Radio Industry Snapshot – September 2013

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A snapshot of the Radio Industry for the month of September 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

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Radio Industry Snapshot – September 2013

  1. 1. Radio Monthly Report Sep13
  2. 2. About the Report Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)
  3. 3. SNAPSHOT • Beverages topped in the advertising category followed by Telecom and Food in September, 2013 • Pepsi Pakistan was the top Advertiser in September, 2013 • 7up was the top advertised brand Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
  4. 4. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CATEGORIES 1 1 Beverages 34.3 2 2 Telecom 15.1 - 3 Petroleum 8.7 - 4 Detergent 5.1 7 5 Health 3.9 4 6 Financial Institutions 3.8 3 7 Food 3.2 5 8 Milk 2.8 8 9 Hotel & Restaurants 2.6 - 10 Government 2.1 *Top 10 Categories contributed 81.6% of the total Ad Volume.
  5. 5. INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CORPORATIONS 1 1 Pepsi 24.2 2 2 Nestle Pakistan 11.2 3 3 Unilever Pakistan 5.8 - 4 China Mobile 5.6 - 5 Total Parco Pakistan 5.2 - 6 GlaxoSmithKline Pakistan 3.2 - 7 Engro Foods 2.8 10 8 McDonalds 2.5 - 9 Coca Cola 2.4 - 10 Telenor 2.4
  6. 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. BRANDS 2 1 7up 8.1 1 2 Pepsi 7.4 - 3 Aquafina 6.0 - 4 Total Quartz 5.2 - 5 Nestle PureLife Protect 4.9 - 6 Zong Apna Station 3.6 - 7 Rin Washing Powder 3.0 - 8 Dairy Omung 2.8 - 9 Nestle Milo 2.7 - 10 Mountain Dew 2.7
  7. 7. Trend Analysis August-September 2013 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
  8. 8. Trend Analysis August-September 2013 Share in Millions Based on 28 Radio Stations in 6 Cities
  9. 9. TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
  10. 10. CITY WISE SHARE %Share of Advertising
  11. 11. FM Channels Share Advertising in Minutes • Total spent in September, 2013 was PKR 711,150,96.33 • Total Minutes of Advertising ran were 29,891.33 (minutes)
  12. 12. Average Nos. of Ads / Day An average of 2,267 ads were aired in Karachi on FM stations per day
  13. 13. For query on DATA, please contact: Mr. Nasir ud Din nasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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