Web 2.0 Business Websites And Inbound Marketing

Web 2.0 Business Websites

Rebecca Kotz Krista Moon
President and Web Marketing Consultant Senior Director of Business Development

www.gems-solutions.com

Outline
• Why are we in Web 2.0?
• Web 2.0 Capabilities
• Web Content Management System


Traditional Outbound Marketing

Prospects
Inside Sales
Direct Mail

Print Advertising

Telemarketing

Tradeshows

Interruption
Company

34 gigabytes of data every single day

Too Many Messages!
• Spam blockers

• Sirius radio

• Tivo

• Do-Not-Call List

• Caller ID

• Trash can!


Marketing is Changing!

Web 1.0 Web 2.0
Flat, static brochure Interactive, 2-way communication


What does Web 2.0 mean?

Online shopping Enhanced user
(products, event experiences
Self-service
registration / with motion
capabilities on
donations, etc.) graphics, news
your website.
with features feeds, gadgets
and options. and mash-ups.


Web 2.0 Trends
Lots of people: • Over 1 billion users.

• Search, post, edit a
Web-fluent users: Wiki, rate/review, etc.

Powerful • Harnessing collective
intelligence deep into the
capabilities: design.

Power and control • We produce the vast
is shifting to us: majority of content.


Join the Conversation!
• People are talking about your…
– Company
– Products
– Services
Blogs
– Competitors
Facebook
Online Reviews Twitter

LinkedIn

Online Statistics
97% Research products and services online before they
purchase.

55% Of all local searches are done with an intent to buy.

80% Of all local searches result in a phone call or visit a
store and 60% of those result in a purchase.


Why use Inbound Marketing?
Outbound marketing: $1 Investment = $11 Return

Inbound marketing: $1 Investment = $60 Return

80 ROI Comparison by Marketing Program
60:1
60
40
20 ROI
11:1
0 2:1
Social Marketing Direct Marketing Media Advertising
Programs Programs Programs
Source: Next Century Media. (Jan. 2009). 2008 Social Marketing ROI Report and Benchmark Guide. Powered.com
[Online] Available: http://poweredcorp.dc.powered.com/download/p/courseId/24
43/White_Paper_2008_Soc.htm?courseSessionId=2201 [Nov. 4, 2009].


Inbound Marketing Components

Keywords Web Design & Post Content Participate & Measure &
Structure • Keyword-based Build Track
• Bridge the Internet • Keyword content. • Where is your • Benchmarking,
to your website optimization. • Start target market statistics and
through search • Easily add/edit conversations, congregating? analysis.
engine content. educate, be an • Join or create • Continual
optimization and expert . social media evaluation to keep
• Web 2.0 and social
online advertising. media integration. • Blogs, videos, communities, parti up with an ever
white papers, e- cipate regularly. changing
• Well organized
books, RSS, free • Build links to environment.
design.
tools/trials. website.


Web 2.0 Technologies
“e-Commerce”
“Flash”
“Blogging”
“Social Networking”
“RSS”
“Wiki”

Women in Leadership: www.wilmm.org
Web 1.0 Web 2.0

Login, Social Network, Live Chat, Discussion
Board, Online Registration, Membership Sign-Up


Vantage Plastics: www.vantageplastics.com
Web 1.0 Web 2.0

Calendar, eNews System, Online Forms, Online
Documents, Photo Gallery, Event Calendar


GEMS Solutions: www.gems-solutions.com

Registration, Social Bookmarking, Twitter
Integration, Facebook Integration, Blogging,
YouTube, Testimonial System

Web 2.0 Components
• RSS Feed • Forms System (+1 form)
• Social Bookmarking • Live Chat
• Google Map Integration • E-News System (simple)
• Comment System • E-News System (complex)
• Weather • Quiz / Survey System
• Event Calendar • Online Donations
• Photo Gallery (+1 gallery) • Flash
• Blog • Product Catalogue
• Document Manager • E-Commerce Shopping System
• Blog with commenting • Employment System
• Facebook Integration • Event Registration
• Twitter Integration • Social Networking
• YouTube Integration • Business Directory
• Message Board • Learning Management System
• Banner Advertising
• Video


Web Content Management System

Update your Update and
own content change menus

Module based
Database
– flexibile to
structure
grow with you
CMS

Key Features
• Keywords and search • Automated site map
engine optimization • Contact form or
• Easy administration directory
• Consistent design • Text editor
and structure • Email and print
• Menu structure friendly
• Automated in-site
search


Thank You!
GEMS Solutions, LLC
• Website Design
• Website Marketing Connect with Us!
• Website Training
• Website Seminars www.twitter.com/gemssolutions

www.facebook.com/gemssolutions


Web 2.0 Business Websites And Inbound Marketing

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