The document discusses the history and operations of Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands. It outlines key events in Cadbury's founding and growth, including John Cadbury opening a small grocery shop in 1824 and the company moving to a larger factory and becoming Cadbury Brothers in 1847. The document also examines Cadbury's manufacturing process for chocolate and strategies for marketing, management, and maintaining its market leadership position.

1. Submitted To: Mahamaya Technical University
Presented By: Abhishek Todiwal
 SVS Group of Institutions

2. 1.CADBURY IS A LEADING GLOBAL
CONFECTIONARY CO. WITH A
OUTSTANDING PORTFOLIO OF
CHOCOLATE,GUM,& CANDY BRANDS
2.CADBURY SELLING THEIR PRODUCTS
IN ALMOST EVERY COUNTRY
AROUND THE WORLD.
3.IT’S ONE PURPOSE TO CAPTURE THE
SPIRIT OF WHAT THEY ARE TRYING
TO ACHEIVE AS A BUSINESS.

3.  1824 Aged 22, John Cadbury, a young Quaker,
opens a small grocers shop in Birmingham-
making chocolate on the sideline.
 1847 John Cadbury moves his business to a
larger factory, as his company becomes The
Cadbury Brothers- his brother Benjamin joining
him.

4.  1861 John Cadbury retires and sons Richard
and George take over the company.
 1879 Cadbury Chocolate Company moves to
Bournville. Over the next ten years the number
of employees grows to 1,200.
 1893 Cadbury Company builds a village for it’s
employees.
 1920’s The Cadbury script logo is first used.

5. 1.INCREASE THE WIDTH OF
CHOCOLATE CONSUMPTION WITH
LOW PRICE POINT PACK.
2.MAINTAIN IMAGE LEADERSHIP
THROUGH A SUPERIOR MARKETING
MIX.
3.BE A SIGNIFICANT PLAYER IN THE
GIFTING SEGMENT.

6. 1.PROMOTION
OF BRANDS CARRYING MASS FRANCHISE
WITHOUT COMPROMISE ON QUALITY.
2.BETTER PRODUCT QUALITY AND PACKAGING.
3.EFFICIENT WORKING CAPITAL MANAGEMENT.
4.INCRESING THE MARKET DEPTH INCLUDING RURAL
INDIANS
COVERAGE.

7. THE CO. MANUFACTURE & SALES
1.CHOCOLATES
2.SUGAR CONFECTIONARY
3.MALTED FOODS
4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT

8.  Chocolate, is a general term for the products of
the seeds of the cocoa or chocolate tree, used for
making beverages or confectionery.
 Cadburys Chocolate is special. But why? The answer
is it’s unique taste and style.
 While in production cocoa butter is added giving it a
taste different to any other chocolate.

9. BOARD OF DIRECTOR

11. 1
Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.
John Cadbury

12. 2
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona

13. 3
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875
milk chocolate

14. 4
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.
First Dairy Milk

15. Strenghts
 Large teeming population of kids and
teenagers
 Well established market
 Vast variety of products
 Priced according to Indian mind set
 Easy availability of cocoa in india

16. Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with
consumption of chocolates.

17. Opportunities
 Innovative uncaptured chocolate market in india –
( such as sugar free chocolate sector)
 Large number of occasion celebrations and
festivals in which chocs are used as a medium to
convey happiness
 Increasing acceptance of Globalisation and better
relationship with foreign companies.

18. Threats
 Competition- cut throat competition from nestle
amul and international choc brands
 Negative publicity and contravacies
 Negative publicity and contravacies
 New entrance and individual players ( rise in sale
of homemade chocolates)
 Preference and availability of other substitutes (
sweets and deserts)

20.  Choose The Beans
 Roasting
 Winnowing
 Grinding/Refinning & Conching
 Tempering The Chocolates
 Molding & Dipping

22.  The Management Make a good a plan.
 They organised proper work to the right
people.
 They are create a structure of work.
 They motivate to organisation people to
achieve their goals.
 They show their good skill.

24.  They keep a track of the process.
 They monitor the effectiveness of planning,
organising and directing.
 They do everything according to the plan.
 They take measurement of actual performance.
 They motivated to organisational people &
workers.