The document outlines YMC's proposed S'well Campus Ambassador Program. The program aims to promote the S'well reusable water bottle brand to college students through campus marketing campaigns run by student brand ambassadors. The ambassadors would educate students about S'well's sustainability efforts and philanthropic partnerships while increasing brand awareness. Four sample marketing tactics are described, including giveaways at campus events and partnering with student organizations. Ideal candidate qualities for the ambassador role and example ambassadors are also provided.
Marketing Monster Energy Drink Presentationjderemo
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Marketing Monster Energy Drink Presentationjderemo
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
When a product is launched in the market there are few things to consider which is taken under marketing plan.Here is the plan for a consumer product Niro coconut water.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
Coca-Cola Positioning Strategies Campaigns Ahmed Nabil
This Presentation discusses The positioning of Coca-Cola Brand Throughout its history and the recent change that happened when De Quinto the new CMO of Coca Cola.
This presentation has been presented by Ahmed Nabil as a graduation project for IMC Course.
i hope it would be benefit for you all.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
When a product is launched in the market there are few things to consider which is taken under marketing plan.Here is the plan for a consumer product Niro coconut water.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
Coca-Cola Positioning Strategies Campaigns Ahmed Nabil
This Presentation discusses The positioning of Coca-Cola Brand Throughout its history and the recent change that happened when De Quinto the new CMO of Coca Cola.
This presentation has been presented by Ahmed Nabil as a graduation project for IMC Course.
i hope it would be benefit for you all.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Could the sufficiency of vehicles be used to apply a progressive and large-sc...Pierre Mohr Durdez
Cities deal with their cars in black and white: either all of them have equal access to an area, or none of them has. But not all cars are the same, in terms of weight for example. Lighter cars statistically consume less, pollute less, are cheaper and smaller (so they take less parking space). Sounds good in an urban context no? This presentation is the result of a master's thesis I did at the Technical University of Munich (TUM), and proposes to redesign congestion charging schemes (like the one used in London for instance) to incentivize the use of lighter vehicles at the city scale.
Pursuing summer learning opportunities on a college campus can be a great way for high school students to become exposed to college life, learn about potential majors and careers, and overcome the summer learning loss known to influence long-term achievement and attainment among low-SES youth, in particular. We will discuss summer learning generally, look in-depth at several programs, and consider how representatives of high schools, college admissions offices, community-based organizations, and summer programs can connect and collaborate to better serve their constituents and institutions.
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
Homecoming: What's In It For Us? A Look at Best PracticesTimothy State
How do you transform Homecoming from “an event for alumni” to a community celebration highlighting the best aspects of a campus community? And can you do that with a beer in your hand while tailgating? This session will explore the data that is driving Homecoming in new directions, and a few best practices that are producing the return on investment administrators are looking for.
Burlingame High School - 2010 Jefferson Awards Students In Action PresentationJefferson Awards
Students In Action is a national youth volunteer leadership, recognition and reward program, designed to pass the tradition of service on to the next generation.
Co-developed by Jefferson Awards for Public Service and Deloitte, it is now in over 250 High Schools.
Each spring, Student Leaders from the participating schools compete in regional competitions. They are asked to report on the implementation of the program, and the impact they've had, both in their schools and within their communities.
Solutions to 6 Common Nonprofit Digital Storytelling ChallengesJulia Campbell
In this mini-training, I give you my solutions to the 6 biggest digital storytelling challenges faced by nonprofits! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school
Winter residentials campaign - communications launch in London 18/09/17Learning Away
Slides used during the communications launch of the #WinterResidentials campaign to residential providers and school travel organisations.
Presented on 18 September 2017 at Girlguiding HQ in London.
2. What is S’well?
• Launched in 2010 by CEO & Founder, Sarah Kauss
– 2016 Fastest-Growing Women-Owned business in the U.S. (Women Presidents’
Organization)
• Mission: Rid the world of plastic bottles!
– 50 million plastic bottles in U.S. landfills each year; over 200 billion around the
globe
• Functional stainless steel keeps drinks cold for
24 hours and hot for 12
• Philanthropic partnerships
– UNICEF, American Forests, Drink Up
• Sold in 35 countries
4. Why ?
• Fashionable, functional, & eco-friendly
• Opportunity to create a millennial-focused campaign
• College campuses contain the target market of trendy and
environmentally-conscious individuals
• Cause-related marketing performs well with millennials
– 69% of global millennials want businesses to make it easier for them to get
involved in societal issues (2014 MSL Group The Future of Business Citizenship
Report)
– 79% are likely to purchase a socially/environmentally responsible
company’s products (AdWeek)
– 74% are more likely to pay attention to a socially/environmentally
responsible company’s message (AdWeek)
5. Goals
q Increase brand awareness and
relatability to all aspects of
student life on campus
q Educate students about S’well’s
sustainability and philanthropic
efforts
q Position S’well as millennial
students’ first choice for a
reusable water bottle
6. S’well Brand Ambassador Program
• Pilot fall 2017 semester
– 8.21.17 à 12.15.17
– 16 live weeks
• 10 campuses
• 2-3 SBA’s per campus à 24 total SBA’s
• Evaluate the option to extend through spring 2018 semester
7. Tactic 1: Get Sylly with S’well
• Goals: Establish the presence of S’well on campus and position their
bottles as must-have items for back-to-school
• Timing: Syllabus Week
• Concept: Station outside a heavy-traffic area (e.g. academic quads,
campus center, etc.) with music, snacks, beverages, and S’well branded
signage. Students who follow S’well on social media will be entered for a
chance to win promo items and the grand prize, a “S’well Study Kit”
8. Tactic 2: Spin the Bottle
• Goals: Integrate S’well into campus
life through major sporting events
by positioning them as the ideal
bottle for staying hydrated while
socializing
• Timing: Homecoming or a major
home game
• Concept: SBA’s will set up a Spin
the Bottle wheel at games and
tailgates with the chance to win
discount codes and promo items.
SBA’s will post on social during the
game, and students will be
encouraged to create original
content using #SwellOnCampus
9. Tactic 3: Thanksgiving Back
• Goals: Associate S’well with the spirit of giving back
during the holiday season by educating about S’well’s
mission and philanthropy efforts
• Timing: Week leading up to Thanksgiving Break
• Concept: Encourage students to express their thanks for
family, friends, and the environment. SBA’s will partner
with environmental clubs to host a DIY succulent station
and talk. Students can plant their own succulents and
decorate the pots to keep or gift to friends & family for
the holidays. Environmental club leaders will lead a
discussion about reducing plastic waste. Students who
post on social will be entered for a chance to win a
bottle from the new fall 2017 line
10. Tactic 4: Sweat with S’well
• Goals: Make students aware that S’well bottles keep liquid cold for 24
hours, reduce plastic waste, and are the easiest way to stay hydrated
while working out
• Timing: Flexible
• Concept: Each SBA will identify a fitness guru or instructor on campus and
provide them with a gift card to purchase a S’well bottle in return for
promoting the product through multiple social media posts. SBA’s will also
table at the gym or attend a fitness class and hand out raffle tickets for
the chance to win a gift card or promo item
12. S’well Campuses
YMC suggests these 10 university campuses due to their high “green” rating
(bestcolleges.com) and their location in either a metropolitan or
environmentally conscious area.
13. Who is the Ideal S’well SBA?
2-3 SBA’s per campus à 24 total SBA’s
• Male or Female
• Sophomore, Junior, or Senior class
• Well-rounded involvement on campus
– Ex. athletics, arts, leadership, clubs
• Previous marketing, retail, or brand ambassador experience
– Desired majors: Marketing, Business, Environmental Science, Fashion etc.
• Outgoing, passionate about being green, go-getter
14. Example SBA: Jalen C.
North Carolina State University
• Major: Sport Management
• Campus Involvement
– Sports Management Club
– College of Natural Resources
– National Society of Scholars
• Professional Experience
– adidas: Jalen previously worked as an adidas
Lead Ambassador where he helped promote
and plan on-campus events, in addition to
promoting the brand on his social media
platforms
– Abercrombie & Fitch: As a previous sales
associate, Jalen assisted customers during
their shopping experience and also
participated in seasonal photo shoots for the
brand to market new apparel
15. Example SBA: Mary K.
UCLA
• Major: Sociology
• Campus Involvement
– UCLA Swim and Dive
– E3: Ecology, Economy, Equity
– Greek Life
– Bruin Marketing Club
• Professional Experience
– Free People: Mary assisted in the creation of
online blog content surrounding the 2016
Coachella Valley Music and Arts Festival for
the brand’s website by identifying and
photographing various popular style trends
displayed at the festival
16. Social Strategy
Social media is an integral part of the program, and our SBA’s are the best
content creators and engagers out there.
• Consistently create organic, on-brand, lifestyle-inspired content
• Increase brand awareness on campus in order to drive sales and website
traffic
• Position S’well as students’ go-to reusable water bottle