The document provides details for a creative brief and campaign plan for Dagoba Organic Chocolate. It aims to increase brand awareness and position Dagoba as a high-end product. The campaign will target college students, parents, and young ladies aged 18-40 through social media, magazine advertisements, and events. The redesigned branding and packaging should reflect Dagoba's quality as organic, healthy, upmarket, pure, sustainable, and a gift. The media plan includes traditional ads in lifestyle magazines, non-traditional billboard ads, and a social media event around Valentine's Day to promote Dagoba as the best way to show love.