Brands can ignore social media, or dabbling in a few areas of social media with a piecemeal strategy.
* To see social media content you had to participate in social media platforms Even if some of your customers were talking about your company on social media platforms
The New Paradigm – Asymmetric Social Media
* Audiences have social media pushed to them automatically everywhere they go online. Your online media coverage and advertising, your search engine results, and even your company’s own website, are about to be overtaken by social media in a way, you cannot stop, slow down, or control.
* In every place that your brand is on the web, social media will there as well providing feedback and offering praise and criticism, and seeking a response.
The three dynamics driving the era of asymmetric social media are:
* Integration: Content flows easily across different social media platforms
* Aggregation: Multi-platform content is consolidated online for easy consumption
* Annexation: New tools allow un-controlled social media communication ON YOUR COMPANY WEBSITE.
What Companies Can Do To Prepare
Your company’s only hope of survival is to build a community of active online supporters who will lend credibility and authenticity to your brand on the Web, and defend your brand against negative attacks.
We hope that this paper will be helpful to executives who are trying to convince their superiors of the need to embrace social media. What do you think of the “asymmetric communications” trend? Are there other developments you would add as indicators of a shifting social media environment?
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
In association with The Wall Street Journal and GoToWebinar, Ogilvy's Asia-Pacific social media team presented this deck on how to use social networks for business.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...Retelur Marketing
Estudio realizado por Exact Target en el que se analiza la influencia y los factores en contextos socioculturales y demográficos por los cuales las deciden seguir a una marca en medios sociales y lo que supone para éstas. (inglés)