Milton S. Hershey (1857-1945) was an American businessman and philanthropist who founded the Hershey Company. He had little formal education and apprenticed as a printer and candy maker. After early business failures, he started the Lancaster Caramel Company in 1883 which was successful. In 1893, he transitioned to chocolate production. By the early 1900s, he had built the massive Hershey factory and the model town of Hershey, Pennsylvania to house his employees. Hershey also established charitable foundations and schools to benefit children and the local community.

2. Milton Snavely Hershey (September 13, 1857 – October 13, 1945)

3. EARLY LIFE BORN : On a farm near Dauphin Country, Pennsylvania – Sept 13 1857 SCHOOLING : 4 th grade ‘Drop-out’ APPRENTICESHIP : i) Lancaster Pennsylvania, Printer- ‘Drop-out’ ii) 4- years with Lancaster Candy maker INITIAL START-UP : i)Philadelphia, New York and Chicago – “FAILED” ii) All ventures financed – mother’s family FIRST SUCCESS : 1883 – Lancaster Caramel Company Transition : Caramel to chocolate 1893 – Purchased first Chocolate making machinery- World’s Colombian Exposition

4. Initial Struggle Milton was apprenticed at a every early age in a publication & then in a confectionery shop. He established his first business venture in Philadelphia & soon he became bankrupt . Milton joined his father in Denver, Colorado where his father had hopes of striking it rich in the silver mines but again this proved to be failure. Milton launched a second venture into the candy business in New York City ,but again with little capital, and much competition his business collapsed.

5. Hershey’s Company in 19 th Century

6. THE WORLD OF HERSHEYs 1903 – Built Hershey factory, (160 km 2 ) which went on to become the largest factory 1905-1907 –Built ‘ The Town of Hershey’s’ consisting of houses, business, churches and transportation infrastructure 1907-Hershey’s Park consisting of Amusement rides, a swimming pool Ballroom, trolley cars and trains.

7. QUALITIES OF AN ENTREPRENEUR Entrepreneurs are Made not Born. Calculative Risk Taking. Learn from Past Failures. Foresightedness. Opportunity Seeker. Creativity & Innovation. Leadership. Positive Thinking.

8. Vision & Mission Vision statement: Protect and enhance the corporation's high level of ethics and conduct. Maintain a strong "people" orientation and demonstrate care for every employee. Attract and hold customers and consumers with products and services of consistently superior quality and value. Sustain a strong results orientation coupled with a prudent approach to business.

9. Vision & Mission Mission Statement: Undisputed Marketplace Leadership. Top-tier value creation, driven by superior performance across the business system Organizational capabilities and passion that compete in the present and build for the future Commitment to enabling and encouraging balanced, healthy lives Ability to transform consumer and customer desires to marketplace wins

10. Milton Hershey as a Philanthropist He established an educational institution for orphans. He donated money for the cultural and recreational facilities for the community. He always placed the well-being of his workers ahead of profits. He established the M.S. Hershey Foundation, a private charitable foundation.

11. Sl.No INDICATORS CURRENT YEAR 1 No.of branches 11 2 No. of employees 15,000 3 Turnover Improvements – inventory and asset turnover ratios Sales – $4 bn 4 Profit/Loss NP- $311,400,00 5 Dividend declared 42.2% 6 Retained Earnings $2.14 mn 7 Type of business Public Company in sector of Consumer Goods. Industry of Confectioners. 8 No.of products Products by Category: 1.Chocolate Candy - 31 2.Sugar Confectionary - 9 3.Gum and Mint – 3 4. snacks - 5 5. Pantry Items - 8 6.Hersheys solution centre – 2 9 Market share 4.6% Market Share in Global Candy Market.-2008 7.6 US Billion Market Share in Retail Sales -2008 10 Coverage 90 different countries

12. SWOT ANALYSIS Strengths: Hershey Foods has grown from a one-product, one plant operation to a $4 billion company . Hershey entered 1996 as the largest candy maker in the United States with 30.7% market share. Hershey is the largest pasta manufacturer in the United States with 28.4 % market share. Hershey Foods Corporation has committed the highest standard of quality, honesty, fairness, integrity, and respect.

13. SWOT ANALYSIS Weaknesses: Hershey’s global market share in the chocolate confectionary industry in only 10 percent, lowest among its competitors. Hershey has a major problem that a small price increase at the retail level severely restricts consumer buying. Some analysts contend that Hershey International as a separate division producing and selling diverse products is an ineffective organizational design.

14. SWOT ANALYSIS Opportunities: China and India are huge untapped markets. Malaysia, Indonesia, Vietnam, and Thailand also are untapped, So, Hershey has the opportunity to gain a foothold in those Countries. Hershey has a opportunity to develop environmentally safe products and packages, reducing industrial waste,& recycling. Hershey can diversifies more into non-chocolate candies because that segment is growing most rapidly in foreign countries like U.S & U.K.

15. SWOT ANALYSIS Threats: The main competitors of Hershey Foods are Mars and Nestle. Mars is already a threat for Hershey, because Mars has a stronger presence than Hershey in Europe, Asia, Mexico, and Japan. Hershey, Mars has historically relied upon extensive marketing and advertising expenditures to gain market share, rather than on product innovation. Nestle plans to continue to play to its strengths, international markets outside the United States, to combat Hershey.

16. Products of Hershey’s 100 Calorie Bars ALMOND JOY candy bar CACAO RESERVE BY HERSHEY'S CADBURY chocolates 5th AVENUE candy bar HEATH toffee bar HERSHEY'S chocolate bar HERSHEY'S EXTRA Dark HERSHEY'S POT OF GOLD boxed chocolates HERSHEY'S KISSES brand chocolates

17. Products of Hershey’s KIT KAT wafer bar MAUNA LOA MILK DUDS candy HERSHEY'S MINIATURES chocolate bars MOUNDS candy bar MR. GOODBAR candy bar. HERSHEY'S NUGGETS chocolates PAYDAY peanut caramel bar SKOR toffee bar SPECIAL DARK

18. QUOTES BY HERSHEY "If I ever become rich, I am going to use my money to build schools to give every boy and girl an opportunity to get an education." "The value of our good is not measured by what it does, but by the amount of good it does to the one concerned." "One is only happy in proportion as he makes others feel happy and only useful as he contributes his influences for the finer callings in life." "A love that has nothing to do with each other, for I feel my love for each of you is total and all-encompassing. Please watch out for each other and love and forgive everybody. It's a good life, enjoy it."

19. Conclusion In a Long and a useful life , Milton S. Hershey provides himself to be a courageous Entrepreneur, a determined builder and a compassionate humanitarian