Kavinsky is a 39-year-old French house artist whose music is inspired by 1980s films and sounds similar to Daft Punk. His target audience is typically ages 20-30, as his music appeals to those interested in 1980s films and games like GTA. While his songs feature in action movies that appeal more to males, his music does not have gender-specific meanings and he includes female vocals, so it attracts both male and female listeners. As his song Nightcall was most popular in the UK, his largest audience is likely Caucasian British people.

1. Kavinsky-nightcall:
target audience
nick baldwin

2. Artist
• Kavinsky (39, active since 2002) is a male french house artist who produces
songs inspired by movies the artist has watched and the 1980’s. He has been
compared to other artists such as Daft Punk (another french house artist)
and has a similar audience to the artist. The genres usually used by Kavinsky
are: French house, Synthpop, Synthwave and Electroclash

3. Age
• Most of his music is based from and influenced the 1980’s which may attract
an audience who listen to 80’s music. However the majority of the audience
are usually 20-30. The people that would usually listen to his music would
may watch films inspired by 1980’s which often feature his music, such as
The Lincoln Lawyer (2011)and Drive (2011) which attracted an audience of
a similar age range. his music has also been featured in the game GTA which
would have a similar age range only younger such as 14- 30.

4. Gender
• The artist would usually attract more of a male gender, like the films and
games mentioned would. The song does feature a female vocalist which
would possibly influence a female audience. The song has been used in two
action movies which would appeal to the male gender, but the lyrics do not
have any meaning that may attract a male audience more than a female one

5. Ethnicity
• Since the song is largely popular in the UK compared to other countries,
and the majority of the population in the UK are caucasian, the majority of
listeners are likely to be caucasian. The song does not have any meaning that
relates to ethnicity, however since the singer is a white female, that may
attract an audience of the same ethnicity.

6. International charts Peak
position
Denmark (Tracklisten)
8
France (SNEP)
183
UK Singles (Official Charts Company)
53
UK Indie (Official Charts Company)
5
This chart shows that the song is most popular in the UK due to coming 5th in the
UK indie chart (2013). This would be due to the song being English and being mainly
prompted through English media such as the games and films stated. The artist
however is french himself which may have influenced a large french audience
despite any of his songs actually being in French but English instead.