5 Easy Ways to Engage Your Facebook Friends
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Facebook is the most popular social networking site, yet when was the last time you updated your business' Timeline or posted an update to your customers and prospects? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects sit up and take notice. They may even comment. Most importantly, it won’t take more than 10 minutes a day to complete.
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5 Easy Ways to Engage Your Facebook Friends
- 1. 5 Easy Ways Engage Your Facebook Friends 1
- 2. Session Framework •Timeline’s new features, do’s and don’ts. •Examples. •Close with five action points to start on today.
- 3. Background •Cole Directory published in 1947. •Crisscross directory of addresses & phone numbers. •Invaluable information for a number of industries: •Telemarketing Jack Cole •Debt collection •Law enforcement •Today, web-based lead generation for businesses.
- 5. Features: • Webinars • Playbook download • Articles • Buddy’s Blog • Resources
- 6. •Marketing has become more visual storytelling. •845 million active users. •Sharing more than 100 billion social connections.
- 7. Tag using @ Like Box
- 10. Cover Photo Images should be: • Representative of your brand • Creative • Updated frequently Don’t include: •Price/purchase information •Call-to-actions •Contact information •Misleading/deceptive
- 12. About Section For Brick & Mortar Stores: • Highlight physical location • Phone number • Hours/days of the week Virtual: •Website •Specials/discounts •Call-to-Actions
- 13. 180 Pixels 1 8 0
- 14. 111 Pixels 7 4 14
- 15. Apps Apps: • Below your cover photo • Arrange and re-arrange • 12 apps to feature in all Think about: •Add Contact me App •Quote App •Blog •Pinterest •Personalize photos
- 16. Timeline Tips Regularly: • Check your admin panel •Post updates •2/3 times a day/week •Just be consistent Think about sharing: •Industry news •Like/share other business information •Employee celebrations •Blog •Contests/company news
- 17. Post Interesting Content Pictures: •Representative of your brand •Creative •Updated frequently Videos: •1-3 minutes in length •How-tos, testimonials, promotions Questions, blog articles: •Relate to your service/industry •Relevant •Interesting
- 18. Highlight Posts •Pins are located in the upper right hand corner •Stays at the top of your Timeline for up to 7 days
- 19. Timely Response Always Respond, never delete: •Be courteous, ask to talk offline •Offer a customer service number •Be representative of your brand •Watch what employees are saying/posting •Consider a social media policy
- 20. Share the love •Share •Like •Respond to your friend’s content
- 21. More Tips Consider: •Post at least once a week •Ideally once/twice a day •Create conversations/build relationships •Schedule Facebook updates with free tools •Hootsuite •Keep tabs on the competition •See how your favorite stores, brands & companies are engaging with their friends
- 22. Resources facebook.com/FacebookPages www.socialmediaexaminer.com www.Hubspot.com www.hootsuite.com
- 23. 8
Editor's Notes
- Good afternoon. My name is Lora Ullerich, I’m the digital media specialist for Cole Information and today’s Small Business Marketing 101 is looks at Facebook and five easy ways you can engage your FB friends. So--You’re comfortable with posting updates on FB and tweeting and retweeting via twitter—but what else is out there? Can additional social media platforms enhance your business? Does it make sense to your business? Today we’re going to explore those questions and help you figure that out. 5 Easy ways to Engage Facebook Friends Facebook is the most popular social networking site, yet when was the last time you updated your Timeline or posted an update to your friends? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects notice and even comment. Most importantly, it won’t take more than 10 minutes a day to complete. Don’t miss this small business marketing 101 webinar. Embace and invest in the new timeline look & the visual real estate you can utilize that’s above the fold Add cover photo Profile pic Add apps About section Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Discuss today's session. Since March 30, FB has gone through a complete overhaul of their business pages—adding the timeline and emulating personal profiles to encourageg more interaction using images-- pictures and video –as opposed to words—to get the message out about your product/service. For small businesses, depending on your view, it’s either scary or awesome! To me, it allows you greater freedom to talk less & have your actions—those pictures that you take to show a day-in-the-life of a small business owner—speak for you. Today we’re going to go over some Timeline Specifics including new features, dos & don’ts, we’ll offer some examples of small business owners who are doing a great job of managing their FB page & then I’ll close it up with 5 action points you can start on after you get off this webinar! 5 Easy ways to Engage Facebook Friends Facebook is the most popular social networking site, yet when was the last time you updated your Timeline or posted an update to your friends? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects notice and even comment. Most importantly, it won’t take more than 10 minutes a day to complete. Don’t miss this small business marketing 101 webinar. Embace and invest in the new timeline look & the visual real estate you can utilize that’s above the fold Add cover photo Profile pic Add apps About section Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Before we get started, just a little background on Cole Information. In 1947, Jack Cole created Cole Directory, a directory of people by their address and phone number. Jack’s considered the father of direct mail. While companies had dabbled in this type of directory in the past, what made Cole Directory revolutionary was that he used IBM punch cards to streamline the process and thus created a searchable database. This type of crisscross directory was groundbreaking & invaluable to a number of industries including telemarketing, debt collection and law enforcement. Today, through a number of our products, including Cole X-Dates & Cole Lists, we have continued to provide small business owners this searchable database of addresses and phone numbers that allows them to target consumers and businesses in their own neighborhood. We also want to provide small businesses with the necessary tools and information they need to grow their business. We do that through Cole community.com and also these small business 101 webinars.
- We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
- Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it’s FREE! We invite you to take a look around, check out the site & use it as a resource for your needs.
- With the rise of sites like Pinterest, instagram, slideshare Youtube & even facebook,--spreading the marketing message today now relies more heavily on visual storytelling. In just a year, Facebook has grown by more than 100 million users and a lot has changed! Currently, Facebook has 845 million active users that share over 100 billion social connections collectively. The new changes create the opportunity for visual storytelling. Today we’re going to give you a highlight of what social media is & the benefits of harnessing this power to interact with customers and prospects to provide valuable information and two-way communication. We’re going to suggest some areas where we think your agents could benefit and also discuss some social media platforms to consider. There is a shift in the marketplace from interruption marketing to permission based marketing Smart phone adaptation – immediate communication and gathering of information
- It seems like just yesterday that this was the look of the business page, you had your wall, the “like” box, you could tag using that “@ symbol
- This is the new timeline that launched March 30--Set your cover photo: the new dimensions are 851 x 315 pixels. 5 Easy ways to Engage Facebook Friends Facebook is the most popular social networking site, yet when was the last time you updated your Timeline or posted an update to your friends? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects notice and even comment. Most importantly, it won’t take more than 10 minutes a day to complete. Don’t miss this small business marketing 101 webinar. Embace and invest in the new timeline look & the visual real estate you can utilize that’s above the fold Add cover photo Profile pic Add apps About section Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Set your cover photo: the new dimenisons are 851 x 315 pixels.
- About section is where you can add information including your contact information, times when you’re open & any other information
- Depending on whether you’re a brick and mortar store or just have a virtual location, you can choose to highlight physical location, phone number or drive people to your website. Remember, this is prime real estate for your business. And you can feel free to update to compliment any specials, discounts or call outs you choose.
- Your profile picture you either want your picture, your logo or something that’s representative of you/your brand. It’s 180x180 pixels and should look good when it’s a thumbnail size of 32x32 pixels.
- Here’s our FB Timeline—as you can see we’ve got our “about” section a little different. Obviously we’re not a brick & mortar store, so it’s more important to call out what we do & give prospects/customers an opportunity to visit our website for more information. A third way to engage facebook friends is to utilize your apps section. You can organize which app is where so it’s important to have events, likes, Youtube Blog, etc. there are a total of 12 apps that can be shown there. While you can’t change the location of “photos app” you can re-arrange the others.
- Mobile Marketing is exploding with the surge in popularity of cell phones & smartphones. According to Nielsen 201o Media industry fact sheet, there are 223 million people in the US who have a cell phone and the percentage of mobile devices that are smart phones is 21%. And will only continue to rise. If you’re a brick mortar store, it may be a good idea to start to think about implement the following tactics into your marketing campaign. The use of it’s easy to create a poster and hang it up at your place of business that says text
- Continue to connect with your network on your various sm plaforms including: Update your Facebook status, upload pictures tag (@) other local pages Pose a question on those sites Post, tweet and retweet on Twitter Research—see what other businesses you consider your competition or those companies you want to emulate are doing Are they on Youtube? Foursquare? Blogging? Take some time to see what’s working for them & if makes sense for you as well. Ask questions to your current customers. Where are they hanging out in cyberspace? Do they use foursquare? Are they constantly on the go? Does it make sense to incorporate text messaging into your marketing campaign? Don’t bite off more than you can chew What ever SM platform you use, it should be updated on a regular basis. You don’t have to re-invent the wheel—keep it consisent across the board & don’t neglect your website. It needs to have the look and feel & the SM buttons so people can see where you’re located. Have fun—this shouldn’t take you all day—do one or two things & do them well.
- Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days
- Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Once you get your visual Post interesting content – Articles videos Pictures Blog content Questions Quotes Now sprinkle in some Highlights and milestones When was your company founded What products or services have you launched What else can you pin for 7 days Be Vague, yet Timely in responses & posts Most interesting posts are vague It’s not about you! Like other company’s updates, posts, likes Share other people’s content on your wall When you see a person/company doing a good deed in your industry—talk about it.
- Here’s some online resources for you. Are there any questions?