Cachebox is for saving bandwidth and to increase Speed. Caching optimizes the network by storing web content and serving it from LAN Network. Cachebox customers is from different fields, so ranges is flexible, with lots of options. There are so many models available in Cachebox that fits easily according to requirements like Cachebox050 & Cachebox100, Cachebox210, Cachebox230, and Cachebox310.

1. CACHEBOX
Performance caching, outstanding value

2. Introduction to CACHEBOX
Agenda
Your issues: benefits of a web cache server
Solution: CACHEBOX
About ApplianSys
Next steps

3. What you are about to hear
You need CACHEBOX if….
Your internet bandwidth is full, and/or expensive
Your users wait too long to download web pages
You want to monitor web usage
ISPs can benefit from CACHEBOX
In their own internal networks
In different POPs
Sold to their (business) customers

4. What you are about to hear
CACHEBOX is the best value solution
A dedicated web cache appliance
Higher performance / $ than alternatives
Easier for you to deploy and manage
ApplianSys is a vendor you can trust
Tuning cache appliances for over 10 years
A market leader in UK schools since 2002
Expanded to ISPs and enterprise in 90 countries

5. BENEFIT: Saving bandwidth, saving money
CACHEBOX saves you bandwidth
Simple cacheable HTTP traffic, save c.10-20%
With caching extensions (video, updates), save 15-30%
If extra bandwidth is expensive or not available…
CACHEBOX is the answer, with quick payback
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
0
2
4
6
8
10
12
0 3 6 9 12 15 18 21 24
$k
Month
CACHEBOX investment
Bandwidth cost saved
INDUSTRY ANALYST VIEW:
“Internet video traffic, including downloads and streaming media, is
expected to increase rapidly from 20% of total U.S. consumer Internet
traffic in 2008 to more than 50% in 2013.
In Asia/Pacific (excluding Japan), broadband subscriber will grow from
nearly 130 million in 2009 to more than 190 million in 2013....
..... One such solution is a tried-and-true Web 1.0
technique: Web caching.”
from IDC, March 2010.

6. BENEFIT: Web faster for users
CACHEBOX can transform your user experience
If your bandwidth is full, users have to wait a long time
Even if Web is a small part of your total network traffic,
delays could mean your users are very unhappy
Caching can dramatically improve page load time
Extra benefit where users particularly access
same material, such as….
Schools
Corporate intranets / web applications
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS

7. CACHEBOX can record every web request
With this raw data and reporting tools, you have
a basis for monitoring and controlling web traffic
You also have a data record to comply with
legislation on data retention
BENEFIT: Monitoring web usage
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
1273491704.536 29 192.168.1.198 TCP_MISS/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon
1273491738.338 0 192.168.1.182 TCP_HIT/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon
IP address of requesting clientTime Full URLWhether the request was served from cache

8. CACHEBOX is a dedicated web cache appliance
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE

9. Advanced caching features give you
performance caching at sensible prices
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE

10. Appliance hardware and software give ease of use,
security and reliability - saving you time and money
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE

11. Let’s look in more detail….
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE

12. HARDWARE
Designed for reliability, security and performance
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE
Software and settings on CompactFlash
More reliable than hard disk
Dedicated disks for cache data faster
Swap to other box in case of failure
Solid state disks on some models
Faster
More reliable
Models with separate disks to optimise
video caching

13. HARDWARE
APPLIANCE SOFTWARE
For secure, easy deployment and use of device
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE
Secure Web GUI makes admin easy
Linux operating system optimised for appliance
Stripped down, small footprint
More secure, loads faster
Updates taken care of
Server management
Easy configuration, with less chance of error
Useable without specialist training
SNMP for network management tool integration

14. APPLICATION SOFTWARE
Engineered caching performance and manageability
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE

15. APPLICATION SOFTWARE
Engineered caching performance and manageability
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Cache Extensions
Authentication
Application Layer
Pre-loader
Update Cache
Video Cache
Reporting
ARE
Web Cache
Engine
CONVENTIONAL WEB CACHING
Cache engine tuned for performance
Can be used in several modes
Transparent or explicit
IP spoofing keeps client IP addresses
WCCP support allows clustering and
high availability with Cisco switches
Advanced scripting for power users

16. APPLICATION SOFTWARE
Engineered caching performance and manageability
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Authentication
Application Layer Reporting
ARE
Cache Extensions
Pre-loader
Update Cache
Video Cache
CACHING EXTRA CONTENT
Extra features allow total bandwidth
saving of 20-35%
Video cache allows previously
uncacheable traffic to be cached
You can also cache software updates
Pre-caching allows you to fetch
content in advance: particularly useful
where a lot of known data is to be
accessed by multiple users

17. APPLICATION SOFTWARE
Engineered caching performance and manageability
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Appliance
Layers
HARDWARE
Operating System
Server Management
SOFTWARE
Web Cache
Engine
Authentication
Application Layer Reporting
ARE
Cache Extensions
Pre-loader
Update Cache
Video Cache
MANAGEABILITY AND CONTROL
Reporting for monitoring and control
Detailed activity logs
Comprehensive graphical reporting
and alerts
Central management console (CMC)
appliance for easy administration if
large number of caches deployed Authentication
Reporting
Cache Extensions

18. Models for different requirements
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
CACHEBOX050 Series CACHEBOX100 Series
050 100
Performance (HTTP RPS) 200 200
Mbps 30 30
Cache Storage HDD HDD
RAM 2 GB 2 GB
Ethernet (NICs) 1x1Gbps 2x1Gbps
Flash Storage 1 x OS & data 1 x OS, 1 x data
Typical max concurrent users 20-100 20-100
OS ApplianSys' own Linux distribution
CACHEBOX050/100 Series

19. Models for different requirements
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
CACHEBOX200 Series CACHEBOX300 Series
210 230 310
Performance (HTTP RPS) 700 1900 3600
Mbps 100 250 500
Cache Storage HDD
1x1TB HDD + 2x60GB
SSD
1x2TB HDD + 2x240GB SSD
RAM & Processor 4 GB, i5 8 GB, i5 16 GB, Xeon
Ethernet (NICs) 2x1Gbps 2x1Gbps 2x1Gbps
Flash Storage 1 x OS, 1 x data 1 x OS, 1 x data 1 x OS, 1 x data
Typical max concurrent users ~2,000 ~5,000 ~10,000
OS ApplianSys' own Linux distribution
CACHEBOX200/300 Series

20. ApplianSys: leading cache vendor over 10 years
2000-05 built large share in UK schools
Then expanded to 90 countries, all sectors
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS

21. ApplianSys: appliance specialists
Other appliance families
VOIPBOX family for VOIP acceleration also addresses
bandwidth issues
DNSBOX Established worldwide in DNS/IPAM
Mission: make network managers’ lives easier
By delivering network solutions in appliance form
By constantly looking to build better appliances: easier to
use, more secure, more reliable
Company founded by network manager from major
enterprise
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS

22. ApplianSys: customer base to give you confidence
Corporate / govt ISPs
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS
Education

23. ApplianSys: customer testimonials
“Our customer is extremely satisfied with the performance enhancement.
They pay us $3,075 monthly for bandwidth and will remain on this
bandwidth for a very long time to come because there will be no need to
upgrade, courtesy of CACHEBOX. They will be saving in the region of
$24,000 per annum. They are so happy they have now recommended us
to another two of their branches; that is why we just ordered five more
boxes.” Swifttalk, Nigeria
“Since installing CACHEBOX we’ve seen tremendous
benefits...We regularly get hit rates of 40% and with
large object caching picking up the web videos, we’ve
been adding a lot more subscribers to our network.”
Karib Cable Kelcom, St Vincent
“The CACHEBOX has been online for two weeks but, even in
that short space of time, the difference has been dramatic. It
was an ‘Oh my god’ moment from the first day. ApplianSys
was the best provider for a small ISP like ourselves – they
offered usability, a tailored solution and an open-source based
system. The extra bandwidth helps keep us connected with
the rest of the world.” Esplanade Wireless, USA
"With the ApplianSys solution we make significant savings
on our internet access, it's almost a third of what we were
paying previously. For a region our size that's a saving of
£35,000 per year...but the main benefit is the improvement
in delivery; workstation performance in the classroom is
now spectacular. It all leads to a much better perception of
the quality of service we're delivering to our customers."
Leeds Learning Network, UK
“There’s a significant improvement in the
reliability and quality of our service.
We’re also advertising our caching
capability to potential customers. It’s
helping us stand out in the market place
and win more business. I chose
CACHEBOX from ApplianSys because
the company has a strong focus on web
caching solutions...Quite simply, the
CACHEBOX is the ideal solution for
ISPs operating where internet bandwidth
is in short supply or very expensive.”
Teledata ICT, Ghana
YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS

24. Challenge
Very expensive wholesale broadband costs
Internet video taking up a lot of bandwidth
Not enough performance from Squid
Solution
2x CACHEBOX230, 1 x CACHEBOX210 in network core
New caching extension for large files (eg. web video)
Result
Significant bandwidth saving: 30%+
Added more subscribers to existing connection
ISP Case Study – Karib Cable
MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

25. What you have heard
Web caching can solve your web traffic and
bandwidth issues and save you money quickly
CACHEBOX is the best value solution
Higher performance / $
Rapid payback, compelling business case to your FD
Appliance makes it easy
ApplianSys has a track record you can trust

26. Different ways to deploy
Caching video
Caching software updates
Choosing the right model
Would you like more detail?
ISP deployment
End presentation

27. CACHEbox can be deployed in different ways
FORWARD
REVERSE
Transparent
Explicit
WCCP /
Routing
Gateway
mode
Accelerating general web traffic for users
accessing the Internet
Accelerating requests from Internet /
network to one or more web servers
or
or
or
Browsers are configured
to make requests via
CACHEBOX
Network or routing is
modified so that traffic
flows via CACHEBOX
Users unaware of cache
MORE DETAIL: DEPLOYMENT METHODS

28. Let’s look at these options in more detail….
FORWARD
REVERSE
Transparent
Explicit
WCCP /
Routing
Gateway
mode
or
or
or
MORE DETAIL: DEPLOYMENT METHODS

29. Forward Transparent - with WCCP / routing
MORE DETAIL: DEPLOYMENT METHODS
Existing router or switch redirects HTTP traffic to CACHEBOX
Client browsers do not need configuring
Best option for ISP use
CACHEBOX can make requests using the client’s IP
Multiple CACHEBOXes can be clustered together

30. Let’s look at these options in more detail….
FORWARD
REVERSE
Transparent
Explicit
WCCP /
Routing
Gateway
mode
or
or
or
MORE DETAIL: DEPLOYMENT METHODS

31. Forward Transparent - gateway mode
MORE DETAIL: DEPLOYMENT METHODS
Clients or network devices use CACHEBOX as their default
gateway
CACHEBOX caches HTTP traffic, passing rest through
Recommended only in small networks, as it introduces a single
point of failure

32. Let’s look at these options in more detail….
FORWARD
REVERSE
Transparent
Explicit
WCCP /
Routing
Gateway
mode
or
or
or
MORE DETAIL: DEPLOYMENT METHODS

33. Forward explicit deployment
MORE DETAIL: DEPLOYMENT METHODS
Browsers are configured to send HTTP traffic via
CACHEBOX, by
Changing settings in Internet Options on each PC
Using PAC files to let browsers detect settings
Using Active Directory to push settings to each Windows PC
Not suitable for ISP environments

34. Let’s look at these options in more detail….
FORWARD
REVERSE
Transparent
Explicit
WCCP /
Routing
Gateway
mode
or
or
or
MORE DETAIL: DEPLOYMENT METHODS

35. Reverse caches: deployed in front of web servers
MORE DETAIL: DEPLOYMENT METHODS
Commonly used to:
Offload static content from dynamic sites
Accelerate content from web servers on slow Internet links
(such as those hosted at company HQ), placing CACHEBOX
in a datacenter
Move content closer to users, creating a CDN

36. Most video-sharing sites use Flash or MPEG files
served over HTTP which normally can not be cached
PROBLEM
They serve the same files
from multiple servers with
different URLs
So files from each URL get
cached, filling up storage
and not saving bandwidth
The “rules” for determining
the URLs of different
servers are often changed
by content providers
SOLUTION
CACHEBOX identifies
video files and caches a
single copy from the first
URL it is requested from
It then serves the cached
file, whatever URL is next
requested
ApplianSys monitors
content provider URLs and
updates CACHEBOX
software automatically
when the rules change
MORE DETAIL: CACHING VIDEO

37. Operating Systems, Antivirus and software
packages use HTTP to download updates
MORE DETAIL: CACHING SOFTWARE UPDATES
PROBLEM
These update downloads
can not normally be cached
Traditional caches are only
effective if a whole file is
requested
If part of a file (a “range
request”) is requested it will
be served but not cached
SOLUTION
CACHEBOX is smarter.
When a range request is
served, the entire file is
downloaded in parallel
Future requests can be
served from cache

38. Choosing The Right Model
CACHEBOX has no licence limits based on number of users
The only limit on each model is the number of HTTP
requests per second (RPS) the hardware can support
Performance is not measured in throughput: 1 user on a
10MBit ADSL line will generate less traffic than 1000 users
on a 5MBit satellite connection
Published RPS figures are measured in a test environment
using benchmark software. Real life performance will vary
dependent on
Type of traffic & network setup
Other factors, such as Denial of Service attacks
MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

39. Choosing The Right Model
CACHEBOX050/100 are entry-level devices for lower loads
CACHEBOX230 is ideal for top performance with large object storage
optimised for video content
CACHEBOX220 is ideal top performance where there is less video
content or software update downloading
CACHEBOX210 offers good value at mid-performance levels
CACHEBOX050 CACHEBOX100 CACHEBOX200 Series
210 220 230
Requests / sec 400 400 1300 2500 2500
Usage Education/SME/Branch Education/SME/Branch Office Network Core/ISP
Disk Type HDD HDD HDD SSD HDD &
SSD
Form Factor Compact Shallow 1U rack mount 1U rack mount
Ethernet 1 x10/100 Mb/s LAN port
(4x 10/100/1000 optional)
2 x10/100 Mb/s LAN port
(4x 10/100/1000 optional)
2 x10/100/1000 Mb/s LAN port
MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

40. CACHEBOX is popular with ISPs: the benefits of
performance caching at sensible prices are obvious
Save money
More customers on a fixed bandwidth, or
Save metered bandwidth
Easy to deploy appliance
MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

41. The right models deliver performance caching at
sensible prices for ISPs of different sizes
CACHEBOX230 and CACHEBOX220 - first cache appliances to
use Solid State Drives (SSD), for speed and reliability
Can be clustered to handle a very heavy caching workload
Depending on type of traffic, supports >10,000 users per appliance
Other vendors only offer this performance with bigger, expensive
devices
CACHEBOX230 also stores up to 1 Terabyte (TB) of larger files
- like internet video - from Google, YouTube and similar sites
CACHEBOX210 is perfect for small ISPs, with excellent
performance at a low price point
MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

42. The right models deliver performance caching at
sensible prices for ISPs of different sizes
CACHEBOX100 is a 1U rack-mount appliance suited to very
small ISPs
CACHEBOX050 has the same features and performance as the
‘100’ but in a mini-appliance device
You can use it alone or with ‘200’ series models deployed further
upstream.
Some ISPs sell low-end models to business customers so that they
can get more from their bandwidth
MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

43. Challenge
Very expensive wholesale broadband costs
Internet video taking up a lot of bandwidth
Not enough performance from Squid
Solution
2x CACHEBOX230, 1 x CACHEBOX210 in network core
New caching extension for large files (eg. web video)
Result
Significant bandwidth saving: 30%+
Added more subscribers to existing connection
ISP Case Study – Karib Cable
MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

44. NEXT STEPS
Confirm your need / benefits ?
Confirm CACHEBOX is a good fit ?
Choose right solution ?
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