Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To further grow globally, Cadbury should focus on expanding into emerging markets in Asia Pacific and consider strategic partnerships.

2. Started in 1824By John CadburyIn Birmingham, EnglandHeadquarters : UK History of Cadbury

3. By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.By 1864, George and Richard, sons of John continued to expand the product line. Cadbury manufactured its milk chocolate in 1897Today Cadbury is the largest confectionary company in the world.

4. Confectionary: Caramello Koala, Freddo,BournvitaCooking products: choc chips, cooking choc,flake garnishBoxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.Gums : Stride, Trident, Chiclets, Dentyne, BubbliciousProduct line

6. Wide product rangeGood pricesInternational businessAdvertisingGood availabilityStrengths

7. Health and safety Only does the chocolateNo dietary optionsWeaknesss

8. In terms of political issues, France being an advanced democratic country, specific risk is negligible.In terms of economic issues, it has fourth largest GDP in the world. Opportunities in countries like France

9. Unable to understand foreign customer preference.Incur unexpected cost.Threat of entry due to the competition growing through acquisation.Threats

10. First one to include pictures instead of printed text on chocolate boxes.Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.Launched a Get Active program in 2003, helping 10,000 teachers get in shape.Interesting facts

11. Mars-wrigleyNestleKraft foodFerreroOthers companies in sector

12. Type : privateIndustry : confectionaryFounded : 1911 in Tacoma, Washington, USA.Founder : Frank C.MarsProducts : milky way, bounty, mars, snickers.Revenue: US$30 billionMars-wrigley

13. Type : privateIndustry : Food processingFounded : Vevey, Switzerland (1866)Founder : Henri Nestle Products : baby food, coffee, dairy products, ice creamRevenue: CHF 107.6 billionNestle

14. Type : publicIndustry : Food Processing.Founded : Englewood,Chicago, USAProducts : ice cream, cheese, milk.Revenue: US$ 40.4 billionKraft Foods

15. Type : privateIndustry : FoodFounded : 1946 Founder : Pietro FerreroProducts : confectionary.Revenue : 6.2 billion eurosFerrero

16. Positionsin emerging markets

17. Competition

18. In order for to reach the peak of achievement, the company would have to stress on the growth of the product. Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.Another strategic plan would be a joint venture.Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed. conclusion

19. “LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”

21. Brands and sub brands

22. The market major of Chocolates offers the following products in the market:-Chocolates :-eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadburylite, fruit and nut and cadburycrackle,cadburyheros and many moreSnacks :-cadbury bytesBeverages :-Bournvita, cadbury delight Candy :-cadbury halls Gums :-Bubbaloo Cadbury

23. Cadbury’s Chocki

24. milk product by cadbury

25. Eclairs

26. BYTES….. Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.

27. Crackle

28. Fruit & Nut

29. Roast Almond

30. Temptations

31. The NescaféPlanNestlé to invest CHF 500 million in coffee projects

32. Food industry awardNestlé honoured for science and technology leadershipNestlebrands

36. Wrigley“Brands”

39. Kraft food & its brands are :

42. Some of its brands are:

44. Submitted by: Ishdeep Singh AroraHeenaPruthiArashvirKaurSonamAnkitAbhishekMittalMarketing Management