Campaign Management
•
0 likes•1,752 views
The document discusses the challenges of managing modern marketing campaigns which involve many interrelated activities like social media posts, emails, videos, and events. It notes that campaigns generate large amounts of performance data from these activities like shares, clicks, and conversions. However, it can be difficult to determine what is driving results and how to improve when activities may contribute to multiple overlapping campaigns. The document suggests that an integrated campaign management solution is needed to help analyze this complex data and better understand the impact of different tactics.
Report
Share
Report
Share
Download to read offline
Recommended
DIY Tactics for Driving Business to Your Website with Ektron
Ever wonder what you’re not doing that you should be doing to drive more business to your Ektron website? You're not alone. Companies are struggling to engage with their target audiences and increase conversions on their website. Fortunately, there are a lot of Sales and Marketing Automation tools like Hubspot, Marketo, Silver Pop and Salesforce that can help you. The big challenge however, is in understanding how you can and should be using them to your advantage. How do they map to tactics that can be put into action today? How do you get them to work in tandem with Ektron to generate more leads, more e-commerce conversions, and ultimately more business? In this session, you will learn through real world scenarios how to identify gaps in your website strategy and maximize Ektron's capabilities to fill these voids.
Online Lead Generation Formula: Connect > Convert > Cultivate
Success with online lead generation comes down to much more than just traffic generation.
In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years.
Inside you'll learn how to:
- Massively scale your website traffic
- Spend less on digital marketing with better results
- Convert more clicks into cash
and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients.
Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.
Google Webmaster Tools Guidelines
In this slide you find the all related information about Google Webmaster tool like how does it work and what are the parameters of using Google webmaster tool.
How to Create Meaningful Reports
This document provides tips for creating meaningful reports that support recommendations through data visualization and contextualization. It recommends using bullet graphs, line charts, microcharts and tag clouds to visualize keywords, rankings, and changes over time. It also suggests using GreaseMonkey plugins and Excel dashboards to analyze data. The goal is to take educated decisions and provide useful reports through easy to understand formats.
What is a Real Estate Virtual Assistant?
This document provides information about the real estate virtual assistant services offered by April Sullivan. She offers a wide range of services including entering listings into MLS and real estate websites, creating marketing materials, handling full transaction management, social media management, database management, blogging, and more. She aims to be a complete support system for realtors and provide a one stop shop for all their needs.
RIFT SUCCESS Philosophy
RIFT SUCCESS is a recruiting agency based in New York that offers staffing, outsourcing, consulting, advertising, loans, SEO, and website creation services to help clients and job seekers achieve success. It values customer focus, development of people, entrepreneurship, quality, teamwork, ethics, and communication. RIFT SUCCESS can be contacted at their PO Box in Wappingers Falls, NY or through their various websites and social media profiles.
Content Marketing Retreat: Measurement with Google Analytics
This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.
Generate More Leads Presentation2[1]
A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.
Recommended
DIY Tactics for Driving Business to Your Website with Ektron
Ever wonder what you’re not doing that you should be doing to drive more business to your Ektron website? You're not alone. Companies are struggling to engage with their target audiences and increase conversions on their website. Fortunately, there are a lot of Sales and Marketing Automation tools like Hubspot, Marketo, Silver Pop and Salesforce that can help you. The big challenge however, is in understanding how you can and should be using them to your advantage. How do they map to tactics that can be put into action today? How do you get them to work in tandem with Ektron to generate more leads, more e-commerce conversions, and ultimately more business? In this session, you will learn through real world scenarios how to identify gaps in your website strategy and maximize Ektron's capabilities to fill these voids.
Online Lead Generation Formula: Connect > Convert > Cultivate
Success with online lead generation comes down to much more than just traffic generation.
In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years.
Inside you'll learn how to:
- Massively scale your website traffic
- Spend less on digital marketing with better results
- Convert more clicks into cash
and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients.
Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.
Google Webmaster Tools Guidelines
In this slide you find the all related information about Google Webmaster tool like how does it work and what are the parameters of using Google webmaster tool.
How to Create Meaningful Reports
This document provides tips for creating meaningful reports that support recommendations through data visualization and contextualization. It recommends using bullet graphs, line charts, microcharts and tag clouds to visualize keywords, rankings, and changes over time. It also suggests using GreaseMonkey plugins and Excel dashboards to analyze data. The goal is to take educated decisions and provide useful reports through easy to understand formats.
What is a Real Estate Virtual Assistant?
This document provides information about the real estate virtual assistant services offered by April Sullivan. She offers a wide range of services including entering listings into MLS and real estate websites, creating marketing materials, handling full transaction management, social media management, database management, blogging, and more. She aims to be a complete support system for realtors and provide a one stop shop for all their needs.
RIFT SUCCESS Philosophy
RIFT SUCCESS is a recruiting agency based in New York that offers staffing, outsourcing, consulting, advertising, loans, SEO, and website creation services to help clients and job seekers achieve success. It values customer focus, development of people, entrepreneurship, quality, teamwork, ethics, and communication. RIFT SUCCESS can be contacted at their PO Box in Wappingers Falls, NY or through their various websites and social media profiles.
Content Marketing Retreat: Measurement with Google Analytics
This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.
Generate More Leads Presentation2[1]
A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.
Make Friends & Influence People with Google Analytics
Nicola from Noisy Little Monkey dazzles us with her analytics awesomeness, teaching us how to make friends and influence people using Google Analytics.
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User Training are the slides from our public training courses - Seminars for Success in association with Google.
What is marketing automation
Marketing automation involves using technology to automate marketing tasks like targeted email campaigns. It integrates platforms like websites, CRMs, and marketing automation platforms to deliver personalized messages based on user behaviors and data. Companies that effectively nurture leads through marketing automation generate more leads at a lower cost. Marketing automation elevates marketing efforts by automating tasks like data enrichment, nurture programs, abandonment messages, and lifecycle messaging without large budgets. Popular marketing automation platforms include Hubspot, Marketo, and Pardot. Agencies looking to offer marketing automation services should invest in a platform, become certified, and provide services like integration, training, and content creation.
How to recruit in the coming years
This document provides tips for finding and recruiting job candidates. It recommends having an optimized website that is easy for candidates to navigate and apply on, as well as being active on social media. Companies should give fast responses to applicants, provide transparency, and track all candidate interactions in a CRM database. The recruitment process and job section of the website should be regularly measured to ensure candidates have the best possible experience.
Tools and Hacks for B2b Sales People
T.A. McCann is the founder of RivalIQ, a company that provides digital marketing analytics with a competitive edge. The document discusses RivalIQ's tools for enhancing social address books with social data, doing "connected customer" CRM through deep user profiling and automated personalized messages. It also mentions RivalIQ's "hot list" and how the platform can help learn about focus companies, influential content and conversations from competitors.
Using Social Media to Market Houses
Placert is a Dutch company focused on using social media to market properties. On average over 60,000 Dutch are being marketed on social media through their platform. This session will look at what works and doesn’t work in using social media as a marketing channel.
Automating your marketing workflows in Joomla with Mautic
In this presentation at JoomlaDagen 2016, Ruth Cheesley explores some of the features that Mautic can bring to your Joomla website, and what this can mean for your marketing workflows.
Dealmaker London: Working with Yieldify
At Rakuten Dealmaker London, Yieldify presented on driving fast results thorough easy personalization
From lead to close and everything in between
This document discusses leveraging existing websites and social media to increase sales and decrease expenses through lead generation. It recommends capturing contact information from website visitors using lead capture pages and pop-ups. It also suggests nurturing relationships with customers and prospects through email autoresponder campaigns, e-cards, and other automated follow-ups. Progress should be monitored using contact managers and analytics. The overall goal is to advertise to and improve relationships with the best customers and prospects.
Fandom Marketing Intro
Fandom Marketing is an enterprise social media agency that specializes in building online communities for brands. They integrate across all social media channels to create an ecosystem for their clients. Their services include community management, influencer outreach, social media contests and events, content marketing, and social media advertising. Unlike large agencies, Fandom focuses on specific expertise in social media and WordPress to provide strategic consulting and hands-on support directly to clients.
Tips For Increasing Conversion Rate
By
Vikings The paid Media Department - TechWyse Internet marketing Solutions
https://www.techwyse.com
Understanding Google Analytics: 5 Basic Questions Answered
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
How to Set Up a Google Analytics Account?
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
The Methodology-How inbound works!
The inbound philosophy is backed by a methodology that helps brands attract, convert, close, and delight visitors, leads and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and email.
Event Websites, Part II: Setting Goals and Measuring Conversions
You can have great SEO and plenty of web traffic, but are you converting those window shoppers into registrants? This session will help you understand some of the advanced tactics that make your event website deliver improved ROI including:
• E-mail marketing: tactics and measurement
• Calculating website usability and conversion
• Heat and click-thru mapping
• Defining a visitor critical path
Using metrics to improve website engagement
Brad Smith, assistant digital media manager, British Red Cross
Digital impact conference
www.charitycomms.org.uk/events
How to create call to-action's that effectively drive conversions
This deck is from a series of webinars aimed at digital marketing and e-Commerce professionals.
This one looks at Call-To-Action’s (CTAs) and how to create them in a way that encourages the action you’re after – whether it’s downloads, sign-up’s or sales.
A CTA can fulfil many different purposes as part of the path to conversion on your website experience, in your email communications, banner ads, ppc ads and more.
There is an art to integrating them in a way that encourages action and provides your customers with a positive experience.
As the trigger for an action, a CTA should ask customers to take the most appropriate action based upon where they are within the buying journey.
This deck contains top tips, guidance and examples of CTA's that have been successful in driving conversion.
Exponential Growth: Using Data to Drive Customer Ascension
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Growth hacking: how to use analytics to create kickass marketing strategies
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
SaaS Marketing - Blogging, Social and Search
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
B2B Online Marketing Programs
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
More Related Content
What's hot
Make Friends & Influence People with Google Analytics
Nicola from Noisy Little Monkey dazzles us with her analytics awesomeness, teaching us how to make friends and influence people using Google Analytics.
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User Training are the slides from our public training courses - Seminars for Success in association with Google.
What is marketing automation
Marketing automation involves using technology to automate marketing tasks like targeted email campaigns. It integrates platforms like websites, CRMs, and marketing automation platforms to deliver personalized messages based on user behaviors and data. Companies that effectively nurture leads through marketing automation generate more leads at a lower cost. Marketing automation elevates marketing efforts by automating tasks like data enrichment, nurture programs, abandonment messages, and lifecycle messaging without large budgets. Popular marketing automation platforms include Hubspot, Marketo, and Pardot. Agencies looking to offer marketing automation services should invest in a platform, become certified, and provide services like integration, training, and content creation.
How to recruit in the coming years
This document provides tips for finding and recruiting job candidates. It recommends having an optimized website that is easy for candidates to navigate and apply on, as well as being active on social media. Companies should give fast responses to applicants, provide transparency, and track all candidate interactions in a CRM database. The recruitment process and job section of the website should be regularly measured to ensure candidates have the best possible experience.
Tools and Hacks for B2b Sales People
T.A. McCann is the founder of RivalIQ, a company that provides digital marketing analytics with a competitive edge. The document discusses RivalIQ's tools for enhancing social address books with social data, doing "connected customer" CRM through deep user profiling and automated personalized messages. It also mentions RivalIQ's "hot list" and how the platform can help learn about focus companies, influential content and conversations from competitors.
Using Social Media to Market Houses
Placert is a Dutch company focused on using social media to market properties. On average over 60,000 Dutch are being marketed on social media through their platform. This session will look at what works and doesn’t work in using social media as a marketing channel.
Automating your marketing workflows in Joomla with Mautic
In this presentation at JoomlaDagen 2016, Ruth Cheesley explores some of the features that Mautic can bring to your Joomla website, and what this can mean for your marketing workflows.
Dealmaker London: Working with Yieldify
At Rakuten Dealmaker London, Yieldify presented on driving fast results thorough easy personalization
From lead to close and everything in between
This document discusses leveraging existing websites and social media to increase sales and decrease expenses through lead generation. It recommends capturing contact information from website visitors using lead capture pages and pop-ups. It also suggests nurturing relationships with customers and prospects through email autoresponder campaigns, e-cards, and other automated follow-ups. Progress should be monitored using contact managers and analytics. The overall goal is to advertise to and improve relationships with the best customers and prospects.
Fandom Marketing Intro
Fandom Marketing is an enterprise social media agency that specializes in building online communities for brands. They integrate across all social media channels to create an ecosystem for their clients. Their services include community management, influencer outreach, social media contests and events, content marketing, and social media advertising. Unlike large agencies, Fandom focuses on specific expertise in social media and WordPress to provide strategic consulting and hands-on support directly to clients.
Tips For Increasing Conversion Rate
By
Vikings The paid Media Department - TechWyse Internet marketing Solutions
https://www.techwyse.com
Understanding Google Analytics: 5 Basic Questions Answered
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
How to Set Up a Google Analytics Account?
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
The Methodology-How inbound works!
The inbound philosophy is backed by a methodology that helps brands attract, convert, close, and delight visitors, leads and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and email.
Event Websites, Part II: Setting Goals and Measuring Conversions
You can have great SEO and plenty of web traffic, but are you converting those window shoppers into registrants? This session will help you understand some of the advanced tactics that make your event website deliver improved ROI including:
• E-mail marketing: tactics and measurement
• Calculating website usability and conversion
• Heat and click-thru mapping
• Defining a visitor critical path
Using metrics to improve website engagement
Brad Smith, assistant digital media manager, British Red Cross
Digital impact conference
www.charitycomms.org.uk/events
How to create call to-action's that effectively drive conversions
This deck is from a series of webinars aimed at digital marketing and e-Commerce professionals.
This one looks at Call-To-Action’s (CTAs) and how to create them in a way that encourages the action you’re after – whether it’s downloads, sign-up’s or sales.
A CTA can fulfil many different purposes as part of the path to conversion on your website experience, in your email communications, banner ads, ppc ads and more.
There is an art to integrating them in a way that encourages action and provides your customers with a positive experience.
As the trigger for an action, a CTA should ask customers to take the most appropriate action based upon where they are within the buying journey.
This deck contains top tips, guidance and examples of CTA's that have been successful in driving conversion.
Exponential Growth: Using Data to Drive Customer Ascension
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
What's hot (19)
Make Friends & Influence People with Google Analytics
Make Friends & Influence People with Google Analytics
Automating your marketing workflows in Joomla with Mautic
Automating your marketing workflows in Joomla with Mautic
Understanding Google Analytics: 5 Basic Questions Answered
Understanding Google Analytics: 5 Basic Questions Answered
Event Websites, Part II: Setting Goals and Measuring Conversions
Event Websites, Part II: Setting Goals and Measuring Conversions
How to create call to-action's that effectively drive conversions
How to create call to-action's that effectively drive conversions
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer Ascension
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Similar to Campaign Management
Growth hacking: how to use analytics to create kickass marketing strategies
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
SaaS Marketing - Blogging, Social and Search
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
B2B Online Marketing Programs
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
How can HubSpot help BabelQuest grow your business
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazz
This document is from the website www.productschool.com and discusses their course offerings. Productschool offers part-time courses in Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. The courses aim to teach practical skills for product roles.
ROI in Digital Channels: Applied in Vietnam Practice
This document discusses measuring return on investment (ROI) for digital marketing channels in Vietnam. It begins with introductions and an overview of Emerald Digital Marketing services. Common digital channels used in Vietnam like online banners, forum discussions, Facebook and email/SMS are examined. Facts and figures are provided for key performance indicators of these channels. The document stresses that ROI should be defined based on specific goals and conversions beyond typical metrics like visits and impressions. It presents a tracking model using Google Analytics to measure ROI by understanding user behavior and evaluating marketing efforts.
How to Reach More Customers with a Virtual Workforce
Execuvite CEO, Dave Osh, is speaking at Growth Hacking Asia monthly meeting. He is sharing 20 marketing strategies and 20 pitfalls to avoid when engaging freelancers for these strategies.
Webcast Marketing ROI
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
Webcasting and Marketing ROI
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
What Can you do with your Website
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
Making digital marketing work
The document discusses digital marketing strategies and measurement. It begins by outlining key aspects of digital marketing including channels, technology, strategy, analytics, and integration. It then discusses challenges like creating interactive websites and growing social media audiences. The rest of the document provides guidance on setting goals, creating buyer personas, analyzing competition, researching keywords and content, using SEO checklists, and defining key performance indicators (KPIs) for measurement.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
The document discusses how B2B marketers can leverage analytics to improve their marketing strategies and buyer journeys. It recommends that marketers track various metrics like first touch attribution, multi-touch attribution, last touch attribution, velocity and full account analysis to understand what content, channels and campaigns are most effective at different stages of the buyer journey. This data can then be used to optimize the content, timing and channels used to best orchestrate the customer journey from awareness to conversion. The document provides examples of how to analyze specific opportunities and accounts to further improve marketing and sales alignment and strategy.
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should send to what person at what time? By layering in key analytics at every point in your sales funnel you can leverage insight to deliver more engaging customer journeys.
How you can make Mossimo look as trendy as True Religion
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
Digital Marketing for Entrepreneurs
The document provides an overview of digital marketing strategies and tactics for international entrepreneurship. It discusses how digital marketing differs from traditional marketing in allowing businesses to directly reach global markets online. Key aspects of digital marketing covered include inbound marketing, social influence marketing, social media, websites, blogs, and search engine optimization. The document emphasizes developing a digital marketing strategy and choosing tactics based on business goals and target markets.
The Art & Science of Growth Hacking
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Streetsmart Social Media Marketing
The document discusses different strategies for online marketing, including paid search, organic search, social media, and an integrated approach. It emphasizes that content is at the core of online success and should be the focus. An effective strategy uses multiple channels like SEO, social media, blogs, and offline advertising together. Success is measured using various digital metrics like increased traffic, engagement on social networks, and micro/macro conversions on websites.
Digital Traffic Drivers
A digital marketing agency provides digital strategy and marketing services including developing digital strategies, defining business objectives, search engine optimization, paid advertising, email marketing, and building relationships. Digital strategies involve understanding the audience, developing a content strategy, optimizing websites for search engines, and promoting content. Key factors for success include quality content, research on target audiences and keywords, and building trust and links from other websites and social media. Measurement of strategies includes metrics like click-through and conversion rates.
Digital marketing proposal for Event | Workswit
We created this slideshow to describe systematically the services and their utilization for the event and how the awareness for Event can be spread dynamically.
Similar to Campaign Management (20)
Growth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategies
How can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your business
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazz
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazz
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
How to Reach More Customers with a Virtual Workforce
How to Reach More Customers with a Virtual Workforce
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
What To Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...
How you can make Mossimo look as trendy as True Religion
How you can make Mossimo look as trendy as True Religion
More from hannonhill
Cascade + Bootstrap = Awesome
In this webinar, Charlie will highlight how to leverage the power of Cascade Server to help create and manage content for a responsive website. Cascade Server’s powerful Data Definitions give you the ability to provide a large number of different page layouts and content configurations from a single Template, Configuration Set, Content Type, and Format. Adding in Smart Fields to provide additional options for configuring content keeps things simple while still offering maximum flexibility.
Web Governance Crash Course: Creating a Sustainable Digital Transformation
When creating a digital strategy you have to define a path to reach your goals in a sustainable way with collaboration and accountability from everyone. We’ve experienced the silos, the shrinking resources, the lack of defined processes and the growing complexity.
Optimizing MySQL for Cascade Server
This document summarizes James Kreuziger's presentation on optimizing MySQL for Cascade Server. The presentation covered choosing a MySQL version and configuration, testing tools, and the results of testing different MySQL configurations and key block sizes on storage space usage and load performance. It was aimed at Cascade administrators and provided an overview of topics like hardware requirements, the InnoDB buffer pool, and recommended resources for MySQL configuration and optimization.
Using Cascade technology to increase SEO/Landing Page Optimization
This document discusses strategies for improving a website's search engine optimization (SEO) and landing page optimization. It provides tips for on-page SEO best practices like using keyword-rich URLs and page titles, adding meta descriptions and keywords, optimizing images with descriptive filenames and alt text, and setting up 301 redirects. It also recommends analyzing the site using Google Analytics to identify SEO issues like bad URLs and missing metadata that could be hindering search visibility. The goal is to help search engines understand what each page is about so they can better direct relevant users to the site.
Information Architecture and User Experience: The Journey, The Destination, T...
The document discusses information architecture and its practice on campus. It begins with definitions of information architecture and its key elements and process, including schemes and structures, taxonomy and vocabulary. It then discusses how information architecture is practiced on campus, including staffing, evangelism efforts, and the importance of professional development opportunities to build expertise among web staff.
2 Men 1 Site
The document discusses web services at a university. It notes limited staff and a lack of consistency across the 200+ websites. There is no uniform branding, shared content, or centralized training. The structure is based on campus organization rather than audience needs. Audiences want quick access to relevant information but find it difficult to navigate across compartmentalized sites with different editing methods and terminology. Moving forward, the web services team aims to improve consistency, focus on audience needs through centralized content and forms, and increase training opportunities.
Connecting Ecommerce & Centralized Analytics to Cascade Server
Beacon Technologies developed Cascade Server in 2000 as a custom ecommerce solution, which has since evolved into a fully-featured ecommerce platform. It has processed over $250 million in transactions. Cascade Server connects online marketing and transactions to offline data in a centralized analytics system. This allows tracking the impact of different marketing channels on offline goals like applications and enrollment.
Data Modeling with Cascade Server and HighCharts JS
The document discusses creating a cost of attendance calculator using data modeling to help potential students and parents make enrollment decisions at a university. It outlines models for cost of attendance, student data, and financial awards that would be connected to calculate the price after subtracting student awards from costs. Rapid prototyping of the data model revealed opportunities to collect more student data and visualize awards eligibility. The calculator is one part of an overall recruitment strategy to also convince students the value of enrollment is worth the net cost.
Modernizing Internal Communications with Cascade Server, WordPress and MailCh...
The document discusses modernizing a university's internal communications system. It describes the challenges with the old custom-coded email newsletter system, which was costly and time-intensive. The new system created uses a create once, publish everywhere (COPE) model combining custom code, WordPress sites, an open-source RSS platform, and a cloud-based mass email provider. This allows content to be entered once and distributed across multiple channels. The new system cost $2,000 and took two weeks to launch, providing a 91% reduction in time and costs compared to the old solution.
Fun with Cascade Server!
This document discusses Fox Day, a Rollins College tradition where classes are unexpectedly canceled for a day of activities. It provides the history of Fox Day, from its origins in 1934 to its reestablishment in 1978. It also describes challenges in coordinating a surprise student website for the event, including keeping the date secret and managing website updates. Solutions included using a 24-hour webcam and encouraging creativity to succeed in new approaches to the annual tradition.
Accessibility in Practice: Integrating Web Accessibility into Cascade Training
The document summarizes a presentation about integrating web accessibility into training at Cascade User Conference 2014. It discusses administrator options in the content management system to enable accessibility, common accessibility myths versus realities, best practices for alternative text, headings, tables, and more. The presenter emphasizes the importance of accessibility and shares resources to help make content more inclusive.
Crowdsourced Maps: From Google Forms to Fusion Tables to Cascade Server
This document provides instructions for creating a crowdsourced map using Google Forms, Fusion Tables, and Cascade Server. It is an 8 step process that involves creating a Google account, Google Form, Fusion Table, script project, enabling APIs, entering script, adding triggers, and publishing the map for embedding in Cascade Server. Links are provided to a GitHub repository with an enhanced script, a YouTube video demonstrating the process, Google's official documentation, and the author's Twitter account for additional help.
Superautomatic! Data Feeds, Bricks, and Blocks, with Server-side Transformat...
The document discusses how the Scheller College of Business redesigned their website using tags and data feeds to keep key content fresh in a flexible way. Tags allow content to be filtered and scored, powering dynamic elements like profiles, events, media galleries and sidebars that update automatically from tagged content. A tag-based architecture provides flexibility to integrate different systems and ease of use for content managers. Server-side transformations then generate pages from the tagged data feeds.
Climbing Migration Mountain: 200+ Sites from the Ground Up
Southern Illinois University migrated over 200 websites from various platforms to a single Cascade content management system over several years. They created a detailed plan and timeline to organize the migration process. Buy-in from departments was secured through demonstrations and meetings to reassure stakeholders. Regular communication updates were provided internally and to website managers. While outsourcing some templates initially, they hired additional staff and trained departments to take on content migration work directly to complete the project.
In Pursuit of the Grand Unified Template
This document discusses using XSLT to create conditional page formatting and restructuring of content from a single template. It provides examples of how to determine layout rules, output alternative page elements, and expose additional metadata at the page level. Key points covered include checking for content, assigning layouts, applying layout rules to different page areas, and extracting metadata values as variables.
Cusestarter or How We Built Our Own Crowdfunding Platform
The document discusses building a crowd funding site called CuseFunder for small projects at Syracuse University. It proposes using micro-donations to engage young alumni by giving small, affordable amounts to support tangible goals. Rather than using external sites, the university could build its own site using existing payment processors and technologies like Oracle, SQL Server, Node.js, Cascade, and Angular.js. This would allow the university to maintain control over messaging, branding, and tracking donors. Sample small projects of $5,000-15,000 are suggested focused on tangible items that can be purchased. The results showed new donors were acquired and all initial project goals were exceeded without needing to recreate the wheel of existing crowd funding sites.
Web Services: Encapsulation, Reusability, and Simplicity
The document discusses web services and their encapsulation, reusability, and simplicity. It covers topics like hiding usernames/passwords, using fully qualified identifiers to locate nodes, and creating reusable classes like Asset and Property. Code examples show how to retrieve assets, work with data definition blocks, and traverse an asset tree to publish pages simply using global functions. The presentation aims to highlight best practices for web services development.
Cascade Server: Past, Present, and Future!
The document discusses improvements to the Cascade Server content management system. Key themes covered include improving the experience for content editors, administrators, and developers. Specific updates mentioned are last updated time for drafts, smarter content fields, improved permissions interfaces, broken link and stale content reports, customizable dashboards, and a new Cascade Server user interface. The future may include enhanced reporting, task management, and personalization.
Web Forms, or How I Learned to Stop Worrying and Love Web Services
The document discusses using web forms and web services to collect and report user data instead of databases. It describes the author's journey from using FileMaker and Terascript to Ruby on Rails to Google Forms. Web forms provide a way to engage users, collect data, and leverage user-generated content through reports. The author proposes using Cascade, an interface for viewing database records and reports, to output data from web forms to CSV files. Examples are provided of building PHP web services to integrate with Cascade for reporting user data from web forms while addressing considerations like server performance and changing data definitions.
Outputting Their Full Potential: Using Outputs for Site Redesigns and Develo...
This document discusses using Cascade outputs to facilitate site redesigns and development code repositories. It describes setting up separate "redesign" and "dev" outputs within the current Cascade site to develop and test changes without affecting live content. It also recommends creating a separate "global" Cascade site to house template-level web assets to prevent unintended publishing of unfinished changes. The outputs and sites allow developing changes independently while providing access to live content and architectures.
More from hannonhill (20)
Web Governance Crash Course: Creating a Sustainable Digital Transformation
Web Governance Crash Course: Creating a Sustainable Digital Transformation
Using Cascade technology to increase SEO/Landing Page Optimization
Using Cascade technology to increase SEO/Landing Page Optimization
Information Architecture and User Experience: The Journey, The Destination, T...
Information Architecture and User Experience: The Journey, The Destination, T...
Connecting Ecommerce & Centralized Analytics to Cascade Server
Connecting Ecommerce & Centralized Analytics to Cascade Server
Data Modeling with Cascade Server and HighCharts JS
Data Modeling with Cascade Server and HighCharts JS
Modernizing Internal Communications with Cascade Server, WordPress and MailCh...
Modernizing Internal Communications with Cascade Server, WordPress and MailCh...
Accessibility in Practice: Integrating Web Accessibility into Cascade Training
Accessibility in Practice: Integrating Web Accessibility into Cascade Training
Crowdsourced Maps: From Google Forms to Fusion Tables to Cascade Server
Crowdsourced Maps: From Google Forms to Fusion Tables to Cascade Server
Superautomatic! Data Feeds, Bricks, and Blocks, with Server-side Transformat...
Superautomatic! Data Feeds, Bricks, and Blocks, with Server-side Transformat...
Climbing Migration Mountain: 200+ Sites from the Ground Up
Climbing Migration Mountain: 200+ Sites from the Ground Up
Cusestarter or How We Built Our Own Crowdfunding Platform
Cusestarter or How We Built Our Own Crowdfunding Platform
Web Services: Encapsulation, Reusability, and Simplicity
Web Services: Encapsulation, Reusability, and Simplicity
Web Forms, or How I Learned to Stop Worrying and Love Web Services
Web Forms, or How I Learned to Stop Worrying and Love Web Services
Outputting Their Full Potential: Using Outputs for Site Redesigns and Develo...
Outputting Their Full Potential: Using Outputs for Site Redesigns and Develo...
Recently uploaded
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Campaign Management
- 2. You do a lot of work! Marketing collateral and activities: Tweets Website Newsletter Videos Webinars Landing Pages #cascadeserver Facebook posts White Papers Emails Events Blog posts Infographics Podcasts Photos @hannon_hill
- 3. You have a lot of data! Shares Pageviews Comments “Likes” Engagement Visitors and Leads Conversions SERPs #cascadeserver Clicks Infographics Click-through rates Traffic sources Inbound links @hannon_hill
- 4. And often… …one campaign… Open House
- 5. Involves… …many things to do and to track! A/B Test Calls to Action QR codes for promotion ROI Open House Cost per participant QR codes attendance tracking Form Conversions
- 6. And the things you do and track… …may be part of multiple campaigns! Website A/B Test Calls to Action QR codes for promotion ROI Open House Cost per participant QR codes attendance tracking Form Conversions Emails Social Media
- 7. So how do you know… …what works and what doesn’t …the correlation between your actions and your results …how to improve ?