Brothers Adolf and Rudolf Dassler started making shoes in 1924 but split in 1948 when Rudolf left to form Puma. Puma became a public company in 1986 and now employs over 9,000 people worldwide distributing products in over 120 countries. Puma focuses on footwear, apparel, and accessories for sports like soccer and racing and sponsors events like the FIFA World Cup. The company aims to be fair, honest, positive, and creative with strong products, distribution networks, and innovation.

2. History
• Brothers Adolf and Rudolf Dassler started making shoes
-1924
• Rudolf Dassler left Adi and started PUMA-1948
• Rudolf passed away Armin started to run Puma -1974
• In 1986, it became a public company, and was listed on the
Frankfurt Stock Exchange
• The company distributes its products in more than 120
countries, employs more than 9,000 people worldwide and
has headquarters in Germany, Boston, London and Hong Kong.

3. Logo
• Color of Puma Logo:
Puma logo is wrapped graciously in black hue which
depicts immense supremacy and strength of the firm
itself.
The complete Puma logo is a sign of authority and
confidence. The bold font featured in Puma logo
projects the firm’s stability and prominence.

4. Puma Today
• Puma AG has approximately 9204 employees and distributes its
products in more than 80 countries.
• CEO and Chairman Jochen Zeitz since 1993.
• Puma is the main producer of enthusiast driving shoes and race
suits.
• It is the official sponsor for FIFA World Cup.
• Puma has partnership with Ferrari and BMW.

5. PUMA’s VISON
• FAIR
• HONEST
• POSITIVE
• CREATIVE

6. Product
• Foot wear
• Custom made shoes ,sports shoes
• Fancy Shoes
• Apparels
• T shirts, Tracks, Boxers
• Accessories
• Gloves, Helmets, Water bottles

7. Strategies
Product diversification
National Brand Ambassadors
Advertising Strategies & Creative launch
Online Selling Facilities for Asian Countries
Gaining commercial Advantage from R&D and Innovations
CSR Strategies

8. Advertising and Creative
launch

9. Success Factors
Strong presence: sports and
lifestyle/fashion market.
Products meeting market demand.
High innovative and qualitative products.
Big distribution network.
Harnessing resources and experiences.
Ample knowledge in R & D.

10. Contact Us
Thank You for Your Attention !
www.aztecasoccer.com