This semester, in my Integrated Marketing Communications Lab taught by Lisa Farman, PhD, my team was able to create and execute an IMC Plan for an amazing company in Ithaca, NY called Via's Cookies, which is run by the incredible Olivia Carpenter! Via donates 5% of her cookie proceeds to struggling BIPOC and LGBTQIA+ students. Along with my team members we were able to help Via implement tactics to grow her social media following, gain more traction to her website, promote events, improve the site's Search Engine Optimization, plan an email newsletter, and more! If you have a minute, check out our final presentation and pay viascookies.com a visit.