about adidas

2. INTRODUCTION
• ADIDAS is the German company a marketer of
sports and athletic shoes.
• The company was founded in 1924 by brothers
Adolf and Rudolf Dassler

3. HISTORY
• They first named the brand Dassler Shoes.
• In 1948 Rudolf decide to started his own company name PUMA.
• Then in 1949 Adolf changes his company name to ADIDAS “ADI” from his nickname
and “DAS” from Dassler.

4. TARGETING
• It’s main target is youth.
• The consumer is from middle and upper class.
• The consumer is working and sports.
• The consumer also fashionable and stylish.

5. PRODUCT LINE
MAIN PRODUCTS LINES ARE:
1. FOOTWEAR
2. CLOTHING
3. ACCESSORIES.

6. ADIDAS SPORT PERFORMANCE
• 70% of ADIDAS income depend on sports.
• Main focus:
• Running, football, baseball, and training apparel
• Official partnership with NBA.
• Brand ambassadors are:
• David Beckham, Ronaldo, Sachin Tendulkar, Virat Kholi.

7. ADIDAS’S MAIN COMPETITORS ARE
• NIKE
• Sells it’s product to 20,000 retailers.
• PUMA
• Third largest sportswear company in world.

8. ADIDAS CRICKET SHOES