This document provides tips for using LinkedIn for lead generation. It emphasizes setting up complete personal and company profiles, including a professional photo and contact details. It also recommends posting engaging inbound content and sending targeted, short outbound messages. The key activities highlighted are optimizing profiles, posting regularly to build expertise and reputation, and sending personalized outreach while following best practices like keeping messages brief.

1. Using For Lead Generation

2. of decision makers say
they never respond to
cold outreach90%

3. 72% sales people using social media outperformed their peers 23% more often
Social Centred Selling & Sales Guy Consulting

5. LinkedIn sends nearly four times more people to your homepage than Twitter & Facebook
5

6. • Visibility
• It’s an unrivalled “who’s who” of the business world - global reach
• Building your personal and company brands
• Accessibility
• Direct engagement with senior decision-makers
LinkedIn allows you to find and engage with decision-makers in a way no other
platform can
…………………..but
6
The Best B2B Networking Tool Available Today

7. 7

8. What are you
going to STOP
doing?

9. 9
Success
You
People
buy from
people
Your Business
People need to
understand a
little
Inbound
Content –
both yours
and others
Outbound
Personalised,
relevant
messages
Activity
You need
to do it
daily

10. Housekeeping &
getting the basics
right

11. Your LinkedIn Settings
11

12. 12
Your LinkedIn Admin

13. Your Personal Profile

14. Good, professional photograph
14
Phone: +44 (0) 01633 279515
@kilfrew
steve.jones@branchingouteurope.com
Make it easy for people to know you
Make it easy for prospects to contact you

15. 15
Personal Profile : Example
Brett Wallace -
Building great
ships

16. 16
What people see when searching

17. 17
Building Your Reputation
Endorsements
• Easy to give
• Recognised by SEO
Recommendations
• More personal (credible) & have to be written by someone

18. Your Company Profile

19. Company Update Page
19

20. 20
Company Profile Analytics

21. Groups
The most powerful sales tool you’re
probably not using

22. 22
People join LinkedIn groups for 4 reasons:
To learn from peers
To contribute & become recognised
To find prospects
To extend their LinkedIn Network

23. Posting in groups
23

24. Are you ready?

25. 25
Top Tips when Messaging on LinkedIn
Make it personal
• Not just system generated
• Remember to start with networking
• Enquire - don’t sell
• Think – 1st Date
• Keep it short
Encourage them to want to know more

26. What NOT to do!
26

27. 27
Blackberry Rule

28. Are you campaign ready?
• Target List ?
• Proposition – Blackberry Rule
• Messaging
• Connections
• Groups
• InMails (if available)
28

29. What’s your message?
Write your own LinkedIn message to someone who doesn’t
know you or your company

30. Three things for you
to start doing

31. Your personal
& company
profile

32. Inbound
Posts Updates

33. Outbound
• Send personalised and relevant messages
• Keep them short and to the point
• Think 1st date

34. 1. Your personal & company profile
2. Inbound
3. Outbound

35. I don’t have time for all this
Hootsuite
Tweetdeck

36. "It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the one
that is the most
adaptable to change."
Charles Darwin

37. https://uk.linkedin.com/pub/steve-jones/0/2b0/8b7
Phone: +44 (0) 01633 279515
@kilfrew
steve.jones@branchingouteurope.com
How to get in touch
www.branchingouteurope.com
Steve Jones on