The document discusses Elle 18, a brand of color cosmetics designed for young, trendy girls. It was founded in 1997 in Mumbai and manufactures cosmetics, perfumes, and other personal care products. The range features explosively vibrant colors for lips, nails, and eyes packaged in cool, fun shapes. Products include lip balms, compacts, foundations, liners, lip and nail colors, and kajal. They are formulated with ingredients like cocoa butter, jojoba oil, and rose water to moisturize and condition the skin.

1. Young and vibrant, ELLE 18 is the choice of
today's young women, who want to define
their own style statement.
By-Mithila

2. •This exciting and funky range of color
cosmetics has been designed for young
trendy girls.
•The range designed in cool shapes has
explosively vibrant colors for lips, nails
and eyes.
•The products are packed with the
goodness of Cocoa butter, Jojoba Oil,
Rose Water and Almonds.
• These super cute ‘patakas’ are sure to
pack your day with explosive excitement!

3.  It was founded in 1997.The Company was
incorporated on 5th December, at Mumbai.
 It manufactures cosmetics, perfumery, toilet
preparations, basic drugs, drug intermediates
and formulations thereof.
 In 2014 it hasti over 10 lakh fans

4.  Elle 18 Juicy Lip Balm
 Elle 18 Glow Compact
 Elle 18 Glow Foundation
 Elle 18 Color Pop! Liner
 Elle 18 Color Pops
 Elle 18 Kajal
 Elle 18 Black Out! Liner
 Elle 18 Nail Pops

5.  Elle 18 Color Bombs give consumers a ‘pataka’ of
the yummiest & juiciest flavors – strawberries,
lip-smacking chocolate, fresh mints that keeps
them yearning for more.
 60 Explosive shades of Elle 18 Nail Pops to
choose from! Easy- to- carry color bomb bottles
are super handy
 Packed with cocoa butter and jojoba oil and
Intense moisturizing core, Elle 18 Color Burst
Lipsticks & Lip Glosses keep your lips moist and
supple
 Versatile eye crayons, packed with awesomeness
of almonds are available in 5 flattering shades

6.  Contests like::
 Elle-18 valentine content – the price here
was the free makeover
 Facebook page
 Their own website
 Women’s day celebration on twitter

8. 14 Feb 2013
Anushka who is known for her bold
characters, be it in Rab Ne Bana Di Jodi,
Band Bajaa Baraat or Jab Tak Hai Jahaan
is considered as a beauty icon for young
Indian women

9. Mumbai , Sept. 26
There was a change in our strategy in the
past. While Lakme has been high on
innovation, Elle 18 has been on
maintenance mode. The brand has been
growing at a lower rate than Lakme. But
now we are now relooking at Elle 18 as
there is still no brand that is so sharply
positioned on the youth platform

10. Dec 18 2002
•t entering the teenage market from 15-
25.
•A young, funky and hip brand,
StreetWear, globally is positioned at the
young and trendy shopper and the range
consists of about 30 SKUs covering
categories like nail enamel, lipsticks, lip
gloss, face make-up kits and eye
shadows.