Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.

1. AND TAKE YOUR INSTITUTION TO NEW HEIGHTS
ENROLL INBOUNDENROLL INBOUND
~ Higher Education Infographic ~

2. NEED TO BUILD A SENSE OF
BELONGING WITHIN YOUR TEAM?
Developing meaningful content not only engages your target external
audiences, but also brings a sense of community and belonging to your internal teams
increasing their satisfaction with your institution.
WEBELONG
BETTER
TOGETHER

3. NEED MORE QUALIFIED APPLICANTS?
More than 6 out of 10 high school students use social media to research
college options.1
Inbound marketing drives more traffic to your site and helps convert
top-of-funnel researchers into prospects.
60%
OF HIGH SCHOOL STUDENTS
USE SOCIAL
TO RESEARCH

4. $
STRUGGLING WITH ALUMNI
ENGAGEMENT?
Alumni giving is making a comeback. Connected alumni can help you meet your
development objectives. Interesting content keeps then engaged, feeling positive about their
alma mater and your institution top of mind.
ENGAGE
AND
PROSPER

5. NEED TO INCREASE DEVELOPMENT
CONVERSIONS?
74% Of College Presidents State Additional Budget Cuts Will Negatively
Impact Quality.3
Content can support capital campaigns, build better engagement with
donors and other partners to increase conversions and funds to the institution.
TO BUDGET CUTS
OF
COLLEGE
PRESIDENTS74%
SAY NO

6. BYLEAD
EXAMPLE
READY TO LEAD?
Developing content that showcases your unique academic programs,
faculty notoriety, research developments and other accomplishments positions your faculty
and institution as a thought leader in their respective industries.

7. NEED BETTER LEADS?
Nine out of ten enrolled students used the internet to research colleges.2
inbound marketing helps you attract, convert and nurture leads through the enrollment
process, which keeps them more engaged than other tactics.
NEED BETTER LEADS?
Nine out of ten enrolled students used the internet to research colleges.2
inbound marketing helps you attract, convert and nurture leads through the enrollment
process, which keeps them more engaged than other tactics.
9OF 10 ENROLLED
STUDENTS
USE THE
INTERNET
TO RESEARCH

8. Go to conversionbound.finaoagency.com
for more great offers and Conversion Bound Marketing resources to boost your sales.
1
www.zinch.com
2
Think with Google
3
AGB 2012 Survey