The document discusses the design and implementation of an area and power-efficient embedded transition inversion (ETI) coding method for serial links, aiming to reduce power dissipation and interconnect area in system-on-chip designs. The proposed ETI scheme enhances performance by utilizing phase differences in data transmission to eliminate the need for extra indication bits while reducing switching activity by 31% compared to existing methods. Experimental results show that the new ETI architecture achieves better efficiency and lower transitions across various data patterns.