Be a Hero for Cats Luv Them Fix Them : February 2015 Spay and Neuter Month
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The document outlines a campaign called "Be a Hero for Cats" aimed at reducing cat euthanasia rates through spaying and neutering. The campaign will launch in Alameda, CA in February 2015 and will include discounted spay/neuter services, educational outreach, and a volunteer-run spay/neuter event for stray/feral cats. The goals are to test messaging, track outcomes like reduced euthanasia, and increase spay/neuter funding and events over time. Local vets, shelters, businesses, and foundations will provide resources and support.
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Be a Hero for Cats Luv Them Fix Them : February 2015 Spay and Neuter Month
- 1. Sherri Hansell, Cat Hero, Leading by Design Program December 5, 2014 Be a Hero for Cats Campaign February 2015
- 2. My starting point... In August a friend found a kitten behind a trash can...
- 4. What I found... Stray cats were put down
- 5. Kittens under the age of 2 weeks old were put down
- 6. Feral cats were put down
- 7. KILL SHELTERS NO KILL SHELTERS RESCUE GROUPS OTHER “Without breaking the cycle of kittens older cats will continue to be euthanized” - Anne Dunn, Cat Town Cafe Owner STRAY CATS FERAL CATS OWNED PETS KITTENS Kitten Season Backup STRAY CATS FERAL CATS KITTENS
- 8. Spaying and neutering is the only 100% proven way to reduce shelter kill rates, save animal’s lives, and reduce overpopulation”
- 9. How to Be a Hero for Cats?
- 10. Initial Launch: Alameda, CA − Offer month long discounted spay and neutering offers and extended office hours − Launch 1-800-CAT-HERO spay and neutering hotline − Raise donations to fund spaying and neutering and educational campaigns − Run a public relations campaign on the importance of spaying and neutering ending with The Big Fix - a volunteer run spay and neuter event for feral and stray cats on valentines weekend
- 11. − Island Cat Resources and Adoption − Humane Society of Alameda − Alameda Animal Shelter − Local Vets − Local Pet Supply Companies and PetSmart − Alameda City Government − Pet Food Express − Alameda Housing Authority − Feral Cat Foundation − PetSmart Charities − Churches − Food banks − Grocery stores − Senior Centers − Volunteers − Supporters − Board of Directors − Media − Staff − Residents of alameda Alameda Be a Hero for Cats Coalition
- 12. Be a Hero for Cats Media Campaign Media Kit − Marketing materials print and digital − Fundraising Ideas − Letter to the editor examples − Press release ideas − Information sheets on spaying and neutering − Social media ideas − Grant Ideas − Spay and neuter campaigns focused on pet owners − Spay and neuter campaigns focused on feral and stray cats − Other...
- 13. Spay and Neuter Offers DON’T ALLOW CATS TO BE BORN UNWANTED DESTINED TO BE PUT DOWN Take advantage of February Spay and Neuter month promotions and help to reduce euthanasia $20 Spays for Owned Female Cats February 1 - 28 Sponsored by PetSmart Charities Free Neuters for Owned Male Cats February 28 Sponsored by the Humane Society of Alameda Alameda Pet Hospital Providence Veterinary Hospital Park Centre Animal Hosptial Alameda Pet Hospital Providence Veterinary Hospital Park Centre Veterinary Animal HospitalExpanded hours during February Discounted Spays for Owned Females Free Neuters for Owned Male Cats Call 1-800-CAT HERO for Spay and Neuter Information Extended hours for Spay and Neuters during February Bring in a Valentine during the month of February and donate a free spay or neuter to your favorite charity Note: the media campaign ideas and creative will be developed further
- 14. Call 1-800-Cat-Hero for Spay/Neuter Services. Visit www.ICRA.com to find out more information fixing your cat Donate to ICRA to fund free neuter and spays for stray and feral cats.Join us at the Big Fix. Call 1-800-Cat-Hero for Spay/Neuter Services. Visit www.ICRA.com to find out more information fixing your pet Donate to ICRA to fund free neuter and spays for stray and feral cats. Join us at the Big Fix. Fundraising & Event Media
- 16. Social Media Memes Fund raising event on twitter: #beaheroforcats #luvthemfixthem Youtube videos:Tell us how you have been a hero for your cat
- 17. The Big Fix:Trap Neuter Release Event Valentines Weekend
- 18. — Test and refine messages — Determine knowledge of terms — Obtain feedback on how messages are presented — Track which media venues and outreach efforts generate the most surgeries — Track reduction in kill rates — Do the Big Fix four times a year — Increase funding for spay and neuters — Get a Petsmart Foundation Free-Roaming Cat Spay and Neuter grant Goals
- 19. Sponsors — Local Businesses for printing and pr etc. — Media companies — Veterinarians, local shelters — Taproot Foundation marketing and design — Tax funds Grants — PetSmart Foundation Free-roaming Cat Spay/Neuter Programs Funding
- 20. Join Felix and Me My Niece Shannon
- 21. Be a Hero for Cats