The document discusses the challenges of managing modern marketing campaigns which involve many interrelated activities like social media posts, emails, videos, and events. It notes that campaigns generate large amounts of performance data from these activities like shares, clicks, and conversions. However, it can be difficult to determine what is driving results and how to improve when activities may contribute to multiple overlapping campaigns. The document suggests that an integrated campaign management solution is needed to help analyze this complex data and better understand the impact of different tactics.

1. Campaign
Management
#cascadeserver
@hannon_hill

2. You do a lot of work!
Marketing collateral and activities:
Tweets
Website
Newsletter
Videos
Webinars
Landing Pages
#cascadeserver
Facebook posts
White Papers
Emails
Events
Blog posts
Infographics
Podcasts
Photos
@hannon_hill

3. You have a lot of data!
Shares
Pageviews
Comments
“Likes”
Engagement
Visitors and Leads
Conversions
SERPs
#cascadeserver
Clicks
Infographics
Click-through rates
Traffic sources
Inbound links
@hannon_hill

4. And often…
…one campaign…
Open House

5. Involves…
…many things to do and to track!
A/B Test Calls to Action
QR codes for promotion
ROI
Open House
Cost per participant
QR codes attendance tracking
Form Conversions

6. And the things you do and track…
…may be part of multiple campaigns!
Website
A/B Test Calls to Action
QR codes for promotion
ROI
Open House
Cost per participant
QR codes attendance tracking
Form Conversions
Emails
Social
Media

7. So how do you know…
…what works and what doesn’t
…the correlation between your actions and
your results
…how to improve
?

8. The Solution
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9. The Solution
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