The Burson-Marsteller Asia-Pacific Social Media Study is a review and analysis of social media activity by 120 major companies across 12 markets in Asia-Pacific; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies surveyed comprise the top 10 companies per country as ranked in the 2009 Wall Street Journal Asia 200 Index.
The Burson-Marsteller Asia-Pacific Social Media Study is a review and analysis of social media activity by 120 major companies across 12 markets in Asia-Pacific; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies surveyed comprise the top 10 companies per country as ranked in the 2009 Wall Street Journal Asia 200 Index.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
State of the social media: The social media report- 3º Trimestre 2011 (Nielse...Retelur Marketing
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State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
It's a Q3 - 2011Social Media report from NM Incite - A Nielsen McKinsey Company.
Use of Social Media is growing and this is one more proof showing increase in numbers. It analyses US social media usage with insightful numbers.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
State of the social media: The social media report- 3º Trimestre 2011 (Nielse...Retelur Marketing
Informe elaborado por Nielsen y NM Incite perteneciente al 3º trimestre de 2011 sobre el uso y penetración de las redes sociales en Estados Unidos, así como su influencia sobre los consumidores y su grado de compromiso con las marcas en medios sociales.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
It's a Q3 - 2011Social Media report from NM Incite - A Nielsen McKinsey Company.
Use of Social Media is growing and this is one more proof showing increase in numbers. It analyses US social media usage with insightful numbers.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.
Companies not actively engaging are missing a huge opportunity & are saying something to consumers—intentionally or unintentionally—about how willing they are to engage on consumers’ terms.”
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
Teaching Social Media and Electronic Communication--Instructor EditionBovee and Thill
Tips and techniques for teaching social media and electronic communication in business communication and business writing courses.
A narration script is available under "Special Links" on the left-hand side of this page:.
http://boveeandthillbusinesscommunicationblog.com
After you've watched this video, visit these sites:
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https://www.facebook.com/TeachingBusinessCommunication
Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test
Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html
Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Goals and Objectives
Deepen and enrich the brand’s relationship with
customers through social media interaction.
To facilitate collaboration, sharing of contents and
interaction with the brand.
Recruit and engage brand advocates and ambassadors
on social networking platforms.
Customer feedback – measure, assess and evaluate
3. Focus - Youths
They are early
Males and More often than not, adopters and aspire to
females aged 16 this expression gives social relevance
to 35 years rise to word of
mouth.
They belong to a They are found
diversity of socio- predominantly in urban
economic and semi-urban
backgrounds (AB environments
– C2)
Youth are very
They are driven
opinionated; they want to
by a desire to be
be able to express
successful
themselves.
They may be graduates, youth corpers, job seekers, entrepreneurs,
corporate executives, white collar, blue collar, skilled , semi-skilled
or unskilled workers.
4. Trends
From 2,991,200 in
March 2011, total number Brands are using social networks to
of Nigerians on Facebook reach their consumers, realizing the
now amounts to power of creating a FaceBook Page, or
Social networking has Twitter account to engage their market
3,247,660 as at June
become an important audience.
2011, with 8.6% in just 3
aspect of the youth
months
culture.
Media multi-tasking — such as
simultaneously searching Web
sites, emailing and talking to
They use a social someone — is prevalent Social network advertising is becoming
network DAILY. They among youths. very main stream as advertisers utilize
have about 10x as many the ever growing social networking
online friends as real options to contact consumers,
ones. prospects.
5. 2010
Online Penetration & Awareness
Q : Which of these social network sites do you know, even if
Q : Which of the network sites are you currently a member of?
only by name?
ONLINE PENETRATION AWARENESS
Facebook Facebook 51% Facebook Facebook 83%
MySpace MySpace 20% MySpace MySpace 73%
Twitter Twitter 17% Twitter Twitter 64%
Orkut Orkut 15% Hi5 Hi5 28%
Hi5 Hi5 11% Netlog Netlog 23%
LinkedIn LinkedIn 9% LinkedIn LinkedIn 22%
Netlog Netlog 8% Orkut Orkut 21%
Xing Xing 3% Xing Xing 10%
Ning Ning 2% Ning Ning 5%
Hyves Hyves 1%
Hyves Hyves 2%
Globally, Facebook has the highest awareness. 83% of the
More than half of the internet population is currently a worldwide internet population know Facebook.
member of Facebook MySpace holds a second place and Twitter comes third
N Total = 2884 / F = None Insites Consulting – 2010 Social Media Study
6. Credible sources for brand posts
2010
Q : Imagine something about a brand being posted on a social
network, what would be the most credible source for you?
MOST CREDIBLE SOURCES
A consumer A consumer 38%
…still, word-of-mouth
The brand itself
The brand itself 32% is the most credible
source to rely on for
brand posts…
A journalist 7%
A journalist
A marketeer 3%
A marketeer
Another brand
Another brand 1%
N Total = 2065 / F = If user
Insites Consulting – 2010 Social Media Study
7. Influences of Social networks on
customers
65.3% report a
97.1%
digital experience changed
reports their perception of a brand.
that digital experience has
influenced purchase.
24% have produced
digital content in order to
enter a contest.
Source: Razorfish Global feed
8. Insights
The online platform has evolved in recent times to become the leading
platform for engaging youths and actualizing brand’s objectives.
Active involvement on social networks is very high with youths spending a
large percentage of their time on face book, Google search engine, Twitter,
My space and other online forums.
Online engagement platforms e.g. Social networking sites now eats up
twice as much of youths online time as any other activity.
Our recommendations will take advantage of the influence
of social networking(Facebook) over youths to meets our
goals and objectives.
9. FIDELITY Connect
The FIDELITY Connect is a platform on
Facebook that seek to engage youths
with several exciting applications e.g
Games and Online Quiz.
Also imbedded on the page is the Face
of Fidelity competition.
Fans are expected to upload trendy
pictures, while a winner will be selected
at the end of the month.
10. Strategic Intent
Drive action
•Find and engage existing • Leverage offline Measure
social network fans events
•Provide applications that
• Advertise through •Reach
•Host discussions and
provide useful resources enlist ambassadors existing media •- Fans
•Invite fans to upload • Add your social Web •- Mentions
•Provide branded digital pictures, play games, links to your brand Web
contents. •Engagement
e.t.c site •- Discussions,
•Hosts contests with
content, reviews,
Engage opt-ins for further
contact. ATL Leverage and posts
11. An array of interactive online games that would take the
shape of word puzzles, board games, brain twisters etc.
would be introduced to the brand’s platform.
The games would be in stages and a participant stands a
chance of winning cash prizes after reaching a certain stages.
This would become popular amongst youths and adults as
they would begin to identify with the platform and the
brand.
12. Online Quiz
An online quiz that would cover a wide range of topics would be
introduced. Areas that would be covered include:
◦ Celebrity gossips
◦ Sports/Football
◦ History
◦ Music etc.
Questions will be answered online and cash prizes would be won..
13. Face Of Fidelity
Online visitors would have the
opportunity to upload their pictures on
the brands web page and participate in
the Face of Fidelity competition.
This would be a monthly competition
where winners will emerge and win
cash prizes.
Friends and online visitors to the page
would vote their favorite face and the
picture with the highest vote becomes
the Face of Fidelity for the month.
14. Workings
The online activities tagged Fidelity Connect promotes
the saving culture amongst youths with a strong emphasis
on money management.
◦ Save the largest sum of money after meeting your needs and Fidelity Bank will open
an account for you with the virtual money you have saved.
◦ The winner becomes the face of the bank on the forum with the Facebook photo
contest incorporated.
◦ As part of the conditions, you must also help your friends with the virtual money.
◦ Recruit a team of 10 friends to start the game. Register the names of your friends
on the Fidelity bank platform.
15. Summary
The brands online activities tagged Fidelity Connect which
includes the online games, quiz and the face of fidelity is an effort
aimed at engaging customers and helping the youths develop the
culture of saving.
It introduced the Face of Fidelity to celebrate the beauty, style and
confidence of the Nigerian youth, enabling them perform at their full
potentials.
It identifies with the vibrancy and adventurous tendencies of the
youth and moves in, helping them actualize their inner desires.
Above all, it confirms its declaration of being a reliable, committed
and dependable brand that stays true to its promises by
consciously engaging and helping youths build value through their
association with the brand.