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IP & Web Appliances based on ITM (Internet Traffic Management) core solution and
value-added services to enable a faster, more reliable Internet for your business.
ARA Networks
Company and Product Overview
Prepared By
ARA Networks
Global Business Development
April 2013
Company & Product Overview
 Company Overview
Internet Traffic Specialists
About ARA
• Founded in May 1999 by a group of
engineers from KAIST.
• 40% for R&D, 90% of all employees are from
engineers
• R&D and HQ and Korea. Offices in Tokyo,
Japan and Dubai, UAE.
• IP traffic Management and Control solutions
including Proxy Cache, Transparent Cache,
LTE Mobile Cache, P2P Traffic Control, Web
monitoring and Security solutions
• Trusted provider to Global, Tier 1 and
Carrier-class customers with 300+ customer
base across 20+ countries
Technically-minded Teams
14 years for Cache and IP
traffic management solutions
only
One of the few, earliest Web
& Media Cache pioneers
today
Solid technology base with
proven market history
Highlights
 IP traffic Specialist and Experts group led by technically
minded management team
 Strong technology base and field-exercised know-how
 Products with carrier-grade reliability proven for 14 years on
the market
 Broad customer base including Global tier-1 operators
 Unique product differentiation with Transparent caching and
mobile LTE caching solution
 Cache and the Market
Internet Traffic Specialists
Why Cache?
Contents serversClients
Cache Server
Contents serversClients
Internet
Internet
Bandwidth offloadContents from Cache Server to Users
Contents from Origin Servers to Users
To Offload bandwidth and the servers, Accelerate contents delivery and
Monetize the network infrastructure
Market Move
Cisco VNI (2012)
Global IP Traffic Forecast
61%
• Data traffic is exploding at CAGR 35%
• Video contents forecasted to reach 60% + of entire traffic consumption within 3 years
• 3B views on YouTube daily. More videos in higher resolution
• Demand is fast growing yet the Revenue isn’t
• Service operators are struggling to reconcile the competing demands between QoE
and bandwidth CAPEX/OPEX
Cache Effect
• QoE crucial for entertaining user experiences and the customer loyalty
• ARA cache offers Avg. 30%+ bandwidth offloading and 60 %+ Bandwidth gain
• Promising ROI with reduced CAPEX/OPEX and guaranteed QoE
Viewers have No Mercy
When videos buffer, viewers leave.
“4 out of 5 viewers leave…” Tubemogul , Dec, 2009
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
Cache Benefits
Network
perspective
‐ Traffic congestion
‐ Wasted bandwidth
‐ CAPEX, OPEX escalation
‐ Accelerated contents
delivery
‐ Bandwidth gain
Service
perspective
‐ Slow service loading
‐ Video stall
‐ Poor user experience
‐ Faster service response time
‐ Promised QoE
‐ Service differentiation, new
service opportunity
Customer
perspective
‐ Customer churn
‐ Customer loyalty
‐ Additional revenue pipeline
Prevent & Reduce Escalate & Create
Cache
Impacts
What Cache does and What customers get
Going Mobile
• Mobile traffic is growing at 108% + CAGR
• Mobile video is reaching up to 70% by 2016
• Mobile bandwidth is a lot more costly and complex to expand
• Caching effect becomes drastic in mobile environment
Cache-
addressable
services. 90%+
Mobile Traffic Challenges
User
behavior
 Mobile users as moving target
 Variety of mobile devices
 High density on popular contents
Traffic
consumption
 High density of re-serviced
contents
 RAN traffic congestion w/ last
mile bottleneck
 Traffic consumption hard to
predict
Technologies Today
Video Optimization - Transparent TCP Proxy
- Video pacing
- Transcoding & transrating
- Bandwidth shaping
- Video Caching, Streaming Policy control, etc
Web Optimization - Transparent TCP Proxy
- Object Optimization: Content Reduction, Compression, Transcoding
- Page Optimization: Pre-fetching & Packaging, Scheduling
- Protocol Optimization: Pipelining
Policy Control - Streaming Video Policy Control, Streaming Audio Policy Control,
Automatic Software Update Policy Control
Adaptive Traffic
Management
- Application detection and control, Content-layer control, Content-
layer optimization, Content-caching
Randomburstpeak
trafficandLastmile
Bottleneck
 Products Overview
Internet Traffic Specialists
Jaguar7000
Unique, hybrid LTE Cache System with Dual caching, RAN-
cacheable and dynamic mobility support
 Far front end Caching from eNB
radio station with hand over support
 Dual caching operation for
maximum cache efficiency
 Video delivery optimization
 Ready for mobile CDN service
J7K EN (Edge Node)J7K CN (Central Node)
• Broadest bandwidth offloading effect throughout
the LTE network starting from RAN
• Eliminate the last mile bottleneck and assures QoE
even in random burst peak traffic for unique
service differentiation
• Seamless operation of Chunk caching and Object
caching
• Complete transparency and no protocol
dependency
J7K Features
 Hierarchical, distributed cache architecture
 Installed anywhere on the LTE network including RAN, peering
nodes and backbone core.
 Seamless caching for Mobile UE with patented hand over
technology
 Maximum caching efficiency with Chunk caching and Object caching
 Can cache small byte contents
 Video pacing technology for video delivery optimization
 Contents pre-loading
 Support Http PDL (Progressive Download), Http AS (Adaptive
Streaming), ICP, ICAP, WCCP, etc
 Integrate with PBR, WCCP, L4, L7/DPI
 Complete transparent caching with user behavior statistics
independent from protocols
J7K Dual Caching
 Bandwidth offloading
J7K chunk caching processes the IP packets in small bytes chunks with compressed transfer on cache hit. Chunk size are variable
and can bet set. 250 times+ compression and Min. 50%+ bandwidth gain effect
 Highest Cache hit
Can make cache hits over Dynamic URL and fragmented object transfer, while other typical caching approaches
doesn’t.
 No protocol dependency
Chunk caching works completely independently, regardless of the protocols of the application layer. This removes HTTP analysis,
processes and possible faults doing that.
 Complete Transparency
TCP session is maintained even throughout the cache hit
 Compatibility
J7K chunk caching process the IP packets as small as 8K bytes chunks, unbind with any network protocols and compatible with any
network equipments and the services.
 Scalability
Hieratical 1:N configuration between the system components (CN-center node and E-edge node), with the flexibility to scale up to
1,000+ units as the LTE RAN expands
 Higher Cache efficiency
Uses URL key caching and Enhanced Contents Key caching, which improves cache hit ratio finding the same video contents with
varying metadata
Chunk Caching from LTE core thru RAN to mobile users
Object Caching from RAN to mobile users
J7K Dual Caching Operation
Caching provided from RAN nearest to users for widest caching effect
across the entire LTE network. Dual caching for the highest cache
efficiency
Bandwidth offload Typical Caches delivering from cache servers at PGW
Bandwidth offload
J7K Dual caching
provided from RAN
ARA UAE
Dubai Alserkal Bldg, 133-250,
Dubai Sharjah Road, UAE
Tel +971-4-266-4315 Fax +971-4-262-0112

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ARA JAGUAR-7000 Product Brief

  • 1. IP & Web Appliances based on ITM (Internet Traffic Management) core solution and value-added services to enable a faster, more reliable Internet for your business. ARA Networks Company and Product Overview Prepared By ARA Networks Global Business Development April 2013 Company & Product Overview
  • 2.  Company Overview Internet Traffic Specialists
  • 3. About ARA • Founded in May 1999 by a group of engineers from KAIST. • 40% for R&D, 90% of all employees are from engineers • R&D and HQ and Korea. Offices in Tokyo, Japan and Dubai, UAE. • IP traffic Management and Control solutions including Proxy Cache, Transparent Cache, LTE Mobile Cache, P2P Traffic Control, Web monitoring and Security solutions • Trusted provider to Global, Tier 1 and Carrier-class customers with 300+ customer base across 20+ countries Technically-minded Teams 14 years for Cache and IP traffic management solutions only One of the few, earliest Web & Media Cache pioneers today Solid technology base with proven market history
  • 4. Highlights  IP traffic Specialist and Experts group led by technically minded management team  Strong technology base and field-exercised know-how  Products with carrier-grade reliability proven for 14 years on the market  Broad customer base including Global tier-1 operators  Unique product differentiation with Transparent caching and mobile LTE caching solution
  • 5.  Cache and the Market Internet Traffic Specialists
  • 6. Why Cache? Contents serversClients Cache Server Contents serversClients Internet Internet Bandwidth offloadContents from Cache Server to Users Contents from Origin Servers to Users To Offload bandwidth and the servers, Accelerate contents delivery and Monetize the network infrastructure
  • 7. Market Move Cisco VNI (2012) Global IP Traffic Forecast 61% • Data traffic is exploding at CAGR 35% • Video contents forecasted to reach 60% + of entire traffic consumption within 3 years • 3B views on YouTube daily. More videos in higher resolution • Demand is fast growing yet the Revenue isn’t • Service operators are struggling to reconcile the competing demands between QoE and bandwidth CAPEX/OPEX
  • 8. Cache Effect • QoE crucial for entertaining user experiences and the customer loyalty • ARA cache offers Avg. 30%+ bandwidth offloading and 60 %+ Bandwidth gain • Promising ROI with reduced CAPEX/OPEX and guaranteed QoE Viewers have No Mercy When videos buffer, viewers leave. “4 out of 5 viewers leave…” Tubemogul , Dec, 2009 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000
  • 9. Cache Benefits Network perspective ‐ Traffic congestion ‐ Wasted bandwidth ‐ CAPEX, OPEX escalation ‐ Accelerated contents delivery ‐ Bandwidth gain Service perspective ‐ Slow service loading ‐ Video stall ‐ Poor user experience ‐ Faster service response time ‐ Promised QoE ‐ Service differentiation, new service opportunity Customer perspective ‐ Customer churn ‐ Customer loyalty ‐ Additional revenue pipeline Prevent & Reduce Escalate & Create Cache Impacts What Cache does and What customers get
  • 10. Going Mobile • Mobile traffic is growing at 108% + CAGR • Mobile video is reaching up to 70% by 2016 • Mobile bandwidth is a lot more costly and complex to expand • Caching effect becomes drastic in mobile environment Cache- addressable services. 90%+ Mobile Traffic Challenges User behavior  Mobile users as moving target  Variety of mobile devices  High density on popular contents Traffic consumption  High density of re-serviced contents  RAN traffic congestion w/ last mile bottleneck  Traffic consumption hard to predict
  • 11. Technologies Today Video Optimization - Transparent TCP Proxy - Video pacing - Transcoding & transrating - Bandwidth shaping - Video Caching, Streaming Policy control, etc Web Optimization - Transparent TCP Proxy - Object Optimization: Content Reduction, Compression, Transcoding - Page Optimization: Pre-fetching & Packaging, Scheduling - Protocol Optimization: Pipelining Policy Control - Streaming Video Policy Control, Streaming Audio Policy Control, Automatic Software Update Policy Control Adaptive Traffic Management - Application detection and control, Content-layer control, Content- layer optimization, Content-caching Randomburstpeak trafficandLastmile Bottleneck
  • 12.  Products Overview Internet Traffic Specialists
  • 13. Jaguar7000 Unique, hybrid LTE Cache System with Dual caching, RAN- cacheable and dynamic mobility support  Far front end Caching from eNB radio station with hand over support  Dual caching operation for maximum cache efficiency  Video delivery optimization  Ready for mobile CDN service J7K EN (Edge Node)J7K CN (Central Node) • Broadest bandwidth offloading effect throughout the LTE network starting from RAN • Eliminate the last mile bottleneck and assures QoE even in random burst peak traffic for unique service differentiation • Seamless operation of Chunk caching and Object caching • Complete transparency and no protocol dependency
  • 14. J7K Features  Hierarchical, distributed cache architecture  Installed anywhere on the LTE network including RAN, peering nodes and backbone core.  Seamless caching for Mobile UE with patented hand over technology  Maximum caching efficiency with Chunk caching and Object caching  Can cache small byte contents  Video pacing technology for video delivery optimization  Contents pre-loading  Support Http PDL (Progressive Download), Http AS (Adaptive Streaming), ICP, ICAP, WCCP, etc  Integrate with PBR, WCCP, L4, L7/DPI  Complete transparent caching with user behavior statistics independent from protocols
  • 15. J7K Dual Caching  Bandwidth offloading J7K chunk caching processes the IP packets in small bytes chunks with compressed transfer on cache hit. Chunk size are variable and can bet set. 250 times+ compression and Min. 50%+ bandwidth gain effect  Highest Cache hit Can make cache hits over Dynamic URL and fragmented object transfer, while other typical caching approaches doesn’t.  No protocol dependency Chunk caching works completely independently, regardless of the protocols of the application layer. This removes HTTP analysis, processes and possible faults doing that.  Complete Transparency TCP session is maintained even throughout the cache hit  Compatibility J7K chunk caching process the IP packets as small as 8K bytes chunks, unbind with any network protocols and compatible with any network equipments and the services.  Scalability Hieratical 1:N configuration between the system components (CN-center node and E-edge node), with the flexibility to scale up to 1,000+ units as the LTE RAN expands  Higher Cache efficiency Uses URL key caching and Enhanced Contents Key caching, which improves cache hit ratio finding the same video contents with varying metadata Chunk Caching from LTE core thru RAN to mobile users Object Caching from RAN to mobile users
  • 16. J7K Dual Caching Operation Caching provided from RAN nearest to users for widest caching effect across the entire LTE network. Dual caching for the highest cache efficiency Bandwidth offload Typical Caches delivering from cache servers at PGW Bandwidth offload J7K Dual caching provided from RAN
  • 17. ARA UAE Dubai Alserkal Bldg, 133-250, Dubai Sharjah Road, UAE Tel +971-4-266-4315 Fax +971-4-262-0112