Don’t drown yourself in data- align your analytics to your marketing plan and get the information you need to make educated decisions on what to improve on your website and internet marketing.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Building the product that your users love and willing to tell other people about your product is the key growth KPI and a growth equation for any product. But, the question is how to make a plan for Growth Hacking for your startups.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Analyze this all things analytics- without presenter notesCarole Mahoney
Ad Club of Maine slide presentation without the presenter notes. See how to apply long standing marketing theory and process to inbound internet marketing using analytics.
What e-commerce sites can do right now to cash in on the online holiday shopping rush, and a high level overview of setting e-commerce internet marketing strategy.
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Building the product that your users love and willing to tell other people about your product is the key growth KPI and a growth equation for any product. But, the question is how to make a plan for Growth Hacking for your startups.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Analyze this all things analytics- without presenter notesCarole Mahoney
Ad Club of Maine slide presentation without the presenter notes. See how to apply long standing marketing theory and process to inbound internet marketing using analytics.
What e-commerce sites can do right now to cash in on the online holiday shopping rush, and a high level overview of setting e-commerce internet marketing strategy.
5 Steps to Harnessing the Power of Internet MarketingCarole Mahoney
Internet Marketing is still marketing, however the strategies and tactics have changed and will continue to change. Using a 5 step process, MiM helps companies realize ROI on their internet marketing investment by operating from their customer\'s perspective and leveraging closed loop reporting.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
The Road to Becoming a Data Driven CompanyFramed Data
Today we discuss the 4 tiers that drive a data driven company via the "Data Pyramid". Included in this pyramid are key performance metrics, data warehousing , analytics and business intelligence and data science. Tune in to see how each of these tiers can play a role in helping you measure the success of your business.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Similar to How To Use Analytics To Improve Your Website (20)
Scientific Secrets of SuperHero Sales Managers- #inbound18Carole Mahoney
If managers are spending the same amount of time coaching, motivating, and keeping their teams accountable, why are some more successful than others? What does over 360 million data points say about the impact managers have on their salespeople? How much time should they be spending? Is there such a thing as too much time?
Research shows that 20 billion a year is spent on sales training, yet within in an hour people lose 50% of it, 70% within 24 hours, and 90% in one week. During my #inbound17 breakour session, I share the scientific research we used to help salespeople on plan reach 160% of quota in less than 5 months and teams barely making quota to reach 130% within 3 months. Scaling customer success isn't a matter of trial and error. You don't have to figure out on your own how to develop self-sufficient sales record breakers- science can help.
Hacking Your Psychology- Be the Salesperson Your Buyer NeedsCarole Mahoney
How do the best salespeople do it? It's not what they do, but how they think that sets them apart and enables them to adapt to any buying process or learn any sales methodology and execute it effectively.
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So many inbound leads, so few inbound sales people. What's an inbound buyer to do?
What's the secret to creating, approaching and nurturing your inbound leads into customer evangelists? How should salespeople nurture and follow up with leads the inbound way?
Check out this presentation from #inbound15 if you are looking to convert more inbound leads into customer evangelists with some of the simple secrets of inbound engagement. Discover what questions to ask to go from download to customer evangelist with an easy to remember buyer focused process
HUGME Group Case with Kepware TechnologiesCarole Mahoney
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Overcoming the Most Common Content Creation ChallengesCarole Mahoney
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Buyer Persona Profiles: Development, Application, Testing & AnalysisCarole Mahoney
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Internet marketing is still marketing. The way people buy has changed, therefore the tactics have changes. But the concept of understanding your audience is just as true today as it was yesterday.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. What Is Web Analytics?
Wikipedia.org says:
“Web Analytics is the
measurement of the
behavior of visitors to a
website. In a commercial
context, it refers to the
measurement of which
aspects the website work
towards the business
objectives.”
3. What You Can
Expect to Learn
Exp ect
How to tie your business
goals to your website and
internet marketing.
How to determine if you are
getting the right traffic
coming to your site.
How to optimize your site
to capitalize on the right
traffic.
4. What You Can Also
Expect to Learn
Exp ect
How to meas ure other
(internet) mark eting
efforts like:
PPC
SEO
Email
Social Media
Offline (r adio, TV,
print)
6. Who is your customer?
Ma rke t ing 101 - Ide nt if y
yo ur audi e nce
Demo gra phi cs
Age , Sex, Inc ome,
Fam ily, Geog rap hy,
etc
Mo ti vat io ns
Their goals
Their nee ds
Their wan ts
The risk to them ($,
esteem , statur e, job )
7. What do you want them
to do?
Set your bus ine ss goals and
marke ting objectives.
What steps of your sales process are
completed online?
Plan out your micro and macro CTAs
page by page.
Som e exam ples:
Re gi stration for eve nts
Shopping cart adds
Learn more about your
products , servi ces, policies
Sign up for mai ling list
Vi sit your store or contact you
8. An example.
Acm e Software co mpany ne eds their
web site to ge nerate and nurture their
sales leads.
Their macro goal is for visitors to
reque st a so ftwa re demo or free trial.
Som e exam ples of the micro actions
visitors might take:
Produc t Page Views
Cas e Study Down loads
Read a blog post
Follow on Twitter
View Cus to mer testimonials
9. An example.
Acme Softwa re company needs their
we bsi te to generate and nurture their
sales leads.
Th eir macro goal is for vi si tors to
request a software demo or free trial.
Some exa mples of the mi cro actions
vi sitors mi ght take:
Pr od uct Pa ge Vi ew s
Ca se Stu dy Down lo a ds
Re ad a blo g post
Fo l lo w on Twi tt er
Vi ew Cust omer testi mon ia l s
Th e se ca n al so be ca ll ed su cce ss eve nt s.
10. How to measure what
you want them to do.
Ident ify your Key Per formanc e
Ind ic at or s (KPIs )
Business Success KPI
Goal Event
Increase Completed Form
online leads RFP or RFI Conversion
form Rate
Page
Bounce
Rate
11. Now that you have
your new found data
Tak e on the role of an ana lys t and
fix the ho les in the funnel.
Don’t jus t say, “Oh, look at wha t
ha ppene d to our page vi ews
yes terday whe n we sent tha t
email…”
The goal of us ing analy tic s is no t
to obser ve the data and then
stop.
What you shoul d do is to tak e a
look at the dat a and us e it to
mak e the next dec is ion.
12. Now that you have
your new found data
Thi s br ings us to the thir d ques tion
in our ac tion plan.
“Ho w to get them to tak e action? ”
Ins tead of react ing to your data,
look for way s to improve the
proc es s for your cus t ome rs .
Examp le: 10% of our vis itors left
the conv e rs ion pr oces s at thi s
page. Wha t is mi ss ing from the
page, what is not appealing on
the page?
13. Lets take a live look to
see how this all play
out.
14. smart marketing.
Questions
Con nec t to lear n more:
www.min ternetmar keting .com
/mahon eyin ternetmar keting
@min etmarketin g
in /car olem ahon ey